市场调查报告书
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全球电子货架标签市场 - 2023-2030年Global Electronic Shelf Label Market - 2023-2030 |
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全球电子货架标签市场规模在2022年达到37亿美元,预计到2030年将见证有利可图的增长,达到140亿美元。在2023-2030年的预测期内,市场的年复合增长率为16.9%。
ESLs使零售商能够实时更新定价和产品信息,减少人工更新价格的需要,并将定价错误的风险降到最低。ESL还使零售商能够根据顾客的购物行为向他们提供个性化的促销和建议,提高整体购物体验。全球各地的政府也在采取措施,催化ESL市场份额不断增长的市场趋势。2019年,印度政府宣布计划推出一个国家电子零售系统,其中包括使用ESL。
同样,中国政府一直在通过 "新零售 "战略等倡议促进数字技术在零售业的应用,该战略鼓励零售商使用ESL等技术来提高购物体验。
随着零售业的不断转型,ESL的使用预计将扩大,为零售商和技术供应商带来新的市场机会。对于希望保持竞争优势的零售商来说,实施ESL等创新技术正变得越来越重要。
在全球电子货架标签市场的整体组件部分,显示组件占据了约22%的重要市场份额。同样,亚太地区是市场的领先地区,在区域部分占据了超过30%的市场份额。
ESL应用的主要驱动力之一是在COVID-19大流行之后对非接触式技术的需求不断增加。在许多国家,政府实施了社会疏导措施以限制病毒的传播,这导致了对非接触式支付和结账系统的需求增加。ESL使零售商能够更新价格和产品信息,而不需要物理互动,已经成为非接触式零售体验的一个重要组成部分。
除了COVID-19大流行之外,网上购物的日益普及也是ESL采用的一个主要驱动力。随着越来越多的消费者在网上购物,零售商不得不寻找新的方式来吸引顾客到实体店购物。ESL使零售商能够显示实时价格和产品信息,可以帮助创造一个更有吸引力和互动的店内购物体验。
因此,在COVID-19大流行之后,对非接触式技术的需求不断增加,被认为是推动全球电子货架标签市场的市场份额和机会的主要动力。
监管情况仍然是全球电子货架标签市场的一个重大挑战。根据政府统计,零售业是全球监管最严格的行业之一,合规成本对各种规模的零售商来说都是一个巨大的负担。例如,在美国,全国零售联合会2019年的一份报告发现,零售商每年平均花费104亿美元用于监管合规,小型零售商受合规成本的影响更大。
在欧盟,欧盟委员会2018年的一项调查发现,监管合规成本占中小型企业营业额的4%左右,而大型企业则为2.5%。尽管有这样的挑战,近年来市场上已经有几个值得注意的产品推出,技术供应商提供创新的解决方案,帮助零售商更容易地遵守监管要求。
展望未来,零售商、技术供应商和监管机构之间加强合作,对于制定更加精简和协调的监管框架,支持全球ESL市场的发展至关重要。
COVID-19分析包括COVID前情况、COVID情况和COVID后情况以及定价动态(包括大流行期间和之后的定价变化与COVID前情况的比较)、需求-供应谱(由于贸易限制、封锁和后续问题造成的需求和供应转移)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(这里将涵盖制造商为缓解COVID问题所采取的措施)。
The Global Electronic Shelf Label Market size reached US$ 3.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 14 billion by 2030. The market is growing at a CAGR of 16.9% during the forecast period 2023-2030.
ESLs enable retailers to update pricing and product information in real time, reducing the need for manual price updates and minimizing the risk of pricing errors. ESLs also enable retailers to offer personalized promotions and recommendations to customers based on their shopping behavior, enhancing the overall shopping experience. Governments across the globe are also taking steps to catalyze the growing market trend of ESL market shares. In 2019, the Indian government announced plans to launch a national electronic retail system that would include the use of ESLs.
Similarly, the Chinese government has been promoting the adoption of digital technologies in the retail sector through initiatives such as the "New Retail" strategy, which encourages retailers to use technologies such as ESLs to enhance the shopping experience.
As the retail industry undergoes constant transformation, the utilization of ESLs is expected to expand, presenting fresh market opportunities for both retailers and technology providers. The implementation of innovative technologies like ESLs is becoming more crucial for retailers who want to maintain their competitive edge.
The display component holds a significant market share of around 22% in the overall component segment of the global electronic shelf label market. Similarly, Asia-Pacific is the leading region in the market, capturing over 30% of the market share in the regional segment.
One of the main drivers of ESL adoption has been the increasing demand for contactless technology in the wake of the COVID-19 pandemic. In many countries, governments have implemented social distancing measures to limit the spread of the virus, which has led to an increased demand for contactless payment and checkout systems. ESLs, which enable retailers to update prices and product information without the need for physical interaction, have become an essential part of the contactless retail experience.
In addition to the COVID-19 pandemic, the increasing popularity of online shopping has also been a major driver of ESL adoption. As more consumers shop online, retailers have been forced to find new ways to attract customers to physical stores. ESLs, which enable retailers to display real-time pricing and product information, can help to create a more engaging and interactive in-store shopping experience.
Thus, the increasing demand for contactless technology in the wake of the COVID-19 pandemic is considered a major driver boosting the market shares and opportunities of the global electronic shelf label market.
The regulatory landscape remains a significant challenge for the global electronic shelf-label market. According to government statistics, the retail industry is one of the most heavily regulated industries globally, and compliance costs can be a significant burden for retailers of all sizes. In the U.S., for example, a 2019 report by the National Retail Federation found that retailers spend an average of US$ 10.4 billion per year on regulatory compliance, with smaller retailers disproportionately affected by compliance costs.
In the European Union, a 2018 survey by the European Commission found that regulatory compliance costs account for around 4% of turnover for small and medium-sized enterprises (SMEs), compared to 2.5% for larger firms. Despite this challenge, there have been several notable product launches in the market in recent years, with technology providers offering innovative solutions to help retailers comply with regulatory requirements more easily.
Moving forward, greater collaboration between retailers, technology providers, and regulators will be crucial to developing more streamlined and harmonized regulatory frameworks that support the growth of the global ESL market.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global electronic shelf label market is segmented based on product, component, store, communication technology and region.
The displays segment in the global electronic shelf label market is expected to witness significant growth in the coming years, driven by a range of factors including the increasing adoption of ESL by retailers, the demand for high-quality displays and government regulations and initiatives. The growth of the display segment is expected to be further boosted by the launch of new products with improved features and functionalities, helping retailers enhance the in-store customer experience and increase sales.
For instance, in 2020, Pricer AB launched its new digital shelf-edge solution, PricerONE, which includes ESLs, electronic shelf-talkers, and interactive displays. The solution is aimed at helping retailers improve store operations and enhance the customer experience. Further, in some countries, the government has mandated the use of ESLs in certain retail sectors, such as supermarkets and hypermarkets. The respective fact is expected to drive the adoption of ESLs with high-quality displays in these sectors, further boosting the growth of the display segment in the ESL market.
In North America, the ESL market is expected to grow at a significant pace in the coming years, driven by the increasing adoption of ESL by retailers in the region. Further, the presence of major ESL manufacturers in the region and their constant product launches also helps the market to attain a growing market trend in the region. For instance, in 2021, Altierre launched its third-generation ESLs, which feature improved battery life, faster refresh rates, and enhanced security features.
The new ESLs are expected to be popular among retailers in North America as they offer a range of benefits such as improved store operations and increased sales. In addition to the above factors, government regulations and initiatives are also expected to play a key role in driving the growth of the display segment in the North American electronic shelf label market.
The major global players include: Ses-Imagotag, Pricer, Samsung Electro-Mechanics, E Ink Holdings, Display data, M2 Communication, Diebold Nixdorf, Opticon Sensors Europe, Teraoka Seiko and NZ Electronic Shelf Labelling.
The Global Electronic Shelf Label Market Report Would Provide Approximately 69 Tables, 72 Figures and 178 Pages.
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