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市场调查报告书
商品编码
1540904

2024-2032 年行销自动化市场报告（按组件类型、部署类型、最终用户、应用程式、垂直行业和地区）

Marketing Automation Market Report by Component Type, Deployment Type, End User, Application, Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 146 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年全球行销自动化市场规模达60亿美元。人工智慧和机器学习的日益普及、对全通路行销的需求不断增加、对消费者体验、资料隐私和合规性要求的关注以及对基于帐户的行销 (AVM) 的日益转变推动了市场的发展。

行销自动化市场分析：

主要市场驱动因素：人工智慧和机器学习的采用迅速增加、对全通路行销的需求不断增长、对消费者体验 (CX) 的日益关注以及资料隐私和合规性要求是主要的市场驱动因素。

主要市场趋势：一些主要市场趋势包括向基于帐户的行销 (ABM) 的快速转变、对话式行销的日益采用以及预测分析的整合。

地理趋势：数位行销策略的采用率不断上升，拥有大量行销预算的大型企业的存在不断增加，以及对增强消费者参与度的日益关注，正在积极推动整个北美地区的行销自动化需求。

竞争格局：Activecampaign LLC、Act-On Software Inc.、Adobe Inc.、Cognizant Technology Solutions Corporation、Hubspot Inc.、International Business Machines Corporation、Oracle Corporation、Salesforce.com Inc.、SAP SE、SAS Institute Inc. 与 Teradata公司是行销自动化产业的一些关键参与者。

挑战与机会：该行业面临的一些挑战包括资料隐私和合规性问题、整合众多行销管道的复杂性不断增加，以及对传统行销方法变革的抵制。然而，快速扩张到发展中市场、与物联网设备的整合以及人工智慧驱动分析的采用，正在提供积极的营销自动化市场洞察。

行销自动化市场趋势：

对个人化消费者体验的需求不断增长

行销中的个人化已经从单纯的趋势发展成为吸引消费者所必需的基本策略。在行销自动化的支援下，企业可以跨各种接触点（例如网站、社群媒体和电子邮件互动）收集大量消费者资料。然后分析这些资料以建立详细的消费者檔案，以了解偏好、行为和购买模式。透过利用行销自动化平台中的复杂演算法和机器学习功能，公司可以精确细分受众并即时提供高度针对性的讯息和优惠。此外，个人化不仅仅是直呼消费者的名字；它涉及打造与每个消费者独特需求和偏好产生共鸣的个人化体验，从而创造积极的行销自动化市场前景。根据麦肯锡的研究，行销的个人化可以降低高达 50% 的成本，增加 5-15% 的收入，并将行销投资回报率提高 10-30%。

越来越多采用数位行销策略

在数位行销策略的快速采用以及越来越依赖自动化工具来优化跨不同数位管道的行销活动管理和执行的推动下，全球行销软体市场出现了显着增长。据 IMARC GROUP 称，2023 年全球行销软体市场已达到 773 亿美元，预计到 2032 年将达到 2559 亿美元。 、社交媒体、网站、行动应用程式和其他数位接触点。随着消费者行为转向数位平台进行资讯收集、沟通和购买决策，企业被迫增强数位行销能力，以有效接触和吸引目标受众。行销自动化平台在这个生态系统中发挥着至关重要的作用，它提供了简化工作流程、自动化重复任务以及整合数据驱动的见解以实现更加个性化和有针对性的行销工作的工具，从而导致行销自动化市场的快速成长。

越来越重视行销效率和投资报酬率

在当前竞争激烈、资源受到严格审查的商业环境中，优化行销支出和最大化投资报酬率对于永续成长至关重要。行销自动化在帮助公司简化营运并提高效率方面发挥关键作用。根据行销人员研究指南 ASCEND2 的一份报告，65% 的行销人员正在利用行销自动化作为电子邮件行销工作的一部分。透过自动执行电子邮件排程、社群媒体发布和消费者细分等重复性任务，企业可以将人力资源分配给需要创造力和批判性思维的更具策略性的活动。根据行为和人口统计资料对受众进行细分，使行销人员能够传递具有高度针对性的讯息，与特定消费者的需求和偏好产生共鸣，从而提高参与度和转换率。此外，行销自动化平台提供强大的分析和报告功能，支援数据驱动的决策，从而创造积极的营销自动化产业前景。透过分析点击率、转换率和消费者终身价值等行销活动绩效指标，行销人员可以识别趋势、即时优化策略，并更有效地将预算分配给可产生最高投资回报率的计画。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球行销自动化市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场细分：按组件类型

