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市场调查报告书
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1534191

全球线上分类市场规模研究，按收入来源、商业模式、类型和区域预测 2022-2032

Global Online Classified Market Size study, by Revenue Source, by Business Model, by Type and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年，全球线上分类市场价值约为 1,007.6 亿美元，预计在 2024-2032 年预测期内将以超过 24.92% 的健康成长率成长。线上分类广告透过提供经济高效且用户友好的平台来宣传产品和服务，彻底改变了个人和企业与潜在客户的联繫方式。对智慧型手机、笔记型电脑和平板电脑等智慧型装置的日益依赖进一步推动了这种数位转型，使用户能够无缝存取机密平台。此外，行动广告的不断进步和社交平台的日益普及将为未来几年的市场参与者创造大量机会。例如，线上分类广告的经济性和易用性对小型企业和个人特别有利，使他们能够在不产生大量成本的情况下覆盖更广泛的受众。线上分类市场的蓬勃发展在很大程度上是由网路普及率不断提高、智慧型手机使用量增加以及社群媒体平台的快速普及所推动的。

智慧型手机使用的增加是扩大线上分类市场需求的关键驱动力。近年来，智慧型手机已变得无处不在，可轻鬆存取网路连线和行动应用程式。这种可访问性使用户能够随时随地透过线上分类平台方便地浏览、列出和交易商品和服务。这些平台的用户友好介面针对行动装置进行了最佳化，进一步促进了无缝互动和交易。此外，智慧型手机使更广泛的人群能够参与线上分类市场，包括那些生活在偏远或服务不足地区、接触传统广告管道的机会有限的人群。直接从智慧型手机拍摄和上传照片的能力简化了列出待售商品的过程，提高了市场的效率和覆盖范围。然而，高昂的实施成本和安全问题的增加限制了 2024-2032 年预测期内对全球线上分类市场的需求。

全球线上分类市场的主要区域包括北美、欧洲、亚太地区、拉丁美洲、中东和非洲。从地理上看，2023年，北美地区在收入方面占据最大的市场份额，这得益于该地区先进技术的高采用率以及众多电子商务公司的存在。该地区强大的数位基础设施、高互联网普及率以及电子商务平台的广泛采用奠定了其领导地位。由于越来越依赖数位平台来买卖商品、服务和房地产，市场出现了显着成长。北美先进的技术格局和强劲的消费者支出进一步支撑了其线上分类市场，凸显了其在塑造全球趋势以及为数位市场创新和市场扩张设定基准方面的关键作用。由于数位广告的大量投资和企业数量的增加，亚太地区预计将在预测期内呈现最快的成长率。

目录

第 1 章：全球线上分类市场执行摘要

  • 全球线上分类市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按收入来源
    • 按商业模式
    • 按类型
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球线上分类市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包容与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球线上分类市场动态

  • 市场驱动因素
    • 在线分类的承受能力
    • 社群媒体流量增加
    • 智慧型手机用户不断增加
  • 市场挑战
    • 实施成本高
    • 安全问题增加
  • 市场机会
    • 远距工作文化的兴起
    • 利用分类资料进行决策

第 4 章：全球线上分类市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的五力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：全球线上分类市场规模及预测：依收入来源分类 - 2022-2032

  • 细分仪表板
  • 全球线上分类市场：收入来源收入趋势分析，2022 年和 2032 年
    • 网站分类
    • 社群媒体分类
    • 搜寻引擎行销

第 6 章：全球线上分类市场规模与预测：依商业模式 - 2022-2032

  • 细分仪表板
  • 全球线上分类市场：2022 年和 2032 年商业模式收入趋势分析
    • 水平模型
    • 立式模型

第 7 章：全球线上分类市场规模与预测：按类型 - 2022-2032

  • 细分仪表板
  • 全球线上分类市场：类型收入趋势分析，2022 年和 2032 年
    • 产品分类
    • 服务分类

第 8 章：全球线上分类市场规模及预测：按地区 - 2022-2032

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 中东和非洲其他地区

第 9 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • Masig
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Singapore Press Holdings Ltd. Co.
    • Syoknya
    • Jualo
    • Craigslist
    • OLX Group
    • Gumtree
    • eBay Classifieds Group
    • Facebook Marketplace
    • Quikr

第 10 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

The global Online Classified Market was valued at approximately USD 100.76 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 24.92% over the forecast period 2024-2032. Online classifieds have revolutionized the way individuals and businesses connect with potential customers by providing a cost-effective and user-friendly platform to advertise products and services. This digital transformation is further bolstered by the increasing reliance on smart devices, such as smartphones, laptops, and tablets, enabling users to access classified platforms seamlessly. Moreover, the ongoing advancements in mobile advertising and the growing adoption of social platforms are set to create numerous opportunities for market players in the coming years. For instance, the affordability and ease of use of online classifieds are particularly beneficial for small businesses and individuals, allowing them to reach a wider audience without incurring significant costs. The burgeoning growth of the Online Classified Market is largely driven by the rising internet penetration, increased use of smartphones, and the burgeoning popularity of social media platforms.

