线上赌博和投注市场：按游戏类型、设备、地区

全球线上赌博和博彩市场预计到 2024 年将达到 943.4 亿美元，预计到 2031 年将达到 1951.2 亿美元，2024 年至 2031 年复合年增长率为 10.9%。

图：2024 年按地区分類的线上赌博和博彩市场占有率(%)

在全球互联网和智慧型手机普及率不断上升的推动下，线上赌博和博彩市场在过去几年中经历了显着增长。从任何地方访问赌场和体育博彩平台的便利性，以及几乎免费尝试新游戏的选择，正在推动这个市场的普及。此外，该市场的营运商正在大力投资增强服务，以透过合作伙伴关係、策略性收购和促销活动吸引新用户。然而，严格的监管在一些地区仍然是一个挑战。然而，随着数位化的发展以及越来越多的国家考虑修改其赌博法，预计全球线上赌博和博彩市场将在未来几年内健康扩张。

市场动态：

全球线上赌博和博彩市场是由使线上赌博变得更加容易的因素推动的，例如智慧型手机的普及和网路连接的改善。此外，营运商透过现场游戏选项和虚拟体育扩大产品组合也推动了市场成长。然而，在美国等主要市场，有关线上赌博的严格监管是一个挑战。此外，许多国家的网路安全疑虑和限制性法律也限制了市场的成长。同时，区块链和密码学等支援新形式博彩的新技术也带来了新的商机。此外，一些国家正在审查其赌博法并开放线上註册之门，为扩张铺平道路。

本研究的主要特点

本报告详细分析了全球线上赌博和博彩市场，包括以 2023 年为基准年的预测期（2024-2031 年）的市场规模和年复合成长率（CAGR%）。

它还强调了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。

它根据公司亮点、产品系列、主要亮点、财务业绩和策略等参数，对全球线上赌博和博彩市场的主要企业进行了介绍。

研究涵盖的主要企业包括 888 Holdings PLC、Bet365 Group Ltd.、Betsson AB、Entain、Flutter Entertainment PLC、Kindred Group PLC、Ladbrokes Coral Group PLC、LeoVegas、MGM Resorts International、Paddy Power Betfair PLC、Penn 这些公司包括 National Gaming 、Rush Street Interactive、Sky Betting &Gaming、The Stars Group Inc. 和William Hill PLC。

从这份报告中获得的见解将帮助负责人和公司经营团队就未来的产品发布、升级、市场扩张和行销策略做出明智的决策。

本研究报告针对该产业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

相关人员可以透过用于分析全球线上赌博和博彩市场的各种策略矩阵来促进他们的决策。

目录

第一章 研究目的与前提

• 研究目的
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规及趋势分析

• 市场动态
  • 促进因素
  • 抑制因素
  • 市场机会
• 监管场景
• 产业动态
• 併购
• 新系统的引入/核准
• COVID-19 大流行的影响

第 4 章 全球线上赌博与博弈市场（按游戏类型），2019-2031 年

• 扑克
• 赌场
• 抽籤
• 宾果游戏
• 体育博彩

第 5 章 全球线上赌博与投注市场（按设备），2019-2031 年

• 桌面
• 智慧型手机

第六章 全球线上赌博和博彩市场，按地区划分，2019-2031

• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东/非洲

第七章 竞争格局

• 公司简介
  • 888 Holdings PLC
  • Bet365 Group Ltd.
  • Betsson AB
  • Entain
  • Flutter Entertainment PLC
  • Kindred Group PLC
  • Ladbrokes Coral Group PLC
  • LeoVegas
  • MGM Resorts International
  • Paddy Power Betfair PLC
  • Penn National Gaming
  • Rush Street Interactive
  • Sky Betting &Gaming
  • The Stars Group Inc.
  • William Hill PLC

第8章 命运之轮

• 命运之轮
• 分析师观点
• 一致的机会图

第9章 参考文献与调查方法

• 参考
• 调查方法

The global online gambling and betting market is estimated to be valued at US$ 94.34 Bn in 2024 and is expected to reach US$ 195.12 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.

Figure. Online Gambling And Betting Market Share (%), By Region 2024

The online gambling and betting market has witnessed significant growth over the past few years supported by rising internet and smartphone penetration worldwide. Factors such as the convenience of accessing casinos and sports betting platforms from any location and the option to try out new games virtually without any costs have boosted the popularity of this market. Additionally, operators in the market are investing heavily in enhancing their offerings through partnerships, strategic acquisitions, and promotional activities to attract new users. However, stringent regulations in some regions still pose challenges. But with growing digitalization and more countries considering reforms in their gambling laws, the global online gambling and betting market is estimated to experience healthy expansion in the coming years.

