市场调查报告书
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全球燕麦市场 - 2023-2030Global Oats Market - 2023-2030 |
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全球燕麦市场在2022年达到65亿美元,预计到2030年将见证有利可图的增长,达到1000亿美元。在2023-2030年的预测期内,该市场预计将呈现5.5%的复合增长率。
燕麦来自于Avena sativa植物,有各种形式,如全麦、轧制燕麦和钢切燕麦,为制造商提供了多功能性。燕麦含有丰富的纤维、蛋白质和营养物质,使它们在注重健康的消费者中很受欢迎。它们通常作为早餐的燕麦片食用,但也可用于各种食谱,包括烘焙食品、零食和冰沙。
由于消费者对健康和营养食品选择的需求不断上升,燕麦市场正在全球范围内经历着显著的增长。基于植物的饮食越来越受欢迎,无麸质趋势,以及燕麦作为早餐主食和各种食谱的配料的便利性和多功能性等因素推动了市场的发展。这为企业提供了创新和扩大其燕麦产品的机会,以满足不断增长的市场需求。
根据燕麦市场分析,对基于燕麦的谷类食品、基于燕麦的零食和无麸质燕麦的需求不断增加。基于燕麦的麦片和零食由于其营养价值、便利性和广泛的口味选择而受到欢迎。它们为传统的早餐和零食提供了一个健康的选择。此外,麸质过敏症和乳糜泻的日益盛行导致对无麸质燕麦的需求激增,因为燕麦是天然无麸质的。
无麸质燕麦的出现,使有饮食限制的人可以在坚持无麸质生活方式的同时享受燕麦。这一趋势大大促进了燕麦市场的增长;因此,燕麦市场的份额增加。
燕麦市场分析显示,与其他更普遍消费的燕麦类产品相比,燕麦市场对燕麦粉、燕麦麸和燕麦片的认识和利用有限。虽然燕麦片作为一种早餐选择已经得到普及,但燕麦粉和燕麦麸的利用率相对较低,这会影响燕麦的市场份额。这可以归因于消费者对这些燕麦衍生物缺乏熟悉,以及以这些燕麦衍生物为特色的产品供应有限。
此外,一些消费者可能发现将燕麦粉和燕麦麸纳入他们的常规烹饪和烘烤程序具有挑战性。克服这些障碍,宣传这些燕麦衍生物的多功能性和好处,有助于释放其市场潜力,扩大其消费群体。
COVID-19分析包括COVID前情况、COVID情况和COVID后情况以及定价动态(包括大流行期间和之后的定价变化与COVID前情况的比较)、需求-供应谱(由于贸易限制、封锁和后续问题造成的需求和供应转移)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(这里将涵盖制造商为缓解COVID问题所做的努力)。
The Global Oats Market reached US$ 6.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 100 billion by 2030. The market is expected to exhibit a CAGR of 5.5% during the forecast period 2023-2030.
Oats, derived from the Avena sativa plant, come in various forms, such as whole oats, rolled oats, and steel-cut oats, providing versatility for manufacturers. Oats are rich in fiber, protein, and nutrients, making them popular among health-conscious consumers. They are commonly consumed as oatmeal for breakfast but can also be used in various recipes, including baked goods, snacks, and smoothies.
The oats market is experiencing significant growth worldwide due to the rising consumer demand for healthy and nutritious food options. Factors like the increasing popularity of plant-based diets, gluten-free trends, and the convenience and versatility of oats as a breakfast staple and ingredient in various recipes drive the market. This presents opportunities for companies to innovate and expand their oat-based product offerings to cater to the growing market demand.
According to the Oats Market analysis, the increasing demand for oat-based cereals, oat-based snacks, and gluten-free oats. Oat-based cereals and snacks are popular due to their nutritional benefits, convenience, and wide flavour options. They offer a healthy alternative to traditional breakfast and snack options. Additionally, the growing prevalence of gluten sensitivities and celiac disease has led to a surge in demand for gluten-free oats, as oats are naturally gluten-free.
The availability of gluten-free oats has allowed individuals with dietary restrictions to enjoy oats while adhering to their gluten-free lifestyle. This trend has significantly contributed to the growth of the oats market; as a result, the Oats Market share is increased.
The oats market analysis shows that the oats market is limited awareness and utilization of oat flour, oat bran and oatmeal compared to other more commonly consumed oat-based products. While oatmeal has gained popularity as a breakfast option, oat flour and bran are relatively underutilized, which can impact the oats' market share. This can be attributed to the lack of familiarity among consumers and the limited availability of products featuring these oat derivatives.
Additionally, some consumers may find incorporating oat flour and oat bran into their regular cooking and baking routines challenging. Overcoming these barriers and promoting the versatility and benefits of these oat derivatives can help unlock their market potential and expand their consumer base.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The Global Oats Market is segmented based on type, distribution channel, and region.
The oats market analysis shows that distribution channels in the oats market vary and include both traditional and modern channels. Traditional media, such as grocery stores, supermarkets, and health food stores, remain dominant, accounting for around 55% of the oats market share.
However, the online sales channel has proliferated, significantly increasing in 2022. This shift is driven by changing consumer preferences, with 45% of consumers stating that they have purchased oats online at least once.
The rise of e-commerce platforms and the convenience of doorstep delivery have contributed to the online channel's success. These statistics highlight the evolving distribution landscape in the oats market and the need for a balanced approach between traditional and online channels to maximize market reach.
The Global Oats Market is segmented by region into Asia-Pacific, North America, South America, Europe, and Middle-East & Africa.
The Asia Pacific oats market has experienced significant growth in recent years, driven by various factors. According to the oats market analysis, the region accounted for a substantial share of the global oats market in 2022, with a market share of approximately 40%. The demand for oats in the Asia Pacific region has been fueled by increasing consumer awareness of the health benefits associated with oats, such as high fiber content and nutritional value.
Additionally, the region's diverse population and changing dietary preferences have contributed to the market's expansion. The rising popularity of plant-based diets and the growing demand for gluten-free products have further boosted the consumption of oats in the region. As a result, manufacturers and retailers are focusing on product innovation and expanding their oat-based product offerings to cater to the evolving consumer demands in the Asia Pacific oats market.
The major global players include: Avena Foods Ltd, Blue Lake Milling, Glanbia Plc, Grain Millers Inc., JELU-WERK J. Ehrler GmbH & Co. KG, Lantmannen, Morning Foods, Oy Karl Fazer AB, Richardson International Ltd, and Swedish Oat Fiber AB.
The Global Oats Market Report Would Provide Approximately 53 Tables, 52 Figures And 195 pages.
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