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市场调查报告书
商品编码
1512681
全球产后益生菌补充剂市场 - 2024-2031Global Postnatal Probiotic Supplements Market - 2024-2031 |
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概述
2023年,全球产后益生菌补充剂市场达到1,910万美元,预计2031年将达到3,290万美元,2024-2031年预测期间复合年增长率为8.1%。
产后益生菌补充剂市场已成为更广泛的膳食补充剂行业的重要组成部分,专门满足新手妈妈产后的健康需求。这些补充剂旨在支持孕产妇健康,帮助产后恢復,并增强母乳哺育母亲的哺乳能力。推动市场成长的关键因素包括人们对益生菌健康益处的认识不断提高、消费者对天然健康解决方案的需求不断增长以及医疗保健专业人士的认可。
产后使用的益生菌补充剂通常含有乳桿菌和双歧桿菌等菌株,这些菌株以其促进肠道健康、增强免疫系统并可能缓解消化不适等常见产后问题的能力而闻名。研究强调益生菌在改善孕产妇和婴儿健康方面的作用,从而鼓励新手妈妈采用益生菌,寻求安全有效的方法来支持自己和新生儿的福祉,这也推动了市场的扩张。
产后益生菌补充剂市场的整体健康和哺乳支持益生菌细分市场占据超过31.14%的份额。同样,亚太地区在产后益生菌补充剂市场中占据主导地位,占据了超过 1/3 的最大市场份额。在人口结构变化、文化影响和消费者健康意识不断增强的推动下,亚太地区对产后益生菌补充剂的需求正在强劲增长。
动力学
产后健康意识不断增强
产后,即分娩后的前 6 週(42 天),对于孕产妇健康至关重要。根据世界卫生组织 (WHO) 的数据,全球 60% 以上的孕产妇死亡发生在产后阶段,其中四分之三发生在产后第一週内。这项统计数据强调了产后护理的至关重要性,并强调了在这段脆弱时期采取有效健康干预措施的必要性。
人们对产后健康和保健意识的不断提高推动了对益生菌补充剂的需求,人们认识到益生菌补充剂具有支持消化健康、增强免疫力和帮助情绪调节的潜力。医疗保健提供者和卫生组织的教育工作加强了这种日益增长的认识,强调益生菌在促进产后整体健康方面的好处。
随着产后益生菌补充剂市场的扩大,在产品配方创新和确保安全性和有效性的监管标准的支持下,它有望持续增长,以满足全球新妈妈的特定健康需求。公司正在创新,透过益生菌补充剂满足产后女性的特定需求。这包括使用已知有益于产后肠道健康和免疫功能的菌株来配製产品。
越来越多的科学证据支持益生菌的益处
科学研究越来越证明了益生菌在促进健康方面的益处,特别是在产后护理方面。研究强调,益生菌可以帮助恢復和维持肠道微生物群的健康平衡,这对消化健康和免疫功能至关重要。此外,益生菌已显示出缓解常见产后问题(如便秘、腹泻和阴道感染)的潜力。越来越多的证据有助于塑造消费者观念并推动对产后益生菌补充剂的需求。
益生菌具有与产后妇女特别相关的特定健康益处。其中包括支持分娩生理压力后肠道健康的恢復、在关键恢復期增强免疫功能,以及透过肠-脑轴潜在改善情绪。这些益处越来越多地得到临床试验和研究的支持,进一步验证了补充益生菌在产后健康管理中的功效。
监管挑战和合规问题
儘管人们越来越意识到其潜在的健康益处,但监管挑战和合规性问题对产后益生菌补充剂市场构成了重大限制。包括益生菌在内的膳食补充剂的监管环境在不同地区和国家之间存在很大差异,这给製造商在产品註册、标籤要求和健康声明证实方面带来了复杂性。
在包括美国和欧盟在内的许多司法管辖区,益生菌补充剂被归类为膳食补充剂,因此须遵守确保消费者安全和产品品质的法规。遵守良好生产规范 (GMP) 和严格的测试协议会增加製造商的生产成本和营运复杂性。此外,临床试验和经证实的健康声明的需要进一步延长了针对产后健康的新益生菌配方的上市时间。
Overview
Global Postnatal Probiotic Supplements Market reached US$ 19.1 million in 2023 and is expected to reach US$ 32.9 million by 2031, growing with a CAGR of 8.1% during the forecast period 2024-2031.
