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市场调查报告书
商品编码
1319228
全球纯素巧克力市场 - 2023-2030 年Global Vegan Chocolate Market - 2023-2030 |
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全球纯素巧克力市场规模在 2022 年达到 8.753 亿美元,预计到 2030 年将达到 20.911 亿美元,实现利润丰厚的增长。在 2023-2030 年的预测期内,该市场的复合年增长率为 11.5%。
植物性市场的整体增长对素食巧克力行业产生了重大影响。消费者越来越多地在各种食品类别中寻找植物性替代品,包括巧克力。这一趋势是由道德考虑、健康问题、环境可持续性和不断变化的饮食偏好推动的。
注重健康的消费者倾向于选择纯植物巧克力,因为他们认为植物成分对健康有益。植物性巧克力产品通常强调其天然营养成分,如可可含量高、添加剂少、有机或公平贸易认证。坚果、种子和水果等超级食品成分的加入,进一步提升了纯植物巧克力产品的健康定位。
据世界动物基金会统计,全球约有 8800 万素食者。采用纯素生活方式的人数不断增加,直接导致对纯素产品(包括纯素巧克力)的需求增加。素食者从饮食中剔除了所有动物源性成分,其中包括牛奶巧克力等乳制品。因此,他们寻求合适的替代品,如用植物成分制成的纯素巧克力。
除了道德和环境方面的考虑,健康意识也是个人采用纯素生活方式的重要驱动力。因此,人们对健康食品的选择越来越感兴趣,包括使用优质原料、低糖含量和高可可比例制作的纯素巧克力。将纯素巧克力与更健康的放纵选择联系起来,吸引了注重健康的人们,进一步推动了市场的增长。
产品创新带来了各种纯素巧克力的开发,为消费者提供了更多的选择和种类。生产商不断探索新口味、新质地和新形式,以迎合不同消费者的喜好。例如,2023 年 3 月,好时公司宣布里斯植物花生酱杯将成为其首款在全国范围内销售的纯素巧克力。第二款植物巧克力 - 好时杏仁海盐特级奶油巧克力将于 4 月上市。
通过推出新的纯素巧克力产品,生产商可以吸引以前可能不知道或对纯素巧克力不感兴趣的新顾客。例如,推出具有创新口味、独特包装或注重健康属性的产品,可以引起注重健康的消费者或在不影响饮食选择的前提下寻求放纵的消费者的共鸣。消费群体的扩大有助于市场增长。
许多消费者可能仍不了解纯素巧克力的可用性和益处。与大型巧克力品牌相比,有限的营销力度、在主流媒体上缺乏能见度以及较低的促销预算都会限制消费者的认知度,阻碍市场增长。人们可能会对包括纯素巧克力在内的纯素产品产生误解和成见。
一些消费者可能会认为纯素巧克力没有味道、质量低劣或缺乏多样性。这些先入为主的观念会阻碍人们尝试纯素巧克力产品或将其视为可行的选择。要克服这些误解,就必须开展教育和信息传播,展示纯素巧克力的美味和品质。缺乏认识会使这些成见长期存在,并限制市场增长潜力。
COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景,以及定价动态(包括大流行期间和之后的定价变化,并与 COVID 前情景进行比较)、供求光谱(由于贸易限制、封锁和后续问题而导致的供求变化)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(此处将涵盖制造商为缓解 COVID 问题而采取的措施)。
Global Vegan Chocolate Market reached US$ 875.3 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 2,091.1 million by 2030. The market is growing at a CAGR of 11.5% during the forecast period 2023-2030.
The overall growth of the plant-based market has had a significant impact on the vegan chocolate sector. Consumers are increasingly seeking out plant-based alternatives across various food categories, including chocolate. This trend is driven by ethical considerations, health concerns, environmental sustainability, and changing dietary preferences.
Health-conscious consumers are gravitating towards vegan chocolate options due to the perceived health benefits associated with plant-based ingredients. Plant-based chocolate products often highlight their natural and nutritious components, such as high cocoa content, minimal additives, and organic or fair-trade certifications. The incorporation of superfood ingredients, such as nuts, seeds, and fruits, further enhances the health positioning of vegan chocolate products.
According to World Animal Foundation, there are approximately 88 million vegans in the world. three-quarters of the vegan population is covered by females. The growing number of individuals adopting a vegan lifestyle directly translates to an increased demand for vegan products, including vegan chocolate. Vegans eliminate all animal-derived ingredients from their diet, which includes dairy-based products like milk chocolate. As a result, they seek suitable alternatives, such as vegan chocolate made with plant-based ingredients.
Alongside ethical and environmental considerations, health consciousness is a significant driver for individuals adopting a vegan lifestyle. As a result, there is a growing interest in healthier food choices, including vegan chocolate made with high-quality ingredients, lower sugar content, and higher cocoa percentages. The association of vegan chocolate with healthier indulgence options appeals to health-conscious individuals, further driving the market growth.
Product innovation results to the development of a wide range of vegan chocolate options, offering consumers greater choice and variety. Manufacturers are constantly exploring new flavors, textures, and formats to cater to diverse consumer preferences. For instance, in March 2023, The Hershey Co. declared Reese's Plant-Based Peanut Butter Cups, will be its its first vegan chocolates sold nationally. A second plant-based offering, Hershey's Plant-Based Extra Creamy with Almonds and Sea Salt will follow in April.
By introducing new vegan chocolate products, manufacturers can attract new customers who may not have been aware of or interested in vegan options before. For example, a product launch featuring innovative flavors, unique packaging, or health-focused attributes can resonate with health-conscious consumers or individuals seeking indulgence without compromising their dietary choices. This expansion of the consumer base contributes to market growth.
Many consumers may still be unaware of the availability and benefits of vegan chocolate. Limited marketing efforts, lack of visibility in mainstream media, and lower promotional budgets compared to larger chocolate brands can restrict consumer awareness and hinder the market growth. There can be misconceptions and stereotypes associated with vegan products, including vegan chocolate.
Some consumers may perceive vegan chocolate as tasteless, inferior in quality, or lacking in variety. These preconceived notions can deter individuals from trying vegan chocolate products or considering them as viable options. Overcoming these misconceptions requires education and information dissemination to showcase the deliciousness and quality of vegan chocolate. A lack of awareness perpetuates these stereotypes and limits the market growth potential.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global vegan chocolate market is segmented based on product type, flavor, distribution channel, and region.
By flavor, the global vegan chocolate market market is segmented into dark, white, and others.
In 2022, the dark segment had the highest share in the vegan chocolate market. Dark chocolate is often made with a higher percentage of cocoa solids, which gives it a richer and more intense flavor. It typically contains minimal ingredients, with cocoa solids, cocoa butter, and sweeteners being the primary components. In February 2023, Keventers, an Indian dairy brand, launched its first line of vegan delicacies in 2 flavors, vegan strawberry, and vegan dark chocolate.
Dark chocolate is often associated with various health benefits. It is known to contain antioxidants, such as flavonoids, that may have positive effects on cardiovascular health and overall well-being. The perceived health benefits of dark chocolate have contributed to its popularity among health-conscious consumers, including vegans who prioritize both ethical and health considerations.
In 2022, North America had a significant share of the vegan chocolate market. According to the USDA, Canada is the top chocolate and cocoa products export market having $837.44 million. North America has a well-developed retail infrastructure, with a wide range of supermarkets, health food stores, and specialty retailers. This makes it easier for consumers to access and purchase vegan chocolate products. The availability of vegan chocolate in mainstream retail outlets, alongside dedicated vegan and health-focused stores, contributes to the market's growth and prominence.
North America has witnessed a significant surge in the number of people adopting vegan and plant-based diets. This growing trend can be attributed to several factors, such as increased awareness about animal welfare, environmental sustainability, and a heightened focus on personal health. Consequently, North America has witnessed the emergence of a substantial and expanding consumer base actively seeking out vegan food alternatives, including vegan chocolate.
The major global players include: Barry Callebaut, Nestle, Endangered Species Chocolate, Alter Eco, Creative Nature Ltd., Dylan's Candy Bar, Plamil Foods Ltd., Theo, Chocoladefacriken Lindt & Sprungli AG, Goodio
The Global Vegan Chocolate Market Report Would Provide Approximately 61 Tables, 60 Figures, And 102 Pages.
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