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1512690

全球蜂蜜酱市场 - 2024-2031

Global Honey Spread Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球蜜酱市场达到31.2亿美元，预计2031年将达到52.0亿美元，2024-2031年预测期间复合年增长率为6.54%。

全球蜂蜜酱市场对有机和天然产品的需求不断增长。消费者的健康意识越来越强，更喜欢不含合成添加剂和防腐剂的食品。不使用农药或化学肥料生产的有机蜂蜜酱越来越受欢迎。这一趋势正在推动市场成长，生产商透过提供经过认证的有机蜂蜜酱来回应。

生产商正在尝试各种口味和组合，以吸引更广泛的消费者群。加入坚果、水果、香料，甚至奇亚籽等超级食物的蜂蜜酱越来越受欢迎。这种产品多样化的趋势有助于品牌在竞争激烈的市场中脱颖而出，并满足消费者不断变化的品味。例如，2023 年 8 月，Capilano 推出了辣椒蜂蜜，可以涂在披萨、鸡翅、鸡排和汉堡上。它主要针对喜欢在食物中添加辛辣口味的消费者。

北美蜂蜜酱市场对有机和天然产品的需求不断增长。该地区的消费者越来越注重健康，并且更喜欢不含合成添加剂和防腐剂的食品。不使用农药或化学肥料生产的有机蜂蜜酱特别受欢迎。这一趋势推动了市场的成长，因为生产商通过提供经过认证的有机蜂蜜涂抹酱来满足消费者的喜好。

动力学

对天然和有机产品的需求不断增长

蜂蜜酱市场受到对天然和有机产品不断增长的需求的显着影响。消费者越来越重视健康和保健，从而偏好被认为更健康、更天然的食品。蜂蜜以其众所周知的健康益处，完美契合了这一趋势。因此，随着消费者寻找符合其健康意识生活方式的产品，蜂蜜酱市场的需求不断增加。

由于产品不断创新，蜂蜜涂抹酱市场不断扩大。製造商正在开发新的口味和组合，例如蜂蜜与各种坚果、水果和香料的混合。例如，2023年3月，印度公司SULCA向该国消费者推出了热蜂蜜。新产品用作涂抹酱，可应用于煎饼、饼干、披萨等产品。

提高人们对蜂蜜健康益处的认识

由于消费者对蜂蜜健康益处的认识不断提高，全球蜂蜜酱市场正在经历成长。随着消费者的健康意识越来越强，他们寻求天然且营养丰富的精製糖和人造甜味剂替代品。蜂蜜以其抗氧化、抗菌和抗炎特性而闻名，被视为更健康的选择。这种意识的提高推动了对蜂蜜涂抹酱的需求，使其成为市场上的有利选择。

製造商正在开发将蜂蜜与其他促进健康的成分（如超级食品、草药和维生素）相结合的新产品。例如，2021 年 7 月 22 日，Dabur India Ltd 宣布进军糖浆和涂抹酱类别，推出风味蜂蜜。 Dabur Honey Tasties 推出两种口味：巧克力和草莓，每包 200 克售价为 120 卢比。该产品将在指定商店和电子商务平台上零售。

生产成本高

高生产成本透过影响市场定价，对全球蜂蜜酱市场产生重大影响。生产高品质蜂蜜需要大量劳动力、专业设备和永续实践，所有这些都会导致更高的生产成本。这些成本随后转嫁给消费者，使得蜂蜜酱比其他酱更贵。这个定价问题可能会限制市场成长，因为对价格敏感的消费者可能会选择更便宜的替代品。

原材料尤其是蜂蜜价格的波动直接影响蜂蜜价差市场。气候变迁、蜜蜂数量下降和环境变迁等因素可能导致蜂蜜供应变化，进而提高生产成本。这些增加的成本可能会给生产商带来压力，他们可能难以维持市场上有竞争力的定价，从而限制市场成长。

例如，根据美国农业部农业行销服务部的数据，2024 年 4 月 29 日，一些生产商从加州杏仁授粉中带回了蜂巢。 3 月的价格在每磅 2.20 美元到 3.20 美元之间，爱达荷州和科罗拉多州的价格大多为 3.00 美元，因为生产商报告的价格太少，无法确定市场。犹他州当地采购的蜂蜜价格为每磅 2.50 美元至 3.30 美元，大部分为 3.00 美元至 3.30 美元。

The global honey spread market is witnessing an increasing demand for organic and natural products. Consumers are becoming more health-conscious and prefer food products free from synthetic additives and preservatives. Organic honey spreads, which are produced without pesticides or chemical fertilizers, are gaining popularity. This trend is driving market growth as producers respond by offering certified organic honey spreads.

Producers are experimenting with various flavors and combinations to attract a broader consumer base. Honey spreads infused with nuts, fruits, spices, and even superfoods like chia seeds are becoming popular. This trend towards diversified product offerings helps differentiate brands in a competitive market and meets the evolving tastes of consumers. For instance, in August 2023, Capilano launched hot chili honey, which can be spread over pizzas, wings, chicken ribs, and burgers. It is mainly aimed at consumer who prefer to add a spicy taste to their food.

The North America honey spread market is experiencing growing demand for organic and natural products. Consumers in this region are increasingly health-conscious and prefer food items that are free from synthetic additives and preservatives. Organic honey spreads, which are produced without the use of pesticides or chemical fertilizers, are particularly popular. This trend drives market growth as producers respond by offering certified organic honey spreads to meet consumer preferences.

Dynamics

Growing Demand for Natural and Organic Products

The market for honey spreads is significantly influenced by the growing demand for natural and organic products. Consumers are increasingly prioritizing health and wellness, leading to a preference for foods that are perceived as healthier and more natural. Honey, with its well-known health benefits, fits perfectly into this trend. As a result, the honey spread market is witnessing increased demand as consumers seek out products that align with their health-conscious lifestyles.

The market for honey spreads is expanding due to continuous innovation in product offerings. Manufacturers are developing new flavors and combinations, such as honey mixed with various nuts, fruits, and spices. For instance, in March 2023, SULCA, an Indian company, launched hot honey for consumers in the country. The new product is used as a spread and can be applied to pancakes, biscuits, pizzas, and other products.

Increasing Awareness about the Health Benefits of Honey

The global honey spread market is experiencing growth due to increasing consumer awareness about the health benefits of honey. As consumers become more health-conscious, they seek out natural and nutritious alternatives to refined sugars and artificial sweeteners. Honey, known for its antioxidant, antibacterial, and anti-inflammatory properties, is seen as a healthier choice. This heightened awareness drives the demand for honey spreads, positioning them as a favorable option in the market.

Manufacturers are developing new products that combine honey with other health-boosting ingredients, such as superfoods, herbs, and vitamins. For instance, on July 22, 2021, Dabur India Ltd announced its entry into the syrups and spreads category with the launch of flavored honey. Dabur Honey Tasties has been launched in two flavors-Chocolate and Strawberry - priced at ₹120 for a 200 gm pack. The product will be retailed in select stores and on e-commerce platforms.

High Cost of Production

The high cost of production significantly impacts the global honey spread market by influencing market pricing. Producing high-quality honey involves extensive labor, specialized equipment, and sustainable practices, all of which contribute to higher production costs. These costs are then passed on to consumers, making honey spreads more expensive compared to other spreads. This pricing issue can limit market growth as price-sensitive consumers may opt for cheaper alternatives.

Fluctuations in the prices of raw materials, particularly honey, directly affect the honey spread market. Factors such as climate change, bee population declines, and environmental changes can lead to variations in honey supply, subsequently raising production costs. These increased costs can strain producers, who may struggle to maintain competitive pricing in the market, thereby restraining market growth.

For instance, on April 29, 2024, according to USDA Agricultural Marketing Services, some producers brought their hives back from California almond pollination. Prices for March were between $2.20 and $3.20 per pound with a mostly price of $3.00 for Idaho, Colorado prices are too few producers reporting to determine a market. Prices for locally sourced honey in Utah are $2.50-$3.30 per pound with mostly $3.00 to $3.30.

Segment Analysis

The global honey spread market is segmented based on product type, nature, flavor, distribution channel, and region.

Rising Awareness and Consumer Preferences and Continuous Innovations

The organic honey spread segment is poised to hold the largest share of the global honey spread market. There is a growing market awareness about the health benefits of organic products among consumers globally. This is leading to a marked preference for organic honey spreads, which are perceived as more natural and beneficial compared to non-organic variants, propelling the segment's growth.

The demographic that prioritizes health and wellness is expanding, and this segment of the market is particularly receptive to organic honey spreads. The perceived health benefits of organic honey, such as its antioxidant properties and absence of synthetic pesticides or fertilizers, make it an attractive choice. Manufacturers are responding to market demands by increasing the availability of innovative organic honey spread products.

