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市场调查报告书
商品编码
1455753
韩国和日本人参茶市场 - 2023-2030Korean & Japanese Ginseng Tea Market - 2023-2030 |
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概述
2022年,全球韩国和日本人参茶市场达到3.5012亿美元,预计2030年将达到4.9033亿美元,2023-2030年预测期间CAGR为4.3%。
消费者对天然和草药产品的兴趣日益增长,因为它们被认为具有健康益处,这是推动全球韩国和日本人参茶市场成长的关键趋势。随着消费者寻求传统药物的替代品,以其药用特性而闻名的人参需求激增。随着消费者越来越意识到这些传统疗法的健康益处,对人参茶的需求预计将会上升。
2023 年 6 月,随着 2020 年首次在加拿大推出的加麦芽饮料 AriZona Hard 的发布,AriZona Beverages 宣布将为顾客带来其着名冰茶的加香料、仅限成人的版本。该饮料有亚利桑那州着名的三种口味:柠檬、桃子和绿茶。绿茶是 100% 真正的泡茶,含有人参萃取物和恰到好处的蜂蜜。
高丽人参茶凭藉其卓越的品质和药用特性占据了一半以上的市场。同样,亚太地区主导着韩国和日本人参茶市场,占据了最大的市场份额。该地区人口众多,加上健康意识的增强和对自然疗法的需求,为其带来了巨大的市场份额。此外,亚太地区主要人参生产商和出口商的存在进一步加强了该地区在全球市场的主导地位。
动力学
对传统茶和花草茶的需求不断增长
对传统和草药饮料的需求不断增长是推动全球韩国和日本人参茶市场扩张的重要推动力。据联合国粮农组织称,过去十年,全球人均茶叶消费量增加了 2.5%,其中产茶国的增幅显着。随着消费者的健康意识日益增强,人们明显转向被认为具有天然健康益处的饮料。
人参茶深深植根于亚洲传统医学,因其潜在的促进健康的特性而广受欢迎。消费者被人参茶所吸引,因为它被誉为一种天然疗法,有助于增强免疫力、提高能量水平和增强整体健康。人们对草药和传统饮料的偏好超过含糖或人工调味饮料,导致对韩国和日本人参茶的需求激增。
人们越来越认识到人参萃取物的健康益处
人参长期以来因其潜在的药用特性而在传统医学中受到推崇,包括增强免疫力、改善认知功能和增强整体活力。随着消费者的健康意识越来越强,并寻求自然疗法来支持自己的健康,人们越来越有兴趣将人参产品纳入他们的日常生活中。
韩国和日本人参茶源自优质人参萃取物,为消费者提供了一种方便、美味的方式来享受人参的功效。这些茶通常作为功能性饮料销售,强调它们支持免疫健康、提高能量水平和促进整体健康的潜力。随着消费者越来越重视口味和健康双重功效的产品,对韩国和日本人参茶的需求一直在稳步增长。
监管限制
人参须遵守不同国家监管机构实施的法规和品质标准。遵守这些标准,例如标籤要求以及农药和污染物的最大残留限量,可能会给製造商和出口商带来挑战,特别是在开拓国际市场时。
2023 年 3 月,韩国食品药物安全部 (MFDS) 宣布对销售作为健康膳食销售的液体茶包的老年消费者采取严格措施。这种监管审查给人参茶製造商带来了确保遵守严格法规和标籤要求的挑战,可能限制他们推出新产品或扩大市场范围的能力。
Overview
Global Korean & Japanese Ginseng Tea Market reached US$ 350.12 million in 2022 and is expected to reach US$ 490.33 million by 2030, growing with a CAGR of 4.3% during the forecast period 2023-2030.
The growing consumer interest in natural and herbal products due to their perceived health benefits acts as a key trend in driving the Korean and Japanese ginseng tea market growth globally. Ginseng, known for its medicinal properties, is experiencing a surge in demand as consumers seek alternatives to traditional pharmaceuticals. As consumers become more aware of the health benefits associated with these traditional remedies, the demand for ginseng tea is expected to rise.
In June 2023, With the release of AriZona Hard, a malt-spiked beverage that was first introduced in Canada in 2020, AriZona Beverages announced that it is bringing customers a spiced-up, adult-only version of its well-known iced tea. The beverage comes in three of AriZona's well-known flavors: lemon, peach, and green tea. Green Tea is 100% real brewed tea with ginseng extract and just the right touch of honey.
Korean ginseng tea accounts for over half of the market share due to its superior quality and medicinal properties. Similarly, the Asia-Pacific dominates the Korean & Japanese ginseng tea market, capturing the largest market share. The region's large population, combined with increasing health consciousness and demand for natural remedies, contributes to its significant market share. Furthermore, the presence of key ginseng producers and exporters in Asia-Pacific further strengthens the region's dominance in the global market.
Dynamics
Growing Demand for Traditional and Herbal Tea
The growing demand for traditional and herbal beverages is a significant driver fueling the expansion of the global Korean and Japanese ginseng tea market. According To FAO, Over the past ten years, the amount of tea consumed globally per person has climbed by 2.5 percent, with notable increases in tea-producing nations. As consumers become increasingly health-conscious, there is a notable shift towards beverages perceived to offer natural health benefits.
Ginseng tea, deeply rooted in Asian traditional medicine, has gained popularity for its potential health-promoting properties. Consumers are drawn to ginseng tea for its reputation as a natural remedy that may help boost immunity, improve energy levels, and enhance overall well-being. This rising preference for herbal and traditional beverages over sugary or artificially flavored drinks has led to a surge in demand for Korean and Japanese ginseng tea.
Growing Awareness About the Health Benefits of Ginseng Extracts
Ginseng has long been revered in traditional medicine for its potential medicinal properties, including boosting immunity, improving cognitive function, and enhancing overall vitality. As consumers become more health-conscious and seek natural remedies to support their well-being, there is a growing interest in incorporating ginseng-based products into their daily routines.
Korean and Japanese Ginseng Tea, derived from high-quality ginseng extracts, offers a convenient and palatable way for consumers to enjoy the benefits of ginseng. These teas are often marketed as functional beverages, highlighting their potential to support immune health, enhance energy levels, and promote overall wellness. With consumers increasingly prioritizing products that offer both taste and health benefits, the demand for Korean and Japanese ginseng tea has been steadily rising.
Regulatory Constraints
Ginseng is subject to regulations and quality standards imposed by regulatory authorities in different countries. Compliance with these standards, such as labeling requirements and maximum residue limits for pesticides and contaminants, can pose challenges for manufacturers and exporters, especially when navigating international markets.
In March 2023, South Korea's Ministry of Food and Drug Safety (MFDS) announced to take strict measures against older consumers who are being sold liquid tea sachets marketed as healthful meals. This regulatory scrutiny creates challenges for ginseng tea manufacturers in ensuring compliance with stringent regulations and labeling requirements, potentially limiting their ability to introduce new products or expand market reach.
The global Korean & Japanese ginseng tea market is segmented based on product, type, form, distribution channel, end-user and region.
Korean Ginseng Tea Superior Quality and Medicinal Properties
By type, Korean ginseng tea holds a significant share in the global Korean and Japanese ginseng tea market due to its reputation for superior quality and potency. Korean ginseng is highly prized for its medicinal properties and is renowned for its unique flavor profile and aroma. According to PubMed Central, a study involving 100 participants showed that taking 2 g of Korean red ginseng daily for 8 weeks dramatically raised immune cell counts compared to a placebo.
Consumers perceive Korean ginseng tea as a premium product with exceptional health benefits, driving its popularity and demand worldwide. Additionally, Korean ginseng tea is often preferred for its rich cultural heritage and traditional significance, further contributing to its dominance in the market segment. As a result, Korean ginseng tea continues to enjoy widespread consumer preference and market prominence in the global ginseng tea industry.
Strong Cultural Heritage & High Consumption Rates OF Tea in Asia-Pacific
Ginseng has been an integral part of traditional Asian medicine for centuries. Korean and Japanese cultures have a long history of using ginseng in various forms, including tea, for its perceived health benefits such as boosting energy, improving mental clarity, and enhancing overall well-being. This cultural affinity drives significant demand for ginseng tea in the region. Ginseng tea, particularly from Korea and Japan, is highly valued for its health benefits and cultural significance in the region.
According to FAO, China continues to be the world's largest producer of tea, making up 47% of the world market with 3.1 million tonnes in 2021 compared to 2.9 million tonnes in 2020. Additionally, China is the world's top producer of ginseng, according to Earth Observatory, a division of the EOS Project Science Office at NASA Goddard Space Flight Centre. With increasing awareness about health and wellness, consumers in the Asia-Pacific region are seeking natural remedies and functional foods that offer health benefits.
The COVID-19 pandemic has led to disruptions in the global supply chain and affected consumer behavior, resulting in a mixed impact on the Korean and Japanese ginseng tea market. While there has been increased demand for healthful and immunity-boosting products, logistical challenges and economic uncertainties have hindered market growth to some extent. Additionally, fluctuating raw material prices and changing consumer preferences during the pandemic have further influenced market dynamics. Overall, the market has experienced both opportunities and challenges amid the ongoing pandemic
The Russia-Ukraine war has had a significant impact on the global Korean and Japanese ginseng tea market due to disruptions in trade routes, increased geopolitical tensions, and economic uncertainties. The conflict has led to supply chain disruptions and logistical challenges. This has resulted in fluctuating prices, limited availability of raw materials, and uncertainty in sourcing for manufacturers and suppliers in the ginseng tea market. Additionally, the geopolitical instability has affected consumer confidence and purchasing behavior, further impacting market demand and growth prospects.
The major global players in the market include Korea Ginseng Corporation, KGE Co.Ltd., Sancha Tea, Hawaii Coffee Company, Wing Joo Loong, Dae Han Corporation, Portal Tea Company, Wallbox Chargers, S.L., Shiate, The Indian Chai.
The global Korean & Japanese ginseng tea market report would provide approximately 78 tables, 70 figures and 186 Pages.
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