市场调查报告书
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1560896
日本益生菌食品补充品市场 - 2024-2027Japan Probiotic Food Supplements Market - 2024-2027 |
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报告概述
日本益生菌食品补充品市场2023年的价值为4.6532亿美元,预计2027年将达到6.8686亿美元,在预测期内(2024-2027年)复合年增长率为10.42%。
益生菌食品补充剂市场的主要驱动力之一是日本消费者健康意识的不断增强。这种趋势在年轻一代中尤其明显,他们对膳食补充剂及其潜在益处更加了解。除了与年龄相关的因素外,人们对天然和有机成分的日益偏好也重塑了日本益生菌食品补充剂的模式。
益生菌补充剂在肠道健康之外的日益广泛应用是日本益生菌食品补充剂市场的一个重要趋势,反映出人们对这些产品相关健康益处的更广泛了解。 2024年6月,日本护肤集团资生堂旗下旗舰子品牌Ultimune宣布,其益生菌粉补充品将于7月1日上市。它含有益生菌菌株动物双歧桿菌亚种,以及浅间浆果和醋栗果。
市场驱动因素
更加关注心理健康
对心理健康的日益关注极大地推动了日本益生菌食品补充剂市场的发展。随着人们对肠脑轴(肠道健康与心理健康之间的关联)的认识不断增强,日本消费者和医疗保健专业人士越来越认识到益生菌在控制压力和改善情绪方面的潜在益处。益生菌正在被纳入预防性健康策略,反映出文化向整体健康的转变,将传统做法与现代解决方案结合。
例如,Humanium Children NGO, 2023 表示,由于学业压力、社会规范、霸凌和缺乏独立性,日本青少年一直在经历心理健康斗争。此外,日本还面临着 20 岁以下人群自杀率上升的令人担忧的趋势。
日本的高压力环境进一步激发了人们对益生菌补充剂的兴趣,因为消费者寻求缓解压力和改善心理健康的自然方法。产品配方的创新,包括益生菌与其他缓解压力成分的结合,以及功能性食品和饮料的成长,促进了市场成长。
消化问题日益普遍
便秘、肠躁症 (IBS) 和腹胀等消化系统疾病在日本是常见问题,促使许多人寻求饮食干预。例如,便秘是一个值得注意的问题,相当一部分人经常经历便秘。益生菌补充剂被宣传为改善消化规律和整体肠道健康的天然解决方案,这与日本对自然疗法和整体健康的重视是一致的。
此外,日本饮食传统上富含味噌、纳豆和泡菜等发酵食品,长期以来一直与消化健康有关。这种对益生菌和发酵产品的文化熟悉程度为现代益生菌补充剂的更大接受度和需求铺平了道路。将益生菌融入日常饮食习惯被视为这些传统做法的延续,使其成为注重健康的日本消费者的热门选择。
市场限制
对安全性和副作用的担忧
对安全性和副作用的担忧极大地影响了日本益生菌食品补充剂的接受度和监管。儘管益生菌的健康益处已得到广泛认可,但消费者和监管机构对其使用仍持谨慎态度。这种谨慎态度很大程度上是由于潜在的不良反应以及缺乏强有力的临床证据来支持製造商的主张。
其中一个主要问题是与益生菌消费相关的不良反应风险。有些人可能会出现胃肠道问题,例如腹胀、胀气和腹泻,特别是如果他们摄取高剂量或不习惯益生菌。在严重的情况下,有通报免疫功能低下的个体受到感染,导致住院治疗。
例如,一项案例研究强调了一名免疫功能低下的患者因乳酸菌益生菌而发生严重感染,强调了潜在的风险。此类事件导致医疗保健专业人员和消费者普遍持怀疑态度,他们可能会优先考虑谨慎而不是潜在的好处。因此,许多日本人仍然犹豫是否将这些补充剂纳入饮食中,这限制了市场的成长。
细分市场分析
日本益生菌食品补充剂市场根据成分、剂量、应用、年龄和配销通路进行细分。
提高肠道健康意识
由于优先考虑消化健康的根深蒂固的文化和饮食习惯,胃肠健康在日本益生菌补充剂市场中占有重要份额。人们越来越认识到肠道微生物组在整体健康(包括免疫功能、心理健康和慢性病预防)中的作用,进一步推动了益生菌补充剂的需求。这种对美食健康的关注与日本人口老化一致,日本越来越多地寻求预防性健康措施来维持生活品质。
製造商正在开发用于帮助肠道健康的创新产品,以满足对益生菌补充剂不断增长的需求。例如,2020 年 6 月,Yakult Japan 推出了其首款耐储存益生菌补充剂,该小袋含有其两种独家益生菌菌株:乳酸菌和双歧桿菌。这种补充剂用于帮助平衡肠道菌丛。
可持续性分析
随着公司越来越关注环保的采购、包装和生产实践,永续性正在成为该行业的关键考虑因素。来自当地和有机成分的益生菌补充剂越来越受欢迎,这与日本对自然和整体健康解决方案的强烈文化重视相一致。
品牌也正在探索可生物降解的包装方案,以减少对环境的影响。日本益生菌补充剂公司Yakult 致力于透过基于2021 年3 月确定的实质主题的企业社会责任倡议来实现永续发展的社会。广泛趋势。
未满足的需求
日本消费者越来越多地寻求个人化的健康解决方案。目前的益生菌补充剂通常提供一刀切的方法,但人们对基于遗传、生活方式或健康状况因素的个人需求量身定制的产品的需求不断增长。需要经过验证的功效的益生菌补充剂,可以透过强有力的临床研究证明其对健康的益处。
儘管益生菌很受欢迎,但市场上的许多产品缺乏令人信服的证据来证明其特定的健康益处。日本市场主要以含有有限菌株的益生菌补充剂为特色。消费者可能会受益于针对不同健康问题(例如免疫力、心理健康或代谢健康)的更广泛的菌株。
市场竞争格局
该市场的主要参与者包括四叶日本、森永乳业有限公司、日本开菲尔有限公司、养乐多本社有限公司、DHC公司、若本製药有限公司和三得利控股有限公司。
乳酸菌
链球菌属
双歧桿菌
其他的
药片
胶囊
液体
粉末
其他的
咀嚼片和软糖
软胶囊
其他的
肠胃健康
肠道微生物群/微生物组平衡
消化
便秘
腹胀
腹泻
肠漏
发炎
免疫系统
其他的
麸质敏感性
腹痛
胃食道逆流症/幽门螺旋桿菌
抗生素相关腹泻/抗生素后治疗
肠道菌丛/肠道微生物组恢復
其他的
阴道健康
泌尿道健康
肾结石
泌尿道感染
其他的
口腔健康
抗/健康老化
过敏/气喘
骨骼与关节健康
骨关节炎
骨质疏鬆症/矿物质骨密度低
发炎
大脑/心理健康
睡觉
认识
情绪
沮丧
重点
心血管健康
循环
减少能量/疲劳
代谢症候群/血糖
肝臟健康
活力
免疫/呼吸道感染
营养吸收
皮肤-头髮-指甲
异位性皮肤炎和湿疹
粉刺
酒渣
头髮生长/掉髮
皮肤微生物群
其他的
运动的
女性健康
生育能力
停经
怀孕
多囊性卵巢症候群
阴道健康与健康 阴道微生物组
阴道感染 (Bv/Vvc)
怀孕结果
其他的
男性健康与男性生育能力
体重管理
儿科健康
绞痛
便秘
逆流
异位性皮肤炎
其他的
其他的
婴儿
孩子们
成年人
老年人
按分销管道
超市/大卖场
药局和药局
便利商店
网路零售商
其他分销管道
2020 年 6 月,Yakult Japan 推出了首款耐储存益生菌补充剂,标誌着益生菌市场的重大创新。本产品采用方便的小袋形式,含有两种养乐多独有的益生菌菌株。
根据成分、剂量、应用、年龄和配销通路可视化日本益生菌食品补充剂市场细分,并了解关键商业资产和参与者。
透过分析趋势和共同开发来识别商业机会。
Excel资料表包含日本益生菌食品补充剂市场各个细分市场的大量资料点。
PDF 报告由详尽的质性访谈和深入研究后的综合分析组成。
产品映射以 Excel 形式提供,包含所有主要参与者的关键产品。
日本益生菌食品补充剂报告将提供约 36 个表格、57 张图表和 210 页。
2024 年目标受众
製造商/买家
产业投资者/投资银行家
研究专业人员
新兴公司
Report Overview
The Japan probiotic food supplement market recorded a value of US$ 465.32 million in 2023 and is expected to reach a value of US$ 686.86 million in 2027, growing at a CAGR of 10.42% during the forecast period (2024-2027).
One of the key drivers of the probiotic food supplement market is the growing health consciousness among Japanese consumers. This trend is particularly pronounced among younger generations, who are more informed about dietary supplements and their potential benefits. In addition to age-related factors, the increasing preference for natural and organic ingredients has reshaped the probiotic food supplement landscape in Japan.
The growing application of probiotic supplements beyond gut health is a significant trend in the Japanese probiotics food supplement market, reflecting a broader understanding of the health benefits associated with these products. In June 2024, Ultimune, a flagship sub-brand of the Japanese skincare conglomerate Shiseido, announced that its probiotic powder supplement was set for launch on July 1. The powder is designed to help the skin repair and strengthen from the inside out. It contains the probiotic strain Bifidobacterium animalis subsp., as well as Asama Berry and Amla Fruit.
Market Drivers
Increased Focus on Mental Health
The increased focus on mental health is significantly driving the probiotic food supplement market in Japan. As awareness grows about the gut-brain axis-the connection between gut health and mental well-being-Japanese consumers and healthcare professionals are increasingly recognizing the potential benefits of probiotics for managing stress and enhancing mood. Probiotics are being integrated into preventive health strategies, reflecting a cultural shift towards holistic health that combines traditional practices with modern solutions.
For instance, Humanium Children NGO, 2023, stated that the youth in Japan have been experiencing mental health struggles due to academic pressure, social norms, bullying, and a lack of independence. Moreover, Japan also faces a concerning trend with increasing suicide rates among those under 20. Unfortunately, the stigma surrounding mental health in Japan and a cultural reluctance to seek help only exacerbate the problem.
The high-stress environment in Japan further fuels interest in probiotic supplements, as consumers seek natural ways to alleviate stress and improve mental health. Innovations in product formulations, including probiotics combined with other stress-relief ingredients, and the growth of functional foods and beverages enhance market growth.
Growing Prevalence of Digestive Issues
Digestive disorders such as constipation, irritable bowel syndrome (IBS), and bloating are common concerns in Japan, prompting many individuals to seek dietary interventions. For instance, constipation is a notable issue, with a substantial percentage of the population experiencing it regularly. Probiotic supplements are marketed as a natural solution to improve digestive regularity and overall gut health, which aligns with the Japanese emphasis on natural remedies and holistic wellness.
Additionally, the Japanese diet, traditionally rich in fermented foods like miso, natto, and pickled vegetables, has long been associated with digestive health. This cultural familiarity with probiotics and fermented products has paved the way for greater acceptance and demand for modern probiotic supplements. The integration of probiotics into everyday dietary habits is seen as a continuation of these traditional practices, making them a popular choice among health-conscious Japanese consumers.
Market Restraints
Concerns Over Safety and Side Effects
Concerns over safety and side effects significantly impact the acceptance and regulation of probiotic food supplements in Japan. While the health benefits of probiotics are widely acknowledged, there remains a cautious approach among consumers and regulatory bodies regarding their use. This caution is largely driven by potential adverse effects and a lack of robust clinical evidence to support the claims made by manufacturers.
One major concern is the risk of adverse reactions associated with probiotic consumption. Some individuals may experience gastrointestinal issues such as bloating, gas, and diarrhea, especially if they consume high doses or are not accustomed to probiotics. In severe cases, there have been reports of infections in immunocompromised individuals, leading to hospitalizations.
For instance, a case study highlighted an immunocompromised patient who developed a serious infection due to Lactobacillus probiotics, underscoring the potential risks. Such incidents contribute to a general skepticism among healthcare professionals and consumers, who may prioritize caution over potential benefits. As a result, many people in Japan remain hesitant to incorporate these supplements into their diets, limiting the market's growth.
Market Segment Analysis
The Japan probiotic food supplement market is segmented based on ingredient, dosage, application, age, and distribution channel.
Rising Gut Health Awareness
Gastrointestinal health holds a significant share in the Japanese probiotic supplement market due to the deep-rooted cultural and dietary practices that prioritize digestive well-being. The increasing awareness of the gut microbiome's role in overall health, including immune function, mental health, and chronic disease prevention, has further propelled the demand for probiotic supplements. This focus on gastronomy health aligns with Japan's aging population, which is increasingly seeking preventive health measures to maintain quality of life.
Manufacturers are developing innovative products that are used to aid in gut health, to meet the growing demand for probiotic supplements. For instance, In June 2020, Yakult Japan, unveiled its first shelf-stable probiotic supplement, a sachet containing two of its exclusive probiotic strains, its lactic acid bacteria and bifidobacteria. This supplement is used to help balance gut flora.
Sustainability Analysis
Sustainability is emerging as a key consideration in this sector, with companies increasingly focusing on eco-friendly sourcing, packaging, and production practices. Probiotic supplements derived from local and organic ingredients are gaining traction, aligning with Japan's strong cultural emphasis on natural and holistic health solutions.
Brands are also exploring biodegradable packaging options to reduce environmental impact. Yakult, a Japanese probiotic supplement company, focuses on achieving a sustainable society through CSR initiatives based on material themes identified in March 2021. This aligns with the broader trend in Japan's probiotic supplement market towards eco-friendly and socially responsible practices.
Unmet Needs
Japanese consumers are increasingly seeking personalized health solutions. Current probiotic supplements often provide a one-size-fits-all approach, but there's a growing demand for products tailored to individual needs based on genetic, lifestyle, or health condition factors. There is a need for probiotic supplements with proven efficacy that can demonstrate their health benefits through robust clinical research.
Despite the popularity of probiotics, many products on the market lack convincing evidence regarding their specific health benefits. The Japanese market predominantly features probiotic supplements with a limited range of bacterial strains. Consumers might benefit from a broader array of strains that target different health issues, such as immunity, mental health, or metabolic health.
Market Competitive Landscape
The major players in the market include Yotsuba Japan, MORINAGA MILK INDUSTRY CO., LTD., Nihon kefir Co., Ltd., Yakult Honsha Co., Ltd., DHC Corporation, WAKAMOTO PHARMACEUTICAL CO., LTD., and Suntory Holdings Limited.
Lactobacillus
Streptococcus
Bifidobacterium
Others
Tablet
Capsules
Liquid
Powder
Others
Chewables & Gummies
Soft Gels
Others
Gastrointestinal Health
Gut Microbiota/Microbiome Balance
Digestion
Constipation
Bloating
Diarrhea
Leaky Gut
Inflammation
Immune System
Others
Gluten sensitivity
Abdominal Pain
GERD/Helicobacter pylori
Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
Gut Flora/Gut Microbiome Restoration
Others
Vaginal Health
Urinary Tract Health
Kidney Stones
UTIs
Others
Oral Health
Anti/Healthy Ageing
Allergies/Asthma
Bone & Joint Health
Osteoarthritis
Osteoporosis/Low Mineral Bone Density
Inflammation
Brain/Mental Health
Sleep
Cognition
Mood
Depression
Focus
Cardiovascular Health
Circulation
Energy/Fatigue Reduction
Metabolic Syndrome/Blood Glucose
Liver Health
Energy
Immunity/Respiratory Infections
Nutrient Absorption
Skin-Hair-Nails
Atopic Dermatitis & Eczema
Acne
Rosacea
Hair Growth/Hair Loss
Skin Microbiome
Others
Sports
Women's Health
Fertility
Menopause
Pregnancy
Pcos
Vaginal Health & Health Vaginal Microbiome
Vaginal Infections (Bv/Vvc)
Pregnancy Outcomes
Others
Men's Health & Men's Fertility
Weight Management
Pediatric Health
Colic
Constipation
Regurgitation
Atopic Dermatitis
Others
Others
Infant
Children
Adults
Seniors
By Distribution Channels
Supermarkets/Hypermarkets
Pharmacies and Drug Stores
Convenience Stores
Online Retailers
Other Distribution Channels
In June 2020, Yakult Japan introduced its first-ever shelf-stable probiotic supplement, marking a significant innovation in the probiotic market. The product comes in the form of a convenient sachet, containing two of Yakult's exclusive probiotic strains.
To visualize the Japan probiotic food supplement market segmentation based on ingredient, dosage, application, age, and distribution channel, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Japan probiotic food supplement market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The Japan probiotic food supplement report would provide approximately 36 tables, 57 figures and 210 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies