印度尼西亚玩具和游戏市场

传统玩具和游戏在 2020 年因大流行病遭受重创后，将在 2022 年继续强劲復苏。 消费者信心似乎已经恢復，越来越多的人购买品牌玩具，并且在寻找玩具和游戏时可以自由地回到商店购物。 受益于经济活动的增加和入境旅游业的复苏，封锁后的收入已逐渐恢復到大流行前的水平。

在这份报告中，我们研究了印度尼西亚玩具和游戏市场，并提供了 2018 年至 2022 年的最新零售数据、主要参与者、主要品牌、新产品开发、分销、定价问题以及影响市场的其他主要因素。它提供了有关因素的详细信息，例如

内容

目录和表列表

执行摘要

• 2022 年的玩具和游戏：大局
• 2022 年的主要趋势
• 竞争格局
• 零售业的发展
• 玩具和游戏的下一步是什么？

市场数据

免责声明

来源

印尼传统玩具和游戏

关键数据发现

2022：进步

• 随着经济出现好转迹象，传统玩具和游戏出现强劲復苏
• 随着对 COVID-19 的担忧消退，这场流行病的最大输家将成为 2022 年的最大赢家
• Mattel 受益于使用本地生产在 2022 年扩大领先优势

前景与机遇

• 随着印度尼西亚经济的发展，传统玩具和游戏的前景一片光明
• 预计在线销售将发挥越来越重要的作用
• 教育可能在推动需求方面发挥关键作用，而 Kiddalt 则可刺激增长

类别数据

印尼电子游戏

关键数据发现

2022：进步

前景与机遇

类别数据

Traditional toys and games continued to see a strong recovery in 2022 after the heavy losses seen in 2020 as a result of the pandemic. Consumer confidence seems to be returning which encouraged more people to purchase branded toys, while they also had the freedom to go back to shopping in store when looking for toys and games. Incomes slowly recovered to pre-pandemic levels in the post lockdown period with the country benefiting from an increase in economic activity and the return of inbound tou...

Euromonitor International's Toys and Games in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Traditional toys and games posts a strong recovery as the economy shows signs of improvement
• Biggest losers from the pandemic become the biggest winners in 2022 as COVID-19 fears subside
• Mattel increases its lead in 2022 with it benefiting from access to local production

PROSPECTS AND OPPORTUNITIES

• Bright outlook for traditional toys and games as Indonesia's economy grows
• Online sales set to play an increasingly important role
• Education likely to play key role in driving demand while kidults set to fuel growth

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Video games still thriving despite seeing more stable growth in 2022
• Static consoles and esports are key growth drivers in 2022
• Eager gamers embrace popular titles like Roblox and Genshin Impact

PROSPECTS AND OPPORTUNITIES

• Video games should return to dynamic growth as consumer confidence returns
• Social media and streaming seen to be crucial marketing tools
• Bright outlook for consoles as Indonesia's middle-income population continues to grow

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027