防水化妆品市场：依产品类型、形状、通路、地区分类

预计2024年全球防水化妆品市场规模为166.7亿美元，预计2031年将达到255.6亿美元，2024年至2031年复合年增长率为6.3%。

图：2024年防水化妆品市场占有率（%），依地区

近年来，防水化妆品在世界各地非常流行。防水配方传统上由演员和音乐家等专业表演者使用，与普通化妆品相比，防水配方具有更长的耐磨性和耐转移性。随着人们对更积极的生活方式和户外休閒的关注，消费者越来越多地寻找能够耐受汗水、湿气和意外水接触且不会弄脏或褪色的化妆品。越来越多的女性参与水上运动和水上冒险，进一步推动了防水化妆品的需求。人们对防水化妆品在各种场合的好处的认识不断提高，是全球防水化妆品市场的主要驱动因素。

市场动态

全球防水化妆品市场受到消费者户外休閒活动和水上运动日益普及的推动。防水配方让消费者无需频繁补妆即可享受活动。女性参与水上运动的增加也促进了防水化妆品的销售。然而，由于一些消费者更喜欢普通化妆品而不是防水化妆品，因为它们不能提供自然的妆容或难以去除，这一事实阻碍了市场的发展。提高美观性和易于去除的产品创新有助于解决这些问题并释放新的成长机会。对多功能化妆品和创新彩妆的需求不断增长，也为製造商推出先进的防水产品提供了机会。

本研究的主要特点

该报告对全球防水化妆品市场进行了详细分析，以2023年为基准年估计了预测期内（2024-2031年）的市场规模（十亿美元）和年复合成长率（CAGR%）。

它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。

它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球防水化妆品市场的主要企业。

本研究涵盖的主要企业包括欧莱雅、雅诗兰黛、宝洁、科蒂、露华浓、资生堂、玫琳凯、雅芳产品、拜尔斯道夫、强生、欧瑞莲化妆品、安丽、联合利华、香奈儿，其中包括迪奥（LVMH） ）等等。

该报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

防水化妆品市场报告针对该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进入者和财务分析师。

目录

第一章 分析目的与前提

• 分析目的
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管场景
• 产品发布/核准
• PEST分析
• 波特的分析
• 市场机会
• 监管场景
• 主要进展
• 产业动态

第四章全球防水化妆品市场：依产品类型划分，2019-2031（十亿美元）

• 脸部美妆
• 眼妆
• 唇妆
• 其他的

第五章 全球防水化妆品市场：依形状划分，2019-2031（十亿美元）

• 液体
• 凝胶
• 粉末

第六章 全球防水化妆品市场：依通路划分，2019-2031（十亿美元）

• 线下零售
• 网路零售

第七章 全球防水化妆品市场：按地区划分，2019-2031（十亿美元）

• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第八章 竞争格局

• L'Oreal
• Estee Lauder Companies
• Procter & Gamble
• Coty Inc.
• Revlon
• Shiseido Company
• Mary Kay Inc.
• Avon Products, Inc.
• Beiersdorf AG
• Johnson & Johnson
• Oriflame Cosmetics
• Amway
• Unilever
• Chanel SA
• Dior (LVMH)

第九章 分析师建议

• 《命运之轮》
• 分析师观点
• Coherent Opportunity Map (COM)

第10章 参考文献与调查方法

• 参考
• 分析方法
• 关于相干市场洞察

The global waterproof makeup market is estimated to be valued at USD 16.67 Bn in 2024 and is expected to reach USD 25.56 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.

Figure. Waterproof Makeup Market Share (%), By Region 2024

Waterproof makeup has become highly popular around the world in the last few years. Traditionally used by professional performers like actors and musicians, waterproof formulations have provided longer wear and increased transfer-resistance compared to regular makeup. With more active lifestyles and outdoor recreational activities gaining prominence, consumers are increasingly looking for makeup that can withstand sweat, humidity, and incidental water contact without smudging or fading. The rising participation of women in aquatic sports and water adventures has further boosted the demand for waterproof cosmetics. The growing awareness about the benefits of waterproof makeup for different occasions has been a key driver for the global waterproof makeup market.

Market Dynamics

The global waterproof makeup market is driven by the growing popularity of outdoor recreational activities and water sports among consumers. Waterproof formulations allow consumers to enjoy their activities without having to reapply makeup frequently. The increasing participation of women in aquatic sports has also boosted the sales of waterproof cosmetics. However, the market faces restraints from some consumers' preferences for regular makeup over waterproof variants due to reasons such as perceived lack of natural look and difficulty of removal. Product innovation in terms of improving aesthetics and ease of removal can help address these concerns and unlock new growth opportunities. The rising demand for multi-functional cosmetics and creative makeup looks also provides opportunities for manufacturers to launch advanced waterproof products.

Key Features of the Study

This report provides in-depth analysis of the global waterproof makeup market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global waterproof makeup market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include L'Oreal, Estee Lauder Companies, Procter & Gamble, Coty Inc., Revlon, Shiseido Company, Mary Kay Inc., Avon Products, Inc., Beiersdorf AG, Johnson & Johnson, Oriflame Cosmetics, Amway, Unilever, Chanel S.A., and Dior (LVMH)

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global waterproof makeup market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

• Product Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Face Makeup
  • Eye Makeup
  • Lip Makeup
  • Others
• Form Insights (Revenue, USD Bn, 2019 - 2031)
  • Liquid
  • Gels
  • Powder
• Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Offline Retail
  • Online Retail
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • L'Oreal
  • Estee Lauder Companies
  • Procter & Gamble
  • Coty Inc.
  • Revlon
  • Shiseido Company
  • Mary Kay Inc.
  • Avon Products, Inc.
  • Beiersdorf AG
  • Johnson & Johnson
  • Oriflame Cosmetics
  • Amway
  • Unilever
  • Chanel S.A.
  • Dior (LVMH)

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Waterproof Makeup Market, By Product Type
  • Global Waterproof Makeup Market, By Form
  • Global Waterproof Makeup Market, By Distribution Channel
  • Global Waterproof Makeup Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global Waterproof Makeup Market, By Product Type, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Face Makeup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Eye Makeup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Lip Makeup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Waterproof Makeup Market, By Form, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Liquid
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Gels
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Powder
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Waterproof Makeup Market, By Distribution Channel, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Offline Retail
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Online Retail
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Waterproof Makeup Market, By Region, 2019 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024, 2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2020 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • U.S.
  • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2019 - 2031, Value (USD Bn)
  • South Africa
  • North Africa
  • Central Africa

8. Competitive Landscape

• L'Oreal
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Estee Lauder Companies
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Procter & Gamble
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Coty Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Revlon
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Shiseido Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mary Kay Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Avon Products, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Beiersdorf AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Johnson & Johnson
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Oriflame Cosmetics
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Amway
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Unilever
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Chanel S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Dior (LVMH)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us