2023-2030 年全球礼品卡市场

市场概览

全球礼品卡市场预计将经历利润丰厚的增长。 在预测期内（2023 年至 2030 年），该市场的复合年增长率为 13.8%。

近年来，礼品卡越来越受欢迎，因为它们为生日、节日、特殊活动等提供了方便灵活的礼物选择。 它们也很受欢迎，可用作公司礼品和奖励。 礼品卡为送礼人和收礼人都提供了便利。 它可以在线或在商店购买，许多零售商还提供可以通过电子邮件或短信发送的电子礼品卡。 现在您可以随时随地轻鬆购买和发送礼品卡。

市场动态

礼品卡的便利性和灵活性

对于零售商而言，礼品卡在销售和库存管理方面提供了灵活性。 礼品卡是零售商无需购买特定商品或管理库存即可主动产生销售额的一种方式。 这使零售商能够更好地管理现金流并降低库存过多或库存不足的风险。

使礼品卡更加方便和灵活的另一个因素是它们可以在线购买。 近年来，随着消费者转向在线购物，在线礼品卡的销量大幅增长。 这使消费者可以在白天或晚上的任何时间在家中舒适地购买礼品卡。 此外，个性化礼品卡的能力进一步增强了礼品卡的便利性和灵活性。 许多礼品卡提供商现在都提供在礼品卡上添加个人信息和照片的功能，使礼品更加贴心和个性化。

礼品卡欺诈

礼品卡欺诈是通过使用欺诈性在线交易发生的。 犯罪分子可以使用窃取的信用卡信息在线购买礼品卡或使用机器人程序生成礼品卡号和 PIN。 结果，零售商遭受拒付、收入损失、声誉受损和消费者信心受损。 礼品卡欺诈也会直接影响消费者。 如果消费者购买的礼品卡后来被发现是欺诈性的，则可能无法兑换或退款。 结果可能是挫败感和对礼品卡市场失去信心。

COVID-19 影响分析

除了 COVID 之前、COVID 和 COVID 之后的情况外，COVID-19 分析还包括价格动态（包括大流行期间的价格变化以及相对于 COVID 之前的情况）、供需范围（包括贸易限制和lockdowns），由于后续问题导致的供需变化），政府举措（政府机构为振兴市场，部门和行业所做的努力），以及製造商的战略举措（製造商为缓解 COVID 问题所做的努力）。我正在解释。

内容

第一章调查方法及范围

• 调查方法
• 调查目的和范围

第 2 章定义和概述

第 3 章执行摘要

• 片段类型
• 按产品分类的片段
• 按分发渠道分类的摘要
• 最终用户的片段
• 区域摘要

第四章市场动态

• 影响因素
  • 司机
    • 礼品卡的便利性和灵活性
  • 约束因素
    • 礼品卡欺诈
  • 机会
  • 影响分析

第五章行业分析

• 波特的五力分析
• 供应链分析
• 价格分析
• 监管分析

第 6 章 COVID-19 分析

• COVID-19 分析
  • 在 COVID-19 情景之前
  • 当前的 COVID-19 情景
  • COVID-19 后或未来情景
• COVID-19 期间的价格波动
• 供需范围
• 大流行期间与市场相关的政府举措
• 製造商的战略举措
• 结论

第 7 章按类型

• 开环
• 闭环

第 8 章按产品

• 电子礼品卡
• 实体卡

第 9 章分销渠道

• 零售店
• 在线平台
• 其他

第 10 章最终用户

• 零售
• 餐厅
• 娱乐
• 旅行
• 其他

第11章按地区

• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 意大利
  • 俄罗斯
  • 其他欧洲
• 南美洲
  • 巴西
  • 阿根廷
  • 其他南美洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
• 中东和非洲

第12章竞争格局

• 竞争场景
• 市场分析/份额分析
• 併购分析

第13章公司简介

• Blackhawk Network
  • 公司简介
  • 产品组合和说明
  • 财务摘要
  • 主要发展
• InComm
• Givex
• National Gift Card Corp.
• CashStar
• Tango Card
• Qwikcilver
• SVS
• Card Compliant
• First Data

第14章附录

• 关于我们和我们的服务
• 联繫我们

Market Overview

The global gift card market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 13.8% during the forecast period (2023-2030).

Gift cards have become increasingly popular in recent years, as they offer a convenient and flexible gift-giving option for many occasions, including birthdays, holidays and special events. They are also a popular option for corporate gifts and incentives. Gift cards also offer convenience for both the gift-giver and the recipient. They can be purchased online or in-store and many retailers offer electronic gift cards that can be sent via email or text message. This makes it easy to purchase and send gift cards from anywhere, at any time.

Market Dynamics

Convenience and flexibility in gift cards

For retailers, gift cards offer flexibility in terms of sales and inventory management. Gift cards provide a way for retailers to generate sales in advance, without needing to stock specific products or manage inventory. This can help retailers to better manage their cash flow and reduce the risk of overstocking or understocking.

Another factor that contributes to the convenience and flexibility of gift cards is the ability to purchase them online. Online gift card sales have grown significantly in recent years, as consumers increasingly prefer to shop online. This allows consumers to purchase gift cards from the comfort of their own homes, at any time of day or night. Furthermore, the convenience and flexibility of gift cards is further enhanced by the ability to personalize them. Many gift card providers now offer the ability to add a personal message or photo to the gift card, making it an even more thoughtful and personalized gift.

Gift card fraud

The gift card fraud can occur is through the use of fraudulent online transactions. Criminals can use stolen credit card information to purchase gift cards online or they can use bots to generate gift card numbers and PINs. This can result in chargebacks and lost revenue for retailers, as well as damage to their reputation and consumer trust. Gift card fraud can also impact consumers directly. If a consumer purchases a gift card that is later found to be fraudulent, they may be unable to redeem it or receive a refund. This can result in frustration and dissatisfaction and can damage their trust in the gift card market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global application container market is segmented based on type, product, distribution channel, end-user and region.

The growing customizable design and greater control over the purchasing experience drives the segment growth

Closed loop gift cards offer retailers greater control over the purchasing experience. Because these gift cards can only be used at a specific retailer or brand, the retailer can ensure that the customer has a positive experience. This can include ensuring that the card is properly activated, that the correct balance is loaded onto the card and that the customer is able to find the products they want. By providing a positive purchasing experience, retailers can encourage repeat business and increase customer loyalty. Closed loop gift cards offer retailers the ability to customize the design and branding of the gift card. This can help to reinforce the retailer's brand identity and create a more engaging and memorable experience for customers. By customizing the design of the gift card, retailers can increase the perceived value of the gift card and encourage customers to purchase them as gifts.

Geographical Analysis

The growing E-commerce in the region strengthen the growth of the Asia-Pacific gift card market

E-commerce has opened up a world of shopping possibilities for consumers, as they can now purchase goods and services from retailers all over the world. This has created a demand for gift cards that can be used at a wide variety of retailers, as consumers want the flexibility to shop wherever they choose. In response, many retailers have started offering gift cards that can be used both online and in-store, increasing their appeal to consumers. The rise of e-commerce has led to a greater emphasis on security and fraud prevention. Digital gift cards are often more secure than traditional gift cards, as they can be tracked and monitored to prevent fraud. This has helped to increase consumer confidence in the use of gift cards, which has in turn contributed to the growth of the Asia-Pacific gift card market.

Competitive Landscape

The major global players include: Blackhawk Network, InComm, Givex, National Gift Card Corp., CashStar, Tango Card, Qwikcilver, SVS, Card Compliant and First Data.

Why Purchase the Report?

• To visualize the global application container market segmentation based on type, product, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of application container market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global gift card market report would provide approximately 69 tables, 67 figures and 212 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Product
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by End-User
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Convenience and flexibility in gift cards
    • 4.1.1.2. XX
  • 4.1.2. Restraints
    • 4.1.2.1. Gift card fraud
    • 4.1.2.2. XX
  • 4.1.3. Opportunity
    • 4.1.3.1. XX
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Forces Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Before COVID-19 Scenario
  • 6.1.2. Present COVID-19 Scenario
  • 6.1.3. Post COVID-19 or Future Scenario
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Open Loop*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Closed Loop

8. By Product

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 8.1.2. Market Attractiveness Index, By Product
• 8.2. E-Gift Cards*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Physical Cards

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Retail Stores*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Online Platforms
• 9.4. Others

10. By End-User

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.1.2. Market Attractiveness Index, By End-User
• 10.2. Retail*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Restaurants
• 10.4. Entertainment
• 10.5. Travel
• 10.6. Others

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Russia
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Blackhawk Network*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. InComm
• 13.3. Givex
• 13.4. National Gift Card Corp.
• 13.5. CashStar
• 13.6. Tango Card
• 13.7. Qwikcilver
• 13.8. SVS
• 13.9. Card Compliant
• 13.10. First Data

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Types
• 14.2. Contact Us