开放原始码CRM 软体市场按类型、部署类型、组织规模、最终用户产业、应用程式、元件和地区划分

预计 2025 年全球开放原始码CRM 软体市场规模为 34.7 亿美元，到 2032 年将达到 80.7 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 12.8%。

数字。 2025 年各地区开放原始码CRM 软体市场占有率（%）

开放原始码客户关係管理（CRM）是指可以免费取得、可以自由使用、可以自由修改原始码的CRM软体。传统上，CRM 对于许多组织来说都是专有的且价格昂贵。然而，开放原始码CRM 为管理客户关係和互动提供了经济高效的替代方案。开放原始码CRM 的主要优势包括前期成本低、可根据业务需求灵活客製化功能以及避免供应商锁定。随着人们对减少技术支出的兴趣日益浓厚，中小型企业对开放原始码CRM 解决方案的采用也日益增加。

近年来，开放原始码CRM 软体因其灵活性、可负担性和客製化选项而广受欢迎。与专有 CRM 解决方案不同，开放原始码CRM 软体可让公司存取和修改原始程式码，使其高度适应特定组织的需求。这使得企业能够创建适合其独特需求的客製化 CRM 系统。

开放原始码CRM 软体提供多种功能，包括联络人管理、潜在客户追踪、销售额预测、客户支援等。此外，它还提供与其他业务应用程式的无缝集成，从而提高效率和生产力。透过存取原始程式码，公司可以自订软体以适应其现有的工作流程，确保无缝过渡并最大限度地减少对其业务的干扰。

市场动态：

预计未来几年开放原始码CRM 软体市场将大幅成长。促成这一成长的因素有很多，包括成本效益、可自订性和灵活性以及整合能力。例如，公司可以新增或删除模组、自订工作流程以及与其他业务应用程式整合。此外，开放原始码社群提供的定期更新和升级也有助于市场成长。然而，实施和维护开放原始码CRM 软体需要技术专长，这对一些没有必要资源或技能的公司来说是一个挑战。然而，随着企业寻求能够根据其独特需求进行客製化的 CRM 解决方案，对客製化 CRM 解决方案日益增长的需求为开放原始码软体供应商创造了机会。

本研究的主要特点

• 本报告对全球开放原始码CRM 软体市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
• 它还强调了各个领域的潜在收益成长机会，并说明了该市场的引人注目的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
• 全球开放原始码CRM 软体市场的主要企业是根据公司亮点、产品系列、关键亮点、财务表现和策略等参数进行的分析。
• 本报告的见解将使负责人和企业经营团队能够就未来的产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
• 全球开放原始码CRM 软体市场报告针对该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 相关人员可以透过用于分析全球开放原始码CRM 软体市场的各种策略矩阵来更轻鬆地做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规与趋势分析

• 市场动态
• 开放原始码CRM 的灵活性和客製化
• 开放原始码CRM 解决方案的成本效益
• 开放原始码减少了对供应商的依赖和锁定
• 透过开放原始码开发进行创新和协作
• 与开放原始码程式码相关的资料安全问题
• 客户对开放原始码CRM 的优势缺乏认识
• 缺乏客製化开放原始码CRM 的熟练人员
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购场景

第四章开放原始码CRM 软体市场-冠状病毒 (COVID-19) 大流行的影响

• COVID-19流行病学
• 供需侧分析
• 经济影响

第五章 2020 年至 2032 年开放原始码CRM 软体市场（按类型）

• 营运 CRM
• 分析客户关係管理
• 协作CRM
• 其他类型

第六章 2020 年至 2032 年按部署类型开放原始码CRM 软体市场

• 本地
• 云端基础
• 杂交种

第七章 2020 年至 2032 年开放原始码CRM 软体市场（依组织规模划分）

• 大公司
• 小型企业

第 8 章 2020 年至 2032 年按最终用户产业开放原始码CRM 软体市场

• BFSI
• 零售
• 卫生保健
• 通讯/IT
• 製造业
• 政府和教育
• 其他的

第 9 章 2020 年至 2032 年开放原始码CRM 软体市场（按应用划分）

• 行销
• 销售
• 客户服务与支援
• 其他的

第 10 章 2020 年至 2032 年各地区的开放原始码CRM 软体市场

• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲

Global Open source CRM software Market is estimated to be valued at USD 3.47 Bn in 2025 and is expected to reach USD 8.07 Bn by 2032, growing at a compound annual growth rate (CAGR) of 12.8% from 2025 to 2032.

Figure. Open Source CRM Software Market Share (%), By Region 2025

Open source customer relationship management (CRM) refers to CRM software that is available freely and with source code that can be modified. Traditionally, CRMs have been proprietary and expensive for many organizations. However, open source CRMs provide a cost-effective alternative for managing relationships and interactions with customers. Some key benefits of open source CRMs include low upfront costs, flexibility to customize features as per business needs, and avoiding vendor lock-ins. With growing interest in reducing technology expenditures, the adoption of open source CRM solutions is on the rise among small and medium enterprises.

Open source CRM software has gained significant popularity in recent years due to its flexibility, affordability, and customization options. Unlike proprietary CRM solutions, open source CRM software allows businesses to access and modify the source code, making it highly adaptable to specific organizational needs. This enables businesses to create tailor-made CRM systems that fit their unique requirements.

Open source CRM software offers a range of features including contact management, lead tracking, sales forecasting, and customer support. Additionally, it provides seamless integration with other business applications, enhancing efficiency and productivity. With the ability to access the source code, businesses can customize the software to align with their existing workflows, ensuring a seamless transition and minimal disruption to operations.

Market Dynamics:

The open source CRM software market is expected to witness substantial growth in the coming years. Several factors contribute to this growth including cost-effectiveness, sustomization and flexibility, and integration capabilities. For instance, companies can add or remove modules, customize workflows, and integrate with other business applications. The availability of regular updates and upgrades by open source communities is also propelling the market growth. However, implementing and maintaining open source CRM software may require technical expertise, which can be a challenge for some businesses without the necessary resources or skills. Nevertheless, with the growing demand for customized CRM solutions, businesses are increasingly seeking CRM solutions that can be customized to fit their unique requirements, creating opportunities for open source CRM software providers.

Key Features of the Study:

• This report provides an in-depth analysis of the global open source CRM software market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global open source CRM software market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Aurea CRM, Insightly, Microsoft dyanamics CRM, Oracle CX Cloud, SAGE CRM, Adobe CRM, NICE CX , SugarCRM, Vtiger, Odoo, Agile CRM ,bpm'online, RepairShopr, Pipedrive, Zoho CRM, SuiteCRM, Salesforce, HubSpot, Insightly, Base, Apptivo, Nutshell, Really Simple Systems, Teamgate, Bitrix24, Creatio, Zurmo, FatFree CRM, and EspoCRM
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global open source CRM software market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global open source CRM software market

Detailed Segmentation:

• By Type
  • Operational CRM
  • Analytical CRM
  • Collaborative CRM
  • Other types
• By Deployment Mode
  • On-premises
  • Cloud-based
  • Hybrid
• By Organization Size
  • Large Enterprises
  • Small & Medium Enterprises
• By End-user Industry
  • BFSI
  • Retail
  • Healthcare
  • Telecom & IT
  • Manufacturing
  • Government & Education
  • Others
• By Application
  • Marketing
  • Sales
  • Customer service and support
  • Others
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • Odoo
  • SuiteCRM
  • VTiger
  • Salesforce
  • Zoho
  • HubSpot
  • Pipedrive
  • Insightly
  • Base
  • Apptivo
  • Nutshell
  • Really Simple Systems
  • Teamgate
  • Bitrix24
  • Creatio
  • vTiger
  • SugarCRM
  • Zurmo
  • FatFree CRM
  • EspoCRM

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Open Source CRM Software Market, By Type
  • Open Source CRM Software Market, By Deployment Mode
  • Open Source CRM Software Market, By Organization Size
  • Open Source CRM Software Market, By End-use Industry
  • Open Source CRM Software Market, By Application
  • Open Source CRM Software Market, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Flexibility and customization of open source CRM
• Cost-effectiveness of open source CRM solutions
• Open source mitigates vendor dependency and lock-ins
• Innovation and collaboration driven by open source development
  • Restrains
• Data security apprehensions associated with open source code
• Lack of customer awareness about the benefits of open source CRM
• Scarcity of skilled talent for customizing open source CRM
• Key Highlights
• Regulatory Scenario
• Product Launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Open Source CRM Software Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Open Source CRM Software Market, By Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Operational CRM
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Analytical CRM
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Collaborative CRM
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Other Types
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Open Source CRM Software Market, By Deployment Mode, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• On-premises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Cloud-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Hybrid
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

7. Open Source CRM Software Market, By Organization Size, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Large Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Small & Medium Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

8. Open Source CRM Software Market, By End-user Industry, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• BFSI
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Retail
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Telecom & IT
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Manufacturing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Government & Education
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

9. Open Source CRM Software Market, By Application, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Marketing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Sales
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Customer service and support
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

10. Open Source CRM Software Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-user Industry, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-user Industry, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Mode, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-user Industry, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • Israel
  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa

11. Competitive Landscape

• Aurea CRM
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Insightly
• Microsoft
• Oracle CX Cloud
• SAGE CRM
• Adobe CRM
• NICE CX
• SugarCRM
• vTiger
• Odoo
• Agile CRM
• bpm'online
• RepairShopr
• Pipedrive
• Zoho CRM
• SuiteCRM
• Salesforce
• HubSpot
• Insightly
• Base
• Apptivo
• Nutshell
• Really Simple Systems
• Teamgate
• Bitrix24
• Creatio
• Zurmo
• FatFree CRM
• EspoCRM
• Analyst Views

12. Section

• Research Methodology
• About us