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全球蛋白薯片市场 - 2023-2030Global Protein Crisps Market - 2023-2030 |
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全球蛋白薯片市场在 2022 年达到 21.4 亿美元,预计到 2030 年将达到 37.3 亿美元,2023-2030 年预测期间CAGR为 7.21%。
在全球范围内,消费者正在寻找富含蛋白质的零食,以帮助促进蛋白质薯片市场的成长。根据甘比亚2022年6月给出的资料,46%的消费者认为蛋白质零食是健康的零食选择,而16%的消费者正在使用蛋白质强化零食,如蛋白粉、蛋白棒和谷类食品。
主要参与者在不同口味的蛋白质脆片中提供的创新产品有助于促进蛋白质脆片市场的市场成长。例如,2022 年,食品製造公司 Ganbia 在市场上推出了鬆脆的牛奶蛋白薯片,非常适合添加到酒吧和零食中,为产品带来鬆脆和质感。该成分含有超过74%的优质牛奶蛋白,可满足额外的蛋白质需求。
运动员和经常从事体育活动的个人通常需要摄取更高的蛋白质来支持肌肉修復、恢復和生长。蛋白质薯片提供了一种方便又美味的方式来满足这些增加的蛋白质需求。市场上蛋白质零食产品供应的不断增加进一步有助于推动蛋白质薯片的市场成长。例如,2021 年 8 月 26 日,士力架在其运动产品系列中推出了高蛋白脆棒。它含有20克蛋白质和217卡路里。
消费者对蛋白质脆片等功能性食品的需求不断增长,以维持整体健康并降低某些与生活方式相关的慢性健康状况的风险,推动了市场的成长。根据世界卫生组织2023年的资料,慢性病每年导致4,100万人死亡,相当于全球死亡人数的74%。每年约有 1700 万人死于慢性病。富含蛋白质、纤维、微量营养素和植物成分等功能性成分的食品现在吸引人们更健康的选择。
具有体重管理功效、改善消化健康、降低肥胖、糖尿病和心血管疾病风险的蛋白酥等功能性食品的选择不断增加,推动了蛋白酥市场的成长。如今,越来越多的蛋白酥有多种选择,如无麸质、不含大豆、素食等,为更多的蛋白质消费者提供蛋白质酥等健康的高蛋白零食。
即食零食和方便点心的日益普及是蛋白质脆片市场成长的重要因素。即食零食可以在繁忙的日程中提供快速的营养和饱腹感。根据亿滋国际 (Mondelez International) 最近发布的 2021 年「零食状况」报告,全球约 59% 的成年人更喜欢全天吃更多的小餐,而不是少量多餐。
消费者对零食作为健康饮食一部分的认识归因于其控制的份量。蛋白质脆片零食很方便,可以在忙碌的工作日为人们提供充足的能量。零食产业的发展得益于提供各种健康零食产品。这些产品旨在满足人们对行动营养日益增长的需求。香草、巧克力、花生酱、摩卡等多种口味的蛋白脆片的上市吸引了人们的关注,进一步有助于推动市场成长。
蛋白质薯片需要优质的蛋白质来源和特定的加工方法来保持其营养价值和口感。与这些优质原料和生产过程相关的成本是巨大的。蛋白质薯片通常使用富含蛋白质的成分,如乳清、豌豆蛋白或大豆蛋白。这些成分的成本很高,尤其是可持续或有机来源的。
蛋白质薯片还需要特殊的包装来保持新鲜度和保质期。高品质的包装材料会导致成本增加。向零售商或消费者分发蛋白质薯片成本高昂,特别是如果它们需要长距离运输或储存在受控环境中。例如,Keto 商店提供每包 400 克的可可蛋白薯片,价格为 11.79 美元。
Global Protein Crisps Market reached US$ 2.14 billion in 2022 and is expected to reach US$ 3.73 billion by 2030, growing with a CAGR of 7.21% during the forecast period 2023-2030.
Globally, consumers are looking for protein-boosted snacks that help to boost the market growth of the protein crisp market. According to the data given by Ganbia in June 2022, 46% of consumers believe protein snacks as a healthy snack option while 16% of the consumers are using protein-fortified snacks such as protein powders, bars, and cereals.
Innovative product offerings by key players in different flavors of protein crisp help to boost the market growth of the protein crisp market. For instance, in 2022, Ganbia, a food manufacturing company launched crunchie milk protein crisps in the market that are ideal for bar and snack inclusion delivering crunch and texture to the product. The ingredient contains more than 74% high-quality milk protein to fulfill extra protein need.
Athletes and individuals engaged in regular physical activity often require higher protein intake to support muscle repair, recovery, and growth. Protein crisps provide a convenient and tasty way to meet these increased protein needs. Growing product availability of protein snacks in the market further helps to boost the market growth of the protein crisp. For instance, on August 26, 2021, Snickers launched high protein crisp bars in their sports product range. It contains 20 grams of protein and 217 calories.
Consumers' increasing demand for functional foods like protein crisp to maintain overall health and reduce the risk of certain lifestyle-related chronic health conditions drives the market growth. According to the data given by World Health Organization in 2023, chronic disease kill 41 million people every year that is equal to 74% of all deaths globally. Each year around 17 million people die by chronic diseases. Food products that are enriched with functional ingredients such as proteins, fiber, micronutrients, and plant-based ingredients are now attracting people's healthier choices.