  • 软体
    • 市场趋势
    • 市场预测
  • 服务
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：依部署类型

  • 本地部署
    • 市场趋势
    • 市场预测
  • 基于云端的
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：依最终用户

  • 中小企业
    • 市场趋势
    • 市场预测
  • 大型企业
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：按应用

  • 活动管理
    • 市场趋势
    • 市场预测
  • 电子邮件行销
    • 市场趋势
    • 市场预测
  • 潜在客户培育与潜在客户评分
    • 市场趋势
    • 市场预测
  • 社群媒体行销
    • 市场趋势
    • 市场预测
  • 入站行销
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：依垂直领域

  • BFSI
    • 市场趋势
    • 市场预测
  • 零售
    • 市场趋势
    • 市场预测
  • 卫生保健
    • 市场趋势
    • 市场预测
  • 资讯科技和电信
    • 市场趋势
    • 市场预测
  • 政府
    • 市场趋势
    • 市场预测
  • 娱乐和媒体
    • 市场趋势
    • 市场预测
  • 教育
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 11 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 12 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 13 章：价值链分析

第 14 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 15 章：价格分析

第16章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Activecampaign LLC
    • Act-On Software Inc.
    • Adobe Inc.
    • Cognizant Technology Solutions Corporation
    • Hubspot Inc.
    • International Business Machines Corporation
    • Oracle Corporation
    • Salesforce.com Inc.
    • SAP SE
    • SAS Institute Inc.
    • Teradata Corporation
Product Code: SR112024A3100

The global marketing automation market size reached US$ 6.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 21.1 Billion by 2032, exhibiting a growth rate (CAGR) of 14.6% during 2024-2032. The market is propelled by the increasing adoption of AI and machine learning, increasing demand for omni-channel marketing, focus on consumer experience, data privacy and compliance requirements, and increasing shift toward account-based marketing (AVM).

Marketing Automation Market Analysis:

Major Market Drivers: Rapidly increasing adoption of AI and machine learning, growing demand for omni-channel marketing, increasing focus on consumer experience (CX), and data privacy and compliance requirement, are some of the major market drivers.

Key Market Trends: Some of the key market trends include the rapid shift toward account-based marketing (ABM), increasing adoption of conversational marketing, and integration of predictive analytics.

Geographical Trends: The rising adoption rates of digital marketing strategies, increasing presence of large enterprises with substantial marketing budgets, and increasing focus on enhancing consumer engagement is positively driving the marketing automation demand across the North American region.

Competitive Landscape: Activecampaign LLC, Act-On Software Inc., Adobe Inc., Cognizant Technology Solutions Corporation, Hubspot Inc., International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., and Teradata Corporation, are among some of the key players in the marketing automation industry.

Challenges and Opportunities: Some of the challenges of this industry include data privacy and compliance concerns, increasing complexity in integrating numerous marketing channels, and resistance to change from conventional marketing methods. Whereas, rapid expansion into developing markets, integration with IoT devices, and adoption of AI-driven analytics, are offering positive marketing automation market insights.

Marketing Automation Market Trends:

Growing Demand for Personalized Consumer Experiences

Personalization in marketing has evolved from a mere trend to a fundamental strategy essential for engaging consumers. Enabled by marketing automation, businesses can collect vast amounts of consumer data across various touchpoints, such as websites, social media, and email interactions. This data is then analyzed to create detailed consumer profiles, understanding preferences, behaviors, and purchasing patterns. By leveraging sophisticated algorithms and machine learning capabilities within marketing automation platforms, companies can segment their audience with precision and deliver highly targeted messages and offers in real-time. Moreover, personalization goes beyond addressing consumers by their first name; it involves crafting individualized experiences that resonate with each consumer unique needs and preferences, thereby creating a positive marketing automation market outlook. According to McKinsey, personalization in marketing can reduce costs by as much as 50%, increase revenues by 5-15% and increasing marketing ROI by 10-30%.

Increasing Adoption of Digital Marketing Strategies

The global marketing software market has witnessed remarkable growth, fueled by the rapid adoption of digital marketing strategies and the increasing reliance on automation tools to optimize campaign management and execution across diverse digital channels. According to the IMARC GROUP, the global marketing software market has reached US$ 77.3 Billion in 2023, and is expected to reach US$ 255.9 Billion by 2032. This growth trajectory reflects the increasing demand for technologies that can manage and optimize digital campaigns across email, social media, websites, mobile apps, and other digital touchpoints. As consumer behavior shifts toward digital platforms for information gathering, communication, and purchasing decisions, businesses are compelled to enhance their digital marketing capabilities to effectively reach and engage their target audiences. Marketing automation platforms play a crucial role in this ecosystem by providing tools to streamline workflows, automate repetitive tasks, and integrate data-driven insights for more personalized and targeted marketing efforts, thus leading to a rapid marketing automation market growth.

