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机能性食品益生菌

市场调查报告书

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1512673

全球益生菌水市场 - 2024-2031

Global Probiotic Water Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球益生菌水市场达到36亿美元，预计2031年将达到59亿美元，2024-2031年预测期间复合年增长率为7.4%。

消费者越来越意识到消化健康的重要性以及益生菌在维持肠道平衡中的作用。这种意识的提高推动了对益生菌水等益生菌饮料的需求，这些饮料被认为是支持整体健康的便捷有效的方式。注重健康的消费者正在寻求既能提供功能性好处又不影响口味或便利性的产品。

製造商正专注于开发新的益生菌菌株、改善口味和增强包装解决方案，以增强产品吸引力和消费者便利性。例如，2022 年 7 月 25 日，小熊果推出了新的益生菌气泡水，并开设了一家新工厂。儘管今年开局充满挑战，包括供应链引发的包装变化和建筑相关的缺货，但这家功能性饮料製造商现在已经做好了成长的准备。

北美对功能性饮料（包括益生菌水）有着强劲的需求。该地区的消费者越来越关注健康和保健，寻求不仅能补充水分，还能提供额外健康益处的饮料，例如益生菌的消化支持。随着消费者将功能性饮料融入日常生活中，这一趋势正在推动益生菌水市场的成长。

动力学

人们对肠道健康的认识不断增强

消费者对除了基本补水之外还具有健康益处的饮料的需求不断增长。益生菌水结合了水的水合作用和益生菌的消化健康益处，越来越受欢迎。消费者越来越意识到维持健康的肠道微生物群对整体健康的重要性，推动了市场对益生菌水的需求。

製造商正在透过扩大益生菌水产品的供应来应对不断增长的需求。他们正在推出具有不同益生菌菌株、不同等级的益生菌含量和其他功能成分的新配方，以满足不同消费者的需求和偏好。这种产品多样化刺激了市场成长并鼓励消费者采用。

例如，2023 年 3 月 29 日，功能饮料领先品牌 FHIRST 推出了清爽的柠檬青柠系列，扩大了其广受欢迎的肠道友善产品阵容。这款新产品补充了 FHIRST 对全天然成分和零糖配方的承诺，为消费者在拥挤的软性饮料市场中提供了更健康的选择。浓郁的柠檬酸橙口味旨在最大限度地提高夏季的销量。

日益增长的便利性和行动消费

日益忙碌的生活方式和对便利性的偏好正在推动消费者对兼具补水和功能功效的饮料的需求。益生菌水透过提供一种便利的益生菌消耗方式来满足这一需求，而无需额外准备或补充。这种趋势对于城市人口和年轻的专业人士尤其有吸引力，因为他们在旅途中优先考虑健康。

益生菌水产品专为便携和易于饮用而设计，适合工作场所、健身房、旅行和户外活动等各种环境。单份瓶装和可重新密封的包装提高了便利性，使消费者能够随时随地食用益生菌。这种可近性透过扩大传统环境之外的消费场合来推动市场成长。

随着製造商透过新的益生菌水配方和包装形式进行创新，对便利性的重视推动了市场的扩张。品牌推出风味品种、气泡酒和浸泡版本，以满足不同消费者对口味和功能的偏好。这种产品多样化吸引了更多寻求方便、愉快的方式来维持肠道健康的受众。

感知的味道和适口性

消费者的口味偏好差异很大，益生菌水的适口性会影响其市场接受度。由于益生菌的存在，一些消费者可能会发现益生菌水的味道不熟悉或独特，益生菌可能具有浓郁或微酸性的风味。这种口味感知的变化会影响市场上的重复购买和消费者忠诚度。

益生菌水市场与各种口味水、功能饮料和增强水产品竞争，这些产品提供不同的口味和感官体验。消费者可以根据口味、风味多样性和整体饮用体验将益生菌水与这些替代品进行比较。与味道不太好的益生菌水品牌相比，在口味吸引力方面表现出色的市场竞争对手可能会获得优势。

Growing awareness among consumers about the importance of digestive health and the role of probiotics in maintaining gut balance. This heightened awareness is driving demand for probiotic-infused beverages like probiotic water, which are perceived as convenient and effective ways to support overall wellness. Health-conscious consumers are seeking products that offer functional benefits without compromising taste or convenience.

Manufacturers are focusing on developing new probiotic strains, improving taste profiles, and enhancing packaging solutions to enhance product appeal and consumer convenience. For instance, on July 25, 2022, Bear's Fruit launched a new Probiotic Sparkling Water and opened a new facility. Despite a challenging start to the year, which included supply-chain-induced packaging changes and construction-related out-of-stock, the functional beverage maker is now poised for growth.

North America exhibits a robust demand for functional beverages, including probiotic water. Consumers in the region are increasingly focused on health and wellness, seeking beverages that offer not only hydration but also additional health benefits such as digestive support from probiotics. This trend is driving growth in the probiotic water market as consumers incorporate functional beverages into their daily routines.

Dynamics

Growing Awareness of Gut Health

There is a rising consumer demand for beverages that offer health benefits beyond basic hydration. Probiotic water, which combines the hydration of water with the digestive health benefits of probiotics, is gaining popularity. Consumers are becoming more conscious of the importance of maintaining a healthy gut microbiome for overall well-being, driving the demand for probiotic water in the market.

Manufacturers are responding to the growing demand by expanding their probiotic water product offerings. They are introducing new formulations with different probiotic strains, varying levels of probiotic content, and additional functional ingredients to cater to diverse consumer needs and preferences. This product diversification stimulates market growth and encourages consumer adoption.

For instance, on March 29, 2023, FHIRST, a leading brand in functional drinks, expanded its popular gut-friendly lineup with the introduction of a refreshing Lemon Lime variant. This new addition complements FHIRST's commitment to all-natural ingredients and zero-sugar formulations, offering consumers a healthier choice in the crowded soft drinks market. The zesty Lemon Lime flavor is aimed at maximizing sales during the summer season.

Growing Convenience and On-the-Go Consumption

Increasingly busy lifestyles and a preference for convenience are driving consumer demand for beverages that offer both hydration and functional benefits. Probiotic water meets this demand by providing a convenient way to consume probiotics without the need for additional preparation or supplementation. This trend is particularly appealing to urban populations and young professionals who prioritize health on the go.

Probiotic water products are designed for portability and ease of consumption, making them suitable for various settings such as workplaces, gyms, travel, and outdoor activities. The availability of single-serve bottles and resealable packaging enhances convenience, allowing consumers to consume probiotics wherever and whenever needed. This accessibility drives market growth by expanding consumption occasions beyond traditional settings.

The emphasis on convenience fuels market expansion as manufacturers innovate with new probiotic water formulations and packaging formats. Brands introduce flavored varieties, sparkling options, and infused versions to cater to diverse consumer preferences for taste and functionality. This product diversification attracts a broader audience seeking convenient and enjoyable ways to maintain gut health.

Perceived Taste and Palatability

Taste preferences vary widely among consumers, and the palatability of probiotic water can affect its market acceptance. Some consumers may find the taste of probiotic water unfamiliar or distinct due to the presence of probiotics, which can have a tangy or slightly acidic flavor profile. This variability in taste perception can impact repeat purchases and consumer loyalty in the market.

The probiotic water market competes with a wide range of flavored waters, functional beverages, and enhanced water products that offer different taste profiles and sensory experiences. Consumers may compare probiotic water against these alternatives based on taste, flavor variety, and overall drinking experience. Market competitors that excel in taste appeal may gain an advantage over probiotic water brands with less favorable taste perceptions.

Segment Analysis

The global probiotic water market is segmented based on product type, probiotic strain, flavor, distribution channel, and region.

Rising Popularity of Functional Probiotic Sparkling Water

Probiotic sparkling water holds the largest share of the global probiotic water market. There is a growing consumer preference for functional beverages that offer health benefits beyond hydration. Probiotic sparkling water combines the refreshing appeal of carbonated drinks with the potential digestive and immune health benefits associated with probiotics, appealing to health-conscious consumers.

Manufacturers in the probiotic sparkling water segment are continuously innovating with new flavors, formulations, and packaging to attract consumers. This includes incorporating different probiotic strains, adjusting sugar levels, and offering organic or natural ingredients to cater to diverse consumer preferences and dietary needs, contributing to segment dominance in the global market.

Geographical Penetration

Growing Consumer Demand and Health Consciousness in North America

North America dominates the global probiotic water market. North America has a strong consumer base that is increasingly health-conscious and aware of the benefits of probiotics for digestive health and overall well-being. Probiotic water appeals to health-conscious consumers seeking convenient and refreshing ways to incorporate probiotics into their daily routines.