The rising choice of functional foods like protein crisp with weight management benefits, improving digestive health, and reducing the risk of obesity, diabetes, and cardiovascular diseases drives the market growth of the protein crisp market. Today, an ever-increasing number of protein crisp in the various options such as gluten free, soy free, vegan and others to provide more protein consumers, and offer healthy high-protein snacks like protein crisp.
The growing popularity of ready-to-eat snacks, and convenient snacking is a significant factor in the growth of the protein crisp market. Ready-to-eat snacks offer quick nutrition and the feeling of fullness in a busy schedule. According to a recently released 'state of snacking' report by Mondelez International in 2021, approximately 59% of adults worldwide prefer to eat more small meals throughout the day, as opposed to a few larger ones.
Consumers' awareness regarding snacks as part of a healthy diet is attributed to their controlled portions. The protein crisp snacks are convenient and provide a person with sufficient energy during a hectic workday. The evolution of the snack industry is contributed by offering various healthy snack products. These products are supposed to fulfill the growing need for on-the-go nutrition. Availability of various flavors of the protein crisp such as vanilla, chocolate, peanut butter, mocha and others attracting people's focus that further helps to boost market growth.
Protein crisps require high-quality protein sources and specific processing methods to maintain their nutritional value and taste. The costs associated with these quality ingredients and production processes are substantial. Protein crisps typically use protein-rich ingredients like whey, pea protein, or soy protein. The cost of these ingredients, particularly when sourced sustainably or organically is high.
Protein crisps also require special packaging to maintain their freshness and shelf life. High-quality packaging materials contribute to increased costs. Distributing protein crisps to retailers or consumers is costly, particularly if they need to be shipped long distances or stored in controlled environments. For instance, the Keto store offers cocoa-based protein crisps in a pack of 400 grams at a cost of USD$11.79.
The global protein crisps market is segmented based on type, flavor, packaging, distribution channel, end-user and region.
The gluten-free type segment held 29.15 % of the global protein crisps market share due to growing consumer demand for gluten-free products. Companies are increasingly promoting the gluten-free aspect of their protein crisp products, using it as a selling point in their marketing and branding efforts. This has helped raise awareness and drive interest in the gluten-free segment. An increasing number of people are adopting gluten-free diets due to dietary preferences and demand for the gluten-free protein crisp products increases.
Major key players frequently launch new products in the market to fulfill consumers' increased demand. For instance, on April 14, 2021, PureFit launched a brand new line of protein bars named protein crisp. The newly launched product is a non-GMO, gluten-free, and rich source of protein. It contains 12 grams of protein in one pack. The newly launched product is available for sale on the company website, TMall, and Amazon.
North America region held the largest protein crisp market share of 43.4% in 2022 due to the increase in the consumer's demand for vegan snacks. According to Plant Protein's sources, 6% of US consumers are vegan total of 9.7 million American vegans. The rapid growth in the vegan population in the region helps to boost demand for vegan protein chips.
Growing health consciousness among consumers in the North America are looking for snacks that offer better nutrition like protein crisp. Protein crisps are the healthier alternative to traditional snacks because they are high in protein and low in carbohydrates. Increase in the athlete's demand for protein rich snacks in Canada helps to boost market growth over forecast period.
The United States and Canada are major shareholding countries in the region due to the increase in product launches by the major key players. For instance, on April 13, 2023, Sunnydale Food, a Canadian company developed a high protein pulse-based ingredient, Faba bean protein concentrate at 65% and is working on increasing protein levels up to 80%. The company expanded its product portfolio of solutions with proteins, high protein crisps and great tasting snacks.
The major global players in the market include: Nashua Nutrition, Vega, PopCorners, PURIS, Crespel & Deiters Group, Grande Cheese Company, ABF Ingredients, Shrewd Food, Tyson Foods, Inc. and Shanti Foods.
The pandemic led to consumer stockpiling and concerns about food safety. Shelf-stable snacks like protein crisps, which have longer shelf lives, benefited from increased demand during the early stages of the pandemic. With people spending more time at home due to lockdowns and remote work, home snacking increased.
Protein crisps provide a convenient and satisfying option for those looking for quick and healthier snacks. The pandemic accelerated the shift to online shopping, including food purchases. Protein crisp manufacturers with a strong online presence or e-commerce partnerships saw increased sales.
Some manufacturers responded to evolving consumer preferences by introducing new flavors, ingredient formulations, and packaging options. Innovations in protein crisp products attracted consumer attention. Consumers became more interested in snacks with immune-boosting ingredients, such as those fortified with vitamins and minerals. Some protein crisp products were positioned as immunity-enhancing snacks that helps to boost market growth.
The conflict between the Russia-Ukraine disrupts the supply chains of raw materials and ingredients needed to produce protein crisps. Ukraine, is a significant exporter of various agricultural products, including grains. A disruption in grain exports from Ukraine affects the supply of ingredients used in the production of protein crisps. Geopolitical instability in the region leads to fluctuations in commodity prices, including those of agricultural products. Variability in the prices of key ingredients impacts the production costs for protein crisps.
Currency devaluation and economic instability in Russia and Ukraine affect the exchange rates and the cost of importing and exporting protein crisps from this region. Economic disruptions caused by the conflict affect consumer purchasing power. Consumers in the region experience reduced income and face economic uncertainty due to this demand for the protein crisps products decreases.
The global protein crisps market report would provide approximately 77 tables, 82 figures and 190 Pages.
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