玩具和游戏市场在新加坡

与 2021 年相比，2022 年玩具和游戏的现值增长放缓。 随着大流行的缓解，该行业在 2021 年经历了动态增长，并随着已经被压抑的需求得到释放而在 2022 年放缓增长。 通货膨胀也产生了影响，随着价格上涨，消费者重新评估他们的预算和支出重点。

本报告探讨了新加坡玩具和游戏市场，并提供了 2018-2022 年的最新零售数据、主要参与者、主要品牌、新产品开发、分销、定价问题以及影响市场的其他主要因素。它提供了详细信息关于诸如

内容

目录和表列表

执行摘要

• 2022 年的玩具和游戏：大局
• 2022 年的主要趋势
• 竞争格局
• 零售业的发展
• 玩具和游戏的下一步是什么？

市场数据

免责声明

来源

新加坡的传统玩具和游戏

关键数据发现

2022：进步

• 消费者出于购买目的使用电子商务的情况有所增加
• 许可有助于推动对传统玩具和游戏的需求
• 通货膨胀影响消费者支出

前景与机遇

• 可持续玩具有望获得更多关注
• 新加坡出生率下降

类别数据

新加坡电子游戏

关键数据发现

2022：进步

前景与机遇

类别数据

Toys and games saw slower current value growth in 2022 compared with 2021. The industry saw dynamic growth in 2021 as the pandemic eased, and the growth rate decreased in 2022 as pent-up demand had already been released. In addition, the effects of inflation came into play, and consumers reprioritised their budgets and expenditure as the prices of goods increased. Furthermore, with the pandemic situation seeming more under control compared with the previous year, consumers spent more on activiti...

Euromonitor International's Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN SINGAPORE

KEY DATA FINDINGS

2022 DEVELOPMENTS

• E-commerce increasingly used by consumers for purchases
• Licensing helps drive demand for traditional toys and games
• Inflation affects consumers' spending

PROSPECTS AND OPPORTUNITIES

• Sustainable toys set to increase in prominence
• Declining birth rate in Singapore

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN SINGAPORE

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Mobile gaming sees rising popularity, driving sales of mobile games
• E-commerce popular for video games purchases
• Video games from films or TV series favoured by both avid and casual gamers

PROSPECTS AND OPPORTUNITIES

• VR gaming gunning for mainstream adoption
• Healthy growth expected for video games

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027