市场调查报告书
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1327642
2023-2030 年全球视觉效果服务 (VFX) 市场Global Visual Effects Services (VFX) Market 2023-2030 |
预计在预测期内(2023-2030 年),全球视觉特效市场将以 8.2% 的复合年增长率增长。全球对高质量视觉效果的需求不断增长,推动了市场的增长。近年来,娱乐行业的扩张以及消费者对身临其境、视觉震撼的内容的渴望,都导致了对高质量视觉效果的需求显着上升。电影、电视节目和视频游戏现在严重依赖视觉效果来创建吸引人且逼真的图形,进一步刺激了对视觉特效服务的需求。例如,2022 年 8 月,代表 Loeb & Loeb 的全方位服务视觉效果公司 Ingenuity Studios 加入 Streamland Media 的全球后期製作服务。此次收购使 Ingenuity Studios 能够扩大向全球内容製作商提供的服务范围。现在提供的服务包括来自 Picture Shop 的图片部门、Ghost VFX 的视觉效果部门、Formosa Group 的声音部门和 Picture Head 的营销部门的专业支持。 Ingenuity Studios 和 Streamland Media 之间的合作凸显了高质量视觉效果在娱乐行业中日益重要的重要性。随着消费者需求的不断发展,对视觉特效服务的需求预计将进一步增长,推动未来几年市场的扩张。
视觉效果服务 (VFX) 市场根据类型、应用和技术进行细分。根据类型,市场可细分为模拟 FX、动画、建模、哑光绘画和合成。根据应用,市场分为电影、电视、游戏、广告等。此外,根据技术,市场分为人工智能和增强现实。在这些应用中,电视製造商细分市场预计在预测期内将以相当大的复合年增长率增长。该细分市场的增长归因于电视节目、电影和其他媒体中视觉效果的使用需求不断增加。动作场面、防御场景和超级英雄客串等视觉效果受到追捧,这有助于这一细分市场的增长。
其中,动画细分市场预计将出现大幅增长。这种增长归因于全球对技术进步的需求不断增加。由于技术的发展,视觉特效业务经历了一场革命,能够创建更复杂、更真实的视觉效果。由于计算机图形、3D 建模、渲染和动画技术的进步,视觉特效工作室无法製作出令人惊嘆的视觉效果。
为了满足基于云的应用程序的需求,市场参与者正在推出新产品。例如,2021年6月,视觉效果工作室Weta Digital与3D动画公司Autodesk合作推出了基于云的应用程序WetaM。该应用程序将 Autodesk 的 Maya 3D 动画、建模、渲染和模拟软件与 Weta 为艺术家提供的专属特效工具相结合。此次合作旨在提供尖端技术和工具,以满足动画和视觉特效行业日益增长的需求。
Title: Global Visual Effects Services (VFX) Market Size, Share & Trends Analysis Report by Type (Simulation FX, Animation, Modelling, Matte Painting, and Compositing), by Application (Movies, Television, Gaming, Advertisements, and Others), and by Technology (Artificial intelligence (AI), and Augmented reality (AR))Forecast Period (2023-2030).
The global VFX market is anticipated to grow at a CAGR of 8.2% during the forecast period (2023-2030). The market's growth is driven by the increasing demand for high-quality visual effects around the globe. The expansion of the entertainment industry and consumers' desire for immersive and visually stunning content have both contributed to a significant rise in the demand for high-quality visual effects in recent years. Movies, television shows, and video games now heavily rely on visual effects to create appealing and realistic graphics, further fueling the demand for VFX services. For instance, in August 2022, Ingenuity Studios, a full-service visual effects company representing Loeb & Loeb, joined Streamland Media's global post-production services. This acquisition enables Ingenuity Studios to expand its range of services provided to content producers worldwide. The offerings now include specialized support from Picture Shop's picture division, Ghost VFX's visual effects division, Formosa Group's sound division, and Picture Head's marketing division. The collaboration between Ingenuity Studios and Streamland Media highlights the increasing importance of high-quality visual effects in the entertainment industry. As consumer demands continue to evolve, the demand for VFX services is expected to grow even further, driving the market's expansion in the years to come.
The visual effects services (VFX) market is segmented based on type, application, and technology. Based on type, the market is sub-segmented into simulation FX, animation, modelling, matte painting, and compositing. Based on application, the market is sub-segmented into movies, television, gaming, advertisements, and others. Furthermore, based on technology, the market is sub-segmented into AI and AR. Among the applications, the television manufacturer sub-segment is expected to grow at a considerable CAGR over the forecast period. The segmental growth is attributed to the increasing demand for the usage of visual effects in TV shows, movies, and other media. Visual effects are sought after for action sequences, defense scenes, and cameo appearances by superheroes, which contribute to the growth of this segment.
Among the types, the animation sub-segment is anticipated to experience substantial growth. This growth is attributed to the increasing demand for advancements in technology around the globe. The VFX business has undergone a revolution due to technological developments, enabling the creation of more complex and realistic visual effects. VFX studios can noe produce awe-inspiring visuals owing to advancements in computer graphics, 3D modeling, rendering, and animation techniques.
In response to the demand for cloud-based applications, market players are introducing new products. For instance, in June 2021, Weta Digital, a visual effects studio, partnered with Autodesk, a 3D animation company, to launch the cloud-based application WetaM. This application combines Autodesk's Maya 3D animation, modeling, rendering, and simulation software with Weta's exclusive special effects tools for artists. The collaboration aims to provide cutting-edge technology and tools to meet the increasing demands of the animation and VFX industry.
The visual effects services (VFX) market is analyzed based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the Asia-Pacific region is projected to experience prominent growth over the forecast period. This growth is driven by the rise in demand, which can be attributed to businesses investing more in visual effects for content creation and brand enhancement.
Among all the regions, the North America region is anticipated to hold a significant share of the VFX market during the forecast period. The regional market growth is attributed to the increasing demand for outsourcing and globalization across the region. The VFX sector has identified a tendency towards outsourcing and globalization, with numerous production companies and studios outsourcing their VFX work to specialized studios or independent contractors, often in regions with competitive labor markets. This outsourcing trend has contributed to the expansion of the global market for VFX services, VFX services accessible and affordable, including specialized assistance from various applications. For instance, in August 2022, Streamland announced the inclusion of the award-winning Ingenuity Studios in the company's global post-production services. With four locations in the US and Canada, Ingenuity Studios expands the range of services that Streamland Media can provide to content producers globally, including specialized assistance from Picture Head, Ghost VFX, Formosa Group, and Picture Shop, which specializes in visual effects, sound, and picture production.
The major companies serving the global visual effects services market include: Animal Logic Group, Cafe FX, Cinesite VFX Ltd., Digital Domain 3.0, Inc., and DNEG PLC, among others. These market players are significantly contributing to market growth by adopting various strategies such as mergers and acquisitions, partnerships, collaborations, funding, and new product launches to stay competitive. provision of virtual production and visual effects services for Netflix's original shows and films.
The major companies serving the global soy protein for animal feed market include: Animal Logic Group, Cafe FX, Cinesite VFX Ltd., Digital Domain 3.0, Inc., and DNEG PLC, among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in May 2022, DNEG announced the signing of a new, multiyear services agreement with Netflix. The non-exclusive deal involves DNEG.