市场调查报告书
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1448029
功能性糖果市场 - 2023-2030Functional Confectionery Market - 2023-2030 |
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概述
2022年,全球功能性糖果市场规模达到23.0亿美元,预计2030年将达到39.8亿美元,2023-2030年预测期间CAGR为7.1%。
功能性糖果产品添加了各种营养成分,为消费者提供额外的健康益处。功能性糖果据称可以透过帮助提高人们的表现和认知健康来改善人的整体健康。透过生产针对不同年龄层的不同产品,该产品可以被不同年龄层的人接受和消费。
该产品含有蛋白质、维生素和矿物质、益生菌和欧米茄酸等必需营养成分,为现有产品增加了价值,有助于改善健康或解决某些健康问题。随着人们对健康和环境问题的日益关注,消费者正在接受有助于增强健康且对环境影响很小甚至没有影响的产品。有机和天然形式的产品的供应增加了市场的扩张。
北美在该地区拥有各种主要参与者,有助于高水准的产品开发和轻鬆的产品促销,有助于该地区的市场扩张;国家。例如,2021年1月,美国跨国糖果製造商玛氏公司在市场上推出了两款新的纯素功能棒,以满足该地区日益增长的纯素人口。
动力学
对功能性食品的需求不断增加
生产功能性食品是为了提供额外的营养和健康益处。本产品富含各种必需营养素,如维生素、矿物质、益生菌和其他支持人体整体健康和福祉的成分。功能性食品作为一种重要的载体,可以透过为人体功能提供特定的益处来促进健康。
随着消费者对食用功能性食品对健康的益处的认识不断提高,包括糖果在内的食品类别各个领域对功能性食品的需求正在迅速增长。由于不健康的生活方式,与消费者健康表现和健康相关的各种健康问题日益普遍,这促使消费者采取健康的替代品来取代日常饮食习惯,以改善健康。
每个年龄层产品消费的可用性和可近性
由于繁忙的日程和忙碌的生活方式,全球消费者正在错过有助于满足所需营养价值的适当食物消费。此外,快速增长的零食习惯已成为将营养摄取体内的简单方式。父母正努力以有趣和美味的方式为消费者提供必要的营养,以促进儿童的成长和发展。这些产品很少被成年人消费。
为了满足此类产品不断增长的需求,製造商正在推出创新产品,以扩大市场范围。例如,2020 年 9 月,总部位于班加罗尔的 Lil Goodness 公司在印度推出了首款益生元巧克力。这些巧克力含有有益生元纤维,可活化肠道中的健康细菌,改善必需维生素和矿物质的吸收,进而促进更好的免疫力和身体健康。
功能性糖果成本高
功能性糖果的高生产成本导致其最终价格上涨,对市场成长产生负面影响。生产这些产品所使用的水果、坚果和谷物等原料以及其他基本成分导致製造成本很高。此外,添加必需营养产品的营养价值增加了製造商的更多成本,导致对价格敏感的消费者转向替代产品。
Overview
Global Functional Confectionery Market reached US$ 2.30 billion in 2022 and is expected to reach US$ 3.98 billion by 2030, growing with a CAGR of 7.1% during the forecast period 2023-2030.
Functional confectionery products are enhanced with various nutritive ingredients to provide additional health benefits to the consumer. Functional confectionery is claimed to improve the overall health of a person by helping enhance the performance and cognitive wellness of the person. The product is accepted and can be consumed by various age groups by producing different products addressing different age groups.
The product is induced with essential nutrition such as proteins, vitamins & minerals, probiotics, and omega acids that add value to the existing products and help in improving health or dealing with certain health problems. With the increasing health and environmental concerns, consumers are accepting products that help enrich health and have little to no environmental impact. The availability of products in organic and natural forms increases market expansion.
North America has various major players in the region that help in the high product development and easy product promotions that help in the expansion of the market highly in the region; countries. For instance, in January 2021, Mars, Incorporated an American multinational manufacturer of confectionery, launched two new vegan functional bars in the market to satisfy the increasing vegan population in the region.
Dynamics
Increasing Demand for Functional Food Products
Functional food products are produced to provide additional nutrients and health benefits. The product is loaded with various essential nutrients such as vitamins, minerals, probiotics, and other components that support the overall health and well-being of a person. Functional food products act as an essential vehicle that can contribute to health-promoting properties by providing specific benefits to the human body's function.
With the increasing consumer awareness regarding the health benefits associated with the consumption of functional food products, the demand for functional foods in every sector of the food category including confectionery is increasing rapidly. The increasing prevalence of various health issues related to performance and wellness of consumer health due to unhealthy lifestyles is motivating consumers to take up healthy alternatives to daily food habits to improve health.
Availability and Accessibility of Product Consumption For Every Age Group
With busy schedules and hectic lifestyles, global consumers are missing the proper food consumption that helps in meeting the required nutritional benefits. In addition, the rapidly increasing snacking habit has become an easy mode of incorporating nutrition into the body. Parents are trying to provide essential nutrition to consumers in a fun and tasty way for child growth and development. Few of these products are even consumed by the adult population.
To meet the rising demand for such products manufacturers are introducing innovative products increasing the market scope. For instance, in September 2020, Lil Goodness, a Bengaluru-based company unveiled the launch of its first prebiotic chocolate in India. These chocolates are incorporated with prebiotic fibres, which activate healthy bacteria in the gut and improve the absorption of essential vitamins and minerals, therefore promoting better immunity and good health.
High Cost of the Functional Confectionery
The high productional cost of functional confectionery results in its increased final price, negatively impacting the market growth. The raw materials such as fruits, nuts and grains used in the production of these products along with the other essential ingredients result in a high range of manufacturing costs. In addition, the nutritional value addition to the products with essential nutrition adds up to more costs for the manufacturer causing price-sensitive consumers to alternative products.
The global functional confectionery market is segmented based on ingredients, type, nature, function, age group, distribution channel and region.
High Demand for Chocolate among All Age Groups
The global functional confectionery market is segmented based on type into sugar, bakery and chocolate confectionery. The chocolate segment accounted for the largest share in the global functional confectionery segmentation with a high demand for chocolates among every age group. The segment is subdivided into daily bars, fudges and other forms of chocolate confectionery.
The new product launches in this segment help in the wide expansion of chocolate confectionery on the global market and positively impact the market size. For instance, in Jue 2021, The Functional Chocolate Co. introduced new products in their product offering with the launch of new chocolate bars that help in providing energy and improve quality of the sleep of consumers. The products namely, Espresso Crunch Energy Chocolate and Sleepy Chocolate are produced with powerful botanicals and health-promoting ingredients.
Increasing Health Consciousness among North American Consumers
North America dominated the global functional confectionery market. With the increased consumer focus on health-promoting food products, the demand for functional food has increased immensely in this region. The increasing number of lifestyle disorders and other health issues in countries such as U.S. and Canada motivated consumers to reduce the consumption of related to unhealthy food habits and focus on the adoption of health-promoting on-to-go food products.
The increasing consumer interest in health and wellness added to the rising awareness of the benefits of functional foods accounts for the greater expansion of the market in this region. The region has increasing snacking habits fueled by the high acceptance of various confectionery products by every age group positively helping the market with new and innovative product launches.
The major global players in the market include Swan Sweets Pvt. Ltd., Sourse, Vitrich, Mars, Incorporated, Nestle, Kellanova, Barry Callebaut, Blommer Chocolate Company, Alax Bioresearch Pvt. Ltd. and LiL Goodness.
The COVID-19 pandemic has had a moderate impact on the functional confectionery market. Just like all other industries in the food and beverage sector, the functional confectionery market also faced challenges during the pandemic situation. The massive attack of the pandemic and sudden lockdown conditions caused the functional confectionery industry to witness a lot of drawbacks with interrupted processing and industrial activities.
The pandemic increased consumer focus on immunity and overall health resulting in the high demand for functional foods that are claimed to to support the overall health of a person. The products were fortified with vitamins, minerals, antioxidants, and probiotics that help in building immunity and dealing with unhealthy conditions. With the change in the consumers' preference towards health-promoting products, the market has incurred sales during COVID-19.
The global functional confectionery market report would provide approximately 86 tables, 87 figures and 254 Pages.
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