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全球烘焙咸味零食市场 - 2023-2030 年

Global Baked Savory Snacks Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 104 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

烘焙咸味零食市场规模在 2022 年达到 483 亿美元，预计到 2030 年将达到 775 亿美元，2023-2030 年的复合年增长率为 6.1%。

烘焙咸味零食市场正见证着消费者向健康零食偏好的转变。由于脂肪和热量较低，焙烤零食被认为是油炸零食的健康替代品。这导致注重健康的消费者对烘焙咸味零食市场的需求增加，他们正在寻求方便、美味且符合其饮食目标的零食产品。

市场受益于主要企业推出的新产品种类和口味。生产商正在不断创新，以满足消费者不断变化的喜好，并提供各种不同配料、调味料和口感的烘焙咸味零食。由于产品多样化迎合了消费者的不同口味和偏好，预计将推动烘焙咸味零食市场的增长。

市场动态

消费者对健康和保健的日益关注推动市场增长

消费者越来越注重健康，导致他们对零食的偏好发生变化。对营养丰富的零食的需求日益增长，包括低脂肪、低热量和低人工添加剂的零食。焙烤咸味零食被认为是油炸零食的健康替代品，越来越受到注重健康的消费者的青睐，从而推动了市场的增长。

生产商正在通过配制含有营养成分的烘焙咸味零食来满足人们对健康零食的需求。例如，2022 年 2 月 2 日，BRB Chips 推出了一款名为 BRB 爆米花薯片的创新零食产品。该产品专为印度的爆米花爱好者设计，BRB 爆米花薯片解决了人们普遍关心的问题，如玉米皮卡在牙齿上的烦恼，以及未爆裂的硬核影响口味和口感的失望。

烘焙咸味零食的创新不断推动市场增长

制造商正在推出新颖的口味、质地和配料组合，使其烘焙咸味零食在市场上脱颖而出。这种差异化有助于吸引追求刺激和新奇零食体验的消费者，从而扩大市场。

烘焙咸味零食的创新重点在于加入更健康的配料。制造商正在使用全谷物、种子、豆类和蔬菜来提高零食的营养成分。例如，2022 年 6 月 11 日，百事公司的 Frito-Lay 北美分公司推出了 Lay's Layers。这一令人兴奋的新产品为其产品系列提供了独特的零食体验。Lay's Layers薯片将有两种美味可供选择：一种是三奶酪口味，由香浓的车达奶酪、帕玛森奶酪和高达奶酪混合而成；另一种是酸奶油和洋葱口味。

烘焙咸味零食的高价格阻碍市场增长

焙烤咸味零食的高昂价格会使很大一部分消费市场的消费者难以获得和负担得起。与其他零食相比，价格被认为过高，消费者会选择更经济实惠的替代品。这会限制烘焙咸味零食的市场覆盖面和潜在销量。

消费者在购买零食时往往对价格很敏感。他们会比较价格并评估所获得的价值回报。与同类零食产品相比，烘焙咸味零食的价格要高出很多，或者被认为物非所值，消费者可能会选择性价比更高的产品。这种价格敏感性会制约烘焙咸味小吃的市场增长。

COVID-19 影响分析

由于运输限制和生产设施的临时关闭阻碍了生产和分销，市场面临着供应链中断的问题。此外，消费者行为的变化也对市场产生了影响，他们越来越多地在家吃零食，并注重选择更健康的食品。需求波动，尤其是在经济不稳定时期，影响了市场动态。

然而，零售店的关闭和社会隔离措施的实施导致了杂货和零食电子商务和网上购物的激增。消费者转而通过网络平台购买零食，从而更加注重网络营销和分销渠道。这种购买模式的转变对市场产生了直接影响，要求制造商和零售商进行调整。

人工智能影响分析

人工智能（AI）驱动的营销技术可在烘焙咸味零食市场开展个性化和有针对性的营销活动。通过利用消费者数据和偏好，人工智能算法可以向特定消费群体提供定制的产品推荐、促销和广告。这能提高消费者参与度，提高品牌忠诚度，并在激烈的市场竞争中促进销售。

人工智能技术有助于优化烘焙咸味零食市场的供应链。人工智能算法可以分析运输路线、库存水平和需求模式等各种因素，从而优化物流运营。这有助于简化供应链，最大限度地降低成本，缩短交货周期，提高整体效率。

Market Overview

Baked Savory Snacks Market reached US$ 48.3 billion in 2022 and is expected to reach US$ 77.5 billion by 2030 growing with a CAGR of 6.1% during the forecast period 2023-2030.

The baked savory snacks market is witnessing a shift in consumer preferences toward healthier snack options. Baked snacks are perceived as a healthier alternative to fried snacks, as they are lower in fat and calories. This is leading to an increased demand for the baked savory snacks market among health-conscious consumers, they are seeking convenient and flavorful snack products that align with their dietary goals.

The market is benefiting from the introduction of new product variants and flavors by key players. Manufacturers are innovating to meet evolving consumer preferences and are offering a variety of baked savory snacks with different ingredients, seasonings, and textures. This product diversification is expected to drive the baked savory snacks market growth as it caters to the diverse tastes and preferences of consumers.

Market Dynamics

Increasing Focus on Health and Wellness among Consumers Drive the Market Growth

Consumers are becoming health-conscious, leading to a shift in their snack preferences. There is a growing demand for snacks that offer nutritional benefits including being lower in fat, calories, and artificial additives. Baked savory snacks, perceived as a healthier alternative to fried snacks, are gaining popularity among health-conscious consumers, driving market growth.

