市场调查报告书
商品编码
1401334
全球硬糖市场 - 2023-2030Global Hard-Boiled Confectionery Market - 2023-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
概述
2022年,全球硬质糖果市场规模达到147.6亿美元,预计2030年将达到211.1亿美元,2023-2030年预测期间CAGR为4.58%。
硬糖有多种类型,包括糖块和圆盘、冰糖以及吸盘和棒棒糖。由于其口味和丰富的风味,从儿童到成人的不同年龄层的消费者都喜欢这种硬糖。糖果等硬糖很难打破和咬。由于其溶解速度较慢,这种坚硬的质地可促进更持久的风味释放。
草莓、柳橙等各种口味的糖果、棒棒糖等硬糖吸引了更多消费者。具有异国情调和热带风味的新产品的推出正在扩大市场的消费基础。 2022年11月,美国太妃糖品牌Lally Taffy推出了一系列热带口味的新糖果。
製造商正在透过提供不同变体产品的创新步骤向市场推出新产品。各种口味的组合和混搭增加了消费者对选择更好、接受度高的产品的关注。例如,2023 年 5 月,美国最受欢迎的冰棒品牌 Bomb Pop 宣布推出其终极口味混搭游戏《Candy Clash》。蓝莓、草莓和西瓜被混合在一起用于产品製造。
动力学
多种口味可供选择
硬糖很受孩子们的欢迎。从滴剂和糖果到吸盘和棒棒糖,儿童和成人也被产品的味道和外观所深深吸引。为了吸引更多消费者的关注,製造商推出了各种具有消费者喜爱的口味和有吸引力的包装的产品。
市场参与者推出的新产品具有高度可接受的口味,正在增加市场需求。例如,2022 年 5 月,美国非巧克力糖果品牌 Bazooka Candy Brands 在糖果产业推出了新产品:Push Pop Gummy Pop-its。该产品有多种口味可供选择,包括草莓、蓝莓和西瓜。
同样,2020 年 12 月,美国历史最悠久的家族糖果企业 FB Washburn 宣布推出 Pucker Suckers,这是一系列超酸、双味硬糖。本产品有柳橙凤梨、草莓西瓜、青苹果草莓等多种口味。
提高产品商业化
对各种糖果产品的高需求正在加剧市场参与者之间的竞争,并导致推出新的和创新的产品到达消费者的方式。新广告和线上网站的推出促进了市场成长。例如,2022 年 5 月,全天然有机糖果生产商 Torrie & Howard 宣布推出一个新网站,宣传和销售其耐嚼水果和硬糖系列。
广告使用和产品商业化的增加对市场规模的成长产生了积极影响。例如,2023 年 3 月,DS 集团旗下的 Dharampal Satyapal Foods Ltd 为其硬糖 Pass Pass Pulse 推出了新的电视广告。这种糖果的果味加上浓郁的风味,导致消费者对该产品的需求增加,预计该电视广告将有助于提高该产品对消费者的影响力。
与高糖摄取相关的健康问题日益增加
硬糖是由高糖製成的。根据剑桥大学出版社和评估 2023,硬糖按重量计含有 100% 糖。由于热量含量高,食用富含糖分的产品会导致肥胖和糖尿病等健康风险增加。根据世界卫生组织2022年统计,全球有超过10亿人患有肥胖症,其中6.5亿人是成年人,3.4亿人是青少年。
儿童肥胖的严重程度也在增加,根据世界卫生组织的统计,2022 年儿童肥胖人数高达 3,900 万人。根据 IDF 2021 年糖尿病图谱,全球有 5.37 亿成年人患有糖尿病。该组织报告称,患病率正在迅速增加,预计到 2030 年将达到 6.43 亿。
此外,根据IDF糖尿病地图集,2022年全球875万1型糖尿病患者中,20岁以下年龄组的人数高达152万人。随着全球儿童和成人肥胖和糖尿病盛行率的不断上升,硬糖市场正在萎缩。
Overview
Global Hard-Boiled Confectionery Market reached US$ 14.76 billion in 2022 and is expected to reach US$ 21.11 billion by 2030, growing with a CAGR of 4.58% during the forecast period 2023-2030.
Hard-boiled confectionery is available in various types including drops & disks, rock candy and suckers & lollipops. Consumers of different age groups from children to adults are fond of this hard-boiled confectionery due to its taste and immense flavor availability. Hard-boiled confectioneries such as candies are hard to break and bite. This hard texture promotes longer-lasting flavor release due to its slower dissolution rate.
The availability of hard-boiled confectionery such as candies and lollipops in various flavors such as strawberry and orange attracts more consumers. The launch of new products with exotic and tropical flavours is increasing the consumer base for the market. In November 2022, Lally Taffy, an American brand of taffy candies, launched a new range of candies in tropical flavours.
Manufacturers are launching new products into the market with innovative steps of product offering in different variants. The combination and the mash-up of various flavours increase consumer focus on choosing the better product with high acceptability. For instance, in May 2023, Bomb Pop, America's favourite ice pop brand announced the launch of its ultimate flavor mash-up, Candy Clash. Blue raspberry, strawberry and watermelon are being infused together for product manufacturing.
Dynamics
Various Flavor Availability
Hard-boiled confectionery is highly popular among children. From drops & candies to suckers & lollipops, children and adults too are highly attracted to the taste and appearance of the product. To collect more consumer focus, manufacturers are releasing various products with the consumer's favourite flavours and attractive packaging.
