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全球美容和个人护理产品市场 - 2023-2030年
市场调查报告书
商品编码
1290428

全球美容和个人护理产品市场 - 2023-2030年

Global Beauty and Personal Care Products Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 203 Pages | 商品交期: 约2个工作天内

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简介目录

市场概况

全球美容和个人护理产品市场在2022年达到4875亿美元，预计到2030年将达到6242亿美元，在2023-2030年的预测期内以5.1%的年复合增长率增长。

预计在预测期内产生积极的美容和个人护理产品市场增长的驱动力是生活水平的提高，对注重尊严和社会关注的产品的乐观拥有，以及消费者向奢侈品和超高端品牌的转变。由于在个人护理产品中利用过多的化学品会产生长期的后果，如脱发、变白、痤疮、变色和其他不良影响，所以消费者正在转向信誉良好的无化学品产品。

超市和大卖场已经成为全球美容和个人护理产品市场有吸引力的分销渠道，因为它们在一个屋檐下提供了广泛的商品，并且理想地位于居民区附近，方便使用。日益增长的互联网使用和公司有针对性的营销以覆盖更多的受众，支持了该领域的增长。此外，在线平台提供的大量折扣和优惠将增加美容和个人护理产品在市场上的销售。

市场动态

越来越多的人倾向于使用无化学物质的产品

消费者越来越意识到化妆品和个人护理用品中经常出现的某些化学品对健康的危害。为了利用人们对有机产品日益增长的兴趣，市场制造商已经改造和扩大了他们的产品，提供了广泛的有机护肤品，以植物为基础，清洁标签的成分，并声称如有机，素食，自然，不含化学品和残忍。

例如，2022年4月，资生堂发布了Ule，一个新的护肤品牌，从当地垂直农场采购无农药的植物成分。由于人们对天然护肤品的好处认识的提高，客户正在寻求生态友好、可持续的天然护肤品/个人护理产品，并且产品成分透明度更高。

不断上升的产品创新

公司希望有专门的定制解决方案，因为今天的消费者对他们的个人遗产有强烈的参与感。科莱恩公司于2021年5月推出BeautyForward No.5，目的是提供与新兴社会标准相匹配的灵感配方。它包括戴面具的护肤品和保湿洗手液，以及强调护肤和自我护理之间重叠的舒缓配方。

客户现在可以选择基于解决方案的套装，或从数据驱动的平台获得定制的配方。他们甚至可以选择品牌商品的包装种类，包括个性化的标签。定制增加了品牌的忠诚度，提高了客户的愉悦感，并实现了一个强大的数据收集装置。2021年11月，宝洁公司旗下的玉兰油公司推出了针对残疾人的易开盖设计。

产品的高成本

美容和个人护理产品经常包括各种各样的组件，包括专门的和高质量的原材料。这些成分可能来自不同的地方，或者具有赋予产品价值的独特特征。供应链中的多个中间商可能导致产品到达终端消费者时的价格攀升。

稀缺性、排他性或对特定部件的强烈需求都会导致价格上涨。根据英国零售商协会和NielsenIQ在《泰晤士报》上发表的研究报告，美容价格正在以十年来最快的速度上升。根据英国美容协会的数据，去年洗发水的成本上升了8%，而沐浴露的成本则攀升了11%。

COVID-19影响分析

在COVID-19爆发后，许多人出现了皮肤问题，如皮疹和瘙痒。由于过度使用肥皂和洗手液，人们出现了手部皮炎等病症。医生们报告说，皮疹是个人防护设备套件的一个结果。由于所有这些因素，个人护理部门在COVID之后扩大了，因为消费者把皮肤护理放在首位。

由于关键的市场平台被关闭，零售商对新订单的需求停滞不前，商品销售在网上和网下都受到很大影响。人们越来越多地在常规个人护理程序中实施皮肤护理、彩妆和护发产品。2020年1月，传奇化妆品公司Revlon发布了PhotoReady Prime Plus Perfecting + Smoothing Primer，这是第一个满足环境工作小组（EWG）清洁美容标准的大众化妆品产品。

俄罗斯-乌克兰战争的影响

运输限制和封锁影响了全球供应链。俄罗斯的入侵严重损害了乌克兰的化妆品行业，导致一些制造商暂停生产并关门。数以百计的当地美容和个人护理产品制造商，以及欧莱雅、汉高和欧瑞莲等外国制造商，都位于乌克兰的工业中心，如哈尔科夫和第聂伯罗。

宝洁公司停止了在乌克兰的业务，为那里的工人提供疏散援助和财政支持。然而，俄罗斯对乌克兰主要城市的入侵和轰炸实际上已经停止了这一迅速扩大的当地部门的业务。根据联合国的预测，即使乌克兰的战争提前结束，该国的国内生产总值也将下降10%，使许多当地生产者失去工作。

