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全球玩具和游戏市场研究报告 - 2023 年至 2030 年行业分析、规模、份额、成长、趋势和预测

Global Toys And Games Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

出版日期: 2023年11月01日 | 出版商:

Value Market Research | 英文 191 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录图表

全球玩具和游戏市场需求预计将从 2022 年的 3,939.4 亿美元增至 2030 年的近 7,133.5 亿美元，2023-2030 年研究期间复合CAGR为 6.82%。

玩具和游戏基本上是旨在转移和娱乐儿童的物品和活动。它们包括摇铃、玩偶、玩具车、跳绳、棋盘游戏和拼图等，它们提供内在价值，对儿童的全面发展发挥重要作用。他们帮助孩子表达自己的情感，灌输创造力和想像。他们透过想像力帮助克服成人生活的挫折和衝突。它们有助于减轻精神压力并增强大脑功能。游戏也有助于改善人与人之间的关係和连结。它们可以改善儿童和成人的心理健康。

市场动态：

近年来互动和多功能游戏需求的成长，预计将在未来几年扩大玩具和游戏市场的需求。消费者在视讯内容、虚拟实境产品和电玩锦标赛上的支出不断增加，导致该市场的需求激增。人们对绿色玩具日益浓厚的兴趣以及传统玩具和视频游戏的復苏正在促进该市场的需求。此外，人们越来越认识到拼搭玩具的认知益处以及行动游戏的扩展，也增加了对该市场的需求。此外，技术的不断进步、新游戏形式的推出以及包括传统媒体、娱乐、电信和体育公司在内的竞争和行业融合，进一步推动了对该市场的需求。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具也对全球玩具和游戏市场的各个细分市场进行了包容性评估。玩具和游戏产业的成长和趋势为本研究提供了整体方法。

区域分析：

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲玩具和游戏市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。玩具和游戏市场的主要参与者包括Dream International Ltd.、VTech Holdings Ltd.、乐高集团、Sanrio Company, Ltd.、Playmates Toys Ltd.、JAKKS Pacific, Inc.、Mattel、Hasbro、Konami Holdings Corp.、 Bandai Namco Holdings Inc. 本部分包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

如果您有任何客製化要求，请写信给我们。我们的研究团队可以根据您的需求提供客製化报告。

区域展望销售分析
简介销售分析
北美销售分析
- 概述、历史和预测销售分析
- 北美按细分市场销售分析
- 北美按国家销售分析
- 美国销售分析
- 加拿大销售分析
- 墨西哥销售分析
欧洲销售分析
- 概述、历史和预测销售分析
- 欧洲按细分市场销售分析
- 欧洲按国家销售分析
- 英国销售分析
- 法国销售分析
- 德国销售分析
- 义大利销售分析
- 俄罗斯销售分析
- 欧洲其他地区销售分析
亚太地区销售分析
- 概述、历史和预测销售分析
- 亚太地区按细分市场销售分析
- 亚太地区国家/地区销售分析
- 中国销售分析
- 印度销售分析
- 日本销售分析
- 韩国销售分析
- 澳洲销售分析
- 亚太地区其他地区销售分析
拉丁美洲销售分析
- 概述、历史和预测销售分析
- 拉丁美洲按细分市场销售分析
- 拉丁美洲按国家销售分析
- 巴西销售分析
- 阿根廷销售分析
- 秘鲁销售分析
- 智利销售分析
- 拉丁美洲其他地区销售分析
中东和非洲销售分析
- 概述、历史和预测销售分析
- 中东和非洲按细分市场销售分析
- 中东和非洲国家销售分析
- 沙乌地阿拉伯销售分析
- 阿联酋销售分析
- 以色列销售分析
- 南非销售分析
- 中东其他地区和非洲销售分析

第 10 章：玩具与游戏公司的竞争格局

玩具和游戏市场竞争
伙伴关係/协作/协议
併购
新产品发布
其他发展

第 11 章：公司简介

十大公司股票分析
市场集中度
Dream International Ltd.

公司简介
公司收入
产品
最近的发展

VTech Holdings Ltd.

公司简介
公司收入
产品
最近的发展

The LEGO Group

公司简介
公司收入
产品
最近的发展

Sanrio Company Ltd.

公司简介
公司收入
产品
最近的发展

Playmates Toys Ltd.

公司简介
公司收入
产品
最近的发展

JAKKS Pacific Inc.

公司简介
公司收入
产品
最近的发展

Mattel

公司简介
公司收入
产品
最近的发展

Hasbro

公司简介
公司收入
产品
最近的发展

Konami Holdings Corp.

