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1459334

全球人参酒市场 - 2024-2031

Global Ginseng Wine Market - 2024-2031

出版日期: 2024年04月03日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2023年，全球人蔘酒市场规模达3,120万美元，预估至2031年将达5,564万美元，2024-2031年预测期间复合CAGR为7.5%。

消费者越来越青睐健康饮料，包括那些含有人参等天然成分的饮料。随着消费者健康意识的增强。因其潜在的健康益处，对人参酒的需求持续增加，推动了市场成长。市场参与者正在透过新的配方和风味特征进行创新，以满足不断变化的消费者偏好。

例如，2022年，深受喜爱的韩国酿酒品牌金雪推出了最新产品：「金流雪人参酒」。这款精緻的饮料采用优质原料精製而成，饰有奢华的金色设计，是优雅的缩影，是送礼的完美选择。它结合了韩国人参酒的浓郁与金箔的闪烁魅力，每一瓶都给人一种迷人的体验。

北美消费者越来越多地寻求功能性饮料，这些饮料不仅能补充水分，还能提供健康益处。人参酒具有促进健康的特性，非常符合此趋势。市场参与者正在利用消费者的兴趣，强调人参的天然健康益处，例如其提高能量水平和支持整体健康的潜力。

动力学

对优质饮料的需求不断增长

消费者越来越注重享受和感官体验，因此越来越多地寻求独特和高品质的饮料，包括优质葡萄酒。人参酒以其独特的风味特征和公认的健康益处，与消费者对优质酒精饮料不断变化的偏好非常吻合，推动了全球人参酒市场的成长。

包括人参酒在内的优质饮料通常与奢华和独特联繫在一起。人参的加入提高了葡萄酒的感知价值，吸引了愿意为具有额外健康益处和独特成分的产品支付高价的消费者。市场参与者不断创新，以满足对优质饮料的需求，推出人参酒的新品种和风味特征，以吸引消费者的兴趣。

例如，2023 年 7 月 31 日，The House of Khemani 自豪地推出了 Kamanda 成熟印度香料兰姆酒，这是中央邦印多尔和博帕尔地区生机勃勃的风景的杰出补充。卡曼达成熟印度香料兰姆酒经过精心製作，加入人参和芳香的印度香料，为经验丰富的兰姆酒爱好者和爱好者带来无与伦比的活力体验。

人参种植的全球扩张

随着人参种植在世界范围内的扩大，人参根的供应量也随之增加，人参根是人参酒生产的关键成分。原材料基地的扩张确保了人参酒製造商拥有稳定且可能降低成本的供应链，从而透过满足传统和新兴市场对人参酒不断增长的需求来促进市场成长。

人参种植的全球扩张促进了人参酒市场的创新和产品开发。市场参与者探索新颖的萃取技术、栽培方法和风味组合，以差异化他们的产品并利用新兴的消费趋势。这种持续的创新驱动了产品的差异化，增强了人参酒的整体市场吸引力。

例如，2023年9月13日，皮尔森兄弟酒庄推出了最新作品，将野花蜂蜜、瓦伦西亚橙和印尼香草混合，酿造出精緻、顺滑、无葡萄的有机白蜂蜜葡萄酒。这家家族企业怀着深深的自豪感和对细节坚定不移的关注，致力于提供卓越的产品。

消费者意识有限

由于缺乏认识，导致消费者对人参酒产生误解或怀疑。有些人认为它是小众产品或不熟悉的产品，而有些人则质疑它的味道、功效或安全性。克服这些认知挑战需要齐心协力，透过透明的沟通和产品定位策略来解决消费者的担忧。

认知度有限可能会导致消费者对人参酒的采用速度较慢。由于对产品及其潜在益处缺乏足够的了解，消费者对尝试人参酒犹豫不决，并选择更熟悉的替代品。这种较慢的采用率可能会阻碍市场成长，并阻碍人蔘酒向新的消费群体和地理区域的扩张。

There is a growing consumer preference for health-oriented beverages, including those infused with natural ingredients like ginseng. As consumers become more health-conscious. The demand for ginseng wine, perceived for its potential health benefits, continues to increase, driving market growth. Market players are innovating with new formulations and flavor profiles to cater to evolving consumer preferences.

For instance, in 2022, Golden Snow, a beloved brewing brand from Korea, launched its latest creation: 'Golden Flowing Snow Ginseng Liquor.' It is crafted from premium ingredients and adorned with a luxurious golden design, this exquisite beverage is the epitome of elegance, making it the perfect choice for gifting. It combines the richness of Korean ginseng wine with the shimmering allure of gold foil, each bottle offers a captivating experience.

North American consumers are increasingly seeking functional beverages that offer health benefits beyond mere hydration. Ginseng wine, with its perceived health-promoting properties, aligns well with this trend. Market players are leveraging this consumer interest by highlighting the natural health benefits of ginseng, such as its potential to boost energy levels and support overall well-being.

Dynamics

Rising Demand for Premium Beverages

Consumers are increasingly seeking unique and high-quality beverages, including premium wines, as they place greater emphasis on indulgence and sensory experiences. Ginseng wine, with its distinctive flavor profile and perceived health benefits, aligns well with this evolving consumer preference for premium offerings in alcoholic beverages, driving the global ginseng wine market growth.

Premium beverages, including ginseng wine, are often associated with luxury and exclusivity. The inclusion of ginseng enhances the perceived value of the wine, appealing to consumers who are willing to pay a premium for products with added health benefits and unique ingredients. Market players are continuously innovating to cater to the demand for premium beverages, introducing new variants and flavor profiles of ginseng wine to capture consumer interest.

For instance, on July 31, 2023, The House of Khemani proudly introduced Kamanda Matured Indian Spice Rum, a distinguished addition to the spirited landscape of Indore and Bhopal regions in Madhya Pradesh. Meticulously crafted and infused with Ginseng and aromatic Indian Spices, Kamanda Matured Indian Spice Rum promises an unparalleled and revitalizing experience for both seasoned rum aficionados and enthusiasts alike.

Global Expansion of Ginseng Cultivation

As ginseng cultivation expands worldwide, there is a consequential increase in the supply of ginseng root, a key ingredient in ginseng wine production. This expansion of the raw material base ensures a steady and potentially lower-cost supply chain for ginseng wine manufacturers, thus facilitating market growth by meeting the rising demand for ginseng wine in both traditional and emerging markets.

The global expansion of ginseng cultivation fosters innovation and product development within the ginseng wine market. Market players explore novel extraction techniques, cultivation methods, and flavor combinations to differentiate their offerings and capitalize on emerging consumer trends. This continuous innovation drives product differentiation and enhances the overall market appeal of ginseng wine.

For instance, on September 13, 2023, Pearson Brothers Winery launched its latest creation, blending Wildflower honey, Valencia orange, and Indonesian vanilla to craft exquisite, smooth, grapeless organic white honey wines. With a deep sense of pride and unwavering attention to detail, this family-owned business is committed to delivering exceptional products.

Limited Consumer Awareness

The lack of awareness results in misconceptions or skepticism about ginseng wine among consumers. Some perceive it as a niche or unfamiliar product, while others question its taste, efficacy, or safety. Overcoming these perception challenges requires concerted efforts to address consumer concerns through transparent communication and product positioning strategies.

Limited awareness can contribute to a slower adoption rate of ginseng wine among consumers. Without sufficient knowledge about the product and its potential benefits, consumers are hesitant to try ginseng wine and opt for more familiar alternatives. This slower adoption rate can impede market growth and hinder the expansion of ginseng wine into new consumer segments and geographic regions.

Segment Analysis

The global ginseng wine market is segmented based on type, product type, packaging, distribution channel, and region.

Growing Demand for Premiumization and New Developments in Red Ginseng Wine

Red ginseng wine holds the largest share of the global ginseng wine market. Red ginseng wine is often positioned as a premium product due to the additional processing involved in the production of red ginseng, which involves steaming and drying the ginseng root. The premium positioning of red ginseng wine appeals to consumers looking for high-quality and luxury beverages, driving its market share.

As consumers increasingly prioritize health and wellness, the perceived health benefits associated with red ginseng wine drive its popularity in the market. Market players are continuously innovating with red ginseng wine by introducing new variants, blends, and flavors to cater to evolving consumer preferences. This focus on innovation drives consumer interest and maintains the market share of red ginseng wine amidst competition from other ginseng wine variants.

Geographical Penetration

Rising Health Consciousness and Innovations in North America

North America dominates the global ginseng wine market. The region's large consumer base presents significant market potential for ginseng wine producers, driving demand and consumption. There is a prevailing trend towards health and wellness in North America, with consumers increasingly seeking natural and functional beverages that offer health benefits. Ginseng wine, perceived for its potential health-promoting properties, resonates well with health-conscious consumers, driving market growth.

As consumers become more adventurous in their beverage choices, ginseng wine gains traction as a unique and exotic option, driving its popularity and market dominance in the region. The North American market encourages innovation and product diversity, allowing ginseng wine producers to experiment with new flavor profiles, blends, and packaging formats. This innovation drives consumer interest and loyalty, establishing the region as a hub for ginseng wine market trends and developments.

COVID-19 Impact Analysis

The pandemic-induced lockdowns and restrictions disrupted supply chains worldwide, leading to challenges in sourcing raw materials, production delays, and distribution disruptions. These disruptions impacted the availability of ginseng wine in the market, leading to fluctuations in supply and potential shortages. The economic repercussions of the pandemic led to decreased consumer spending on non-essential items, including premium beverages like ginseng wine.

The pandemic altered consumer behavior and preferences, with many individuals opting for at-home consumption and prioritizing essential goods over discretionary purchases like alcoholic beverages. This shift in consumer behavior resulted in a decline in on-premise consumption at bars, restaurants, and other hospitality venues, affecting the demand for ginseng wine in these channels.

Russia-Ukraine War Impact Analysis

The conflict led to disruptions in supply chains, particularly for ginseng wine producers sourcing raw materials or ingredients from the region. Logistic challenges, border closures, and heightened geopolitical tensions disrupted the flow of goods, leading to delays in the production and distribution of ginseng wine in certain markets. Investors and market participants became cautious, leading to fluctuations in demand and volatility in prices dampened investment and expansion plans within the ginseng wine market.

The geopolitical tensions between Russia and Ukraine have prompted market players to reassess their strategic priorities and supply chain dependencies. Producers have diversified their sourcing strategies or sought alternative suppliers to mitigate risks associated with the conflict. These shifts in market dynamics could have long-term implications for the global ginseng wine market landscape.

By Type

Red Ginseng Wine
White Ginseng Wine
Blended Ginseng Wine

By Product Type

Flavored Ginseng Wine
Herbal Ginseng Wine
Organic Ginseng Wine
Others

By Packaging

Bottles
Cans
Tetra Packs
Others

By Distribution Channel

Online
Offline

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On March 18, 2024, MKorea Ginseng Corp. US (KGCUS) introduced its new global representative ginseng product, EVERYTIME, featuring a refreshing new grapefruit flavor. This launch coincided with their promotion of the "Food as Medicine" initiative, emphasizing the medicinal properties of ginseng in promoting overall wellness.
On March 15, 2023, Korea Ginseng Corp., renowned as the top ginseng brand globally, launched its latest endeavor with the inauguration of a new Research and Development center in the United States. This strategic move signals Korea Ginseng Corp.'s unwavering dedication to furthering research and innovation in the realm of health foods, marking a substantial expansion of its commitment to promoting global well-being.
On November 12, 2020, Younger Generations launched its new Insamju, a Korean Ginseng Liquor. Whether homemade or store-bought, this is Insamju, a cherished ginseng liquor believed to hold medicinal properties and health benefits, and an item Koreans like to show off to impress houseguests.

Competitive Landscape

The major global players in the ginseng wine market include Ang Leong Haut Pte Ltd., NikanKitchen, Sunny Creek Inc., Biggle Canadian Choice Gift Centre, Kave Group Limited, Eu Yan Sang, Maison Marcel, Woorido Co., Ltd., Fungi Herbal Joint Stock Company, and Taepyungjuga Co., Ltd.

Why Purchase the Report?

To visualize the global ginseng wine market segmentation based on type, product type, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global ginseng wine market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global ginseng wine market report would provide approximately 70 tables, 63 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Product Type
3.3.Snippet by Packaging
3.4.Snippet by Distribution Channel
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Demand for Premium Beverages
  - 4.1.1.2.Global Expansion of Ginseng Cultivation
- 4.1.2.Restraints
  - 4.1.2.1.Limited Consumer Awareness
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Red Ginseng Wine*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.White Ginseng Wine
7.4.Blended Ginseng Wine

8.By Product Type

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 8.1.2.Market Attractiveness Index, By Product Type
8.2.Flavored Ginseng Wine*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Herbal Ginseng Wine
8.4.Organic Ginseng Wine
8.5.Others

9.By Packaging

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2.Market Attractiveness Index, By Packaging
9.2.Bottles*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Cans
9.4.Tetra Packs
9.5.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Online*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Offline

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Russia
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Ang Leong Haut Pte Ltd. *
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.NikanKitchen
13.3.Sunny Creek Inc.
13.4.Biggle Canadian Choice Gift Centre
13.5.Kave Group Limited
13.6.Eu Yan Sang
13.7.Maison Marcel
13.8.Woorido Co., Ltd.
13.9.Fungi Herbal Joint Stock Company
13.10.Taepyungjuga Co., Ltd

LIST NOT EXHAUSTIVE