马来西亚玩具和游戏市场

马来西亚将在 2022 年取消所有与 COVID-19 相关的限制，重新开放其经济和边界。 当地消费者不再局限于家中，可以自由行动。 这导致旅行和旅游支出增加，玩具和游戏支出减少。

这份报告探讨了马来西亚玩具和游戏市场，并提供了 2018-2022 年的最新零售数据、主要参与者、主要品牌、新产品开发、分销、定价问题和其他影响市场的主要因素。它提供了详细信息关于诸如

内容

目录和表列表

执行摘要

• 2022 年的玩具和游戏：大局
• 2022 年的主要趋势
• 竞争格局
• 零售业的发展
• 玩具和游戏的下一步是什么？

市场数据

免责声明

来源

马来西亚的传统玩具和游戏

关键数据发现

2022：进步

• IP 和 Kidalt 推动了对人偶、玩偶、配件、拼搭玩具和模型车的需求
• 科学/益智玩具推动品类增长
• 传统玩具和游戏店仍然是主要渠道，而电子商务销售额继续增长

前景与机遇

• 出生率下降限制了传统玩具的增长
• 开放式玩具可能因对传统玩具的持续需求而关上大门
• 不断上升的通货膨胀限制了品类的增长

类别数据

马来西亚电子游戏

关键数据发现

2022：进步

前景与机遇

类别数据

Malaysia saw the full lifting of COVID-19 related restrictions in 2022, with the reopening of the economy and international borders. Local consumers were no longer confined to their homes and were able to move freely. This boosted spending on travel and tourism and led to lower spending on toys and games. In addition, as consumers came out of lockdown restrictions and faced high rates of inflation, many looked to limit their spending on non-essential items, such as video games hardware, which ar...

Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• IP and kidults drive demand in action figures, dolls and accessories, construction and model vehicles
• Scientific/educational toys lead category growth
• Traditional toys and games stores remain the main channel, while e-commerce sales continues to grow

PROSPECTS AND OPPORTUNITIES

• Declining birth rate to limit growth of traditional toys
• Open-ended toys could close doors to continuous demand for traditional toys
• Elevated inflation rate to restrict category growth

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Mobile games a key driver in video games spending
• Static consoles and handheld consoles showing signs of decline
• Brick-and-mortar local video games stores riding on strong walk-in preference of local gamers

PROSPECTS AND OPPORTUNITIES

• Markets for refurbished static consoles and handheld consoles and console discs continue to swell
• Mobile gaming and online gaming to solidify
• Room for growth in AR/VR headsets with newcomer offering a more affordable alternative

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027