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市场调查报告书
商品编码
1459339
全球人参维生素市场 - 2024-2031Global Ginseng Vitamins Market - 2024-2031 |
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概述
2023 年,全球人参维生素市场达到 2,912 万美元,预计到 2031 年将达到 4,929 万美元,2024-2031 年预测期间复合CAGR为 6.8%。
消费者越来越多地选择天然和草药补充剂而不是合成替代品。这种偏好推动了对人参维生素的需求,因为人参被认为是一种具有多种健康益处的天然药物。製造商正在对其产品进行创新和多样化,以满足消费者不断变化的需求和偏好。这包括开发新配方以及与其他草药成分的组合补充剂。
例如,2023 年 12 月 26 日,製药业的知名企业 Torque Pharma 推出了其最新产品 Multipower 软明胶胶囊。这些胶囊代表了旨在促进健康和整体福祉的营养保健捐赠。 Multipower 软明胶胶囊含有人参萃取物和关键维生素(包括A、B1、B2、B6、B12、C、E 和B3)的强效混合物,以及钙、铜、碘、铁、锰和矿物质等必需矿物质。锌。
北美消费者越来越多地转向自然疗法和草药补充剂来解决健康问题。人参维生素以其潜在的健康益处(例如增强能量和改善认知功能)而闻名,在这个市场上越来越受欢迎。公司不断创新并使其产品多样化,以满足北美消费者不断变化的需求和偏好。
动力学
人们越来越意识到人参维生素的健康益处
随着消费者越来越意识到与人参维生素相关的各种健康益处,对这些产品的需求将会激增。随着越来越多来自不同人群的消费者对将人参维生素纳入日常生活感兴趣,人们对人参健康益处的认识不断增强,这将导致市场扩张。此次扩张将有助于全球人参维生素市场的整体成长和发展。
随着人们的认知扩展到传统人参消费地区之外,人参维生素市场的全球影响力将会扩大,从而开闢新的成长和发展机会。人们对人参健康益处的认识不断提高,这将鼓励製造商创新和开发新的人参产品,以满足消费者的喜好和需求。随着公司努力提供独特的配方和交付方法,这项创新将推动市场并刺激进一步成长。
例如,2022 年 4 月 25 日,Robinsons 推出了其最新创新产品 Benefit Drops,富含维生素。每种变体都具有独特的功能优势,为消费者提供了一种方便而美味的方式来补充他们在旅途中摄取的维生素。此次推出符合 Britvic 的 Healthier People 策略,让消费者能够轻鬆做出更美味、更健康的选择。
对功能性食品的需求不断增长
人们对功能性食品中天然和草药成分的日益青睐,为人参维生素在市场上获得吸引力创造了机会。消费者认为人参是一种具有潜在健康益处的天然药物,使其成为功能性食品配方中理想的成分。人参维生素以其提高能量水平、支持认知功能和增强整体健康的潜力而闻名,与这些趋势非常吻合,推动了其在功能性食品市场的采用。
製造商越来越多地将人参维生素添加到功能性食品中,例如能量棒、饮料和零食,以满足消费者对增强健康产品的需求。产品供应的多样化扩大了人参维生素的市场范围,因为相比传统补充剂,更喜欢功能性食品的消费者更容易获得它们。
例如,根据食品技术专家组织研究所的数据,2022 年 4 月 1 日,强化/功能性食品的全球销售额大幅增长,2021 年达到 2,920 亿美元,而 2020 年为 2,740 亿美元。16 个国家透露,42% 的消费者在2021 年购买的功能性食品比前一年更多,这表明人们对具有健康益处的产品越来越感兴趣。
限量种植区域
有限的种植区域导致市场格局分散,关键参与者主导了人参生产和分销,限制了竞争,抑制了创新,并为新的市场进入者设置了进入壁垒,从而限制了市场的增长和多样性。人参种植集中在特定地区可能会导致品质控制问题,因为市场参与者在确保一致的产品品质和真实性方面面临挑战。
对进口人参的依赖增加了供应链的复杂性、运输成本和进口关税,这可能会阻碍市场成长并限制某些地区人参维生素产品的供应。遵守与人参种植、收穫和贸易相关的监管要求给在种植有限的地区经营的市场参与者带来了挑战。
Overview
Global Ginseng Vitamins Market reached US$ 29.12 million in 2023 and is expected to reach US$ 49. 29 million by 2031, growing with a CAGR of 6.8% during the forecast period 2024-2031.
Consumers are increasingly opting for natural and herbal supplements over synthetic alternatives. This preference is driving the demand for ginseng vitamins, as ginseng is perceived as a natural remedy with various health benefits. Manufacturers are innovating and diversifying their product offerings to meet the evolving needs and preferences of consumers. This includes the development of new formulations, as well as combination supplements with other herbal ingredients.
For instance, on December 26, 2023, Torque Pharma, a prominent player in the pharmaceutical industry, launched its latest offering, the Multipower Soft Gelatin Capsules. These capsules represent a Nutraceutical Endowment aimed at promoting health and overall well-being. The Multipower Soft Gelatin Capsules feature a potent blend of Ginseng extract and key vitamins including A, B1, B2, B6, B12, C, E, and B3, along with essential minerals such as Calcium, Copper, Iodine, Iron, Manganese, and Zinc.
Consumers in North America are increasingly turning to natural remedies and herbal supplements to address health concerns. Ginseng vitamins, known for their potential health benefits such as boosting energy and improving cognitive function, are gaining popularity in this market. Companies are continuously innovating and diversifying their product offerings to meet the evolving needs and preferences of North American consumers.
Dynamics
Growing Awareness of the Health Benefits of Ginseng Vitamins
As consumers become more aware of the various health benefits associated with ginseng vitamins, there will be a surge in demand for these products. The growing awareness of ginseng's health benefits will lead to market expansion, as more consumers from diverse demographics become interested in incorporating ginseng vitamins into their daily routines. This expansion will contribute to the overall growth and development of the global ginseng vitamins market.
As awareness spreads beyond traditional ginseng-consuming regions, the global reach of the ginseng vitamins market will expand, opening up new opportunities for growth and development. The rising awareness of ginseng's health benefits will encourage manufacturers to innovate and develop new ginseng-based products tailored to meet consumer preferences and needs. This innovation will drive the market and stimulate further growth as companies strive to offer unique formulations and delivery methods.
For instance, on April 25, 2022, Robinsons launched its latest innovation, the Benefit Drops, enriched with added vitamins. Each variant offers a distinct functional benefit, providing consumers with a convenient and delicious means to supplement their vitamin intake while on the move. This launch aligns with Britvic's Healthier People strategy, empowering consumers to make tastier and healthier choices effortlessly.
Rising Demand for Functional Foods
The increasing preference for natural and herbal ingredients in functional foods has created opportunities for ginseng vitamins to gain traction in the market. Consumers perceive ginseng as a natural remedy with potential health benefits, making it a desirable ingredient in functional food formulations. Ginseng vitamins, known for their potential to boost energy levels, support cognitive function, and enhance overall well-being, align well with these trends, driving their adoption in the functional foods market.
Manufacturers are increasingly incorporating ginseng vitamins into functional foods, such as energy bars, beverages, and snacks, to meet consumer demand for health-enhancing products. This diversification of product offerings expands the market reach of ginseng vitamins, as they become more accessible to consumers who prefer functional foods over traditional supplements.
For instance, on April 1, 2022, according to the Institute of Food Technologists Organization, there was a significant increase in global sales of fortified/functional foods, reaching $292 billion in 2021 compared to $274 billion in 2020. A survey conducted by Kerry across 16 countries revealed that 42% of consumers bought more functional foods in 2021 than in the previous year, indicating a growing interest in products offering health benefits.
Limited Cultivation Regions
Limited cultivation regions result in a fragmented market landscape, with key players dominating ginseng production and distribution, limiting competition, stifling innovation, and creating barriers to entry for new market entrants, thereby restraining market growth and diversity. The concentration of ginseng cultivation in specific regions may lead to quality control issues, as market players face challenges in ensuring consistent product quality and authenticity.
Reliance on imported ginseng increases supply chain complexities, transportation costs, and import duties, which can hinder market growth and limit the availability of ginseng vitamin products in certain regions. Compliance with regulatory requirements related to ginseng cultivation, harvesting, and trade poses challenges for market players operating in regions with limited cultivation.
The global ginseng vitamins market is segmented based on ingredient, form, distribution channel, application, and region.
Growing Demand for Longer Shelf Life and Encapsulated Formulations of Capsule
Capsule holds the largest share of the global ginseng vitamins market. Capsules offer a convenient and easy-to-consume form of ginseng vitamins, making them popular among consumers. Capsules allow for precise dosage control, enabling consumers to accurately measure their intake of ginseng vitamins. This feature appeals to individuals who prefer standardized dosages for consistent results and is particularly important for those using ginseng vitamins for specific health concerns or conditions.
Capsules typically have a longer shelf life compared to other forms of ginseng vitamins, such as liquid extracts or teas. This makes capsules a preferred choice for consumers who wish to stock up on supplements for extended periods without concerns about spoilage or degradation of potency. Consumers prefer encapsulated formulations for their supplements due to the perceived ease of digestion and absorption. This preference drives demand for ginseng vitamins in capsule form, contributing to the segment's dominance in the market.
High Consumer Awareness and Innovations in North America
North America dominates the global ginseng vitamins market. The region boasts a population that is highly health-conscious and actively seeks out natural supplements to support well-being contributing to its dominance in the global market. The region's advanced healthcare infrastructure and emphasis on preventive healthcare encourage consumers to proactively seek out supplements like ginseng vitamins to maintain their health and vitality contributing to the dominance of the region in the global ginseng vitamins market.
North American consumers exhibit a growing preference for natural and herbal products driven by concerns about synthetic ingredients and their potential side effects. Ginseng vitamins, known for their natural properties and health benefits, align well with this trend, further propelling market dominance in the region. North America has numerous manufacturers and research institutions that are focusing on developing innovative formulations and delivery methods for ginseng vitamins.
For instance, on March 8, 2022, Korea Ginseng Corporation (KGC), renowned as the leading ginseng brand globally, introduced its KORESELECT product line to the U.S. market. The launch takes place at the Natural Products Expo West 2022, where KGC showcases its range of premium supplements. The KORESELECT line features plant-based products crafted exclusively with six-year-grown red ginseng, offering a time-tested, natural solution for essential aspects of health and wellness.
The pandemic disrupted supply chains worldwide, affecting the sourcing of ginseng roots and other raw materials essential for producing ginseng vitamins. Volatility in currency exchange rates, fluctuating demand, and supply chain disruptions influenced pricing dynamics, affecting profit margins for market players. Consumers have also been price-sensitive due to financial constraints, impacting purchasing decisions.
The pandemic prompted changes in consumer behavior, with a heightened focus on health and wellness. While demand for health supplements, including ginseng vitamins, increased as consumers sought to boost their immune systems and overall well-being, purchasing patterns shifted. Consumers gravitated towards online channels for purchasing ginseng vitamins, preferring contactless shopping methods to minimize exposure to the virus.
Geopolitical tensions arising from the Russia-Ukraine conflict affected trade relations and market dynamics in regions reliant on imports of ginseng vitamins. Trade restrictions, tariffs, and sanctions imposed as a result of the conflict disrupted the flow of ginseng products, leading to market uncertainty and volatility. Import-dependent markets sought alternative sources of ginseng vitamins to mitigate supply risks, reshaping global trade patterns.
The Russia-Ukraine conflict had long-term implications for the global ginseng vitamins market, depending on the duration and severity of the conflict. Market players needed to reassess supply chain strategies, diversify sourcing options, and strengthen partnerships to mitigate geopolitical risks and ensure business continuity. Geopolitical instability fueled interest in ginseng vitamins as consumers sought natural remedies to support health and well-being during uncertain times.
The major global players in the ginseng vitamins market include DM Pharma, Soigner Pharma, United Laboratories, Aden Healthcare, Kabir Lifesciences, AdvaCare Pharma, ZOIC BIOTECH PRIVATE LIMITED, Aelida Healthcare, Velnex Medicare, and Stensa Life Sciences.
The global ginseng vitamins market report would provide approximately 62 tables, 54 figures, and 213 Pages.
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