Increasing Focus on Marketing Efficiency and ROI

In the current business environment, where competition is fierce and resources are scrutinized, optimizing marketing expenditures and maximizing ROI are paramount for sustainable growth. Marketing automation plays a pivotal role by enabling companies to streamline operations and achieve greater efficiency. According to a report by ASCEND2, a research-based guide for marketers, 65% of marketers are leveraging marketing automation as a part of their email marketing efforts. By automating repetitive tasks such as email scheduling, social media posting, and consumer segmentation, businesses can allocate their human resources to more strategic activities that require creativity and critical thinking. Segmenting audiences based on behavior and demographics allows marketers to deliver highly targeted messages that resonate with specific consumer needs and preferences, thereby increasing engagement and conversion rates. Moreover, marketing automation platforms provide robust analytics and reporting capabilities that enable data-driven decision-making, thereby creating a positive marketing automation industry outlook. By analyzing campaign performance metrics such as click-through rates, conversion rates, and consumer lifetime value, marketers can identify trends, optimize strategies in real-time, and allocate budgets more effectively toward initiatives that yield the highest ROI.

Marketing Automation Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component type, deployment type, end user, application, and vertical.

Breakup by Component Type:

Software

Services

Software accounts for the majority of the market share

The marketing automation market research report has provided a detailed breakup and analysis of the market based on the component type. This includes software and services. According to the report, software represented the largest segment.

The software segment holds the largest share in the marketing automation market due to several key factors. Marketing automation software serves as the core technology that drives the entire automation process. These software platforms offer comprehensive functionalities such as email marketing, social media management, consumer relationship management (CRM) integration, campaign analytics, and workflow automation. Businesses rely on these software solutions to streamline marketing operations, enhance efficiency, and achieve greater consistency in messaging across various digital channels. Additionally, the rapid evolution of digital marketing practices and the increasing complexity of consumer interactions necessitate robust software solutions that can handle diverse tasks seamlessly. Marketing automation software automates repetitive tasks and facilitates sophisticated segmentation and targeting capabilities based on behavioral and demographic data, thus positively contributing to the marketing automation industry revenue.

Breakup by Deployment Type:

On-Premises

Cloud-Based

Cloud-based holds the largest share in the industry

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud-based. According to the marketing automation industry report, cloud-based accounted for the largest market share.

Cloud-based deployment has emerged as the largest segment in the marketing automation market breakdown by deployment type due to its numerous advantages and strategic benefits for businesses. Cloud-based solutions offer unparalleled scalability, allowing organizations to easily scale up or down their marketing operations based on changing business needs and seasonal demands without the constraints of physical infrastructure limitations. This flexibility is particularly valuable for businesses experiencing rapid growth or operating in dynamic markets where agility is essential. Additionally, cloud-based deployment eliminates the need for companies to invest heavily in on-premises hardware and IT infrastructure, thereby reducing upfront costs and ongoing maintenance expenses. This cost-effectiveness makes cloud-based solutions accessible to businesses of all sizes, from startups to large enterprises, democratizing access to advanced marketing automation capabilities.

Breakup by End User:

SMEs

Large Enterprises

SMEs represent the leading market segment

The marketing automation market research report has provided a detailed breakup and analysis of the market based on the end user. This includes SMEs and large enterprises. According to the report, SMEs represented the largest segment.

Small and Medium-sized Enterprises (SMEs) constitute the largest segment in the market breakup by end user in marketing automation due to several compelling reasons. SMEs often face resource constraints, including limited budgets and manpower, which necessitate efficient and cost-effective solutions to manage their marketing efforts. Marketing automation platforms offer SMEs the ability to automate repetitive tasks such as email campaigns, social media management, and lead nurturing, thereby creating a positive marketing automation market dynamic. Additionally, SMEs typically operate in highly competitive markets where effective consumer engagement and personalized marketing are crucial for differentiation and growth. Marketing automation allows SMEs to level the playing field by enabling them to implement sophisticated marketing strategies previously accessible only to larger enterprises. By leveraging automation tools for audience segmentation, behavior tracking, and personalized messaging, SMEs can enhance consumer targeting and engagement, driving higher conversion rates and consumer retention.