The presence of major beverage companies and startups investing in probiotic water production and marketing contributes to market competitiveness and innovation. The region is known for its innovative food and beverage industry, constantly introducing new products to meet consumer demands. Probiotic water formulations tailored to local tastes and preferences, including flavors and nutritional profiles, drive market acceptance and growth.

COVID-19 Impact Analysis

During the initial phases of the pandemic, supply chains worldwide faced disruptions due to lockdowns, restrictions on movement, and logistical challenges. This disrupted the availability of raw materials and ingredients necessary for manufacturing probiotic water, affecting production and distribution across the probiotic water market and restraining the market growth and expansion.

The pandemic has led to a shift in consumer behavior and priorities towards health and wellness. With physical retail outlets experiencing closures or reduced foot traffic during lockdowns, there has been a significant surge in online sales of probiotic water. E-commerce platforms have become crucial channels for manufacturers to reach consumers directly, facilitating the growth of the market despite challenges in traditional retail settings.

Russia-Ukraine War Impact Analysis

The conflict disrupted supply chains for probiotic water ingredients, packaging materials, and finished products. Both Russia and Ukraine played significant roles in global agricultural supply chains, including the production of agricultural inputs like grains and sugars used in beverage production. Disruptions in these supply chains led to shortages or increased costs for probiotic water manufacturers, affecting market stability.

The impact of the Russia-Ukraine war varied across different regions depending on their trade relationships, economic dependencies, and geopolitical alliances. Markets closely connected to Eastern Europe or dependent on Russian and Ukrainian imports/exports experienced more pronounced disruptions or shifts in market dynamics compared to regions less directly affected by the conflict.

By Product Type

Probiotic Sparkling Water
Still Probiotic Water

By Probiotic Strain

Lactobacillus
Bifidobacterium
Others

By Flavor

Fruit
Herbal
Others

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In 2022, Squamish Water Kefir Co. (SWK), a leading Canadian producer of probiotic beverages and popsicles, announced the launch of their new line of vintage-inspired probiotic sodas. Founded in 2015 by Sabrina Horlyck and Kristin Campbell, SWK has built a reputation for delivering high-quality water kefir products that provide numerous health benefits, particularly for gut health.
On October 4, 2021, Karma Water launched its latest innovation, Karma CBD Water, marking a significant milestone in its wellness and probiotic waters beverage lineup. Developed in collaboration with Canopy Growth Corporation, a prominent player in the cannabis and hemp industries, Karma CBD Water stands out as the first CBD-infused beverage in Karma's portfolio.
On December 17, 2020, Australian probiotic brand PERKii introduced its new range of 100% plant-based Sparkling Probiotic Drinks at Coles Express stores across the country. PERKii Sparkling features 1 billion plant-based probiotics per bottle, expertly blended with natural flavors. What sets PERKii apart is its innovative Targeted Release Probiotics technology.

Competitive Landscape

The major players in the global probiotic water market include Natural Grocers, Karma Culture LLC, Kif Kefir Water, PRESS Healthfoods, Suja Life, LLC, Borecha, Sunny Culture, So Good So You, Humm Kombucha.

Why Purchase the Report?

To visualize the global probiotic water market segmentation based on product type, probiotic strain, flavor, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global probiotic water market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global probiotic water market report would provide approximately 67 tables, 61 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Probiotic Strain
3.3. Snippet by Flavor
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Awareness of Gut Health
  - 4.1.1.2. Growing Convenience and On-the-Go Consumption
- 4.1.2. Restraints
  - 4.1.2.1. Perceived Taste and Palatability
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Probiotic Sparkling Water*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Still Probiotic Water

8. By Probiotic Strain

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 8.1.2. Market Attractiveness Index, By Probiotic Strain
8.2. Lactobacillus*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Bifidobacterium
8.4. Others

9. By Flavor

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.1.2. Market Attractiveness Index, By Flavor
9.2. Fruit*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Herbal
9.4. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online Retail
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Probiotic Strain
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Natural Grocers*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Karma Culture LLC
13.3. Kif Kefir Water
13.4. PRESS Healthfoods
13.5. Suja Life, LLC
13.6. Borecha
13.7. Sunny Culture
13.8. So Good So You
13.9. Humm Kombucha

LIST NOT EXHAUSTIVE