线上赌博和投注市场：按游戏类型、设备类型和地区划分，2024-2031 年

线上赌博和博彩市场评估，2024-2031

智慧型手机的普及和网路连线的不断增强对于推动线上赌博和博彩市场的成长至关重要。据 Verified Market Research 分析师称，到 2031 年，线上赌博和博彩市场的估值预计将达到 1,144 亿美元，低于 2024 年的约 615 亿美元。

全球消费者可支配收入的增加也使该市场在 2024 年至 2031 年间以 9.3% 的复合年增长率成长。

线上赌博和博彩市场定义/概述

线上赌博，也称为 iGaming 或网路赌博，涵盖广泛的活动，其中个人对透过网路进行的游戏、竞赛和活动的结果下注金钱或有价值的东西。这种形式的赌博包括许多不同类型的投注，包括虚拟扑克、赌场游戏、体育博彩和彩票。线上赌博的基本性质在于，基于不受赌徒控制的不确定结果，投注有价值的东西，以期赢得额外价值（通常是金钱）。

线上赌博的参与者透过各种平台进行赌博，这些平台允许他们在家中或透过行动装置下注和玩游戏。现场投注、互动元素以及迎合不同口味的多样化游戏选择等功能增强了线上赌博体验。

支付安全性和交易便利性如何提高用户对线上赌博和博彩市场的信任？

支付安全性和交易便利性是极大影响用户对线上博弈市场信任度的重要因素。随着产业的发展，2024年至2031年的复合年增长率为9.3%，2031年市场规模约为1,144亿美元，确保安全、无缝的支付流程对于营运商来说至关重要。使用者越来越关注其财务资讯的安全，因此强有力的安全措施至关重要。根据European Gaming and Betting Association的数据，在线博彩行业的博彩总收入 (GGR) 预计在 2022 年将达到 293 亿欧元，随着越来越多的玩家参与在线博彩，对可靠交易方式的需求将会增加。

此外，快速、简单的交易带来的便利性改善了用户体验并鼓励重复参与。一份报告显示，有 3.4 亿印度人参与板球博彩，在大型体育赛事上进行了大量投注，因此没有有效的方法来处理大量交易，这凸显了对灵活支付系统的需求。信用卡、电子钱包和加密货币等多种支付方式的出现，进一步简化了投注流程，并向更广泛的受众开放了投注。政府法规也发挥了作用。例如，印度对线上游戏征收 28% 的商品及服务税，旨在规范该行业，同时解决对非法赌博的担忧。最终，透过优先考虑支付安全性和交易便利性，线上博彩平台可以提高用户信任度和参与度，并促进这个充满活力的市场的持续成长。

监管限制将如何影响线上赌博和博彩行业的扩张？

监管限制极大地影响了线上博彩行业的扩张。它创造了一个复杂的监管环境，营运商必须在寻求成长机会的同时保持合规性。在美国，2018 年墨菲诉 NCAA 最高法院裁决允许各州监管体育博彩，后果导致监管环境分散，各州实施了不同程度的监管。例如，截至 2022 年初，已有十多个州将线上体育博彩合法化，仅在纽约州，新建立的市场的年收入预计将超过 10 亿美元。然而，这种成长受到严格的许可要求和税务义务的限制，在某些司法管辖区，税务义务可能达到博彩总收入的 51%，从而限制了营运商的利润率。

义大利和瑞典等国家对欢迎奖金等促销活动实施了严格的广告禁令和限制。欧盟第四项反洗钱指令（Anti-Money Laundering Directive）和一般资料保护规范（General Data Protection Regulation：GDPR）透过要求严格的资料保护和诈欺预防措施进一步加强了营运商的合规性，这让事情变得更加复杂。这些规定不仅增加了营运成本，也为新公司设置了进入障碍。因此，虽然监管框架旨在保护消费者并确保公平竞争，但它已成为业务扩张的重大课题，营运商在合规性方面投入巨资，并被迫调整其业务模式，以满足不同的法律要求。

目录

第1章 全球线上赌博与博彩市场：简介

• 市场概况
• 调查范围
• 先决条件

第 2 章执行摘要

第3章 验证市场研究研究方法

• 数据挖掘
• 验证
• 一次资料
• 数据源列表

第4章全球线上赌博与博彩市场展望

• 概述
• 市场动态
  • 促进因素
  • 阻碍因素
  • 机会
• 波特的五力模型
• 价值链分析

第 5 章：全球线上赌博与投注市场：按游戏类型

• 概述
• 宾果
• 赌场
• 抽籤
• 扑克
• 体育博彩
• 其他

第 6 章：全球线上赌博与投注市场：按设备类型

• 概述
• 桌面
• Mobile
• 平板
• 其他

第 7 章：全球线上赌博与投注市场：按地区

• 概述
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 亚太其他地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第8章全球线上赌博与博彩市场：竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第9章 公司简介

• 888 Holding Plc
• Bet365 Group Ltd
• Betfred Ltd
• Fortuna Entertainment Group
• GVC Holdings Plc
• Hong Kong Jockey Club
• Kindred Group
• MYBET Holding
• Paddy Power Betfair Plc
• Playtech

第10章附录

• 相关研究

Online Gambling And Betting Market Valuation - 2024-2031

The widespread adoption of smartphones and increased internet connectivity are pivotal in driving online gambling and betting market growth. According to the analyst from Verified Market Research, the Online Gambling And Betting Market is estimated to reach a valuation of USD 114.4 Billion By 2031 by subjugating around USD 61.5 Billion in 2024.

The rising disposable income among consumers globally is also enabling the market to grow at a CAGR of 9.3% from 2024 to 2031.

Online Gambling And Betting Market: Definition/ Overview

Online gambling, also referred to as iGaming or internet gambling, encompasses a wide array of activities where individuals wager money or something of value on the outcome of games, contests, or events conducted over the internet. This form of gambling includes various types of betting such as virtual poker, casino games, sports betting, and lotteries. The fundamental nature of online gambling lies in the act of staking something of value with the expectation of winning additional value, typically money, based on uncertain outcomes that are not under the gambler's control.

Participants engage in online gambling through various platforms that allow them to place bets and play games from the comfort of their homes or on mobile devices. The online gambling experience is enhanced by features such as live betting, interactive elements, and a diverse selection of games that cater to different tastes.

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How do Payment Security and Ease of Transactions Drive User Confidence in the Online Gambling and Betting Market?

Payment security and ease of transactions are critical factors that significantly influence user confidence in the online betting market. As the industry grows, with projections indicating a market value of approximately USD 114.4 Billion by 2031 at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031, ensuring secure and seamless payment processes becomes paramount for operators. Users are increasingly concerned about the safety of their financial information, making robust security measures essential. According to the European Gaming and Betting Association, the online gambling sector's gross gaming revenue (GGR) was expected to reach €29.3 billion in 2022, underscoring the necessity for trustworthy transaction methods as more players engage in online gambling activities.

Moreover, the convenience of quick and easy transactions enhances user experience, encouraging repeat participation. A report indicates that 340 million Indians participate in cricket betting, with significant amounts wagered during major sporting events, highlighting the need for efficient payment systems to accommodate high transaction volumes. The availability of diverse payment options, including credit cards, e-wallets, and cryptocurrencies, further simplifies the betting process, attracting a broader audience. Government regulations also play a role; for instance, India's imposition of a 28% GST on online gaming aims to regulate the industry while also addressing concerns about illegal betting practices. Ultimately, by prioritizing payment security and transaction ease, online betting platforms can foster greater user trust and engagement, driving sustained growth in this dynamic market.

How do Regulatory Restrictions Affect the Expansion of the Online Gambling and Betting Industry?

Regulatory restrictions significantly impact the expansion of the online betting industry by creating a complex landscape that operators must navigate to remain compliant while seeking growth opportunities. In the United States, the aftermath of the 2018 Supreme Court decision in Murphy v. NCAA, which allowed states to regulate sports betting, has led to a fragmented regulatory environment where individual states impose varying degrees of restrictions. For instance, as of early 2022, more than a dozen states had legalized online sports betting, with New York alone expected to exceed USD 1 Billion in annual revenue from its newly established market. However, this growth is tempered by stringent licensing requirements and tax obligations that can reach up to 51% of gross gaming revenue in some jurisdictions, limiting profit margins for operators.

In Europe, regulations are similarly stringent, with countries like Italy and Sweden imposing strict advertising bans and limitations on promotional offers such as welcome bonuses. The EU's Fourth Anti-Money Laundering Directive and the General Data Protection Regulation (GDPR) further complicate compliance for operators by mandating rigorous data protection and anti-fraud measures. These regulations not only increase operational costs but also create barriers to entry for new companies looking to enter the market. Consequently, while regulatory frameworks aim to protect consumers and ensure fair play, they also pose significant challenges for expansion, forcing operators to invest heavily in compliance and adapt their business models to align with diverse legal requirements across different regions.

Category-Wise Acumens

What Factors Make Sports Betting the Most Popular Segment in the Online Gambling and Betting Market?

Sports betting has surged to become the most popular segment in the online betting market due to several interrelated factors. With the global sports betting market valued at approximately USD 83.65 Billion in 2022 and projected to grow at a CAGR of 10.3% through 2030, the increasing enthusiasm for sports plays a pivotal role. Legalization efforts have expanded access; as of January 2023, sports betting is legal in 36 U.S. states, significantly broadening the market's reach. The convenience of mobile technology also enhances participation, with mobile devices accounting for about 70% of online betting revenue in 2020.

Additionally, major sporting events like the FIFA World Cup and Super Bowl attract massive betting volumes, while aggressive marketing strategies by sportsbooks create awareness and engagement among fans. This combination of accessibility, excitement, and effective promotion solidifies sports betting's dominance in the online gambling landscape.

What Role do Mobile Apps Play in Enhancing User Accessibility and Convenience in Online Gambling and Betting?

Mobile apps play a crucial role in enhancing user accessibility and convenience in the online betting market by allowing users to place bets anytime and anywhere, effectively breaking down traditional barriers associated with physical betting locations. The rapid proliferation of smartphones has led to mobile devices accounting for approximately 56.8% of online gambling activities in 2024, highlighting their dominance in the market. According to the American Gaming Association, nearly 18% of American adults participated in sports betting in 2020, with a significant portion of this activity facilitated through mobile applications. These apps offer user-friendly interfaces, real-time updates on odds and scores, and features like live betting, which enhance the overall user experience.

Furthermore, the integration of secure payment options within these apps simplifies transactions, making it easy for users to deposit and withdraw funds quickly. As mobile internet penetration is projected to reach 61% globally by 2025, mobile betting is set to continue its growth trajectory, appealing to a broader demographic of bettors.

Country/Region-wise Acumens

What Makes Europe the Largest Market for Online Gambling and Betting Globally?

Europe stands out as the largest market for online gambling and betting globally due to a combination of regulatory frameworks, technological advancements, and cultural acceptance of gambling. The European online gambling market was valued at approximately $38.59 billion in 2022, with projections indicating growth to USD 52.30 Billion by 2024 and reaching USD 88.16 Billion by 2029, reflecting a compound annual growth rate (CAGR) of 11.01% during this period. The United Kingdom is a key player, contributing significantly to the market; for instance, gross online gambling revenue in the UK reached £6.4 billion in the tax year from April 2021 to April 2022.

Additionally, the region boasts a high internet penetration rate and a robust mobile gaming sector, with 53% of online bets placed via mobile devices as of 2022. This combination of favorable economic conditions, innovative technology adoption, and a strong regulatory environment fosters an ecosystem conducive to online gambling growth in Europe.

What Role do Recent Regulatory Changes in the U.S. Play in Boosting the Online Gambling and Betting Market in North America?

Recent regulatory changes in the U.S. have significantly boosted the online gambling and betting market by creating a more favorable legal environment for operators and consumers. Following the 2018 Supreme Court decision that allowed states to legalize sports betting, over 36 states have enacted legislation to regulate online gambling, leading to a surge in market participation. By 2023, the U.S. online gambling market was valued at approximately USD 11.68 Billion, with projections indicating it could reach 25.79 billion by 2030, growing at a CAGR of 12.0%.

Additionally, 92% of the U.S. population had internet access in 2022, facilitating easier access to online platforms. States like New Jersey have set benchmarks for revenue generation, reporting over $1 billion from sports betting annually. These regulatory advancements not only enhance consumer confidence but also attract new operators, fostering competition and innovation within the industry.

Competitive Landscape

The competitive landscape of the online gambling and betting market is characterized by the presence of several key players, including 888 Holdings plc, Bet365 Group Ltd, Betfred Ltd, Fortuna Entertainment Group, GVC Holdings plc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Some of the prominent players operating in the online gambling and betting market include:

888 Holdings plc

Bet365 Group Ltd

Betfred Ltd

Fortuna Entertainment Group

GVC Holdings plc

Hong Kong Jockey Club

Kindred Group

MYBET Holdings

Paddy Power Betfair

Playtech

Latest Developments

In March 2024, Bet365 launched a new mobile app feature that focuses on personalized user experiences, leveraging artificial intelligence to tailor content and promotions based on individual betting patterns.

In October 2023, Betfred launched a new mobile app feature that allows users to access live streaming of sporting events, enhancing user engagement and providing a more immersive betting experience.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ONLINE GAMBLING AND BETTING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ONLINE GAMBLING AND BETTING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ONLINE GAMBLING AND BETTING MARKET, BY GAMING TYPE

• 5.1 Overview
• 5.2 Bingo
• 5.3 Casino
• 5.4 Lottery
• 5.5 Poker
• 5.6 Sports Betting
• 5.7 Others

6 GLOBAL ONLINE GAMBLING AND BETTING MARKET, BY DEVICE TYPE

• 6.1 Overview
• 6.2 Desktop
• 6.3 Mobile
• 6.4 Tab
• 6.5 Others

7 GLOBAL ONLINE GAMBLING AND BETTING MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 The U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 The U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 The Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL ONLINE GAMBLING AND BETTING MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 888 Holding Plc
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Bet365 Group Ltd
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Betfred Ltd
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Fortuna Entertainment Group
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 GVC Holdings Plc
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Hong Kong Jockey Club
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Kindred Group
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 MYBET Holding
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Paddy Power Betfair Plc
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Playtech
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 APPENDIX

• 10.1 Related Research