Breakup by Application:

Campaign Management

Email Marketing

Lead Nurturing and Lead Scoring

Social Media Marketing

Inbound Marketing

Others

Campaign management accounts for the majority of the market share

The marketing automation market research report has provided a detailed breakup and analysis of the market based on the application. This includes campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, and others. According to the report, campaign management represented the largest segment.

Campaign management holds the largest segment in the market breakup by application in marketing automation due to its pivotal role in orchestrating and optimizing marketing activities across various channels. Effective campaign management is essential for businesses to plan, execute, monitor, and analyze marketing campaigns efficiently and cohesively. Marketing automation platforms dedicated to campaign management streamline workflows by automating repetitive tasks such as scheduling emails, segmenting audiences, and tracking campaign performance metrics in real-time. Campaign management tools enable marketers to create targeted and personalized campaigns tailored to specific audience segments, demographics, and behavioral patterns. By leveraging advanced segmentation capabilities, businesses can deliver relevant content and offers that resonate with their audience, thereby enhancing engagement and conversion rates. This personalized approach improves consumer satisfaction and boosts overall campaign effectiveness and RO, while improving the marketing automation market value.

Breakup by Vertical:

BFSI

Retail

Healthcare

IT and Telecom

Government

Entertainment and Media

Education

Others

BFSI holds the largest share in the industry

A detailed breakup and analysis of the market based on the vertical have also been provided in the report. This includes BFSI, retail, healthcare, IT and telecom, government, entertainment and media, education, and others. According to the marketing automation industry report, BFSI accounted for the largest market share.

The BFSI (Banking, Financial Services, and Insurance) sector stands out as the largest segment in the market breakup by vertical in marketing automation due to its unique needs for personalized consumer engagement, regulatory compliance, and competitive differentiation. Within BFSI, marketing automation plays a crucial role in fostering stronger consumer relationships through targeted communications and personalized experiences across various digital channels such as email, social media, and mobile apps. Moreover, the heavy reliance of the sector on data-driven decision-making makes marketing automation indispensable for analyzing consumer behavior, predicting trends, and optimizing marketing campaigns to drive acquisition, retention, and upsell opportunities.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest marketing automation market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for marketing automation.

North holds the largest share in the marketing automation market due to several key factors. The advanced technological infrastructure and widespread internet penetration provide a solid foundation for the adoption of sophisticated marketing tools. Companies in North America, particularly in the United States, are often early adopters of innovative technologies, which fuels the growth of the marketing automation sector. Additionally, the presence of major technology companies and marketing automation vendors, such as HubSpot, Marketo, and Salesforce, based in this region significantly contributes to its dominance. These companies develop cutting-edge solutions and drive market trends and standards globally.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the marketing automation industry include Activecampaign LLC, Act-On Software Inc., Adobe Inc., Cognizant Technology Solutions Corporation, Hubspot Inc., International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., and Teradata Corporation.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Key players have undertaken numerous efforts to drive growth and innovation within the industry. Companies such as HubSpot, Marketo, and Salesforce are at the forefront, continually enhancing their platforms to offer more sophisticated and integrated solutions. HubSpot has expanded its capabilities by adding features such as AI-driven analytics and improved consumer relationship management (CRM) tools, ensuring that users can streamline their marketing efforts effectively. Marketo, acquired by Adobe, has focused on integrating its platform with Adobe's suite of products, providing a seamless experience across marketing, advertising, and analytics. Salesforce, with its Marketing Cloud, has emphasized personalization and consumer journey mapping, utilizing AI and machine learning to optimize marketing campaigns. Additionally, according to the marketing automation market forecast, these key players invest heavily in research and development to stay ahead of emerging trends and technologies. They also engage in strategic partnerships and acquisitions to broaden their product offerings and market reach. For instance, Salesforce's acquisition of ExactTarget significantly boosted its email marketing capabilities. Educational initiatives, such as offering certifications and training programs, are also a priority, helping to cultivate a skilled workforce adept at leveraging marketing automation tools.

Latest News:

March 15, 2023: KEAP, a leader in sales and marketing automation software for small businesses, has acquired The Factory, a former partner that helps small business owners build marketing strategies and implement sales and marketing automation. With the acquisition, The Factory's founder, Tyler Garns, will join Keap as a group product manager.

