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市场调查报告书
商品编码
1673868
传统玩具和游戏市场（按产品类型、分销管道和地区划分）Traditional Toys and Games Market, By Product Type, By Distribution Channel, By Geography |
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2025 年全球传统玩具和游戏市场规模估计为 96.3 亿美元，预计到 2032 年将达到 121.7 亿美元，2025 年至 2032 年的年复合成长率(CAGR)为 3.4%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 96.3亿美元 |
| 效能资料 | 从2020年到2024年 | 预测期 | 2025年至2032年 |
| 预测期：2025-2032年复合年增长率： | 3.40% | 2032年价值预测 | 121.7亿美元 |
传统玩具和游戏市场是指不涉及先进技术或电子设备的玩具和游戏。其中包括图板游戏、建筑玩具、艺术和工艺品、拼图、玩偶、人物模型、车辆和毛绒动物，这些玩具为几代儿童带来了欢乐。传统玩具有助于培养儿童的身体、认知和社会情绪技能。传统玩具鼓励孩子们玩过家家，并透过与传统玩具互动来发挥他们的想像。此外，亲手玩积木、玩偶和乐高等玩具有助于培养运动技能。图板游戏可以帮助孩子学习轮流、遵守规则和触觉解决问题。传统玩具为各个年龄层的儿童提供了有趣的游戏价值，让他们在玩乐的同时也能学到知识。
市场动态：
传统玩具和游戏市场的成长是由儿童和父母对经典玩具的广泛流行和怀旧所推动的。随着现代玩具技术的不断快速进步，人们对简单且脱离萤幕的玩具的需求也日益增长。传统玩具可以帮助孩子以自己的步调不受干扰地培养宝贵的技能。然而，由于数位玩具和智慧型手机越来越受欢迎，让孩子们对它们着迷，市场也面临限制。年轻一代越来越喜欢电子设备和互动游戏。然而，由于玩具租赁和转售业务的兴起，我们看到了市场机会，这些业务利用了传统玩具的永恆吸引力和重复使用性。此外，推动传统游戏发展和社会效益的行业相关人员也在推动市场成长。如今，孩子们从小就接触数位设备，并且倾向于购买新奇的电子产品。另一方面，人们对将传统游戏与技能习得结合的益智玩具的兴趣日益浓厚，也为这个市场创造了机会。玩具公司也在寻求改进其经典玩具系列，以使其对现代孩子更具吸引力。
本研究的主要特点
本报告对全球传统玩具和游戏市场进行了详细分析，并提供了预测期（2025-2032 年）的市场规模（十亿美元）和年复合成长率（CAGR%），假设基准年为 2024 年。
它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
根据公司亮点、产品系列、主要亮点、财务表现和策略等参数列出了全球传统玩具和游戏市场的主要企业简介。
研究涉及的主要企业包括 Dream International Limited、Hasbro, Inc.、Mattel, Inc.、Funskool Limited、Lego A/S、Jakks Pacific Inc.、Tomy Co.Ltd.、LeapFrog Enterprises Inc.、Spin Master Corp.、Bandai Namco Holdings Inc.、Playmates Toys。 AG 和 Games Workshop Group PLC。
本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员可以透过用于分析全球传统玩具和游戏市场的各种策略矩阵来促进他们的决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
第三章市场动态、法规与趋势分析
- 市场动态
- 驱动程式
- 限制因素
- PEST分析
- 波特五力分析
- 市场机会
- 监管情景
- 主要进展
- 产业趋势
4. 全球传统玩具与游戏市场-冠状病毒（COVID-19）大流行的影响
- 影响全球传统玩具和游戏市场的因素 - COVID-19
- 影响分析
5. 2020-2032 年全球传统玩具和游戏市场（按产品类型划分）（十亿美元）
- 益智玩具
- 纸牌游戏
- 绒毛玩具
- 互动玩具
- 户外运动玩具
- 车型
- 建筑套装
- 图板游戏
- 其他的
6. 2020-2032 年全球传统玩具和游戏市场按分销管道划分（单位：十亿美元）
- 在线的
- 离线
7. 2020-2032年全球传统玩具和游戏市场（按地区划分）（单位：十亿美元）
- 北美洲
- 拉丁美洲
- 欧洲
- 亚太地区
- 中东
- 非洲
第八章竞争格局
- 热图分析
- 市场占有率分析（3x3矩阵）
- 公司简介
- Dream International Limited
- Hasbro, Inc.
- Mattel, Inc.
- Funskool Limited
- Lego A/S
- Jakks Pacific Inc
- Tomy Co. Ltd.
- LeapFrog Enterprises Inc.
- Spin Master Corp
- Bandai Namco Holdings Inc
- Playmates Toys Limited
- Kids Ii Inc.
- Mega Brands Inc.
- Melissa &Doug Inc.