The postnatal probiotic supplements market has emerged as a significant segment within the broader dietary supplement industry, catering specifically to the health needs of new mothers during the postpartum period. These supplements are designed to support maternal health, aid in recovery after childbirth, and enhance lactation for breastfeeding mothers. Key factors driving market growth include increasing awareness of probiotics' health benefits, rising consumer demand for natural health solutions, and endorsements from healthcare professionals.
Probiotic supplements for postnatal use typically contain strains such as Lactobacillus and Bifidobacterium, known for their ability to promote gut health, strengthen the immune system, and potentially alleviate common postpartum issues like digestive discomfort. Market expansion is also propelled by research highlighting probiotics' role in enhancing maternal and infant health outcomes, thereby encouraging their adoption among new mothers seeking safe and effective ways to support their well-being and that of their newborns.
The general well-being and lactation support probiotic segment in postnatal probiotic supplements market accounts over 31.14% share. Similarly, Asia-Pacific dominates the postnatal probiotic supplements market, capturing the largest market share of over 1/3rd. The demand for postnatal probiotic supplements in the Asia-Pacific region is witnessing robust growth driven by demographic shifts, cultural influences, and increasing health consciousness among consumers.
Dynamics
Rising Awareness of Postnatal Health and Wellness
The postnatal period, spanning the first 6 weeks (42 days) after childbirth, is crucial for maternal health. According to the World Health Organization (WHO), over 60% of global maternal deaths occur during this postpartum phase, with three-fourths of these deaths occurring within the first week after delivery. This statistic underscores the critical importance of postpartum care and highlights the need for effective health interventions during this vulnerable period.
Rising awareness of postnatal health and wellness has consequently driven demand for probiotic supplements, which are recognized for their potential to support digestive health, boost immunity, and aid in mood regulation. This growing awareness is bolstered by educational efforts from healthcare providers and health organizations, emphasizing the benefits of probiotics in promoting overall well-being post-childbirth.
As the market for postnatal probiotic supplements expands, supported by innovations in product formulation and regulatory standards ensuring safety and efficacy, it is poised for continued growth in meeting the specific health needs of new mothers worldwide. Companies are innovating to meet the specific needs of postnatal women with probiotic supplements. This includes formulating products with strains known to benefit gut health and immune function post-childbirth.
Growing Scientific Evidence Supporting Probiotic Benefits
Scientific research has increasingly demonstrated the benefits of probiotics in promoting health, particularly in the context of postnatal care. Studies highlight that probiotics can help restore and maintain a healthy balance of gut microbiota, which is crucial for digestive health and immune function. Moreover, probiotics have shown potential in mitigating common postpartum issues such as constipation, diarrhea, and vaginal infections. This growing body of evidence is instrumental in shaping consumer perceptions and driving demand for postnatal probiotic supplements.
Probiotics offer specific health benefits that are particularly relevant to postnatal women. These include supporting the restoration of gut health following the physiological stresses of childbirth, enhancing immune function during a critical recovery period, and potentially improving mood through the gut-brain axis. Such benefits are increasingly supported by clinical trials and studies, further validating the efficacy of probiotic supplementation in postpartum health management.
Regulatory Challenges and Compliance Issues
Regulatory challenges and compliance issues pose significant restraints to the postnatal probiotic supplements market, despite growing awareness of their potential health benefits. The regulatory landscape for dietary supplements, including probiotics, varies widely across different regions and countries, creating complexities for manufacturers in terms of product registration, labeling requirements, and health claims substantiation.
In many jurisdictions, including the United States and European Union, probiotic supplements are categorized as dietary supplements and thus subject to regulations ensuring consumer safety and product quality. Compliance with Good Manufacturing Practices (GMP) and rigorous testing protocols adds to production costs and operational complexities for manufacturers. Moreover, the need for clinical trials and substantiated health claims further lengthens the time to market for new probiotic formulations aimed at postnatal health.
The global postnatal probiotic supplements market is segmented based on product type, form, distribution channel, end-user and region.
The Surging Demand for Lactating Probiotics
Postnatal probiotic supplements are increasingly sought after for their potential to support overall maternal health and well-being. These supplements often contain probiotic strains that help maintain a healthy gut microbiota balance, which is crucial for digestive health and immune function. New mothers prioritize supplements that can boost their energy levels, support recovery after childbirth, and aid in managing postpartum symptoms such as fatigue and stress.
