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全球口服益生菌补充剂市场 - 2024-2031Global Oral Probiotics Supplements Market - 2024-2031 |
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概述
2023年,全球口服益生菌补充剂市场达到2.269亿美元,预计到2031年将达到3.764亿美元,2024-2031年预测期间复合年增长率为7.5%。
消费者对口腔健康与整体健康之间关联的认识不断提高,推动了对口服益生菌补充剂的需求。全球正在转向天然和预防性医疗保健解决方案,益生菌被视为传统口腔护理产品的天然替代品。消费者对益生菌对口腔和牙齿健康益处的认识、健康意识的提高和生活方式的改变对市场产生了积极影响。
此外,益生菌研究和配方技术的进步正在推动更有效、更有针对性的补充剂的开发。推出各种形式的创新产品,例如胶囊和漱口水,用于预防龋齿、牙龈疾病管理、口臭控制和矫正护理等各种应用。
北美正在主导全球市场。据 NIH 称,在美国,蛀牙影响了 90% 的 20 至 64 岁成年人,牙龈疾病影响了近 50% 的 45 至 64 岁成年人,这两种疾病仍然是最常见的口腔疾病。随着口腔健康问题日益严重,预防保健文化日益盛行,导致对支持口腔卫生和健康的口腔益生菌等产品的需求更大。
动力学
全球口腔疾病盛行率不断上升
根据世界卫生组织《2022年全球口腔健康状况报告》,全球约35亿人受到口腔疾病的影响,其中四分之三居住在中等收入国家。在全球范围内,估计有 20 亿人的恆牙患有龋齿,5.14 亿儿童的乳牙患有龋齿。口腔癌,包括唇癌、口腔癌和口咽癌,是全球第 13 位最常见的癌症。
全球 20 岁及以上人群中牙齿完全脱落的平均盛行率接近 7%,而 60 岁及以上人群中,这一比例大幅上升至 23%。全球约 19% 的成年人患有严重牙周病,病例总数超过 10 亿例。随着此类疾病的日益流行,对口腔护理产品和益生菌的需求也随之增加。益生菌被认为是维持口腔健康的天然有效的解决方案。
消费者对天然保健产品的偏好不断上升
消费者对口腔健康和预防性牙科护理重要性的认识不断提高,这推动了对口腔保健产品的需求。人们越来越意识到并关注传统保健产品中化学品和合成添加剂的潜在副作用,从而将消费者的注意力转向天然和预防性保健解决方案。
益生菌被视为传统口腔护理产品的天然替代品,吸引了寻求非化学和整体方法的消费者。口腔保健中的益生菌涉及促进口腔微生物健康平衡的有益细菌。它们可以透过抑制引起蛀牙的细菌来帮助预防龋齿,透过减少发炎来支持牙龈健康,并透过控制引起异味的细菌来对抗口臭。
传统口腔护理产品的竞争
牙膏、漱口水和牙线等一些成熟的口腔护理产品具有很强的消费者忠诚度,被认为是更传统、更容易获得的产品,这为口腔益生菌补充剂带来了激烈的竞争。这种竞争进一步限制了口服益生菌补充剂在市场上的采用和成长。
许多消费者不愿意改变他们熟悉的口腔卫生习惯,除非他们看到明显的好处或得到医疗保健专业人员的建议。此外,与传统口腔护理产品相比,口腔益生菌的成本相对较高,这可能会阻止对价格敏感的消费者定期采用它们。
Overview
Global Oral Probiotics Supplements Market reached US$ 226.9 million in 2023 and is expected to reach US$ 376.4 million by 2031, growing with a CAGR of 7.5% during the forecast period 2024-2031.
Greater consumer awareness of the link between oral health and overall well-being is driving demand for oral probiotics supplements. There is a global shift towards natural and preventive healthcare solutions, with probiotics being perceived as natural alternatives to traditional oral care products. Consumer awareness of the oral and dental health benefits associated with probiotics, rising health consciousness and lifestyle changes positively impact the market.
In addition, the advances in probiotics research and formulation technologies are leading to the development of more effective and targeted supplements. The launch of new and innovative products in various forms such as capsules and mouthwashes for various applications such as dental caries prevention, gum disease management, bad breath control and orthodontic care.
North America is dominating the global market. According to NIH, in America tooth decay, affecting 90% of adults aged 20 to 64 years, and gum disease, affecting almost 50% of adults aged 45 to 64 years, remain two of the most prevalent oral diseases. With the increasing oral health problems, there is a strong culture of preventive healthcare, leading to a greater demand for products like oral probiotics that support oral hygiene and health.
Dynamics
Increasing Prevalence of Oral Diseases Globally
According to the WHO Global Oral Health Status Report of 2022, approximately 3.5 billion people worldwide are affected by oral diseases, with three-quarters of those affected residing in middle-income countries. Globally, an estimated 2 billion individuals experience dental caries in their permanent teeth, and 514 million children suffer from caries in their primary teeth. Oral cancer, encompassing cancers of the lip, mouth, and oropharynx, ranks as the 13th most prevalent cancer globally.
The global average prevalence of complete tooth loss among individuals aged 20 and older is nearly 7%, while for those aged 60 and older, it rises significantly to 23%. Severe periodontal diseases affect approximately 19% of adults worldwide, totalling more than 1 billion cases. With the increasing prevalence of such diseases, the demand for oral care products increasing along with probiotics. Probiotics are perceived as natural and effective solutions to maintain oral health.
Rising Consumer Preference For Natural Healthcare Products
Growing awareness among consumers about the importance of oral health and preventive dental care is boosting the demand for oral health care products. There is growing awareness and concern about the potential side effects of chemicals and synthetic additives in traditional healthcare products, shifting the consumer focus to natural and preventive healthcare solutions.
Probiotics are seen as natural alternatives to traditional oral care products, appealing to consumers looking for non-chemical and holistic approaches. Probiotics in oral health care involve beneficial bacteria that promote a healthy balance of microorganisms in the mouth. They can help prevent dental caries by inhibiting cavity-causing bacteria, support gum health by reducing inflammation, and combat bad breath by controlling odor-causing bacteria.
Competition from Traditional Oral Care Products
Some established oral care products such as toothpaste, mouthwash, and dental floss have strong consumer loyalty and are perceived as more conventional and readily available products, creating strong competition for oral probiotic supplements. This competition further limits the adoption and growth of oral probiotics supplements in the market.
Many consumers are reluctant to switch from their familiar oral hygiene routines unless they perceive clear benefits or receive recommendations from healthcare professionals. Additionally, the relatively high cost of oral probiotics compared to traditional oral care items can deter price-sensitive consumers from adopting them regularly.
The global oral probiotics supplements market is segmented based on type, distribution channel, application, end-user and region.
Increasing Health Consciousness Among the Human Population
The global oral probiotics supplements market is segmented based on end-users into humans and pets. The human segment is dominating the global market. The market for human oral probiotics supplements is growing with significant development in terms of product innovation and formulation diversity that is meeting the catering specifically to human health needs.
There is a greater emphasis on preventive healthcare and wellness in human populations, leading to higher demand for products that support oral health, such as probiotics. Consumers are increasingly interested in natural and preventive solutions for maintaining oral hygiene. To meet the demand of growing consumers' willingness to adopt various new products, manufacturers are coming up with various new and innovative oral probiotic supplements driving the market growth.
High Use of Probiotics in North America
North America dominated the global oral probiotics supplements market with the rising health consciousness among consumers. Consumers in North America are generally more aware of the importance of oral health and overall wellness. Consumers are putting more effort into choosing products that show an impact on overall health, including oral and dental health. They are highly incorporating natural products such as probiotics to maximise the positive impact.
In a 2021 survey conducted by the International Food Information Council, findings indicated that 51% of Americans incorporate probiotics into their diets to promote gut health, 33% use them to bolster immune function, 38% integrate probiotics for overall health and wellness purposes, and 13% reported consuming probiotics to support emotional well-being. The higher use of probiotic supplements is parallelly expanding market growth.
The high incorporation of probiotics supplements along with the immense impact of the market players with greater support with the developments boost the market expansion. North America leads in research and development within the probiotics industry, including advancements in probiotic strains, formulation technologies, and clinical studies that validate the efficacy and benefits of oral probiotics, driving regional market growth.
The major global players in the market include BioGaia UK Limited, Life Extension, Hyperbiotics, Oragenics, Inc., Lallemand Inc., Unique Biotech, Naturewise, Biocidin Botanicals, NOW Foods and Mars Wellness.
The COVID-19 pandemic has had both positive and negative impacts on the global oral probiotics supplements market. Initially, the market faced challenges due to disruptions in production and supply chains. This led to temporary shortages and delays in product availability, affecting market dynamics. On the other hand, the pandemic heightened global awareness of health and hygiene, leading to increased interest in preventive healthcare solutions, including oral probiotics supplements.
The global oral probiotics supplements market report would provide approximately 78 tables, 74 figures and 235 pages.
Target Audience 2024
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