市场调查报告书
商品编码
1466546
礼品卡市场:按类型和目的 - 2024-2030 年全球预测Gift Cards Market by Type (E-Gifting, Miscellaneous Closed Loop, Music and Streaming Gift Cards), Application (Coffee Shop, Entertainment, Restaurants or Food Chains) - Global Forecast 2024-2030 |
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预计2023年礼品卡市场规模为8,271.1亿美元,2024年达8,794.3亿美元,预估2030年将达1,2785.2亿美元,复合年增长率为6.41%。
礼品卡是由银行和零售商发行的储值储值卡,可替代现金在某些商店和相关企业购物。卡有两种类型:封闭式卡(只能在发卡零售商处使用)和开环卡(由主要信用卡公司发行)。礼品卡的普及很大程度上是由于其便利性、普遍性、数位礼品的兴起以及人们对无现金交易的日益偏好。技术进步简化了购买和兑换流程,数位或电子礼品卡因其即时交付和易用性而越来越受欢迎。然而,普及受到了丢失或被盗的可能性的阻碍,它们的价值因有效期和使用费而降低,以及它们的使用地点的限制,特别是封闭式卡。一些发卡机构正在保护註册卡、延长有效期、取消费用并改善用户体验,以保持其效用。随着消费者寻求独特的礼品选择,礼品卡的个人化和客製化也是一个潜在的扩展领域。此外,环保、生物分解性、专用卡的推出也符合日益增长的环保意识。
主要市场统计 | |
---|---|
基准年[2023] | 8271.1亿美元 |
预测年份 [2024] | 8794.3亿美元 |
预测年份 [2030] | 1,278,520 百万美元 |
复合年增长率(%) | 6.41% |
由于类型便利性和普遍可接受性,电子礼品和开放回路礼品卡的使用量增加
电子礼品,也称为数位或电子礼品卡,是指透过电子邮件、简讯或品牌应用程式或网站等电子方式购买和发送礼品卡的过程。使用者喜欢电子礼品卡,因为它方便、即时交付且易于自订。电子礼品卡尤其受到精通科技的消费者和那些寻找最后一刻礼物的消费者的欢迎。其他封闭式礼品卡专用于特定服务、体验或非传统零售产品。这包括航空公司、饭店、水疗中心或利基市场礼品卡,它们透过提供仅在发行人的场所或平台内提供的独特且通常是个人化的体验来创造价值。此类卡通常受到特定兴趣或爱好的消费者的青睐,以确保接受者获得他们喜欢的体验或产品。音乐和串流礼品卡专为与线上音乐和视讯串流服务一起使用而设计。这些卡片通常受到想要赠送娱乐选择并迎合接收者对音乐、电影和电视兴趣的消费者的青睐。餐厅礼品卡是闭合迴路卡,只能在特定餐厅品牌或连锁店使用,使其成为美食爱好者的热门礼物或夜晚外食的便捷选择。封闭式零售卡是只能在发行零售商的实体或网路商店商店使用的礼品卡。适合特定零售品牌的消费者,从百货公司到特色精品店。通用开放回路礼品卡可在任何接受 Visa、Mastercard 和 American Express 等银行卡付款网路的地方兑换,使其成为最灵活的礼品卡选择。这种类型的礼品卡通常受到那些希望为接收者提供最大弹性且不受特定商店或服务限制的人的青睐。
采用娱乐和零售礼品卡,满足日常使用和特殊场合送礼的双重目的。
咖啡店礼品卡迎合了经常光顾咖啡店进行日常咖啡因或休閒会议的特定人群。人们喜欢咖啡店礼品卡是为了方便和忠诚。客户喜欢不携带现金或银行卡的便利,企业也可以从这些卡培养的客户忠诚度中受益。娱乐礼品卡满足您看电影、玩游戏、参加活动等休閒的需求。顾客喜欢将这些卡片作为送给朋友和家人的礼物,为他们的礼物增添贴心和个人化的元素。餐厅和食品连锁店礼品卡满足了外食的普遍需求。对此类卡片的偏好通常来自于赠送体验的便利,尤其是对于那些喜欢户外用餐冒险的人来说。零售礼品卡专为喜欢购买服饰、电器产品、家居用品等的顾客而设计。旅行礼品卡深受喜欢探索新目的地和需要度假的人的欢迎。人们喜欢这些卡,因为它们弹性应用于航班、住宿设施和旅行套餐等方面。
区域洞察
在美洲,特别是美国,礼品卡市场成熟且高度集中,开放回路和闭合迴路都非常受欢迎。该地区的礼品卡生产通常涉及先进的个人化技术和永续性,数位礼品卡正在迅速普及。北美公司因其零售商、金融机构和礼品卡专业公司组成的生态系统而在创新和市场占有率方面占据主导地位。在行动付款系统的普及和电子商务兴起的推动下,亚太地区变得更加分散,行动和电子礼品卡解决方案的快速成长和采用。亚太地区的生产正在多元化,数位解决方案和环保实体卡片显着增加。许多专门从事礼品卡解决方案的当地企业已经出现,并且越来越多地与地区零售商和金融科技公司合作,以开拓不断增长的数位消费群。在欧洲,特别是西欧,礼品卡的使用率很高,并且在生产和分销过程中非常注重消费者保护和监管合规性。数位化正在稳步发展,为了迎合更多的全球消费者群体,我们将重点放在安全功能和多货币功能上。欧洲、中东和非洲地区的企业往往多元化,从知名的跨国公司到开拓于进军礼品卡市场以提高客户忠诚度和客户参与的当地零售商。
FPNV定位矩阵
FPNV定位矩阵对于评估礼品卡市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对礼品卡市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 礼品卡市场的市场规模与预测为何?
2.礼品卡市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 礼品卡市场的技术趋势和法规结构是什么?
4.礼品卡市场主要厂商的市场占有率为何?
5.进入礼品卡市场的合适型态和策略手段是什么?
[195 Pages Report] The Gift Cards Market size was estimated at USD 827.11 billion in 2023 and expected to reach USD 879.43 billion in 2024, at a CAGR 6.41% to reach USD 1,278.52 billion by 2030.
Gift cards are stored-value, prepaid money cards issued by banks or retailers to be used as an alternative to cash for purchases of shopping within particular stores or related businesses. They come in two primary forms: closed-loop cards, which can only be utilized at the issuing retailer, and open-loop cards, which are often powered by major credit card processors, making them universally accepted at any business that accepts those credit cards. The proliferation of gift cards is largely driven by their convenience, universality, the rise of digital gifting, and a growing preference for cashless transactions. Technological advancements have streamlined the purchasing and redemption process, with digital or e-gift cards gaining traction due to immediate delivery and ease of use. However, there is a possibility of loss or theft, expiration dates or inactivity fees diminishing their value, and limitations on where they can be used, particularly with closed-loop cards, impede their adoption. Some issuers are offering protection for registered cards, extending expiration dates, or removing fees to improve the user experience to sustain their utility. The personalization and customization of gift cards are also areas of potential expansion as consumers seek unique gifting options. Moreover, the introduction of eco-friendly, biodegradable, or digital-only cards aligns with a growing environmental consciousness.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 827.11 billion |
Estimated Year [2024] | USD 879.43 billion |
Forecast Year [2030] | USD 1,278.52 billion |
CAGR (%) | 6.41% |
Type: Increasing use of eGifting and open loop gift cards owing to their convenience and universal acceptability
eGifting, also known as digital or electronic gift cards, refers to the process of purchasing and sending gift cards via electronic means, such as email, SMS, or through a brand's app or website. Users favor e-gift cards for their convenience, immediate delivery, and the ease of customization. They are particularly popular among tech-savvy consumers and those seeking last-minute gifts. Miscellaneous closed loop gift cards are specific to a particular service, experience, or non-traditional retail offering. This could include gift cards for airlines, hotels, spas, or niche markets and they create value by offering a unique and often personalized experience that can be redeemed only within the issuer's venues or platforms. These cards are typically preferred by consumers who are gifting within a specific interest or hobby, ensuring the recipient gets an experience or product they will enjoy. Music and streaming gift cards are designed for use with online music and video streaming services and these cards are often preferred by consumers who wish to gift entertainment options, catering to the recipient's interest in music, movies, or television. Gift cards for restaurants are closed-loop cards that can be used exclusively at specified restaurant brands or chains, and they are popular gifts for food enthusiasts or as a convenient option for a night out. Retail closed loop cards are gift cards redeemable only at the issuing retailer's locations or online stores. They cater to shoppers of specific retail brands, ranging from department stores to specialized boutiques. Universal accepted open loop gift cards can be used wherever the card's payment network, such as Visa, Mastercard, or American Express, is accepted, making them the most flexible gift card option. This type of gift card is typically favored by those who want to provide the recipient with the ultimate purchasing flexibility without being limited to a specific store or service.
Application: Adoption of entertainment and retail gift cards to serve the dual purpose of routine use and special occasion gifting
Coffee shop gift cards cater to a specific audience that frequently visits coffee shops for their daily caffeine fix or casual meetings. The preference for coffee shop gift cards is driven by convenience and loyalty. Customers appreciate the ease of not carrying cash or cards, and businesses benefit from the customer loyalty that these cards encourage. Entertainment gift cards satisfy the need for recreational activities, such as watching movies, gaming, or attending events. Customers prefer these cards as gifts for friends and family, adding an element of thoughtfulness and personalization to their present. Gift cards from restaurants or food chains satisfy the universal appeal of dining out. The preference for these cards often comes from the convenience of gifting an experience, particularly for individuals who appreciate outdoor eating adventures. Retail gift cards are designed for customers who enjoy shopping, for clothing, electronics, or home goods. Travel gift cards are popular among individuals who love to explore new destinations or need a getaway. These cards are preferred for their flexibility, allowing recipients to apply them towards flights, accommodation, or travel packages.
Regional Insights
In the Americas, particularly the United States, the gift card market is mature and highly integrated, with both open-loop cards and closed-loop cards being immensely popular. The production of gift cards in this region typically involves sophisticated personalization technologies and efforts toward sustainability, with digital gift cards gaining rapid traction. North American companies dominate in terms of innovation and market share, with an ecosystem consisting of retailers, financial institutions, and specialized gift card companies. The Asia-Pacific region presents a more fragmented picture, with rapid growth and adoption of mobile and e-gift card solutions underpinned by the prevalence of mobile payment systems and the rise of eCommerce. Production in APAC is diversifying, with a significant increase in digital solutions and environmentally friendly physical cards. Numerous local companies are emerging, specializing in gift card solutions, increasingly engaging in partnerships with regional retailers and fintech firms to leverage the expanding digital consumer base. In Europe, particularly Western Europe, gift card usage is high, with a strong focus on consumer protection and regulatory compliance in their production and distribution. Digitalization is progressing steadily, emphasizing security features and multi-currency functionality to cater to a more global consumer base. Companies in EMEA tend to be diverse, ranging from established global players to local retailers keen on tapping the gift card market to incentivize customer loyalty and engagement.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Gift Cards Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Gift Cards Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Gift Cards Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., Amazon.com, Inc., American Express Company, Apple Inc., Best Buy Co., Inc., Blackhawk Network Holdings Inc., Carrefour Group by Majid Al Futtaim Holding, Costco Wholesale Corporation, eBay Inc., Flipkart Internet Private Limited, Givex Corporation, Google LLC by Alphabet Inc., H & M Hennes & Mauritz AB, Home Depot Product Authority, LLC, InComm Payments by e2Interactive, Inc., Inter IKEA Systems B.V., J Sainsbury PLC, JCB Co., Ltd., JD Sports Fashion PLC, Lowe's Companies, Inc., LVMH Moet Hennessy - Louis Vuitton, Macys.com, LLC, PayPal Holdings, Inc., Starbucks Coffee Company, Target Corporation, The Kroger Company, Virgin Red Limited, Walgreen Co., Walmart Inc., and ZARA by ITX MERKEN, B.V..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Gift Cards Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Gift Cards Market?
3. What are the technology trends and regulatory frameworks in the Gift Cards Market?
4. What is the market share of the leading vendors in the Gift Cards Market?
5. Which modes and strategic moves are suitable for entering the Gift Cards Market?