- Funko LLC
- K'NEX Brands, LP
- Ravensburger AG
- Games Workshop Group PLC
第九章分析师建议
- 机会
- 分析师观点
- Coherent Opportunity Map
第 10 章 章节
- 参考
- 调查方法
Global Traditional Toys And Games Market is estimated to be valued at USD 9.63 Bn in 2025 and is expected to reach USD 12.17 Bn by 2032, growing at a compound annual growth rate (CAGR) of 3.4% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 9.63 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 3.40% | 2032 Value Projection: | USD 12.17 Bn |
Traditional toys and games market refers to toys and games that do not involve advanced technology or electronics. These include board games, construction toys, arts and crafts, puzzles, dolls, action figures, vehicles, plush toys, and others that have entertained children for generations. Traditional toys help in developing important physical, cognitive, and social-emotional skills in children. They encourage role-playing and using their imagination as kids interact with classic toys. Hands-on play with toys like blocks, dolls, or Lego also aids in the development of fine motor skills. Board games help kids learn turn-taking, following rules, and tactile problem-solving. Traditional toys provide engaging play value and education through fun for children of all ages.
Market Dynamics:
Traditional toys and games market growth is driven by the widespread popularity and nostalgia associated with classic toys among children and parents. As technology continues to advance rapidly in modern toys, there is growing demand for simplicity and disconnect from screens. Traditional toys help foster valuable skills in kids at their own pace without distractions. However, the market faces restraints from the rising penetration of digital toys and smartphones that keep kids engaged. Younger generations are increasingly preference electronics and interactive games. But the market sees opportunities from rising toy rental and resale businesses capitalizing on the timeless appeal and reuse of traditional toys. Industry players promoting the developmental and social benefits of traditional play also boost the market growth. Younger kids today have exposure to digital devices from a very early age and tend to gravitate more towards newer gadgets. Meanwhile, the market sees opportunities from a growing focus on educational toys that blend traditional play with skills-building. Toy companies also look to refresh classic toy lines to make them appealing to modern kids.
Key Features of the Study:
This report provides in-depth analysis of the global traditional toys and games market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global traditional toys and games market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc, Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp, Bandai Namco Holdings Inc, Playmates Toys Limited, Kids Ii Inc., Mega Brands Inc., Melissa & Doug Inc., Funko LLC, K'NEX Brands, L.P., Ravensburger AG, and Games Workshop Group PLC
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global traditional toys and games market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional toys and games market
Market Segmentation
- Product Type Insights (Revenue, USD, 2019 - 2032)
- Educational Toys
- Card Games
- Stuffed Toy
- Interactive Toys
- Outdoor and Sports Toys
- Model Vehicle
- Construction Sets
- Board Games
- Others
- Distribution Channel Insights (Revenue, USD, 2019 - 2032)
- Online
- Offline
- Regional Insights (Revenue, USD, 2019 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Dream International Limited
- Hasbro, Inc.
- Mattel, Inc.
- Funskool Limited
- Lego A/S
- Jakks Pacific Inc
- Tomy Co. Ltd.
- LeapFrog Enterprises Inc.
- Spin Master Corp
- Bandai Namco Holdings Inc
- Playmates Toys Limited
- Kids Ii Inc.
- Mega Brands Inc.
- Melissa & Doug Inc.
- Funko LLC
- K'NEX Brands, L.P.
- Ravensburger AG
- Games Workshop Group PLC
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trend
4. Global Traditional Toys and Games Market - Impact of Coronavirus (COVID-19) Pandemic
- Overview
- Factors Affecting the Global Traditional Toys and Games Market - COVID-19
- Impact Analysis
5. Global Traditional Toys and Games Market, By Product Type, 2020-2032 (USD Bn)
- Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Educational Toys
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Card Games
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Stuffed Toy
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Interactive Toys
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Outdoor and Sports Toys
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Model Vehicle
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Construction Sets
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Board Games
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Others
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
6. Global Traditional Toys and Games Market, By Distribution Channel, 2020-2032 (USD Bn)
- Introduction
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Online
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Offline
- Market Share Analysis, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
7. Global Traditional Toys and Games Market, By Region, 2020-2032 (USD Bn)
- Introduction
- Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- North America
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Countries
- U.S.
- Canada
- Latin America
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Countries
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Countries
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Countries
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Sub-regions/Countries
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2032
- Market Size and Forecast, By Product Type, 2020- 2032 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020- 2032 (USD Bn)
- Regions/Countries
- South Africa
- North Africa
- Central Africa
8. Competitive Landscape
- Heat Map Analysis
- Market Share Analysis (3x3 Matrix)
- Company Profiles
- Dream International Limited
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Hasbro, Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Mattel, Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Funskool Limited
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Lego A/S
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Jakks Pacific Inc
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Tomy Co. Ltd.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- LeapFrog Enterprises Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Spin Master Corp
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Bandai Namco Holdings Inc
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Playmates Toys Limited
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Kids Ii Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Mega Brands Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Melissa & Doug Inc.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Funko LLC
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- K'NEX Brands, L.P.
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Ravensburger AG
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Games Workshop Group PLC
- Company Overview
- Chair Type Portfolio
- Recent Developments/Updates
- Dream International Limited
9. Analyst Recommendation
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. Section
- References
- Research Methodology
- About Us and Sales Contact
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