越南热饮市场

2024年，受厄尔尼诺现象造成的产量损失、战争、红海安全危机等多种因素影响，以罗布斯塔咖啡为主的生咖啡单价将大幅上涨，导致运输量增加及相关费用。继石油和黄金之后，许多金融投机者开始投资咖啡，并推高价格。结果，咖啡製造商在努力客户维繫的同时，由于原料成本飙升而难以维持价格。另一方面

本报告调查了越南热饮市场，提供了市场概况，分析和预测了咖啡、茶和其他热饮的市场规模和结构，并提供了包括市场主要参与企业趋势在内的策略分析。

目录

执行摘要

市场资料

免责声明

资讯来源

越南咖啡

主要资料结果

2024年发展

• 由于原物料价格飙升，参与企业正在努力维持价格
• 产品创新激发兴趣与消费者需求
• Trung Nguyen Corp 利用连锁咖啡店增强品牌力

前景和机会

• 预计咖啡在预测期内将健康成长
• 预计增加本土小品牌的存在
• 参与企业可能会关注永续活动以提高品牌知名度

分类资料

越南茶

主要资料结果

2024年发展

• 越南消费者持续抑制支出，影响茶叶成长
• 产品创新激发消费者需求与兴趣
• 2024年线上通路将有助于增加茶叶销售量

前景和机会

• 由于经济状况改善，茶叶种植预计表现良好
• 未来该品类预计多元化
• 政府和生产商继续关注茶叶的永续发展

分类资料

越南的其他热饮

主要资料结果

2024年发展

• 其他热饮销量虽持续下滑，金额却录得正成长。
• 点心棒的快速扩张可能会影响其他热饮的成长
• 2024年：热饮线上通路将变得更加重要

前景和机会

• 其他热饮预计将继续表现参差不齐。
• 健康意识不断增强与其他热饮
• 创新产品有助于吸引消费者註意力

分类资料

In 2024, the unit price of raw coffee, especially Robusta, has increased markedly due to various factors, such as production losses due to the El Nino phenomenon, wars, and the security crisis in the Red Sea, resulting in increased shipping and related costs. Many financial speculators are now investing in coffee, following oil and gold, which is also driving up prices. Players are therefore struggling to maintain prices due to rising raw coffee costs, while trying to retain customers. Meanwhile...

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Players struggle to maintain prices amidst rising prices of raw materials
• Product innovation stimulates interest and consumer demand
• Trung Nguyen Corp leverages its chained coffee shops to strengthen its brand name

PROSPECTS AND OPPORTUNITIES

• Coffee predicted to see healthy growth in the forecast period
• Stronger presence expected of small local brands
• Players likely to focus on sustainable activities to enhance brand awareness

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vietnamese consumers continue to tighten their spending, affecting the growth of tea
• Product innovation stimulates consumer demand and interest
• Online channels help boost sales of tea in 2024

PROSPECTS AND OPPORTUNITIES

• Tea predicted to grow well thanks to a brighter economic performance
• The category will see diversification in the future
• Both the government and manufacturers will continue to focus on the sustainable development of tea in the future

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Other hot drinks records positive value growth, while volumes continue to decline
• Rapid expansion of snack bars could be impacting the growth of other hot drinks
• A greater emphasis on online channels in hot drinks in 2024

PROSPECTS AND OPPORTUNITIES

• Other hot drinks expected to maintain a mixed performance in the future
• Health trend will continue to increase within other hot drinks
• Innovative products could help attract consumers' attention

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029