Key Questions Answered in This Report

  • 1. How big is the global marketing automation market?
  • 2. What is the expected growth rate of the global marketing automation market during 2024-2032?
  • 3. What are the key factors driving the global marketing automation market?
  • 4. What has been the impact of COVID-19 on the global marketing automation market?
  • 5. What is the breakup of the global marketing automation market based on the component type?
  • 6. What is the breakup of the global marketing automation market based on the deployment type?
  • 7. What is the breakup of the global marketing automation market based on the end-user?
  • 8. What is the breakup of the global marketing automation market based on the application?
  • 9. What is the breakup of the global marketing automation market based on the vertical?
  • 10. What are the key regions in the global marketing automation market?
  • 11. Who are the key players/companies in the global marketing automation market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Marketing Automation Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component Type

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Type

  • 7.1 On-Premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-Based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End User

  • 8.1 SMEs
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Campaign Management
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Email Marketing
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Lead Nurturing and Lead Scoring
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Social Media Marketing
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Inbound Marketing
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Others
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Vertical

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Retail
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Healthcare
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Government
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Entertainment and Media
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 Others
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Activecampaign LLC
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Act-On Software Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Adobe Inc.
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 Financials
      • 16.3.3.4 SWOT Analysis
    • 16.3.4 Cognizant Technology Solutions Corporation
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
      • 16.3.4.3 Financials
      • 16.3.4.4 SWOT Analysis
    • 16.3.5 Hubspot Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
    • 16.3.6 International Business Machines Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com Inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis
    • 16.3.11 Teradata Corporation
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
      • 16.3.11.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Marketing Automation Market: Major Drivers and Challenges
  • Figure 2: Global: Marketing Automation Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Marketing Automation Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Marketing Automation Market: Breakup by Component Type (in %), 2023
  • Figure 5: Global: Marketing Automation Market: Breakup by Deployment Type (in %), 2023
  • Figure 6: Global: Marketing Automation Market: Breakup by End User (in %), 2023
  • Figure 7: Global: Marketing Automation Market: Breakup by Application (in %), 2023
  • Figure 8: Global: Marketing Automation Market: Breakup by Vertical (in %), 2023
  • Figure 9: Global: Marketing Automation Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Marketing Automation (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Marketing Automation (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Marketing Automation (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Marketing Automation (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Marketing Automation (On-Premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Marketing Automation (On-Premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Marketing Automation (Cloud-Based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Marketing Automation (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Marketing Automation (SMEs) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Marketing Automation (SMEs) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Marketing Automation (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Marketing Automation (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Marketing Automation (Campaign Management) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Marketing Automation (Campaign Management) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Marketing Automation (Email Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Marketing Automation (Email Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Marketing Automation (Social Media Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Marketing Automation (Social Media Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Marketing Automation (Inbound Marketing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Marketing Automation (Inbound Marketing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Marketing Automation (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Marketing Automation (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Marketing Automation (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Marketing Automation (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Marketing Automation (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Marketing Automation (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: Marketing Automation (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: Marketing Automation (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: Marketing Automation (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: Marketing Automation (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: Marketing Automation (Entertainment and Media) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: Marketing Automation (Entertainment and Media) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Global: Marketing Automation (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Global: Marketing Automation (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: North America: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: North America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: United States: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: United States: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Canada: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Canada: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Asia-Pacific: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Asia-Pacific: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: China: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: China: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Japan: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Japan: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: India: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: India: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: South Korea: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: South Korea: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Australia: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Australia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Indonesia: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Indonesia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Others: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Europe: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Europe: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Germany: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Germany: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: France: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: France: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: United Kingdom: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: United Kingdom: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Italy: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Italy: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Spain: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Spain: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Russia: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Russia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Others: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Latin America: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Latin America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Brazil: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Brazil: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Mexico: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Mexico: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Others: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Middle East and Africa: Marketing Automation Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 97: Middle East and Africa: Marketing Automation Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 98: Middle East and Africa: Marketing Automation Market: Breakup by Country (in %), 2023
  • Figure 99: Global: Marketing Automation Industry: SWOT Analysis
  • Figure 100: Global: Marketing Automation Industry: Value Chain Analysis
  • Figure 101: Global: Marketing Automation Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Marketing Automation Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Marketing Automation Market Forecast: Breakup by Component Type (in Million US$), 2024-2032
  • Table 3: Global: Marketing Automation Market Forecast: Breakup by Deployment Type (in Million US$), 2024-2032
  • Table 4: Global: Marketing Automation Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 5: Global: Marketing Automation Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Marketing Automation Market Forecast: Breakup by Vertical (in Million US$), 2024-2032
  • Table 7: Global: Marketing Automation Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: Marketing Automation Market: Competitive Structure
  • Table 9: Global: Marketing Automation Market: Key Players