Probiotic supplements designed for lactation support are particularly valued for their ability to promote breast milk production and quality. Certain probiotic strains, such as Lactobacillus fermentum and Lactobacillus salivarius, have been studied for their potential to enhance lactation by influencing mammary gland health and milk composition. These supplements aim to address common lactation challenges faced by new mothers, including insufficient milk supply and related breastfeeding difficulties.
In July 2023, Danone S.A, a global nutrition food company has used its expertise in breastmilk research and breastfeeding to develop Almimama, a probiotic supplement that can help reduce the incidence of mastitis. Affecting approximately one in four mothers, mastitis causes flu-like symptoms and breast pain, as well as skin rashes, fever, and breast engorgement. Breastmilk is widely recognized as nature's most powerful nutrition and tailormade for a baby's needs, providing many short- and long-term benefits for both babies and mothers.
Demand for Postnatal Probiotic Supplements in Asia-Pacific
Asia-Pacific countries such as China, India, and Japan are experiencing rising birth rates and a growing emphasis on maternal and child health. This demographic trend is a significant driver for the demand for nutritional supplements, including probiotics, which are recognized for their potential to support maternal health during the postnatal period and enhance infant development.
Culturally, countries like China and India place strong emphasis on maternal well-being and the health of newborns. Probiotics are increasingly sought after due to their perceived benefits in promoting gut health, bolstering immune function, and aligning with traditional healthcare practices that prioritize natural remedies and preventive health measures.
Healthcare professionals and nutrition experts in the region are increasingly recommending probiotics to new mothers as part of comprehensive postnatal care regimens. These supplements are valued for their potential to improve digestive health, reduce the incidence of allergies in infants, and strengthen immunity during the critical early stages of life.
In May 2024, Probi strengthen its position in the Asia-Pacific region through strong customer collaborations. Probi held the first Probi CID in Shanghai to strengthen its relations and collaborations with customers. More than 30 customers participated, and presentations about the company's China strategic focus and capabilities were presented together with their product solutions, new clinical studies, and coming innovation pipeline.
The COVID-19 pandemic has significantly impacted the postnatal probiotic supplements market, both positively and negatively. On the positive side, heightened health awareness during the pandemic has led to increased consumer interest in health and wellness products, including probiotics.
Many consumers have turned to dietary supplements to boost their immune systems, support overall health, and manage stress, leading to a surge in demand for probiotic products. This trend has been particularly pronounced among new mothers seeking to enhance their postpartum health and well-being, driving growth in the postnatal probiotic supplements market.
On the negative side, the pandemic has caused significant disruptions to global supply chains, affecting the availability and cost of raw materials necessary for probiotic supplements. Lockdowns, travel restrictions, and labor shortages have hampered manufacturing and distribution processes, leading to delays and increased costs. Additionally, the economic downturn induced by the pandemic has affected consumer purchasing power, potentially limiting the market growth as some consumers may cut back on non-essential spending.
The Russia-Ukraine war has had significant repercussions on the global supply chain, impacting the postnatal probiotic supplements market. Both countries are major producers and suppliers of various raw materials and ingredients used in dietary supplements, including probiotics. The conflict has led to disruptions in the production and export of these critical components, resulting in supply shortages and increased production costs for manufacturers worldwide.
The instability in the region has also caused fluctuations in energy prices, further driving up manufacturing and distribution costs. Consequently, companies in the postnatal probiotic supplements market have faced challenges in maintaining consistent supply and managing increased costs, which can affect product pricing and availability for consumers.
Moreover, the geopolitical tension has influenced market dynamics by creating uncertainty and affecting consumer confidence. Economic sanctions and trade restrictions imposed on Russia have complicated international trade and business operations, causing delays and uncertainties in market activities. This has particularly impacted European markets, where the dependence on Eastern European raw materials is substantial.
The major global players in the market include Danone S.A., Nestle S.A., Chr. Hansen Holding A/S, Probi AB, BioGaia AB, Jarrow Formulas, Inc., Church & Dwight Co., Inc., Renew Life, Archer Daniels Midland Company and i-Health, Inc.
The global postnatal probiotic supplements market report would provide approximately 78 tables, 75 figures, and 219 Pages.
Target Audience 2024
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