Market Dynamics:

The global online gambling and betting market is driven by factors such as the proliferation of smartphones and improving internet connectivity which has made online gambling more accessible. Operators expanding their product portfolio through live gaming options and virtual sports is also fueling the market growth. However, stringent regulations regarding online gambling in major markets such as the U.S. present a challenge. Cybersecurity concerns and restrictive laws in many countries also restrain the market growth. Meanwhile, emerging opportunities lies in new technologies such as Blockchain and crypto that allow for new betting formats. Also, some nations reconsidering gambling laws and opening up to online registrations presents an avenue for expansion.

Key Features of the study:

This report provides in-depth analysis of the global online gambling and betting market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global online gambling and betting market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include 888 Holdings PLC, Bet365 Group Ltd., Betsson AB, Entain, Flutter Entertainment PLC, Kindred Group PLC, Ladbrokes Coral Group PLC, LeoVegas, MGM Resorts International, Paddy Power Betfair PLC, Penn National Gaming, Rush Street Interactive, Sky Betting & Gaming, The Stars Group Inc., and William Hill PLC

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global online gambling and betting market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global online gambling and betting market

Detailed Segmentation:

• By Gaming Type
  • Poker
  • Casino
  • Lottery
  • Bingo
  • Sports Betting
• By Device
  • Desktop
  • Mobile
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • 888 Holdings PLC
  • Bet365 Group Ltd.
  • Betsson AB
  • Entain
  • Flutter Entertainment PLC
  • Kindred Group PLC
  • Ladbrokes Coral Group PLC
  • LeoVegas
  • MGM Resorts International
  • Paddy Power Betfair PLC
  • Penn National Gaming
  • Rush Street Interactive
  • Sky Betting & Gaming
  • The Stars Group Inc.
  • William Hill PLC

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Gaming Type
  • Market Snippet, By Device
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New System Launches/Approvals
• Impact of COVID-19 Pandemic

4. Global Online Gambling And Betting Market, By Gaming Type, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020-2031
  • Segment Trends
• Poker
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Bn)
• Casino
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Bn)
• Lottery
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Bn)
• Bingo
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Bn)
• Sports Betting
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Bn)

5. Global Online Gambling And Betting Market, By Device, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020-2031
  • Segment Trends
• Desktop
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Bn)
• Mobile
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Bn)

6. Global Online Gambling And Betting Market, By Region, 2019-2031 (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020-2031
• North America
  • Regional Trends
  • Market Size and Forecast, By Gaming Type, 2019-2031 (US$ Bn)
  • Market Size and Forecast, By Device, 2019-2031 (US$ Bn)
  • Market Share Analysis, By Country, 2024 and 2031 (%)
    • U.S.
    • Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Gaming Type, 2019-2031 (US$ Bn)
  • Market Size and Forecast, By Device, 2019-2031 (US$ Bn)
  • Market Share Analysis, By Country, 2024 and 2031 (%)
    • U.K.
    • Germany
    • France
    • Russia
    • Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Gaming Type, 2019-2031 (US$ Bn)
  • Market Size and Forecast, By Device, 2019-2031 (US$ Bn)
  • Market Share Analysis, By Country, 2024 and 2031 (%)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Gaming Type, 2019-2031 (US$ Bn)
  • Market Size and Forecast, By Device, 2019-2031 (US$ Bn)
  • Market Share Analysis, By Country, 2024 and 2031 (%)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Regional Trends
  • Market Size and Forecast, By Gaming Type, 2019-2031 (US$ Bn)
  • Market Size and Forecast, By Device, 2019-2031 (US$ Bn)
  • Market Share Analysis, By Country, 2024 and 2031 (%)
    • South Africa
    • GCC Countries
    • Rest of the Middle East & Africa

7. Competitive Landscape

• Company Profiles
  • 888 Holdings PLC
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Bet365 Group Ltd.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Betsson AB
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Entain
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Flutter Entertainment PLC
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Kindred Group PLC
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Ladbrokes Coral Group PLC
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • LeoVegas
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • MGM Resorts International
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Paddy Power Betfair PLC
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Penn National Gaming
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Rush Street Interactive
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Sky Betting & Gaming
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • The Stars Group Inc.
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • William Hill PLC
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates

8. Wheel of Fortune

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. Reference and Research Methodology

• References
• Research Methodology
• About us and Sales Contact