2024-2028年全球线上玩具与游戏零售市场

2023-2028年，线上玩具和游戏零售市场预计为178.4亿美元，预测期内复合年增长率为6.32%。

该报告包括对线上玩具和游戏零售市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场的推动因素包括多功能玩具和游戏的需求不断增长、行动游戏和传统游戏的同步以及电影和节目影响力的不断增强。

该研究将全球市场的新兴技术视为未来几年推动线上玩具和游戏零售市场成长的关键因素之一。此外，永续环保玩具和3D列印的出现将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场形势

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022年全球线上玩具与游戏零售市场
• 2018-2022年产品細項分析
• 2018-2022 年按应用分類的细分市场分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场区隔：依产品

• 细分市场
• 比较：按产品
• 活动与搭乘用：2023-2028 年市场规模与预测
• 幼儿与学龄前玩具：2023-2028 年市场规模与预测
• 绒毛玩具：2023-2028年市场规模及预测
• 游戏与谜题：2023-2028 年市场规模与预测
• 其他：2023-2028年市场规模与预测
• 市场机会：依产品分类

第七章市场区隔：按应用

• 细分市场
• 比较：按应用
• 学龄儿童与青少年：2023-2028 年市场规模与预测
• 婴幼儿：市场规模与预测 2023-2028
• 市场机会：依应用分类

第八章 客户形势

• 客户形势概览

第九章 地区形势

• 区域细分
• 区域比较
• 亚太地区：2023-2028 年市场规模与预测
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 英国：2023-2028 年市场规模与预测
• 日本：2023-2028年市场规模与预测
• 德国：2023-2028 年市场规模与预测
• 市场机会：依地区形势

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商形势

• 概述
• 供应商形势
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Aldi Stores Ltd.
• Amazon.com Inc.
• BFL Group
• Fat Brain Toys LLC.
• Fishpond Ltd.
• Kohls Corp.
• LEGO System AS
• Mattel Inc.
• Nordstrom Inc.
• Qurate Retail Inc.
• Reliance Industries Ltd.
• Takara Tomy Co. Ltd.
• The Walt Disney Co.
• Tru Kids Brand
• UncommonGoods LLC

第十三章附录

The online toys and games retailing market is forecasted to grow by USD 17.84 bn during 2023-2028, accelerating at a CAGR of 6.32% during the forecast period. The report on the online toys and games retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing demand for multipurpose toys and games, in-sync mobile and traditional games, and growing influence of movies and shows.

Technavio's online toys and games retailing market is segmented as below:

By Product

• Activity and ride-on toys
• Infant and pre-school toys
• Plush toys
• Games and puzzles
• Others

By Application

• School age children
• teens
• Infants
• toddlers

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the emerging technologies in global market as one of the prime reasons driving the online toys and games retailing market growth during the next few years. Also, sustainable and environmentally friendly toys and emergence of 3D printing will lead to sizable demand in the market.

The report on the online toys and games retailing market covers the following areas:

• Online toys and games retailing market sizing
• Online toys and games retailing market forecast
• Online toys and games retailing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online toys and games retailing market vendors that include Aldi Stores Ltd., Alpha Group Animation, Amazon.com Inc., BFL Group, Fat Brain Toys LLC., Fishpond Ltd., Hasbro Inc., Kidding Around NYC, Kohls Corp., Le Toys Van Inc., LEGO System AS, Mary Arnold Toys, Nordstrom Inc., Qurate Retail Inc., Ravensburger AG, Reliance Industries Ltd., Shumee Toys Pvt. Ltd., Simba Dickie Group GmbH, Snooplay India Pvt. Ltd., Takara Tomy Co. Ltd., The Walt Disney Co., Toycra, Tru Kids Brand, UncommonGoods LLC, Uttam Toys, Mattel Inc., and TinToyArcade.com LLC. Also, the online toys and games retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global online toys and games retailing market 2018 - 2022
• 4.2 Product Segment Analysis 2018 - 2022
• 4.3 Application Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Product

• 6.1 Market segments
• 6.2 Comparison by Product
• 6.3 Activity and ride-on toys - Market size and forecast 2023-2028
• 6.4 Infant and pre-school toys - Market size and forecast 2023-2028
• 6.5 Plush toys - Market size and forecast 2023-2028
• 6.6 Games and puzzles - Market size and forecast 2023-2028
• 6.7 Others - Market size and forecast 2023-2028
• 6.8 Market opportunity by Product

7 Market Segmentation by Application

• 7.1 Market segments
• 7.2 Comparison by Application
• 7.3 School age children and teens - Market size and forecast 2023-2028
• 7.4 Infants and toddlers - Market size and forecast 2023-2028
• 7.5 Market opportunity by Application

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 North America - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 UK - Market size and forecast 2023-2028
• 9.11 Japan - Market size and forecast 2023-2028
• 9.12 Germany - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Aldi Stores Ltd.
• 12.4 Amazon.com Inc.
• 12.5 BFL Group
• 12.6 Fat Brain Toys LLC.
• 12.7 Fishpond Ltd.
• 12.8 Kohls Corp.
• 12.9 LEGO System AS
• 12.10 Mattel Inc.
• 12.11 Nordstrom Inc.
• 12.12 Qurate Retail Inc.
• 12.13 Reliance Industries Ltd.
• 12.14 Takara Tomy Co. Ltd.
• 12.15 The Walt Disney Co.
• 12.16 Tru Kids Brand
• 12.17 UncommonGoods LLC

