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市场调查报告书

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1523873

马来西亚家电市场

Consumer Electronics in Malaysia

出版日期: 2024年07月25日 | 出版商:

Euromonitor International | 英文 91 Pages | 商品交期: 最快1-2个工作天内

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简介目录

即使在审查期结束后，马来西亚家电预计仍将继续受到通膨的影响。事实上，2024年的通膨率预计将略高于2023年，但低于2022年。食品饮料和非酒精饮料的年通膨率持续显着高于全国年通膨率。因此，马来西亚消费者，尤其是低收入家庭，在食品消费方面面临相当大的价格压力。

该报告考察了马来西亚消费电子市场，并为国家层面的家用、可携式和车载消费性电子市场的规模和形态提供了全面的指南。我们提供最新的零售资料，使您能够识别推动成长的行业。我们识别主要企业、关键品牌，并策略性地分析影响市场的主要因素（新产品开发、分销、定价问题等）。

Consumer electronics in Malaysia continues to be affected by inflation at the end of the review period. Indeed, the rate of inflation in 2024 is set to be marginally higher than in 2023, but lower than in 2022. The annual inflation rate for food and non-alcoholic beverages has been moving significantly above the country's overall annual inflation rate. As a result, Malaysian consumers, especially in low-income households, face considerable price pressure in terms of food consumption. Food consum...

Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Electronics market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Sluggish demand amid economic uncertainty and replacement/upgrade delays
Local consumers tighten spending as the new sales and service tax (SST) takes effect on 1 March 2024
Gaming computers to aid category as esports turns mainstream

PROSPECTS AND OPPORTUNITIES

Cannibalisation to limit retail volume growth potential
E-commerce sales on the rise but appliances and electronics specialists retain strong appeal
"Green" and paperless initiatives to hurt the demand for new printers, laptops and monitors

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

New cars with built-in devices hurt aftermarket sales
Rising take up of EVs and Waze provides further blows to category sales
The landscape remains competitive in a declining category

PROSPECTS AND OPPORTUNITIES

E-commerce on the rise but physical stores dominate distribution
Local tourism tax and ride-hailing services offer bright spots but music streaming services increase redundancy fears
Smartphones and pre-installed systems to continue to see a move away from aftermarket in-car entertainment

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Wireless speakers negatively impact home audio and cinema
Soundbars help home cinema and speaker systems buck the decline trend
Cautious optimism over the property market but economic fears persist

PROSPECTS AND OPPORTUNITIES

Retailers to look to BNPL and an omnichannel approach to lure consumers
Manufacturers and retailers need to continue to push soundbars
Rising trend for refurbished/used products to dampen growth

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Cautiously optimistic property market offers growth potential
Streaming continues to make video players redundant
Consumers look for value for money in a tough 2024 as the new sales and service tax comes into force

PROSPECTS AND OPPORTUNITIES

Improving performance of TVs but further strong losses anticipated for video players
Rising trend for refurbished/used products to dampen growth
Streaming to continue to impact home video

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Imaging devices continue to feel the heat from smartphones but tourism offers some respite for digital camcorders
Emergence of lower-priced alternatives exerts some pressure on GoPro
E-commerce on the rise but physical stores retain a strong preference

PROSPECTS AND OPPORTUNITIES

Influencers and digital content creators to spur sales
Online promotions and BNPL are likely to make imaging devices more attractive purchases
Rising trend for refurbished/used products to dampen new purchases

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
Table 67 Sales of Imaging Devices by Category: Value 2019-2024
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Slow economic improvement and lifestyle tax relief offer sales opportunities
Young consumers' lifestyles and streaming services are significant contributors to sales of wireless speakers
Moves towards omnichannel retailing as both offline and online channels enjoy popularity

PROSPECTS AND OPPORTUNITIES

Technological advancements to boost wireless speakers but derail e-readers
Streaming services and TV box to boost upgrades of wireless speakers for better cinematic experience
BNPL and broadband packages likely to boost wireless speakers

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2019-2024
Table 78 Sales of Portable Players by Category: Value 2019-2024
Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Rahmah 5G package roll-outs provide a welcome push for smartphones
Samsung and Honor are big winners through the national 5G programme
Transsion creates a buzz with affordable smartphones

PROSPECTS AND OPPORTUNITIES

Influencers and digital content creators to aid category profile and growth
E-commerce sales on the rise while Telcos emerge
Refurbished/used products to dampen new sales

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Health and fitness trends contribute to higher adoption of wearable electronics
Young consumers prefer smartwatches for their additional on-the-go features
E-commerce continues to gain ground on appliances and electronics specialists

PROSPECTS AND OPPORTUNITIES

Increasingly sophisticated and affordable offer to pique the interest of consumers
Electronic payments and affordable payment plans to provide demand drivers in the forecast period
Rising trend for refurbished/used products to hit new purchase rates

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

TWS earbuds drive headphones
Gaming headbands to the fore as esports turns mainstream
Headphones remains a fiercely competitive environment

PROSPECTS AND OPPORTUNITIES

Young consumers' lifestyles and commutes to contribute to fast demand
E-commerce reigns but physical stores maintain a robust presence
Rising trend for refurbished/used products is likely to dampen growth potential

CATEGORY DATA

Table 112 Sales of Headphones by Category: Volume 2019-2024
Table 113 Sales of Headphones by Category: Value 2019-2024
Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029

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马来西亚家电市场

Consumer Electronics in Malaysia

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资讯来源

马来西亚电脑及周边设备

主要资料结果

2024年发展

前景和机会

分类资料

马来西亚车上娱乐系统

主要资料结果

2024年发展

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马来西亚家庭音讯与电影

主要资料结果

2024年发展

前景和机会

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马来西亚家庭影片

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2024年发展

前景和机会

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马来西亚影像设备

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马来西亚可携式播放器

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2024年发展

前景和机会

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马来西亚行动电话

主要资料结果

2024年发展

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马来西亚的穿戴式电子产品

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2024年发展

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分类资料

马来西亚耳机

主要资料结果

2024年发展

前景和机会

分类资料

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

MARKET DATA

DISCLAIMER

SOURCES

COMPUTERS AND PERIPHERALS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

IN-CAR ENTERTAINMENT IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HOME AUDIO AND CINEMA IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HOME VIDEO IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

IMAGING DEVICES IN MALAYSIA

KEY DATA FINDINGS