Manufacturers are responding to the demand for healthier snacks by formulating baked savory options with nutritious ingredients. For instance, on February 2, 2022, BRB Chips introduced an innovative snacking product called BRB Popcorn Chips. It is designed to cater to popcorn enthusiasts in India, BRB Popcorn Chips address common concerns such as the annoyance of corn skin getting stuck in teeth and the disappointment of hard un-popped kernels affecting the taste and mouthfeel.

Increasing Innovations in Baked Savory Snacks Drives Market Growth

Manufacturers are introducing novel flavors, textures, and ingredient combinations to differentiate their baked savory snacks in the market. This differentiation helps attract consumers looking for exciting and new snacking experiences, thereby expanding the market.

Innovations in baked savory snacks focus on incorporating healthier ingredient options. Manufacturers are using whole grains, seeds, legumes, and vegetables to enhance the nutritional profile of their snacks. For instance, on June 11, 2022, PepsiCo's Frito-Lay North America division introduced Lay's Layers. This exciting addition to its product lineup offers a unique snacking experience. Lay's Layers potato chips will be available in two delectable flavors: three-cheese, featuring a tantalizing blend of tangy cheddar, Parmesan, and gouda; and sour cream and onion.

High Prices of the Baked Savory Snacks Hamper the Market Growth

High prices of baked savory snacks can make them less accessible and affordable to a significant portion of the consumer market. The prices are perceived as too high compared to other snack options, consumers opt for more budget-friendly alternatives. This can limit the market reach and potential sales volume for baked savory snacks.

Consumers are often price-sensitive when it comes to snack purchases. They compare prices and evaluate the value they receive in return. The price of baked savory snacks is considerably higher compared to similar snack products or perceived as not justifying the value, consumers may opt for more cost-effective options. This price sensitivity can restrain market growth for baked savory snacks.

COVID-19 Impact Analysis

The market faced supply chain disruptions as restrictions on transportation and temporary closures of manufacturing facilities hampered production and distribution. Additionally, changing consumer behavior influenced the market, with increased snacking at home and a focus on healthier options. Fluctuating demand, especially during economic uncertainties, affected market dynamics.

However, the closure of retail outlets and the implementation of social distancing measures led to a surge in e-commerce and online shopping for groceries and snacks. Consumers turned to online platforms for their snack purchases, leading to an increased focus on online marketing and distribution channels. This shift in purchasing patterns had a direct impact on the market, requiring adaptation by manufacturers and retailers.

Artificial Intelligence Impact Analysis

Artificial intelligence (AI) powered marketing techniques enable personalized and targeted campaigns in the baked savory snacks market. By leveraging consumer data and preferences, AI algorithms can deliver customized product recommendations, promotions, and advertisements to specific consumer segments. This enhances consumer engagement, improves brand loyalty, and drives sales in the competitive market.

AI technologies facilitate supply chain optimization in the baked savory snacks market. AI algorithms can analyze various factors such as transportation routes, inventory levels, and demand patterns to optimize logistics operations. This helps streamline the supply chain, minimize costs, reduce delivery lead times, and enhance overall efficiency.

Segment Analysis

The global baked savory snacks market is segmented based on product type, distribution channel, and region.

Increasing Demand for Convenience, Crispy Texture Potato Chips

Potato chips held the largest market share in the global baked savory snacks market. With their widespread popularity and consumer demand, potato chips are establishing themselves as a dominant player in the market. Potato chips have a universal appeal and are enjoyed by consumers of all ages across different regions. Its crispy texture, wide range of flavors, and convenience make them a go-to snack choice, which further drives the market growth.

The availability and accessibility of potato chips in various retail channels, including supermarkets, convenience stores, and online platforms, contribute to their market dominance. The continuous innovation in flavors, packaging formats, and healthier alternatives also fuels the growth of potato chips in the market.

Geographical Analysis

Increasing Demand for Sugar-Free Snacks in Asia Pacific

Asia Pacific has emerged as the dominant force in the global baked savory snacks market, capturing a significant market share. Asia's large population contributes to a vast consumer base, driving the demand for baked savory snacks. Countries such as India, China, Japan, and Australia have witnessed a rising production of these snacks to meet the growing market demand.

The increasing health consciousness is leading to high demand for baked savory snacks that are low in sugar and offer healthier ingredient profiles. This trend has opened up opportunities for manufacturers to introduce a variety of healthier snack food products in the market. For instance, on March 24, 2021, Bikano, a packaged foods company, introduced a range of new savory snacks into the market to expand its consumer base in the Hindi-speaking belt of northern India. The company's strategic move is geared towards capturing more market share and generating an estimated additional Rs75 crore in sales in the coming fiscal year.

Competitive Landscape

The major global baked savory snacks market players include: General Mills Inc., Kellogg's Company, Orkla ASA, Consolidated Biscuit Co. Ltd., Europe Snacks, PepsiCo, Inc., Chaucer Foods Ltd., Lorenz Bahlsen Snack-World GmbH & Co KG Germany, Hain Celestial, and Amplify Snack Brands Inc.

Why Purchase the Report?

To visualize the global baked savory snacks market segmentation based on product type, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the baked savory snacks market level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global baked savory snacks market report would provide approximately 53 tables, 51 figures, and 104 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porters Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Potato Chips*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Popcorn
7.4. Pretzels
7.5. Savory Biscuits
7.6. Tortilla Chips
7.7. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets/Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Speciality Stores
8.4. Online Sales
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. General Mills Inc.*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Kellogg's Company
11.3. Orkla ASA
11.4. Consolidated Biscuit Co. Ltd.
11.5. Europe Snacks
11.6. PepsiCo, Inc.
11.7. Chaucer Foods Ltd.
11.8. Lorenz Bahlsen Snack-World GmbH & Co KG Germany
11.9. Hain Celestial
11.10. Amplify Snack Brands Inc.

LIST NOT EXHAUSTIVE