目录

第一章：方法和范围

  • 研究方法
  • 报告的研究目标和范围

第二章：定义和概述

第三章：执行摘要

  • 按类型分析
  • 按产品分类
  • 按分销渠道分类
  • 按地区分类

第四章：动态变化

  • 影响因素
    • 驱动因素
      • 越来越多的人倾向于使用无化学品的产品
      • 产品创新的增加
    • 限制因素
      • 产品的高成本
    • 机会
    • 影响分析

第五章：行业分析

  • 波特的五力分析
  • 供应链分析
  • 价格分析
  • 监管分析

第六章：COVID-19分析

  • COVID-19的分析
    • COVID之前的情况
    • COVID期间的情况
    • COVID之后的情况
  • COVID-19期间的定价动态
  • 需求-供应谱系
  • 大流行期间与市场有关的政府倡议
  • 制造商的战略倡议
  • 结语

第7章：按类型

  • 传统的
  • 有机产品

第8章：按产品分类

  • 头发护理
  • 皮肤护理
  • 彩妆
  • 香料
  • 其他产品

第九章：按销售渠道分类

  • 大卖场和超级市场
  • 专业店
  • 电子商务
  • 其他

第十章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 俄罗斯
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第11章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併和收购分析

第十二章 ：公司简介

  • Unilever
    • 公司概述
    • 产品组合和说明
    • 财务概况
    • 近期发展情况
  • The Estee Lauder Companies Inc.
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Revlon
  • Oriflame Cosmetics S.A.
  • Procter & Gamble
  • L'Oreal S.A.
  • Avon Products, Inc.
  • Coty Inc.

列表并非详尽无遗

第十三章 ：附录

  • 关于我们和分销渠道
简介目录
Product Code: FMCG6455

Market Overview

The Global Beauty and Personal Care Products Market reached US$ 487.5 billion in 2022 and is expected to reach US$ 624.2 billion by 2030, growing with a CAGR of 5.1% during the forecast period 2023-2030.

The drivers that are expected to generate positive beauty and personal care products market growth during the forecast period are the rising living standards, the optimistic possession of products that focus on dignity and social attention and the consumer shift towards luxury and ultra-premium brands. Consumers are turning to reputable, chemical-free products as a result of the long-term consequences associated with utilizing too many chemicals in personal care products, such as hair loss, greying, acne, colour change and other adverse effects.

Supermarkets and hypermarkets have become attractive distribution channels for the global beauty and personal care products market because they offer an extensive range of items under a single roof and are ideally located near residential areas for easy access. Growing internet usage and targeted marketing by companies to reach a larger audience have supported segment growth. Furthermore, large discounts and offers given by online platforms would increase the sales of beauty and personal care products in the market.

Market Dynamics

Growing Inclination Towards Chemical Free Products

Consumers are becoming more aware of the health hazards related to certain chemicals often found in cosmetics and personal care items. To capitalize on the growing interest in organic products, market manufacturers have revamped and expanded their product offerings by offering a wide range of organic skincare products featuring plant-based, clean-label ingredients, with claims such as organic, vegan, natural, free of chemicals and cruelty.

In April 2022, Shiseido, for example, released Ule, a new skincare brand that sources pesticide-free botanicals from local vertical farms. As a result of the increased awareness of the benefits of natural skincare, customers are seeking eco-friendly, sustainable, natural skincare/personal care products with better product component transparency.

Rising Product Innovations

Companies want specifically customized solutions since today's consumers are intensely involved in their personal inheritance. Clariant AG launched BeautyForward No. 5 in May 2021, with the purpose of providing inspired formulas matched to emerging societal standards. It included mask-wearing skincare and moisturizing hand cleansers, as well as soothing formulas that emphasized the overlap between skincare and self-care.

Customers may now choose from a choice of solution-based kits or get customized formulations from data-driven platforms. They may even choose the kind of packaging for their branded items, including personalized labels. Customization increases brand loyalty, improves client pleasure and enables a robust data-collecting apparatus. The Easy Open Lid design for people with disabilities was introduced by Olay, a Procter & Gamble Company subsidiary, in November 2021.

High Costs of Products

Beauty and personal care products frequently include a wide range of components, including specialised and high-quality raw materials. The components may come from different locations or have unique features that give value to the products. Multiple intermediaries in the supply chain can lead to price escalations by the time the product reaches the end consumer.

Scarcity, exclusivity or strong demand for specific components can all contribute to pricing increases. According to research published in The Times by the British Retail Consortium and NielsenIQ, beauty prices are rising at the fastest pace in a decade. According to The British Beauty Council, the cost of shampoo has risen by 8% in the last year, while the cost of shower gel has climbed by 11%.

COVID-19 Impact Analysis

Following the COVID-19 outbreak, many had skin problems such as rashes and itching. People developed ailments such as hand dermatitis as a result of the over use of soaps and hand sanitizers. The doctors reported rashes as an outcome of the PPE kits. Because of all of these factors, the personal care sector has expanded post-COVID, as consumers prioritise skin care.

Retailer demand for new orders came to a halt as key marketplaces were shut down and commodities sales suffered significantly, both online and offline. People are increasingly implementing skin care, color cosmetics and hair care products in their regular personal care routines. In January 2020, legendary cosmetics firm Revlon released its PhotoReady Prime Plus Perfecting + Smoothing Primer, the first mass cosmetic product to fulfil the Environmental Working Group's (EWG) clean beauty criteria.

Russia- Ukraine War Impact

Transportation restrictions and lockdowns impacted the global supply chain. The Russian invasion has severely harmed the Ukrainian cosmetics sector, causing several manufacturers to suspend production and close their doors. Hundreds of local beauty and personal care product manufacturers, as well as foreign manufacturers like as L'Oreal, Henkel and Oriflame, are located in Ukraine's industrial hubs such as Kharkiv and Dnipro.

P&G halted operations in Ukraine to provide evacuation aid and financial support to its workers there. However, Russia's invasion and bombardment of major Ukrainian cities has effectively halted operations in this rapidly expanding local sector. According to UN projections, even if Ukraine's war ends early, the country's GDP will decline by 10%, putting many local producers out of work.

Segment Analysis

The global beauty and personal care products market is segmented based on type, product, distribution channel and region.

Rising Awareness of Benefits Using the Organic Products

The organic segment is expected to hold around 30% of the global beauty and personal care products market during the forecast period 2023-2030. Organic cosmetics are made with organically grown components, are healthy for the skin, are cruelty-free and help to maintain the environment and biodiversity. Rising public understanding of the benefits of using organic cosmetics is expected to improve consumer sales globally.

A growing number of manufacturers selling clean and organic beauty and personal care products is also expected to boost the market during the forecast period. Pour Le Monde, Pour Le Monde (PMPM), a skin care brand for acne-prone skin, was released in China in March 2020. It contains organic components such as baobab essence derived from the seeds of baobab plants in Madagascar.

Geographical Analysis

Growing Awareness of Facial and Hairstyling Products in Asia-Pacific

Asia-Pacific is anticipated to have highest growth in the beauty and personal care products market during the forecast period. Growing consumer awareness of cosmetic items such as face makeup, hairstyling and coloring products is likely to boost market expansion in the near future. Shiseido, one of the market's major cosmetics makers, launched Inryu, an ingestible beauty brand that seeks to improve skin health from the inside out, in November 2021.

The need for multipurpose products drives innovation as price-conscious buyers choose goods that provide hydration and skin protection. Companies are continuously advertising medical cosmetics, particularly on social networking platforms like Facebook, Twitter, YouTube and Instagram, where beauty bloggers are popular. Among the top competitors in the Asia-Pacific market are Beiersdorf AG, L'Oreal Group, Procter & Gamble, The Estee Lauder Companies Inc. and Unilever.

Competitive Landscape

The major global players include: Unilever, The Estee Lauder Companies Inc., Kao Corporation, Shiseido Co., Ltd., Revlon, Oriflame Cosmetics S.A., Procter & Gamble, L'Oreal S.A., Avon Products, Inc. and Coty Inc.

Why Purchase the Report?

  • To visualize the global beauty and personal care products market segmentation based on type, product, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of beauty and personal care products market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The global beauty and personal care products market report would provide approximately 61 tables, 59 figures and 203 Pages.

Distribution Channel 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Product
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Inclination Towards Chemical Free Products
      • 4.1.1.2. Rising Product Innovations
    • 4.1.2. Restraints
      • 4.1.2.1. High Costs of Products
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Conventional*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Organic

8. By Product

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 8.1.2. Market Attractiveness Index, By Product
  • 8.2. Hair Care*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Skin Care
  • 8.4. Color Cosmetics
  • 8.5. Fragrances
  • 8.6. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Hypermarkets & Supermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Specialty Stores
  • 9.4. E-commerce
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Unilever*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Recent Developments
  • 12.2. The Estee Lauder Companies Inc.
  • 12.3. Kao Corporation
  • 12.4. Shiseido Co., Ltd.
  • 12.5. Revlon
  • 12.6. Oriflame Cosmetics S.A.
  • 12.7. Procter & Gamble
  • 12.8. L'Oreal S.A.
  • 12.9. Avon Products, Inc.
  • 12.10. Coty Inc.

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Distribution Channel
  • 13.2. Contact Us