公司简介
公司收入
产品
最近的发展

Bandai Namco Holdings Inc.

公司简介
公司收入
产品
最近的发展

注意 - 在公司概况中，财务详细资讯和近期发展视情况而定，或者如果是私人公司，则可能不包括在内

简介目录图表

Product Code: VMR11218355

The global demand for Toys And Games Market is presumed to reach the market size of nearly USD 713.35 BN by 2030 from USD 393.94 BN in 2022 with a CAGR of 6.82% under the study period 2023 - 2030.

Toys and games are basically the objects and activities which are intended to divert and amuse the children. They include rattles, dolls, toy cars, skipping ropes, board games and jigsaw puzzles etc. They provide intrinsic value and play an important role in the overall development of children. They help the children to express their emotions, Instill creativity and imagination. They assist in overcoming the frustrations and conflicts of adult life through imagination. They help destress the mind and boost brain function. Games also help in improving relationships and connections among people. They improve the mental health of children as well as adults.

MARKET DYNAMICS:

The rise in the demand of interactive and multi-functional games in the recent past, is anticipated to scale up the demand of toys and games market in the coming years. Increasing consumer spending on video content, virtual reality products, and video game tournaments are surging the demand for this market. Rising interest in green toys and the resurgence of conventional toys & video games are fostering the demand for this market. In addition, growing awareness about the cognitive benefits of building toys and the expansion of mobile-based gaming is augmenting the demand for this market. Furthermore, continuous advancement in technology, the launching of new game formats and competition and industry convergence, including traditional media, entertainment, telecom and sports companies, are further pushing the demand for this market.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of toys and games. The growth and trends of toys and games industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the toys and games market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

Electronic Games
Outdoor & Sport Toys
Dolls
Preschool Toys
Games And Puzzles
Others

By Application

Up To 8 Years
9 - 15 Years
15 Years & Above

By Distribution Channel

Offline
Online

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Toys And Games market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the toys and games market include Dream International Ltd., VTech Holdings Ltd., The LEGO Group, Sanrio Company, Ltd., Playmates Toys Ltd., JAKKS Pacific, Inc., Mattel, Hasbro, Konami Holdings Corp., Bandai Namco Holdings Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . TOYS AND GAMES - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product
- 3.7.2 Market Attractiveness Analysis By Application
- 3.7.3 Market Attractiveness Analysis By Distribution Channel
- 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL TOYS AND GAMES MARKET ANALYSIS BY PRODUCT

6.1 Overview by Product
6.2 Historical and Forecast Data
6.3 Analysis by Product
6.4 Electronic Games Historic and Forecast Sales by Regions
6.5 Outdoor & Sport Toys Historic and Forecast Sales by Regions
6.6 Dolls Historic and Forecast Sales by Regions
6.7 Preschool Toys Historic and Forecast Sales by Regions
6.8 Games And Puzzles Historic and Forecast Sales by Regions
6.9 Others Historic and Forecast Sales by Regions

7 . GLOBAL TOYS AND GAMES MARKET ANALYSIS BY APPLICATION

7.1 Overview by Application
7.2 Historical and Forecast Data
7.3 Analysis by Application
7.4 Up To 8 Years Historic and Forecast Sales by Regions
7.5 9 - 15 Years Historic and Forecast Sales by Regions
7.6 15 years & Above Historic and Forecast Sales by Regions

8 . GLOBAL TOYS AND GAMES MARKET SALES ANALYSIS BY DISTRIBUTION CHANNEL

8.1 Overview by Distribution Channel
8.2 Historical and Forecast Data
8.3 Analysis by Distribution Channel
8.4 Offline Historic and Forecast Sales by Regions
8.5 Online Historic and Forecast Sales by Regions

9 . GLOBAL TOYS AND GAMES MARKET SALES ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook Sales Analysis
9.2. Introduction Sales Analysis
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE TOYS AND GAMES COMPANIES

10.1. Toys And Games Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF TOYS AND GAMES INDUSTRY

11.1. Top 10 Company Share Analysis
11.2. Market Concentration Rate
11.3. Dream International Ltd.
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. VTech Holdings Ltd.
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. The LEGO Group
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. Sanrio Company Ltd.
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. Playmates Toys Ltd.
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. JAKKS Pacific Inc.
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. Mattel
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. Hasbro
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
11.11. Konami Holdings Corp.
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
11.12. Bandai Namco Holdings Inc.
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments