美国糖果市场评估：依产品类型、包装类型、分销管道和地区划分的机会和预测（2017-2031）

美国糖果市场规模预计将从 2023 年的 502 亿美元成长到 2031 年的 713.9 亿美元，2024 年至 2031 年的预测期间复合年增长率为 4.5%。

市场在很大程度上是由不断变化的消费者偏好、不断变化的生活方式和产品开发创新所驱动的。

巧克力糖果是大多数美国人的最爱，需要不同类型的巧克力，如黑巧克力、牛奶巧克力和白巧克力，以满足每个人的口味偏好。随着巧克力糖果的需求，糖果、果冻等糖果也占有很大的市场。怀旧、復古的糖果正在捲土重来，人们正在寻找熟悉的口味和体验。

製造商正在利用电子商务平台和数位行销来行销他们的产品。线上平台为消费者提供了更好的覆盖范围和便利性。结合社群媒体影响者的数位行销在塑造消费者选择方面也发挥着重要作用。

如今对永续发展的重视已集中在透过采用环保实践来优先考虑供应链透明度。我们认为，消费者应该购买采用符合道德标准的原料製成且可持续生产的糖果产品。

本报告调查了美国糖果市场，并提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构、影响市场成长的因素分析以及案例研究、竞争格局、主要公司简介。

目录

第一章研究方法论

第二章 专案范围与定义

第三章执行摘要

第四章 客户回馈

• 人口统计
• 市场意识和产品讯息
• 品牌知名度和忠诚度
• 做出购买决定时会考虑的因素
• 购买目的
• 购买媒介
• 购买频率
• 朋友和家人的推荐
• 品牌大使或影响者行销在产品/品牌渗透中的作用

第五章 美国糖果市场展望

• 市场规模/预测
• 依产品类型
  • 麵粉糖果
  • 糖果
  • 巧克力糖
  • 乳製品 糖果
  • 其他
• 依包装类型
  • 软包装
  • 半刚性包装
  • 硬包装
  • 绿色包装
  • 复合容器
• 依分销渠道
  • 超市/大卖场
  • 百货商店
  • 专卖店
  • 线上渠道
  • 其他
• 依地区
  • 东北
  • 西南
  • 西
  • 东南
  • 中西部
• 市占率：依公司划分，2023 年

第 6 章 市场测绘，2023 年

• 依产品类型
• 依包装类型
• 依分销渠道
• 依地区

第七章 宏观环境与产业结构

• 供需分析
• 进出口分析
• 价值链分析
• PESTEL 分析
• 波特五力分析

第八章市场动态

• 生长促进因子
• 生长抑制因素（问题/限制）

第九节 主要公司状况

• 前 5 名市场领导者的竞争矩阵
• 前 5 名市场领导者的市场收入分析
• 併购/合资（如适用）
• SWOT分析（5家参与企业）
• 专利分析（如果适用）

第10章价格分析

第11章案例研究

第十二章 主要公司展望

• Mars, Incorporated
• Mondelez International, Inc.
• The Hershey Company
• Ferrero Group
• Nestle USA
• General Mills, Inc.
• Lindt & Sprungli (USA) Inc.
• The Kraft Heinz Co.
• The Simply Good Foods Company
• WK Kellogg Co

第十三章 战略建议

第14章关于我们公司/免责声明

United States confectionery market was valued at USD 50.2 billion in 2023, expected to reach USD 71.39 billion in 2031, with a CAGR of 4.5% for the forecast period between 2024 and 2031. The market is majorly driven by changing consumer preferences, evolving lifestyles, and innovations in product development.

Chocolate confections are preferred by most of the individuals in the United States with demand for various types including dark chocolate, milk chocolate, and white chocolate, catering to the varied taste preferences of individuals. The demand for chocolate confections is followed by a larger market share held by sugar confections incorporating candies, jellies, and other such products. Nostalgic and retro candies are observing a resurgence, with people seeking familiar flavours and experiences.

Manufacturers are utilizing e-commerce platforms and digital marketing to tap the markets for their products. Online platforms provide better reachability and convenience to consumers. Moreover, digital marketing incorporating social media influencers play a vital role in shaping the choices that consumers make.

With a greater emphasis on sustainability these days, there's a focus on prioritizing transparency in supply chains by adopting eco-friendly practices. Consumers feel responsible buying confectioneries that are made using ethically sourced materials and sustainable manufacturing practices.

Health concerns related to sugar consumption pose a challenge for the United States confectionery market. Despite these challenges, the market seems flexible and resilient resulting from diversification of products and continuous innovations in the market growth.

In August 2023, global food business leader, Colombina, introduced ChewzMe candies in the United States. The flavors in Chew n' Crunch Stix and Tangy Turtlz, were launched under the ChewzMe range, in the form of sour gummy candies.

Innovation in Flavors and Inclusions Fuels the Demand for Confectionery

The United States confectionery market is significantly being driven by innovations in flavors and inclusions, enhancing the taste experiences of consumers. Manufacturers are continuously trying to introduce exclusive flavor combinations, exotic ingredients, and different textures to draw their target audience towards their products.

Fusion of traditional and global flavors is a notable trend in the market with manufacturers offering a multicultural twist to their consumers. Moreover, inclusions in the form of nuts, fruits, and other elements, help adding layers of texture to the product, giving it a premium perception, and catering to the diverse taste preferences of people.

In February 2023, Hostess Brands expanded its range by introducing Hostess Kazbars, a "first-of-its-kind" invention. The bars are layered with chocolate cake, creme, and candy, as well as caramel or chocolate fudge, and are coated in chocolate. They come in two flavours, chocolate caramel and triple chocolate.

Demand for Vegan Confectionery Drives the Market Growth

The confectionery market in the United States is propelled by the growing demand for vegan confectionery. Consumers are becoming increasingly environmentally conscious, compelling the manufacturers to create products that align with their evolving preferences for plant-based lifestyles. Not the vegans, but flexitarians and other consumers who look for alternative to traditional confectionery are drawn to these vegan offerings. Manufacturers are trying to meet the vegan standards by reformulating their products without compromising on taste and texture. Following the trend, in March 2023, The Hershey Company launched its first plant-based candy range with Reese's plant-based peanut butter cups and Hershey's Plant Based Extra Creamy with Almonds and Sea Salt. The new candies contain oats in place of milk. In another instance, in October 2023, Europe-based vegan chocolate brand, Vego, entered the United States market through Albertsons. The company makes chocolates using dairy-free creams and hazelnuts.

Chocolate Confections Hold the Largest Market Share

Chocolate confections hold the largest share in the United States confectionery market as these are popular among people of all ages. 88% of consumers in the United States prefer sharing chocolates with friends and family members at least half of the time they buy them. Moreover, 78% of adults find it acceptable to treat themselves with chocolates occasionally. Chocolates provide comfort and help uplifting the moods of the consumers. Additionally, it is a perfect option for gifting purposes, which further drives the demand for chocolate confectionery.

Following the trend, in May 2023, Ferrero North America launched Kinder Chocolate, made up of milk and chocolate as the key ingredients. The chocolate bar has a creamy, milky filling, which is specifically created keeping kids as the target audience.

Supermarkets/Hypermarkets are the Largest Distribution Channels

Confectionery products in the United States are majorly distributed through supermarkets and hypermarkets. These big retail stores offer great convenience and varieties of consumers by providing them one-stop shop for all their requirements. Furthermore, competitive pricing across confectionery category appeals to the consumers and affects their buying decision, leading to impulse purchases and driving the volume of sales. These giants strategically place the products near checkout counters to accelerate the demand. Companies look forward to use supermarkets and hypermarkets as their primary channel of distribution by collaborating with these big stores and providing bulk stocks to them at competitive rates.

In May 2023, Canada-based The Yumy Candy Company Inc., a low sugar, plant-based confectionery company, launched its products in the United States through Albertsons, one of the largest supermarket chains in North America. The company offers products which are gelatin-free, soy-free, gluten-free, with other non-GMO ingredients.

Future Market Scenario (2024 - 2031F)

Growing demand for healthier confectionery items is expected to be observed in future with more and more people getting health conscious. Reformulation of the products aligning with the latest health trends is likely to be witnessed.

Rising environmental concerns will make consumers to prioritize brands that display transparency in their supply chains. Eco-friendly packaging will be seen dominating the confectionery packaging industry, appealing to consumers looking for sustainable products.

Incorporation of global flavors and ingredients in the confections is likely to drive innovation in the United States confectionery market as people generally like to explore different cultures without compromising on taste.

Key Players Landscape and Outlook

United States confectionery market has a vast landscape with established companies and new players entering the market, competing for their respective market shares. Prominent players are expected to maintain their market share by offering innovative products, engaging into strong distribution networks, and creating brand recognition through various marketing strategies. In January 2024, with the successful completion of the acquisition, Mars, Incorporated added a new brand to its portfolio, Hotel Chocolat, one of the top premium chocolate brands in the United Kingdom.

However, new entrants are introducing distinct formulations utilizing sustainable practices disrupting the market and gaining the market share. As the demand for plant-based products witnesses a surge worldwide, confectionery market in the United States is poised for expansion and growth. Developing product portfolios and improving the online brand presence will lead to growth in sales in future.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Name
  • 4.4.2.Quality and Purity
  • 4.4.3.Ingredients
  • 4.4.4.Shelf Life
  • 4.4.5.Price
  • 4.4.6.Packaging Type
  • 4.4.7.Inclination Towards Organic Products
  • 4.4.8.Taste Preferences
  • 4.4.9.Offers and Discounts
  • 4.4.10.Availability and Accessibility
• 4.5.Purpose of Purchase
• 4.6.Medium of Purchase
• 4.7.Frequency of Purchase
• 4.8.Recommendations from friends/family
• 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.United States Confectionery Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Product Type
  • 5.2.1.Flour Confections
    • 5.2.1.1.Cakes and Pastries
    • 5.2.1.2.Doughnuts
    • 5.2.1.3.Cookies
    • 5.2.1.4.Others
  • 5.2.2.Sugar Confections
    • 5.2.2.1.Candies
    • 5.2.2.2.Chewing Gums
    • 5.2.2.3.Jellies
    • 5.2.2.4.Others
  • 5.2.3.Chocolate Confections
  • 5.2.4.Dairy Confections
  • 5.2.5.Others
• 5.3.By Packaging Type
  • 5.3.1.Flexible Packages
  • 5.3.2.Semi-rigid Packaging
  • 5.3.3.Rigid Packaging
  • 5.3.4.Green Packaging
  • 5.3.5.Composite Containers
• 5.4.By Distribution Channel
  • 5.4.1.Supermarkets/Hypermarkets
  • 5.4.2.Departmental Stores
  • 5.4.3.Specialty Stores
  • 5.4.4.Online Channel
  • 5.4.5.Others
• 5.5.By Region
  • 5.5.1.Northeast
  • 5.5.2.Southwest
  • 5.5.3.West
  • 5.5.4.Southeast
  • 5.5.5.Midwest
• 5.6.By Company Market Share (%), 2023

All segments will be provided for all regions covered

6.Market Mapping, 2023

• 6.1.By Product Type
• 6.2.By Packaging Type
• 6.3.By Distribution Channel
• 6.4.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Import Export Analysis
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

• 12.1.Mars, Incorporated
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products & Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus & Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.Mondelez International, Inc.
• 12.3.The Hershey Company
• 12.4.Ferrero Group
• 12.5.Nestle USA
• 12.6.General Mills, Inc.
• 12.7.Lindt & Sprungli (USA) Inc.
• 12.8.The Kraft Heinz Co.
• 12.9.The Simply Good Foods Company
• 12.10.WK Kellogg Co

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Confectionery Market, By Value, in USD Billion, FY2017-FY2031F
• Figure 2. United States Confectionery Market, By Volume, in Units, FY2017-FY2031F
• Figure 3. United States Confectionery Market Share (%), By Product Type, FY2017-FY2031F
• Figure 4. United States Confectionery Market Share (%), By Packaging Type, FY2017-FY2031F
• Figure 5. United States Confectionery Market Share (%), By Distribution Channel, FY2017-FY2031F
• Figure 6. United States Confectionery Market Share (%), By Region, FY2017-FY2031F
• Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 8. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023