线上赌博：市场占有率分析、行业趋势/统计、成长预测（2024-2029）

线上博弈市场规模预计到 2024 年为 932.6 亿美元，预计到 2029 年将达到 1532.1 亿美元，在预测期内（2024-2029 年）复合年增长率为 10.44%。

世界上很大一部分人口现在可以上网。根据通讯（ITU）的数据，2022年全球网路用户数为53亿。这是线上赌博服务在全球广泛流行的主要因素之一。随着智慧型手机的普及，使用行动应用程式的彩票游戏数量也不断增加，为最终用户提供了在自己的空间内赌博的便利和舒适。赌场赌博因其使用方便和最佳的用户体验而成为成长最快的赌博类别之一。为了满足不同玩家的兴趣，线上赌博平台提供了老虎机、扑克、体育博彩等多种游戏。

体育博彩在亚太地区很受欢迎。此外，基于抽奖和刮刮卡的即时游戏越来越受欢迎，尤其是在欧洲国家，这对所研究市场的成长产生了积极影响。根据欧洲游戏和博彩协会的数据，2022 年欧洲线上博彩总奖金为 293 亿欧元。随着虚拟实境和区块链的出现，各公司都致力于推动创新平台，以满足客户的要求和需求，并在市场上获得竞争优势。例如，2023年7月，Kindred在美国宾州推出了自己的科技平台。该公司在 Kindred 平台上提供 Unibet 赌场和体育博彩应用程式的存取。

线上博弈市场趋势

各种赞助和便利的支付方式推动市场

随着行动电话、网路和便利的线上付款闸道的普及，线上赌博服务变得很容易获得。此外，线上投注主要在线上体育类别中增加，尤其是在世界杯和欧洲锦标赛等足球赛事中。许多线上运动博彩公司赞助不同的球队作为其行销策略的一部分，或收购或合併多家公司以进行策略扩张。例如，2022年9月，BC.GAME与阿根廷足球协会签署赞助协议。

阿根廷队在卡达举行的 FIFA 世界杯比赛期间获得了 BC.GAME 的支持。线上赌场营运商还赞助电影、电视节目和串流媒体内容来宣传其品牌并吸引观众。足球锦标赛和赛马比赛等重大体育赛事是在线博彩运营商宣传和吸引体育博彩玩家的理想平台。例如，2022 年 12 月，全球领先的线上博弈和游戏品牌 Betway 与在南非举办的 Twenty20专利权特许锦标赛 SA20 签署了多年冠名赞助协议。

北美是一个快速成长的市场

美国目前的线上博彩法律体制只允许在内华达州、宾州和新泽西州获得许可的博彩公司合法运作。宾州是第四个也是最大的线上赌博合法化和监管州。新泽西州有许多不同类型的线上赌场、体育博彩和体育博彩应用程式。新泽西州博彩执法部门监督和管理新泽西州的线上博彩网站。

我们许可网站、收取税金以及测试和核准游戏。新泽西州是美国最大的受监管线上赌博市场。加拿大是一个没有线上赌博法规的国家。墨西哥打算审查其赌博法并规范线上赌博行业，使其与其他地区的赌博行业保持一致。因此，北美国家及其州的线上赌博合法化预计将进一步推动市场。

扩增实境(AR) 和虚拟实境 (VR) 等技术进步正在融入线上游戏体验中，以提高玩家参与度。由于智慧型手机和平板电脑的普及，行动赌博急剧增加。例如，根据国家统计和地理研究所的数据，2022年墨西哥行动电话用户数将达到9,308万人。

线上赌博行业概述

线上赌博市场高度分散，由区域和全球参与者组成。主要企业包括： Bet365、Entain PLC、888 Holding PLC、Flutter Entertainment PLC、Kindred Group PLC 等

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3 个月分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

• 市场驱动因素
  • 积极的广告和促销活动
  • 安全、加密和串流技术的进步
• 市场限制因素
  • 监管和法律挑战
• 波特五力分析
  • 新进入者的威胁
  • 买家/消费者的议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间敌对关係的强度

第五章市场区隔

• 游戏类型
  • 体育博彩
    • 足球
    • 赛马
    • 网球
    • 其他的
  • 赌场
    • 真人赌场
    • 百家乐
    • 黑杰克
    • 扑克
    • 投币口
    • 其他的
  • 抽籤
  • 答对了
• 最终用户
  • 桌面
  • 移动的
• 地区
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 瑞典
    • 西班牙
    • 义大利
    • 其他欧洲国家
  • 亚太国家
    • 大洋洲国家
    • 其他亚太地区
  • 世界其他地区
    • 南美洲
    • 中东/非洲

第六章 竞争状况

• 玩家采取的策略
• 市场占有率分析
• 公司简介
  • Betsson AB
  • 888 Holdings PLC
  • Kindred Group PLC
  • Entain PLC
  • Bet365
  • Flutter Entertainment PLC
  • 22bet
  • Mgm Resorts International
  • Draftkings Inc.
  • Super Group（sghc Limited）

第七章 市场机会及未来趋势

The Online Gambling Market size is estimated at USD 93.26 billion in 2024, and is expected to reach USD 153.21 billion by 2029, growing at a CAGR of 10.44% during the forecast period (2024-2029).

Nowadays, a large portion of the global population has access to the Internet. According to the International Telecommunication Union (ITU), the number of internet users globally was 5,300 million in 2022. This represents one of the primary factors behind the immense popularity of online gambling services worldwide. The increased penetration of smartphones further leads to an increase in several mobile application-based lottery games as they provide end-users the convenience and comfort of gambling within their own space. Casino gambling has been one of the rapidly growing gambling categories, owing to the convenience of usage and optimal user experience. To meet different player interests, online gambling platforms provide various games, such as slots, poker, and sports betting.

Sports betting is popular in the Asia-Pacific region. Moreover, there has been a rise in the popularity of draw-based and scratch-off instant games, especially across European countries, which positively impacts the growth of the market studied. Online gambling gross win in Europe was EUR 29.3 billion in 2022, according to the European Gaming & Betting Association. With the advent of virtual reality and blockchain, various companies are focusing on advancing innovative platforms to cater to the requirements and needs of customers and achieve a competitive edge in the market. For instance, in July 2023, Kindred launched a proprietary tech platform in Pennsylvania, United States. The company offers access to Unibet Casino and Sportsbook apps on the Kindred platform.

Online Gambling Market Trends

Various Sponsorships and Convenient Payment Options Driving the Market

The increased penetration of mobile phones, the Internet, and convenient online payment gateways have made online gambling services easily accessible. Moreover, online betting is predominantly rising in the online sports category, especially in football events like the FIFA World Cup and the European championships. Many online sports betting companies are sponsoring different teams as a part of their marketing strategy and acquiring or merging with several companies for strategic expansions, for instance, in September 2022, BC.GAME signed a sponsorship agreement with the Argentine Football Association.

The Argentine team had BC.GAME's support during the FIFA World Cup matches in Qatar. Operators of online casinos also sponsor films, television programs, or streaming content to promote their brands and attract viewers. Major athletic events, such as football championships and horse racing contests, are ideal platforms for online gambling businesses to advertise and attract sports bettors. For instance, in December 2022, leading global online betting and gaming brand Betway signed a multi-year title sponsorship with SA20, a Twenty20 franchise cricket tournament in South Africa.

North America is the Fastest-Growing Market

The current legislative framework for online betting in the United States allows only bookmakers licensed in Nevada, Pennsylvania, and New Jersey to operate legally, as these are the three states where online betting is regulated. Pennsylvania is the fourth and biggest state to legalize and regulate online gambling. New Jersey has various types of online casinos, sportsbooks, and sports betting apps. New Jersey's Division of Gaming Enforcement oversees and holds New Jersey's online gaming sites.

It handles site licensing, tax revenue collection, and game testing and approval. New Jersey is the largest market for regulated online gambling in the United States. Canada is an unregulated country in terms of online gaming. Mexico is reviewing its gambling laws, intending to regulate the online gambling sector to align with the rest of the region's gambling industry. Therefore, the increasing regularization of online gambling in North American countries and their respective states is expected to drive the market further.

Technology advancements, such as augmented reality (AR) and virtual reality (VR), are incorporated into online gaming experiences to increase player engagement. Mobile gambling has increased dramatically due to the widespread use of smartphones and tablets, which enable bets to be placed at any time and almost anywhere. For instance, the number of mobile phone users in Mexico was 93.08 million in 2022, according to the National Institute of Statistics and Geography.

Online Gambling Industry Overview

The online gambling market is highly fragmented and comprises regional and global players. Key players such as Bet365, Entain PLC, 888 Holding PLC, Flutter Entertainment PLC, and Kindred Group PLC dominate the market. Major players are focusing on mergers and acquisitions, partnerships, and product innovations to expand their presence in the market. They also compete on various factors, including offerings, quality of gambling content, user experience, brand equity, personalized payoffs, and access to multiple platforms. Apart from this, advanced distribution networks and manufacturing expertise give an upper edge to players to expand their range of products globally.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
  • 4.1.1 Aggressive Advertisement And Promotional Activities
  • 4.1.2 Advancement In Security, Encryption, And Streaming Technology
• 4.2 Market Restraints
  • 4.2.1 Regulatory and Legal Challenges
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Game Type
  • 5.1.1 Sports Betting
    • 5.1.1.1 Football
    • 5.1.1.2 Horse Racing
    • 5.1.1.3 Tennis
    • 5.1.1.4 Other Sports
  • 5.1.2 Casino
    • 5.1.2.1 Live Casino
    • 5.1.2.2 Baccarat
    • 5.1.2.3 Blackjack
    • 5.1.2.4 Poker
    • 5.1.2.5 Slots
    • 5.1.2.6 Others Casino Games
  • 5.1.3 Lottery
  • 5.1.4 Bingo
• 5.2 End User
  • 5.2.1 Desktop
  • 5.2.2 Mobile
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Sweden
    • 5.3.2.5 Spain
    • 5.3.2.6 Italy
    • 5.3.2.7 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 Oceanic Countries
    • 5.3.3.2 Rest of Asia-Pacific
  • 5.3.4 Rest of the World
    • 5.3.4.1 South America
    • 5.3.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Strategies Adopted by Players
• 6.2 Market Share Analysis
• 6.3 Company Profiles
  • 6.3.1 Betsson AB
  • 6.3.2 888 Holdings PLC
  • 6.3.3 Kindred Group PLC
  • 6.3.4 Entain PLC
  • 6.3.5 Bet365
  • 6.3.6 Flutter Entertainment PLC
  • 6.3.7 22bet
  • 6.3.8 Mgm Resorts International
  • 6.3.9 Draftkings Inc.
  • 6.3.10 Super Group (sghc Limited)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS