泰国的玩具和游戏市场

2022 年，玩具和游戏零售额增长放缓（按标价计算）。 全国生育率持续下降，据说是 71 年来的最低水平，这阻碍了需求。 大流行病和乌克兰战争加剧了经济危机，使许多泰国人重新考虑生孩子。 通货膨胀一直在上升，价格上涨影响了家庭预算。

本报告考察了泰国玩具和游戏市场，提供了 2018-2022 年的最新零售数据、主要参与者、主要品牌、新产品开发、分销、定价问题以及影响市场的其他关键因素。它提供了详细的信息有关因素的信息，例如

内容

目录和表列表

执行摘要

• 2022 年的玩具和游戏：大局
• 2022 年的主要趋势
• 竞争格局
• 零售业的发展
• 玩具和游戏的下一步是什么？

市场数据

免责声明

来源

泰国传统玩具和游戏

关键数据发现

2022：进步

• 由于全国出生率下降，2022 年传统玩具和游戏的销售额将下降
• Kiddalt 和收藏品趋势是主要的增长动力
• 2022 年增长放缓，但向电子商务的转变仍在继续

前景与机遇

• 出生率下降对传统玩具製造商来说是一个挑战
• Kiddalt 趋势继续推动增长
• 可持续性将变得更加重要

类别数据

泰国电子游戏

关键数据发现

2022：进步

前景与机遇

类别数据

Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the pandemic and the war in Ukraine, caused many Thais to think twice about having children. With inflation climbing steadily, rising prices impacted household budgets. This had a particular impact on poorer, rural households, for whom a high proportion of in...

Euromonitor International's Toys and Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Sales of traditional toys and games decline in 2022, within context of a falling national birth rate
• Kidult and blind collectable trends are key drivers of growth
• Continued shift towards e-commerce, although growth slows in 2022

PROSPECTS AND OPPORTUNITIES

• Declining birth rate will pose challenges for traditional toy manufacturers
• Kidult trend will continue to drive growth
• Sustainability will increase in prominence

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Buoyant performance for video games in 2022, with static consoles seeing an uplift, thanks to launch of new models
• Mobile games continue to dominate sales
• AR/VR headsets see slow demand

PROSPECTS AND OPPORTUNITIES

• Gaming boom will continue apace
• Mobile gaming grows in popularity
• Continued decline for video games hardware, thanks to switch to digital platforms

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027