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1560901

日本后生元食品补充品市场 - 2024-2027

Japan Postbiotics Food Supplements Market - 2024-2027

出版日期: 2024年09月23日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2个工作天内

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简介目录

报告概述

2023年，日本后生元食品补充剂市场价值为30.225万美元，预计到2027年将达到48.404万美元，在预测期内（2024-2027年）复合年增长率为12.6%。

在日本，文化非常重视健康和饮食习惯，味噌和纳豆等传统发酵食品在饮食中扮演重要角色。这一历史背景促进了人们对肠道健康益处的基本了解。随着消费者寻求先进的解决方案来增强消化健康，后生元作为一个较新的概念开始受到关注。

随着製造商探索各种配方和输送方法，后生元市场正在见证创新。后生元正在被整合到膳食补充剂和功能性食品中，一些公司开发了先进的配方来迎合注重健康的消费者。例如，2023 年 8 月，东京公司 Kirin 推出了低热量版本的免疫保健后生元饮料，将热量减少了 50%。新配方旨在吸引註重健康的消费者，同时保持相同的口味。

市场驱动因素

人们对后生元的认识不断提高

日本长期以来一直重视饮食健康，尤其是味噌、纳豆和泡菜等传统发酵食品，这些食品以其益生菌特性而闻名。这段历史背景为提高肠道健康意识奠定了基础。最近，这种认知已扩大到不仅包括益生菌，还包括后生元，人们越来越认识到它们具有潜在的健康益处。

后生元在婴儿营养、护肤和体重管理等领域越来越受欢迎，进一步扩大了其市场范围。这种日益增长的兴趣正在推动创新和产品开发，促进后生元市场的快速扩张。 2024 年 6 月，日本和田钙製药推出了一种新的功能声称食品 (FFC)，旨在支持老年人的骨骼和免疫健康。它含有麒麟的乳酸乳球菌菌株药物（LC-血浆）和麦芽糖酸钙。

可支配所得增加

随着可支配收入的增加，日本消费者不仅更加重视健康，更愿意投资于具有特定健康益处的产品。后生元作为一种新颖且先进的补充剂类别，越来越多地被视为对于那些希望增强肠道健康和整体福祉的人来说是一项值得的投资。

此外，根据经济合作暨发展组织（OECD）称，在日本，家庭人均净调整后可支配收入为每年28,872美元，低于OECD平均每年30,490美元。在就业方面，日本15岁至64岁的人口中约有77%拥有有酬工作，高于经合组织66%的就业平均水准。约 84% 的男性从事有薪工作，而女性的比例为 71%。在日本，长时间从事有薪工作的员工数量比经合组织平均的 10% 还要多。

随着可支配收入的增加，人们的生活方式也相应地转向强调健康和自我保健的生活方式。日本消费者越来越多地寻找支持长期健康的产品，包括增强肠道健康和整体身体功能的产品。后生元能够提供有针对性的健康益处并符合这些健康趋势，越来越多地出现在健康计划和健康意识生活方式中。

市场限制

产品供应有限

后生元是补充剂行业中相对较新的类别，与益生菌和益生元等成熟产品相比，其在日本的市场渗透率仍然有限。许多消费者习惯在商店里看到各种各样的益生菌和益生元选择，从日常补充剂到功能性食品和饮料。相比之下，后生元尚未达到相同程度的可见性或可用性。

此外，日本保健品的经销网络高度发达，但主要集中于已确定消费者需求的产品。然而，后生元可能不会广泛分布，特别是在传统零售环境中，货架空间竞争激烈，并且通常以熟悉的高需求产品为主。缺乏广泛的分布可能会限制消费者接触后生元选择。

In Japan, there is a strong cultural emphasis on health and dietary practices, with traditional fermented foods like miso and natto playing a significant role in the diet. This historical context has fostered a foundational understanding of the benefits of gut health. Postbiotics, being a newer concept, are beginning to gain traction as consumers seek advanced solutions to enhance their digestive health.

The postbiotic market is witnessing innovation as manufacturers explore various formulations and delivery methods. Postbiotics are being integrated into dietary supplements and functional foods, with some companies developing advanced formulations to cater to health-conscious consumers. For instance, in August 2023, Kirin, a Tokyo-based company, launched a lower-calorie version of its immune care postbiotic drink, reducing calories by 50%. The new formula aims to appeal to health-conscious consumers while maintaining the same taste.

Market Drivers

Rising Awareness of Postbiotics

Japan has a long-standing cultural emphasis on dietary health, particularly through traditional fermented foods like miso, natto, and pickles, which are known for their probiotic properties. This historical context has created a foundation for a heightened awareness of gut health. Recently, this awareness has expanded to include not only probiotics but also postbiotics, which are becoming increasingly recognized for their potential health benefits.

Postbiotics are gaining popularity in sectors like infant nutrition, skincare, and weight management, further expanding their market reach. This growing interest is fueling innovation and product development, contributing to the rapid expansion of the postbiotics market. In June 2024, Japan's Wada Calcium Pharmaceutical launched a new Foods with Function Claims (FFC) targeted at supporting bone and immune health in older adults. It has Kirin's Lactococcus lactis strain pharma (LC-plasma) and calcium maltobionate.

Rising Disposable Incomes

With more disposable income, Japanese consumers are not only more health-conscious but also more willing to invest in products that promise specific health benefits. Postbiotics, as a novel and advanced category of supplements, are increasingly seen as a worthwhile investment for those looking to enhance gut health and overall well-being.

Moreover, according to Organization for Economic Cooperation and Development (OECD), stated that, in Japan, the average household net-adjusted disposable income per capita is USD 28 872 a year, less than the OECD average of USD 30 490 a year. In terms of employment, about 77% of people aged 15 to 64 in Japan have a paid job, above the OECD employment average of 66%. Some 84% of men are in paid work, compared with 71% of women. In Japan, more employees work very long hours in paid work than the OECD average of 10%.

As disposable incomes rise, there is a corresponding shift towards a lifestyle that emphasizes wellness and self-care. Japanese consumers are increasingly seeking out products that support long-term health, including those that enhance gut health and overall bodily function. Postbiotics, which offer targeted health benefits and align with these wellness trends, are increasingly featured in wellness programs and health-conscious lifestyles.

Market Restraints

Limited Product Availability

Postbiotics are a relatively new category in the supplement industry, and their market penetration in Japan remains limited compared to well-established products like probiotics and prebiotics. Many consumers are accustomed to seeing a wide variety of probiotic and prebiotic options in stores, from daily supplements to functional foods and beverages. In contrast, postbiotics have not yet achieved the same level of visibility or availability.

Additionally, the distribution networks for health supplements in Japan are highly developed, but they are predominantly focused on products with established consumer demand. Postbiotics, however, may not be widely distributed, especially in traditional retail settings where shelf space is competitive and often dominated by familiar, high-demand products. The lack of extensive distribution can limit consumer exposure to postbiotic options.

Segment Analysis

The Japan postbiotic food supplement market is segmented based on product, application, distribution channel, and type.

Rising Emphasis on Gut Health

In Japan, the postbiotic supplement market is experiencing notable growth, with gut health playing a significant role. This trend is driven by increasing consumer awareness of the benefits of gut health for overall well-being, including immunity, digestion, and mental health. Postbiotics, which are the byproducts of probiotic activity, have gained attention for their potential to enhance gut health without the need for live bacteria.

Japan's aging population is particularly interested in gut health, as it is closely linked to longevity and disease prevention. Additionally, the Japanese market values science-backed, functional foods and supplements, making postbiotics an appealing option. The demand for gut health supplements is further fueled by the rising interest in preventive healthcare, convenience in supplement form, and the integration of traditional Japanese dietary habits with modern scientific advancements.

Sustainability Analysis

As awareness of the environmental impact of food production increases, manufacturers are focusing on sustainable sourcing of raw materials, prioritizing natural and organic ingredients. The fermentation processes used to produce postbiotics often generate less waste compared to traditional supplement manufacturing, contributing to a lower carbon footprint.

Additionally, many companies are adopting eco-friendly packaging solutions to minimize plastic use and enhance recyclability. The emphasis on transparency and traceability in the supply chain is also gaining traction, as consumers seek products that align with their values. Furthermore, Japan's regulatory framework encourages the development of sustainable practices within the food and supplement industry, promoting innovation in eco-friendly technologies.

Unmet Needs

One of the primary unmet needs in the Japanese postbiotic food supplement market is the lack of widespread consumer awareness and understanding of postbiotics. While probiotics and prebiotics are relatively well-known, postbiotics remain less familiar to many consumers. There is a need for more comprehensive educational efforts to explain what postbiotics are, their unique benefits, and how they differ from probiotics and prebiotics.

The postbiotic market in Japan is still in its nascent stages, and there is a relative scarcity of robust scientific research and clinical evidence supporting the health benefits of postbiotics. Many consumers and healthcare professionals rely heavily on scientific validation when considering new supplements.

Market Competitive Landscape

The major players in the market include CUMEC and Kirin Holdings Company, Limited.

By Product

Powder Postbiotics

Capsule/Tablet Postbiotics

Others

By Application

Digestive Health

Immune Support

Skin Health

Weight Management

Others

By Distribution Channel

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Others

By Type

Short-Chain Fatty Acids

Tributyrin

Others

Key Developments

In May 2024, Mars City Design and Innovation Labo Tokyo partnered to create a superfood supplement for space as part of the Astrobiome Space Project, focusing on space medicine and culinary innovations for future space travel. Their new postbiotic metabolite supplement draws inspiration from Japan's centenarian population, aiming to enhance health and longevity in challenging environments.

Why Purchase the Report?

To visualize the Japan postbiotic food supplement market segmentation based on product, application, distribution channel, and type as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Japan postbiotic food supplement market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Japan postbiotic food supplement report would provide approximately 18 tables, 27 figures and 180 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Application
3.3. Snippet by Distribution Channel
3.4. Snippet by Type

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Awareness of Postbiotics
  - 4.1.1.2. Rising Disposable Incomes
- 4.1.2. Restraints
  - 4.1.2.1. Limited Product Availability
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Product

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 6.1.2. Market Attractiveness Index, By Product
6.2. Powder Postbiotics*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Capsule/Tablet Postbiotics
6.4. Others

7. By Application

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 7.1.2. Market Attractiveness Index, By Application
7.2. Digestive Health*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Immune Support
7.4. Skin Health
7.5. Weight Management
7.6. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets/Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Pharmacies and Drug Stores
8.4. Convenience Stores
8.5. Online Retailers
8.6. Other Distribution Channels

9. By Type

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.1.2. Market Attractiveness Index, By Type
9.2. Short-Chain Fatty Acids*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Tributyrin
9.4. Others

10. Sustainability Analysis

10.1. Environmental Analysis
10.2. Economic Analysis
10.3. Governance Analysis

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. CUMEC*
- 12.1.1. Company Overview
- 12.1.2. Type Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Kirin Holdings Company, Limited (*LIST NOT EXHAUSTIVE)