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Product
• Exhibits6: Executive Summary - Chart on Market Segmentation by Application
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global online toys and games retailing market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Product - Market share 2023-2028 (%)
• Exhibits31: Data Table on Product - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Product
• Exhibits33: Data Table on Comparison by Product
• Exhibits34: Chart on Activity and ride-on toys - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Activity and ride-on toys - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Activity and ride-on toys - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Activity and ride-on toys - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Infant and pre-school toys - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Infant and pre-school toys - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Infant and pre-school toys - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Infant and pre-school toys - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Plush toys - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Plush toys - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Plush toys - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Plush toys - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Games and puzzles - Market size and forecast 2023-2028 ($ billion)
• Exhibits47: Data Table on Games and puzzles - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Chart on Games and puzzles - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Games and puzzles - Year-over-year growth 2023-2028 (%)
• Exhibits50: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits52: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits54: Market opportunity by Product ($ billion)
• Exhibits55: Data Table on Market opportunity by Product ($ billion)
• Exhibits56: Chart on Application - Market share 2023-2028 (%)
• Exhibits57: Data Table on Application - Market share 2023-2028 (%)
• Exhibits58: Chart on Comparison by Application
• Exhibits59: Data Table on Comparison by Application
• Exhibits60: Chart on School age children and teens - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on School age children and teens - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on School age children and teens - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on School age children and teens - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on Infants and toddlers - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Data Table on Infants and toddlers - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Chart on Infants and toddlers - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Infants and toddlers - Year-over-year growth 2023-2028 (%)
• Exhibits68: Market opportunity by Application ($ billion)
• Exhibits69: Data Table on Market opportunity by Application ($ billion)
• Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits71: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits73: Chart on Geographic comparison
• Exhibits74: Data Table on Geographic comparison
• Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits115: Market opportunity By Geographical Landscape ($ billion)
• Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits117: Impact of drivers and challenges in 2023 and 2028
• Exhibits118: Overview on Criticality of inputs and Factors of differentiation
• Exhibits119: Overview on factors of disruption
• Exhibits120: Impact of key risks on business
• Exhibits121: Vendors covered
• Exhibits122: Matrix on vendor position and classification
• Exhibits123: Aldi Stores Ltd. - Overview
• Exhibits124: Aldi Stores Ltd. - Product / Service
• Exhibits125: Aldi Stores Ltd. - Key offerings
• Exhibits126: Amazon.com Inc. - Overview
• Exhibits127: Amazon.com Inc. - Business segments
• Exhibits128: Amazon.com Inc. - Key news
• Exhibits129: Amazon.com Inc. - Key offerings
• Exhibits130: Amazon.com Inc. - Segment focus
• Exhibits131: BFL Group - Overview
• Exhibits132: BFL Group - Product / Service
• Exhibits133: BFL Group - Key offerings
• Exhibits134: Fat Brain Toys LLC. - Overview
• Exhibits135: Fat Brain Toys LLC. - Product / Service
• Exhibits136: Fat Brain Toys LLC. - Key offerings
• Exhibits137: Fishpond Ltd. - Overview
• Exhibits138: Fishpond Ltd. - Product / Service
• Exhibits139: Fishpond Ltd. - Key offerings
• Exhibits140: Kohls Corp. - Overview
• Exhibits141: Kohls Corp. - Business segments
• Exhibits142: Kohls Corp. - Key offerings
• Exhibits143: Kohls Corp. - Segment focus
• Exhibits144: LEGO System AS - Overview
• Exhibits145: LEGO System AS - Product / Service
• Exhibits146: LEGO System AS - Key news
• Exhibits147: LEGO System AS - Key offerings
• Exhibits148: Mattel Inc. - Overview
• Exhibits149: Mattel Inc. - Business segments
• Exhibits150: Mattel Inc. - Key news
• Exhibits151: Mattel Inc. - Key offerings
• Exhibits152: Mattel Inc. - Segment focus
• Exhibits153: Nordstrom Inc. - Overview
• Exhibits154: Nordstrom Inc. - Product / Service
• Exhibits155: Nordstrom Inc. - Key news
• Exhibits156: Nordstrom Inc. - Key offerings
• Exhibits157: Qurate Retail Inc. - Overview
• Exhibits158: Qurate Retail Inc. - Business segments
• Exhibits159: Qurate Retail Inc. - Key offerings
• Exhibits160: Qurate Retail Inc. - Segment focus
• Exhibits161: Reliance Industries Ltd. - Overview
• Exhibits162: Reliance Industries Ltd. - Business segments
• Exhibits163: Reliance Industries Ltd. - Key news
• Exhibits164: Reliance Industries Ltd. - Key offerings
• Exhibits165: Reliance Industries Ltd. - Segment focus
• Exhibits166: Takara Tomy Co. Ltd. - Overview
• Exhibits167: Takara Tomy Co. Ltd. - Product / Service
• Exhibits168: Takara Tomy Co. Ltd. - Key offerings
• Exhibits169: The Walt Disney Co. - Overview
• Exhibits170: The Walt Disney Co. - Business segments
• Exhibits171: The Walt Disney Co. - Key offerings
• Exhibits172: The Walt Disney Co. - Segment focus
• Exhibits173: Tru Kids Brand - Overview
• Exhibits174: Tru Kids Brand - Product / Service
• Exhibits175: Tru Kids Brand - Key offerings
• Exhibits176: UncommonGoods LLC - Overview
• Exhibits177: UncommonGoods LLC - Product / Service
• Exhibits178: UncommonGoods LLC - Key offerings
• Exhibits179: Inclusions checklist
• Exhibits180: Exclusions checklist
• Exhibits181: Currency conversion rates for US$
• Exhibits182: Research methodology
• Exhibits183: Validation techniques employed for market sizing
• Exhibits184: Information sources
• Exhibits185: List of abbreviations