Geographical Penetration

High Consumer Awareness and Demand for Natural Products and Innovations in North America

North America is dominating the global honey spread market. Consumers in North America have high purchasing power and are willing to pay a premium for high-quality, artisanal, and organic honey spreads. The trend towards premiumization is evident as consumers seek unique and superior honey spread products. This willingness to invest in premium products contributes to higher market revenues and reinforces North America's dominance in the global market.

The market in North America benefits from advanced beekeeping practices and technology. Innovations in hive management, disease control, and honey extraction processes have increased the efficiency and quality of honey production. These technological advancements enable North American producers to meet high market standards and maintain a steady supply of high-quality honey spreads, reinforcing the region's dominance in the global market.

COVID-19 Impact Analysis

The global honey spread market experienced significant disruptions in supply chains due to the COVID-19 pandemic. Lockdowns and restrictions on movement affected the production and distribution of honey and related products. These disruptions caused delays in sourcing raw honey, processing, and delivering finished honey spreads to the market, resulting in supply shortages and increased costs.

The pandemic altered consumer behavior, with a noticeable shift towards health and wellness products. Honey spreads, known for their natural health benefits, saw increased demand as consumers sought to boost their immune systems and adopt healthier eating habits. This shift positively impacted the honey spread market, driving higher sales despite the overall economic downturn.

Russia-Ukraine War Impact Analysis

The war has exacerbated the volatility of input costs in the honey spread market. The rising cost of raw materials, transportation, and logistics due to the conflict has increased production expenses. Honey spread producers face higher costs for sourcing honey, particularly if they need to find alternative suppliers outside the affected regions. This increase in production costs can result in higher prices for consumers, potentially reducing market demand.

To mitigate the impact of the conflict, honey-spread producers are diversifying their supply sources. Companies are seeking alternative suppliers from other regions and countries to ensure a stable supply of raw honey. This diversification effort can lead to changes in market dynamics as producers explore new regions for high-quality honey, potentially affecting the geographical distribution of honey spread production and sales.

By Product Type

Nut Honey Spread
Pure Honey Spread
Mixed Honey Spread
Others

By Nature

Organic
Conventional

By Flavor

Strawberry
Mango
Butter
Cream
Other

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In September 2022, Dabur introduced a new product line, Honey Tasties, into the market. This innovative honey-based spread is offered in two delightful flavors: Chocolate and Strawberry.
In June 2022, Dr. Oetker India, a leading player in the mayo industry, expanded its product range by launching a new all-natural peanut butter. This unique offering is sweetened with 100% pure organic honey, catering to health-conscious consumers looking for natural food options.
In august 2020, Nutty Gourmet launched a walnut honey butter spread with five other ingredients of walnut butter. It is a keto-friendly honey butter spread that is gluten-free and kosher-certified.

Competitive Landscape

The major global players in the honey spread market include The Honey Company, Dutchman's Gold, Be Sweet Products, Pearl Honey Spreads, Gentle Breeze Honey, Inc., The Community Farm, The Honey Shop, House of Dorado, Dabur India Ltd, and STUTE Nahrungsmittelwerke GmbH & Co. KG.

Why Purchase the Report?

To visualize the global honey spread market segmentation based on product type, nature, flavor, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global honey spread market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global honey spread market report would provide approximately 70 tables, 65 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Nature
3.3. Snippet by Flavor
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Demand for Natural and Organic Products
  - 4.1.1.2. Increasing Awareness about the Health Benefits of Honey
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of Production
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Nut Honey Spread*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Pure Honey Spread
7.4. Mixed Honey Spread
7.5. Others

8. By Nature

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 8.1.2. Market Attractiveness Index, By Nature
8.2. Organic*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Conventional

9. By Flavor

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.1.2. Market Attractiveness Index, By Flavor
9.2. Strawberry*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Mango
9.4. Butter
9.5. Cream
9.6. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets and Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online Retail
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. The Honey Company*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Dutchman's Gold
13.3. Be Sweet Products
13.4. Pearl Honey Spreads
13.5. Gentle Breeze Honey, Inc.
13.6. The Community Farm
13.7. The Honey Shop
13.8. House of Dorado
13.9. Dabur India Ltd
13.10. STUTE Nahrungsmittelwerke GmbH & Co. KG

LIST NOT EXHAUSTIVE