The new launches by market players with highly acceptable flavours are increasing the market demand. For instance, in May 2022, Bazooka Candy Brands, an American brand of non-chocolate candy, introduced a new product in the confectionery industry, with the launch of Push Pop Gummy Pop-its. The product is available in various flavours including strawberry, blue raspberry and watermelon.
Similarly, in December 2020, FB Washburn, America's oldest family-owned candy business, announced the launch of Pucker Suckers, a line of super-sour, dual-flavored hard candies. The product is available in various flavours including orange pineapple, strawberry-watermelon and green apple-strawberry.
Increasing Product Commercialization
The high demand for various confectionery products is increasing the competition among market players and resulting in the launch of new and innovative ways for products reach to consumers. The launch of new advertising and online websites boost the market growth. For instance, in May of 2022, Torrie & Howard, a producer of all-natural, organic candy announced the launch of a new website to advertise and sell their line of chewy fruit and hard candy.
The increased use of advertisements and product commercialisation positively impacts the increase in the market size. For instance, in March 2023, DS Group's Dharampal Satyapal Foods Ltd launched a new TV commercial for their hard-boiled candy, Pass Pass Pulse. The candy's fruity flavour, combined with a tangy twist, has resulted in increased demand for the product among consumers and this TV commercial is expected to help in the high reach of products to consumers.
Increasing Health Concerns Related to High Sugar Consumption
Hard-boiled confectionery is made of high sugar content. According to Cambridge University Press & Assessment 2023, hard candies contain 100% sugar by weight. Consuming sugar-rich products leads to increased health risks like obesity and diabetes due to their high-calorie content. According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents.
The severity of obesity is increasing in children too, accounting for up to 39 million according to 2022, WHO statistics. According to IDF Diabetes Atlas 2021, 537 million adults are living with diabetes in the world. The organisation reports that the prevalence is increasing rapidly and is estimated to reach 643 million by 2030.
Further, according to IDF Diabetes Atlas, among 8.75 million people living with type 1 diabetes around the world in 2022, people with an age group less than 20 years old accounted for up to 1.52 million. With the increasing prevalence of obesity and diabetes globally in both children and adults, the market for hard-boiled confectionery is decreasing.
The global hard-boiled confectionery market is segmented based on type, flavor, age group, distribution channel and region.
High Demand for Lollipops among Children
The global hard-boiled confectionery market is segmented based on type into suckers and lollipops, jawbreakers, candy canes, rock candy and drops and disks. Suckers and lollipops segment holds the largest share of the global hard-boiled confectionery market due to its high demand among children.
Manufacturers are realising gaining consumer attention with the launch of new and attractive products into the market. For instance, in January 2023, Holololly announced the launch of a line of edible, holographic lollipops into the market. Similarly, in September 2021, Chupa Chups, one of India's most loved lollipop brands, launched Chupa Chups Mix'Up, the first-ever dual colour, dual-flavour lollipop in India.
Increasing demand for Confectionery in Asia-Pacific
Asia-Pacific dominated the global hard-boiled confectionery market with India, China and Japan leading the market growth. The high urbanization and increase in the purchasing power of the consumers of this region, positively drive the market growth. With the high adoption of confectionery products among consumers of this region, the regional market is reaching heights in sales.
With the country's increasing economic development, the standard of living of consumers has significantly improved. This has led to a rise in demand for confectionery products across the country. According to the National Investment Promotion & Facility Agency, the volume of confectionery product production is expected to reach 3496.1 mKg by 2023 in India.
The new product launches with collaborations between the key market players to increase the market size. For Instance, in 2023, Mentos and Fanta launched Mentos Fanta chewy candy in India. By combining the taste of Fanta orange with Mentos, the companies are offering refreshing summer treats for Indian consumers, strengthening their position in the market.
The major global players in the market include Nestle S.A, Parle Products Pvt. Ltd, Berrymans Sweets, Perfetti Van Melle, Hersheyland, Tootsie Roll Inc., Lotte India, Cavendish & Harvey Confectionery GmbH, Candzey and Sugarless Confectionery Sugarlean PTY LTD.
The outbreak of the COVID-19 pandemic had a mixed impact on the global hard-boiled confectionery market. Manufacturers of every industry, including hard-boiled confectionery faced challenges in the sourcing of various ingredients such as sugar, flavors and others to produce the product. The unavailability of required labour facilities decreased the production of the industries.
The pandemic conditions increased the difficulty in the distribution of the final product into the market for retailers and offline stores. The shutdown of most of the offline stores in which these products are available made it difficult for the market players to reach their target product sales. In addition, the high focus of consumers on diet maintenance also had a negative impact on the market due to decreased consumer focus on high-sugar products. The pandemic increased snacking habits in children and adult populations.
The products with a different flavour and high shelf life were actively adopted by consumers to calm their food cravings, positively affecting the confectionery market for all types. In addition, the increased use and accessibility of the e-commerce sector and the wide availability of these products in online sales increased market demand. According to the United Nations Conference on Trade and Development, the e-commerce sector's proportion of total retail sales increased from 16% to 19% in 2020.
The Russia-Ukraine war had a significant impact on various industries across the globe, including the confectionery sector. The industry faced multiple challenges and losses due to disrupted supply chain activities and reduced sourcing and distribution of products across different regions. Russia is considered one of the major sugar-producing countries in the world with the 7.3 M t. The disruptions in import and export transactions resulted in increased product prices and higher costs for the final consumer.
The global hard-boiled confectionery market report would provide approximately 69 tables, 74 figures and 214 Pages.
LIST NOT EXHAUSTIVE