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全球视觉效果 (VFX) 软件市场 - 2023-2030Global Visual Effects (VFX) Software Market - 2023-2030 |
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2022 年,全球视觉效果 (VFX) 软件市场规模达到 13 亿美元,预计到 2030 年将达到 36 亿美元,2023-2030 年预测期间年复合成长率为 13.5%。
基于云的技术的快速采用为全球视觉特效市场带来了增长机会,云技术的采用彻底改变了视觉特效软件市场。它提供了增强的灵活性和更大的可扩展性。基于云的视觉特效软件提供了成本效益。因此,云技术带来的这些好处推动了全球视觉效果(VFX)软件市场的增长。
为了製作动画电视内容,欧洲动画工作室已经开始与主要国际公司合作。这些合作产生了适合该地区观众的内容。这在法国、英国、德国和西班牙等国家尤其明显。因此,欧洲占据了全球近1/3的市场份额。
对更好游戏体验的需求不断增长
全世界的视频游戏玩家都需要更好、更身临其境的视觉体验。由于人们对互联网的广泛使用、最新技术的进步以及高端手机、PC和游戏机等游戏设备性能的提高,对游戏视觉效果的需求不断增加。
随着供应和质量的提高,对增强现实和虚拟现实等动画和视觉效果的需求尤其急剧增长。得益于改进的视频游戏视觉效果软件,普通大众现在可以获得最优质的沉浸式视觉特效。在国际媒体和娱乐市场中,该行业是增长速度最快的行业之一。上述因素推动了全球视觉效果(VFX)软件市场的增长。
对高质量内容的需求不断增长
消费者不断被更高质量的内容所吸引,超级英雄大片和动作片的流行推动了对视觉特效的需求。此外,人们还观察到这些技术在游戏、教材、广告甚至 YouTube 视频中的应用。现在是成为该领域专家或开始研究其程序的更好机会。因此,电影的日益普及推动了全球对视觉特效软件的需求。
自由软件的存在
开源免费视觉特效软件会加剧市场竞争,其成本效益可能会限制全球视觉特效软件市场的增长,这可能会导致市场碎片化,因为消费者有更多选择来增强任何内容的视觉效果。它减少了商业供应商的市场份额,并迫使他们创新其产品。
COVID-19 疫情可能给娱乐业带来了一些优势,因为与真人製作不同,动画和视觉效果领域的员工可以远程处理项目。根据毕马威一份题为“A Year off Script”的报告,该细分市场的收入在 2020 年仍将下降 51%。这是因为在封锁的最初几个月,视觉设计师和创作者被困在家里,没有先进的基础设施、软件或设备,无法为许多不得不推迟的节目提供素材。
Global visual effects (VFX) software market reached US$ 1.3 billion in 2022 and is expected to reach US$ 3.6 billion by 2030, growing with a CAGR of 13.5% during the forecast period 2023-2030.
The rapid adoption of the cloud based technology thrives the growth opportunities in the global VFX market and the adoption of the cloud technology has completely transformed the VFX software market. It offers the enhanced flexibility and greater scalability. Cloud based VFX softwares provides the cost-efficiency. Therefore, these benefits by cloud technology drives the growth of the global visual effect (VFX) software market.
In order to produce animated television content, European animation studios have begun collaborating with major international companies. These collaborations have produced content that is appropriate for the regional audience. This is especially evident in nations like France, UK, Germany and Spain. Therefore, Europe accounts for nearly 1/3rd of the global market share.
Rising Demand for Better Gaming Experience
Players of video games all throughout the world demand better, more immersive visual experiences. Due to people's widespread ease of access to the internet, the advancement of the latest technology and the improvement in gaming device performance, such as high-end mobile phones, PCs and consoles, there is an increased need for game visual effects.
The demand for animation and visual effects like augmented reality and virtual reality is particularly rising dramatically as the supply and quality rise. The general public now has access to the finest quality, immersive VFX thanks to improved visual effects software for video games. In the international media and entertainment markets, this sector has one of the fastest rates of growth. Above mentioned factors drives the growth of the global visual effect (VFX) software market.
Growing Demand for High Quality Content
Consumers are constantly drawn to higher quality content and the popularity of superhero blockbusters and action-packed movies has driven up demand for VFX. Additionally, it is been observed that the application of these technologies in games, instructional materials, commercials and even YouTube videos. There has never been a better opportunity to become an expert in this field or to begin studying its procedures. Therefore, the growing popularity of moviesdrives the demand for VFX software s globally.
Presence of Free Softwares
Open source free VFX software can intensify the competition in the market and its cost effectiveness may restrict the growth of the global VFX software market, which can lead to the fregmentation in the market as consumers have more options to enhance the visual effect of any content. It reduces the market shares of the commercoial vendors and force them to innovate their offerings.
The COVID-19 epidemic might have given the entertainment industry some advantages because, unlike live action productions, employees in the fields of animation and visual effects can work remotely on projects. According to a KPMG report titled A Year off Script, the segments will still experience a 51% decline in revenues in 2020 year. This is because during the first few months of the lockdown, visual designers and creators were stranded at home without advanced infrastructure, software or equipment and were unable to provide footage for many shows that had to be delayed.
The global visual effects (VFX) software market is segmented based on component, deployment, application and region.
Large Scale Movie Industry Drives the Segmental Growth
The film industry demands higher-quality visual effects to generate captivating cinematic excitement. As new innovative technology comes in the market, filmmakers look to enhance the visual appearance of the movies. VFX software offers the capabilities and tools to attain these effects in a movie. These software makes jobs easy for the film makers to get the best VFX possible. Therefore, movies segment is expected to register a highest growth rate during the forecasted period.
Growing Popularity of E-sports and Casual Gaming Generates the Higger Demand for VFX Softwares
Owing to the quick rise in online cloud gaming and increased digital content in the region, North America dominates the global visual effect (VFX) software market with majority of the market shares. The North American VFX software market is growing rapidly, due to the early use of visual effects in hollywood films, the significant presence of key market vendors and the substantial presence of customers who are enthusiast gamers in this region. Growing popularity of the e-sports and casual gaming in the region thrives the growth opportunitiues for the VFX designers in the region.
The major global players include: Maxon Computer, Foundry, Chaos Software, Adobe Inc., PIXAR, Sitni Sati, SideFX, Corel Corporation and Blackmagic Design Pty Ltd.
The global visual effects (VFX) software market report would provide approximately 61 tables, 56 figures and 181 Pages.
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