The increased use of smartphones has been a pivotal driver in expanding the demand for the online classified market. In recent years, smartphones have become ubiquitous, providing easy access to internet connectivity and mobile applications. This accessibility has empowered users to browse, list, and transact goods and services conveniently through online classified platforms anytime and anywhere. The user-friendly interfaces of these platforms, optimized for mobile devices, have further facilitated seamless interactions and transactions. Moreover, smartphones have enabled a broader demographic to participate in the online classified market, including those in remote or underserved areas who may have limited access to traditional advertising channels. The ability to take and upload photos directly from smartphones has simplified the process of listing items for sale, enhancing the market's efficiency and reach. However, high cost of implementation and increase in security concerns restrain demand for the Global Online Classified Market during the forecast period 2024-2032.

The key region in the Global Online Classified Market includes North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Geographically, in 2023, North America accounted for the largest market share in terms of revenue, driven by the region's high rate of adoption of advanced technologies and the presence of numerous e-commerce companies. The region's robust digital infrastructure, high internet penetration rates, and widespread adoption of e-commerce platforms fuelled its leadership position. The market saw significant growth driven by the increasing reliance on digital platforms for buying and selling goods, services, and real estate. North America's advanced technological landscape and strong consumer spending further bolstered its online classified market, highlighting its pivotal role in shaping global trends and setting benchmarks for innovation and market expansion in the digital marketplace. Asia-Pacific expected to exhibit the fastest growth rate during the forecast period due to substantial investments in digital advertising and the rising number of businesses.

Major market players included in this report are:

  • Masig
  • Singapore Press Holdings Ltd. Co.
  • Syoknya
  • Jualo
  • Craigslist
  • OLX Group
  • Gumtree
  • eBay Classifieds Group
  • Facebook Marketplace
  • Quikr

The detailed segments and sub-segment of the market are explained below:

By Revenue Source:

  • Website Classified
  • Social Media Classified
  • Search Engine Marketing

By Business Model:

  • Horizontal Model
  • Vertical Model

By Type:

  • Product Classified
  • Service Classified

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Online Classified Market Executive Summary

  • 1.1. Global Online Classified Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Revenue Source
    • 1.3.2. By Business Model
    • 1.3.3. By Type
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Online Classified Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Online Classified Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Affordability of Online Classified
    • 3.1.2. Increased Social Media Traffic
    • 3.1.3. Rising Smartphone Users
  • 3.2. Market Challenges
    • 3.2.1. High Cost of Implementation
    • 3.2.2. Increase in Security Concerns
  • 3.3. Market Opportunities
    • 3.3.1. Rise in Remote Working Culture
    • 3.3.2. Utilization of Classified Data for Decision Making

Chapter 4. Global Online Classified Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Online Classified Market Size & Forecasts by Revenue Source 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Online Classified Market: Revenue Source Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Website Classified
    • 5.2.2. Social Media Classified
    • 5.2.3. Search Engine Marketing

Chapter 6. Global Online Classified Market Size & Forecasts by Business Model 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Online Classified Market: Business Model Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Horizontal Model
    • 6.2.2. Vertical Model

Chapter 7. Global Online Classified Market Size & Forecasts by Type 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Online Classified Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Product Classified
    • 7.2.2. Service Classified

Chapter 8. Global Online Classified Market Size & Forecasts by Region 2022-2032

  • 8.1. North America Online Classified Market
    • 8.1.1. U.S. Online Classified Market
      • 8.1.1.1. Revenue Source breakdown size & forecasts, 2022-2032
      • 8.1.1.2. Business Model breakdown size & forecasts, 2022-2032
      • 8.1.1.3. Type breakdown size & forecasts, 2022-2032
    • 8.1.2. Canada Online Classified Market
  • 8.2. Europe Online Classified Market
    • 8.2.1. U.K. Online Classified Market
    • 8.2.2. Germany Online Classified Market
    • 8.2.3. France Online Classified Market
    • 8.2.4. Spain Online Classified Market
    • 8.2.5. Italy Online Classified Market
    • 8.2.6. Rest of Europe Online Classified Market
  • 8.3. Asia-Pacific Online Classified Market
    • 8.3.1. China Online Classified Market
    • 8.3.2. India Online Classified Market
    • 8.3.3. Japan Online Classified Market
    • 8.3.4. Australia Online Classified Market
    • 8.3.5. South Korea Online Classified Market
    • 8.3.6. Rest of Asia Pacific Online Classified Market
  • 8.4. Latin America Online Classified Market
    • 8.4.1. Brazil Online Classified Market
    • 8.4.2. Mexico Online Classified Market
    • 8.4.3. Rest of Latin America Online Classified Market
  • 8.5. Middle East & Africa Online Classified Market
    • 8.5.1. Saudi Arabia Online Classified Market
    • 8.5.2. South Africa Online Classified Market
    • 8.5.3. Rest of Middle East & Africa Online Classified Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Masig
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Singapore Press Holdings Ltd. Co.
    • 9.3.3. Syoknya
    • 9.3.4. Jualo
    • 9.3.5. Craigslist
    • 9.3.6. OLX Group
    • 9.3.7. Gumtree
    • 9.3.8. eBay Classifieds Group
    • 9.3.9. Facebook Marketplace
    • 9.3.10. Quikr

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes