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市场调查报告书

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1459340

全球人参茶市场 - 2024-2031

Global Ginseng Tea Market - 2024-2031

出版日期: 2024年04月03日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2023年，全球人参茶市场达到8,910万美元，预计2031年将达到1.296亿美元，2024-2031年预测期间复合CAGR为4.8%。

消费者对这些产品的健康益处的认识不断提高，推动了对包括人参茶在内的天然和草药保健产品的日益增长的趋势。随着消费者寻求更健康的饮料替代品，这一趋势正在推动市场成长。市场参与者正在创新，以满足消费者的喜好并扩大人参茶的吸引力。这包括引入新的口味、混合物和配方，以满足市场上不同的口味和偏好。

例如，2023 年 11 月 2 日，总部位于大田的人参加工食品製造商 Danurim 宣布向国际市场推出黑参茶全浸液，宣布其全球扩张计画。该公司以其优质健康产品享誉国内外，目前专注于海外市场，最初专注于中国、香港和越南。它正在获得在美国和欧洲发行的许可。

北美消费者越来越重视健康和保健，推动了对人参茶等功能性饮料的需求。市场参与者正在创新，推出各种口味和配方的人参茶，以满足不同消费者的喜好。其中包括调味人参茶、与其他草药或水果混合的产品以及即饮产品，为消费者提供了更广泛的市场选择。

动力学

对天然和草本产品的需求不断增长

消费者越来越关注人参茶等天然和草药产品，并且越来越重视健康。人参的健康益处，包括其抗氧化特性以及增强免疫力和能量水平的潜力，符合消费者对功能性饮料的偏好，从而推动市场成长。随着越来越多的消费者了解人参消费的潜在优势，市场对人参茶的需求可能会增加。

市场参与者正在不断创新，以满足不断变化的消费者偏好和需求。这包括推出新的人参茶配方、口味和包装形式，以满足不同的消费者群体。例如，2020年3月2日，专注于日韩美食的知名快速消费品（FMCG）进口商National Food and Beverage推出了其品牌Seoul的人参茶和日本大麦茶。

拓展分销管道

分销管道的多元化使得人参茶能够接触到更广泛的市场受众。市场参与者可以瞄准传统零售店、专营健康商店、超市、便利商店、线上平台和直接面向消费者的管道，确保产品在各个接触点的可用性并满足消费者的喜好。

分销管道的扩张需要提高供应链效率，以满足不断增长的需求并确保产品可用性。市场参与者可以优化物流、库存管理和履行流程，以简化营运并提高市场响应能力，提高客户满意度和忠诚度，并推动人参茶市场的成长。

人参成本高

消费者在购买人参茶时对价格敏感，人参的成本大大影响产品的零售价格。价格上涨阻碍了一些消费者定期购买人参茶，特别是在可支配收入相对较低或存在竞争性低价人参茶替代品的地区，从而阻碍了市场成长。

人参的高成本可能会影响某些消费者群体对人参茶的承受能力，从而可能限制市场渗透和整体消费。消费者将人参茶视为优质产品，并且不愿意定期购买超出预算的产品。市场参与者在将人参茶与其他饮料（尤其是那些更实惠的饮料）进行竞争定位时面临着挑战。

美国林业局表示，全球人参茶市场面临的挑战是因为人参成本高。近年来，田间种植的人参种植者价格不断下降，主要原因是供应过剩。目前，干根的价格约为每磅 12 至 20 美元。值得注意的是，适当干燥的人参根的重量通常约为原始鲜重的三分之一，这进一步影响了市场的成本动态。

The growing trend towards natural and herbal health products, including ginseng tea, is driven by increasing consumer awareness of the health benefits associated with these products. This trend is fueling market growth as consumers seek healthier beverage alternatives. Market players are innovating to meet consumer preferences and expand the appeal of ginseng tea. This includes introducing new flavors, blends, and formulations to cater to diverse tastes and preferences in the market.

For instance, on November 2, 2023, Danurim, a manufacturer of processed ginseng foods headquartered in Daejeon, announced its global expansion by introducing its Black Ginseng Tea Total Infusion to international markets. Renowned for its premium health products domestically and internationally, the company is focusing on overseas markets, with an initial emphasis on China, Hong Kong, and Vietnam. It is in the process of obtaining licensing for distribution in the United States and Europe.

North American consumers are increasingly prioritizing health and wellness, driving the demand for functional beverages like ginseng tea. Market players are innovating to cater to diverse consumer preferences by introducing a variety of flavors and formulations of ginseng tea. This includes offerings such as flavored ginseng teas, blends with other herbs or fruits, and ready-to-drink options, providing consumers with a wider range of choices in the market.

Dynamics

Rising Demand for Natural and Herbal Products

Consumers are gravitating towards natural and herbal products like ginseng tea with an increasing emphasis on health and wellness. The perceived health benefits of ginseng, including its antioxidant properties and potential to boost immunity and energy levels, align with consumer preferences for functional beverages, thereby driving market growth. As more consumers become informed about the potential advantages of ginseng consumption, demand for ginseng tea is likely to rise in the market.

Market players are innovating to meet evolving consumer preferences and demands. This includes introducing new ginseng tea formulations, flavors, and packaging formats to cater to diverse consumer segments. For instance, on March 2, 2020, National Food and Beverage, a prominent importer of fast-moving consumer goods (FMCG) specializing in Japanese and Korean cuisine, introduced ginseng tea and Japanese barley tea under its brand, Seoul.

Expansion of Distribution Channels

The diversification of distribution channels allows ginseng tea to reach a broader market audience. Market players can target traditional retail outlets, specialty health stores, supermarkets, convenience stores, online platforms, and direct-to-consumer channels, ensuring product availability across various touchpoints and catering to consumer preferences.

The expansion of distribution channels necessitates improvements in supply chain efficiency to meet increased demand and ensure product availability. Market players can optimize logistics, inventory management, and fulfillment processes to streamline operations and enhance market responsiveness, fostering customer satisfaction and loyalty, and driving the ginseng tea market growth.

High Cost of Ginseng

Consumers are price-sensitive when it comes to purchasing ginseng tea, the cost of ginseng significantly impacts the retail price of the product. Higher prices deter some consumers from purchasing ginseng tea regularly, particularly in regions where disposable incomes are relatively low or where there are competing lower-priced alternatives in ginseng tea, hindering market growth.

The high cost of ginseng can affect the affordability of ginseng tea for certain consumer segments, potentially limiting market penetration and overall consumption. Consumers perceive ginseng tea as a premium product and are reluctant to purchase it regularly beyond their budget constraints. Market players face challenges in competitively positioning ginseng tea against other beverage options, particularly those that are more affordable.

According to the U.S. Forest Service, the challenges faced by the global ginseng tea market are due to the high cost of ginseng. Growers of field-cultivated ginseng have experienced declining prices in recent years, primarily attributed to oversupply. Currently, prices range from approximately $12 to $20 per pound for dried roots. It's worth noting that properly dried ginseng roots typically weigh about one-third of their original fresh weight, further impacting the cost dynamics in the market.

Segment Analysis

The global ginseng tea market is segmented based on type, packaging, distribution channel, and region.

Growing Demand for Premium Products and Innovations in Korean Red Ginseng Tea

Korean red ginseng tea holds the largest share of the global ginseng tea market. Korean red ginseng is renowned for its superior quality and efficacy, making Korean red ginseng tea highly sought after in the market. Consumers perceive Korean red ginseng as a premium product with potent health benefits, boosting its popularity and ginseng tea market growth and dominance.

Korean red ginseng tea enjoys strong demand in its domestic market and internationally. Its reputation for quality and effectiveness is leading to widespread adoption and consumption in global markets, further contributing to its market dominance. Market players continually innovate to enhance the appeal of Korean red ginseng tea by introducing new flavors, blends, and formulations to cater to diverse consumer preferences.

For instance, Kaizen Group and Korea Ginseng Corp. partnered to make a significant impact. Their collaborative grand launch event, held on September 6, 2023, at the renowned Huntington Beach venue, Kabuki's signature location, marked the inception of their joint venture. Embracing the "food as medicine" trend, their unique approach promises to redefine wellness through Korean Red Ginseng Tea and innovative culinary offerings.

Geographical Penetration

Growing Consumer Demand and Innovations in North America

North America dominates the global ginseng tea market. North America exhibits a robust consumer demand for health and wellness products, including ginseng tea. The region's affluent population, coupled with a growing awareness of the health benefits of ginseng, boosts significant ginseng tea market growth and consumption. Market players are at the forefront of product innovation, continually introducing new flavors, formulations, and packaging designs to cater to evolving consumer preferences.

Ginseng tea has become integrated into North American culture, with consumers incorporating it into their daily routines for its perceived health benefits and refreshing taste. This cultural integration fosters sustained demand and market dominance in the region. Market players in the region invest heavily in marketing and promotional activities to raise awareness and drive consumer engagement with ginseng tea products.

For instance, on June 21, 2023, Arizona announced the introduction of hard tea presents a promising option for summer refreshment, reminiscent of their beloved original beverages. The new line features three iconic flavors: Lemon, Peach, and Green Tea. The Green Tea variant boasts an infusion of "100% real brewed tea with ginseng extract and a subtle hint of honey," while the Arizona Lemon Tea Hard offers a sophisticated twist with "premium steeped black tea complemented by citrus notes, delivering an adult rendition of the cherished flavor.

COVID-19 Impact Analysis

The pandemic led to disruptions in global supply chains, affecting the sourcing and distribution of ginseng and other raw materials used in ginseng tea production. The closure of restaurants, cafes, and other food service establishments during lockdowns resulted in a decline in out-of-home consumption of ginseng tea, leading to revenue losses for ginseng tea suppliers catering to this market segment.

The pandemic prompted changes in consumer behavior, with an increased focus on health and wellness. Consumers sought out immune-boosting and health-promoting products, including ginseng tea, leading to a surge in demand. Consumers turned to online channels to purchase ginseng tea, driving growth in the online ginseng tea market. Market players adapted by strengthening their online presence, expanding digital marketing efforts, and optimizing e-commerce platforms to capitalize on this trend.

Russia-Ukraine War Impact Analysis

The conflict disrupted trade routes and transportation networks, affecting the supply chain of ginseng and other raw materials used in ginseng tea production. These disruptions led to shortages and delays in the availability of ginseng tea products in the market. The conflict disrupted trade relations between these countries and ginseng tea exporting nations, resulting in trade restrictions, tariffs, and import bans. This reduced export volumes and revenue for ginseng tea suppliers, impacting market growth and profitability.

Geopolitical tensions caused fluctuations in currency exchange rates and commodity prices, including the cost of ginseng and ginseng tea. Market players adjusted pricing strategies to account for increased costs or uncertainties associated with sourcing ginseng, affecting consumer affordability and market competitiveness. Heightened geopolitical tensions and uncertainties surrounding the Russia-Ukraine conflict influenced consumer confidence and sentiment in ginseng tea markets.

By Type

Korean Red Ginseng Tea
American Ginseng Tea
Others

By Packaging

Sachet
Box
Bottle
Others

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On May 10, 2023, Korea Ginseng Corp., recognized as the world's leading ginseng brand, introduced its summer menu at the CheongKwanJang Ginseng Museum Cafe in New York City. They have expanded their presence by introducing their HSW beverage line in retail stores. This includes the introduction of a new hydrating sparkling ginseng drink, highlighting the broad appeal of Korea's smart herb.
On May 8, 2023, Korea Ginseng Corp inaugurated a new Research and Development center, marking a significant step towards solidifying its position as the foremost herbal health company globally. The company is implementing strategies such as diversifying product categories and formats to propel its ambitious growth initiatives.
On January 9, 2024, Ginseng tea, a traditional Korean beverage, emerged as a notable trend among health enthusiasts globally. This beverage, celebrated for its energy-boosting properties, is increasingly gaining popularity for its associated beauty benefits.

Competitive Landscape

The major global players in the ginseng tea market include Green Gold Ginseng LLC, Inc., Ten Ren Tea Inc., Burma Burma, Curious Tea Ltd, TenFu's Tea, CHASH The Fine Tea Company Limited, OrientalTeaBox, What-Cha, TeaCupsFull, and Dragon Tea House.

Why Purchase the Report?

To visualize the global ginseng tea market segmentation based on type, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global ginseng tea market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of critical products of all the major players.

The global ginseng tea market report would provide approximately 62 tables, 54 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Packaging
3.3.Snippet by Distribution Channel
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Demand for Natural and Herbal Products
  - 4.1.1.2.Expansion of Distribution Channels
- 4.1.2.Restraints
  - 4.1.2.1.High Cost of Ginseng
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Korean Red Ginseng Tea*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.American Ginseng Tea
7.4.Others

8.By Packaging

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2.Market Attractiveness Index, By Packaging
8.2.Sachet*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Box
8.4.Bottle
8.5.Others

9.By Distribution Channel

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2.Market Attractiveness Index, By Distribution Channel
9.2.Supermarkets and Hypermarkets*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Convenience Stores
9.4.Online Stores
9.5.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Green Gold Ginseng LLC, Inc.*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.Ten Ren Tea Inc.
12.3.Burma Burma
12.4.Curious Tea Ltd
12.5.TenFu's Tea
12.6.CHASH The Fine Tea Company Limited
12.7.OrientalTeaBox
12.8.What-Cha
12.9.TeaCupsFull
12.10.Dragon Tea House

LIST NOT EXHAUSTIVE