市场调查报告书
商品编码
1339931
到 2030 年营销自动化市场预测 - 按组件、应用、公司规模、最终用户和地区进行的全球分析Marketing Automation Market Forecasts to 2030 - Global Analysis By Component (Solutions and Services), Application (Email Marketing, Campaign Management, Mobile Applications and Other Application), Enterprise Size, End User and By Geography |
据Stratistics MRC预测,2023年全球营销自动化市场规模将达到59.6亿美元,预计到2030年将达到156.8亿美元,预测期内年复合成长率为14.8%。
使用软件自动执行繁琐的营销任务被称为营销自动化。除了提高生产力之外,营销团队还可以自动化繁琐的流程,例如社交媒体帖子、电子邮件营销,甚至广告活动,为客户提供个体化的体验。Masu。营销自动化的基础技术加速并简化了这些流程。大多数公司将营销自动化视为一种漏斗中部技术,可以通过预先编写的电子邮件序列有效地培育潜在客户。儘管电子邮件营销是营销自动化的一个很好的应用,但这种策略可能会导致潜在客户和客户在从营销转向销售再到客户服务时获得脱节的体验。
根据 2021 年 1 月美国营销协会和杜克大学 CMO 调查显示,美国B2B 产品营销人员预计明年传统广告支出将下降 0.61%,而数字营销支出将下降 0.61%。我们预测同比增长14.32%。
在日益增长的需求驱动下,减轻重复性任务的负担,转向物联网(IoT)、云计算等最尖端科技,简化运营,从多方面了解客户需求,降低运营成本。在此外,营销自动化工具还提供交叉销售机会、提高客户参与度、减少联繫时间以及增加对小型企业的销售。
由于消费者购买行为的快速变化,消费者的旅程变得越来越复杂。为了确定投资回报率,营销自动化软件从各种应用程序收集客户资讯。然而,由于系统复杂性和实施成本,企业在整合新解决方案与其当前系统集成方面存在很大困难。为了使客户从营销自动化软件中受益,供应商必须能够将提案的解决方案与客户的业务系统整合。儘管供应商尽了最大努力,但预算限制和资源缺乏阻碍了新兴企业和小型企业实施这一有机战略,从而给行业带来了问题。
在过去的几十年里,尤其是最近,营销格局发生了重大变化。企业现在可以访问大量资料,并且可以从各种可以想到的来源获取这些资料。因此,无论公司规模、结构或业务战略如何,认识到对创新新技术的需求并了解当前技术局限性的公司都在转向营销自动化解决方案。营销自动化为企业开闢了新的可能性。此外,人工智能和机器学习被视为即将到来的营销革命。通过消除手动任务、繁琐的任务、劳动力成本和人为错误,在营销自动化软件中使用人工智能和机器学习为公司提供了竞争优势,从而推动市场增长。
如今,随着 SMAC 技术的使用增加,组织需要越来越严格的安全和隐私措施来避免违规。如果不认真采取这些措施,数字化的成功将会受到不利影响。妥善解决资料安全和隐私问题非常重要。云端基础的营销自动化软件普遍存在其他安全风险,包括帐户接管、内部威胁、恶意软件注入、不安全的应用程序编程接口 (API)、共享漏洞和资料丢失。
随着消费者寻求利用营销自动化软件和服务的可扩展性和较低成本,COVID-19 大流行加速了营销自动化解决方案在各行业的采用。随着组织变得更加数字整合,越来越多的人使用互联网,越来越多的人使用移动设备,对营销自动化解决方案的需求显着增加。
报告和分析部门提供了良好的增长,因为该系统支持成功监控并提供绩效资料,以提高广告投资回报、最大化渠道组合併了解长期趋势,预计将实现这一目标。此外,人工智能将帮助资讯轻鬆掌握最新动态,为消费者提供个性化资讯和建议,并通过聊天机器人和虚拟助手提供一对一的类人支持。这很有帮助。此外,科技公司在开发整合软件套件方面发挥着关键作用,这些软件套件结合了分析和营销自动化、客户关係管理 (CRM) 和内容管理系统 (CMS),以提供全面的解决方案。
预计製造和分销行业在预测期内年复合成长率最高。製造业向数字化的转变正在帮助企业更有效地客户参与。此外,根据内容营销研究所 2018 年的一项研究,大约 30% 的公司已经实现了促销部门的自动化。 CRM 和营销自动化整合将帮助工业部门自动化耗时的手动任务并简化日常运营。营销自动化系统在离散製造中的使用预计将在未来几年加速。
由于互联网使用量的增加、互联网普及率的提高以及移动设备使用量的增加,预计亚太地区在预测期内将占据最大的市场份额。此外,中国和印度等国家製造业的大幅扩张可能会在未来几年增加营销自动化解决方案的实用性。数字广告在多个社交媒体平台上的激增正在增加亚太地区营销自动化解决方案的价值。微信、微博和贴吧等中国社交媒体平台已成为重要的广告平台,帮助企业改善以客户为中心的倡议,并进一步推动市场增长。
由于 IT 投资大幅增加,预计亚太地区在预测期内年复合成长率最高。由于物联网和云计算等最尖端科技的使用越来越多,预计亚太地区未来几年将出现显着增长。此外,中国和印度等国家製造业的大幅扩张可能会在未来几年增加营销自动化解决方案的实用性。由于多家公司都专注于利用数字平台来客户维繫,因此营销自动化市场正在随着该地区的趋势而稳步扩大。
According to Stratistics MRC, the Global Marketing Automation Market is accounted for $5.96 billion in 2023 and is expected to reach $15.68 billion by 2030 growing at a CAGR of 14.8% during the forecast period. Automating tedious marketing tasks using software is known as marketing automation. In addition to increasing productivity, marketing teams may automate monotonous processes like social media posting, email marketing, and even ad campaigns to provide their clients a more individualized experience. These processes are accelerated and made simpler by the technology underlying marketing automation. The majority of companies view marketing automation as a middle-of-the-funnel technology that works well for nurturing prospects through pre-written email sequences. A disconnected experience for prospects and customers as they travel from marketing to sales to customer care might result from this strategy, even though email marketing is a wonderful application of marketing automation.
According to the CMO Survey by American Marketing Association and Duke University in January 2021, B2B product marketers in the United States suggested that their spending on traditional advertising was expected to decline by 0.61% in the following year, while the digital marketing spending was projected to increase by 14.32%.
Due to the growing demand to lessen the burden of repetitive tasks, the move toward the internet of things (IoT), cloud computing, and other cutting-edge technologies, as well as the growing demand for streamlined business operations, capturing customer requirements from various sources, and lowering operational costs. Additionally, cross-selling opportunities, enhanced client involvement, shorter contact times, and greater sales to smaller businesses are all provided by marketing automation tools.
The consumer journey has grown more complicated as a result of the quick changes in consumer purchasing behaviour since it now incorporates several touch points and channels. To determine the ROI, the marketing automation software gathers client information from a variety of apps. However, enterprises still have significant difficulties integrating new solutions with their current systems due to system complexity and implementation costs. The vendor must be able to integrate the suggested solution with the client's business systems in order for the customer to profit from the marketing automation software. Despite a vendor's best efforts, budget restrictions and a lack of resources prevent start-ups or smaller enterprises from implementing this organic strategy, creating a problem for this industry.
The marketing environment has seen significant change during the past few decades, particularly more recently. Enterprises now have access to a vast quantity of data, and they get this data from every source imaginable. Therefore, regardless of their size, structure, or business strategy, firms have begun using marketing automation solutions after realizing the necessity for innovative new technology and comprehending the limitations of present technologies. For businesses, marketing automation has opened up new possibilities. Additionally, AI and ML are seen as the upcoming marketing revolution. By removing manual labor, monotonous jobs, personnel expenses, and human error, the use of AI and ML in marketing automation software provides businesses a competitive edge thereby propelling the market growth.
Organizations today need increasingly rigorous security and privacy measures to avoid breaches as the use of SMAC technology has increased. If these measures are not taken seriously, the success of digitalization will be negatively impacted. It's critical to adequately handle the issue of data security and privacy. The cloud-based marketing automation software has a higher prevalence of other security risks, such as account hijacking, insider threats, malware injections, unsecure Application Programming Interfaces (APIs), shared vulnerabilities, and data loss.
As consumers strive to take advantage of the benefits of marketing automation software and services, such as expansions and lower cost, the COVID-19 pandemic has accelerated the adoption of marketing automation solutions across business verticals. As organizations become more digitally integrated, more people are using the internet, and more people are using mobile devices, the need for marketing automation solutions has been growing substantially.
The reporting & analytics segment is estimated to have a lucrative growth, due to the system supports success monitoring and provides performance data to enhance advertising return on investments, maximize the channel mix, and give long-term trends. Additionally, AI is helping businesses stay current with little effort, delivering consumers personalized information and advice, and offering one-on-one human-like support through chat bots and virtual assistants. Moreover, technology firms play a crucial role in the development of integrated software suites that combine analytics marketing automation, customer relationship management (CRM), and content management system (CMS) to provide comprehensive solutions.
The manufacturing & distribution segment is anticipated to witness the highest CAGR growth during the forecast period. Manufacturing industries' transition to digitization has facilitated businesses' more efficient customer engagement. Additionally, according to a 2018 research by the Content Marketing Institute, the sales and promotion departments of about 30% of firms were automated. CRM and marketing automation integration will help the industrial sector automate time-consuming manual chores and streamline everyday operations. In the upcoming years, it is projected that this will accelerate the use of marketing automation systems in the discrete manufacturing sector.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the rising internet usage, increased internet penetration, and increased use of mobile devices. Additionally, the significant expansion of the manufacturing sectors in nations like China and India would increase the usefulness of marketing automation solutions in the next years. Due to a sharp increase in digital advertising across multiple social media platforms, the value of marketing automation solutions has been rising in the Asia Pacific region. Social media platforms in China, including WeChat, Weibo, and Tieba, have emerged as important venues for advertising, assisting businesses in improving their customer-focused initiatives which further drives the market growth.
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to significantly boosting their IT investment. Due to the growing use of cutting-edge technologies like IoT and cloud computing, Asia Pacific is anticipated to enjoy significant growth prospects in the next years. Additionally, the significant expansion of the manufacturing sectors in nations like China and India would increase the usefulness of marketing automation solutions in the next years. Due to the fact that several businesses are concentrating on using digital platforms to keep their clients, the market for marketing automation has been steadily expanding throughout this epidemic in this region.
Some of the key players profiled in the Marketing Automation Market include: Acoustic, L.P., Active Campaign, Act-On Software, Adobe Systems Incorporated, Drip, Hubspot, Inc., Keap, Klaviyo, Marketo Inc, Microsoft Corporation, Omnisend, Oracle, Salesforce, Salesfusion Inc., SAP SE , SAS SE, Teradata Corporation and Thryv
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.