印度热饮市场

2024年，印度热饮市场持续蓬勃发展，这得益于充满活力的年轻人口结构、快速的都市化以及稳定的经济环境。由于咖啡馆和自动贩卖机的广泛普及，咖啡已逐渐成为一种生活方式的饮品，其零售量和销售额也随之大幅增长。印度超过四分之三的咖啡销售量仍来自南部各邦，而都市区仍是全国主要的消费族群。

本报告由Euromonitor International)对印度热饮市场进行了分析。报告提供了 2020 年至 2024 年的最新零售数据，可协助您识别将推动成长的产业。该报告还列出了主要企业和主要品牌，并对影响市场的主要因素（例如立法、分销、定价等）进行了策略分析。此外，该报告还对 2029 年市场变化进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解热饮市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和领导品牌
• 使用五年预测评估未来市场发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

• 2024 年热饮整体情况
• 2024年的主要趋势
• 竞争格局
• 零售发展
• 餐饮和零售部门
• 下一杯热饮

市场数据

免责声明

资讯来源

印度咖啡

关键数据发现

2024年的发展

• 年轻一代和对咖啡因的渴望推动了印度咖啡的繁荣
• 塔塔消费品公司专注于优质化，而雀巢和印度斯坦联合利华则采取更全面的方法。
• 大宗商品价格上涨持续抑制消费需求

前景与机会

• 预计公司将透过整合前向供应链和利用电子商务平台来关注富裕消费者。
• 该咖啡製造商旨在透过不同的销售管道实现产品多样化，以支持当地的小型杂货店。
• 咖啡文化的兴起让消费者可以尝试不同的口味和形式

分类资料

印度茶

关键数据发现

2024年的发展

• 创新口味、多样化形式和天然成分推动印度茶叶消费量
• 塔塔消费品利用实惠的价格和新产品的推出来有效应对日益增长的健康和保健趋势
• 茶叶价格上涨持续影响公司盈利

前景与机会

• 主要企业将继续关注健康和保健以及新的消费群组，作为预测期内的成长槓桿
• 企业继续利用社群媒体的力量来推广优质产品

分类资料

印度其他热饮

关键数据发现

2024年的发展

• 在印度，年轻族群正在推动麦芽热饮的流行
• 印度斯坦联合利华凭藉其可及性和品牌/产品线延伸在竞争格局中占据主导地位
• 透过电子商务对其他热饮的需求将受到打击

前景与机会

• 麦芽热饮机可帮助缓解印度儿童营养不良问题
• 人们越来越关注营养和口味之间的微妙平衡，以及基于证据的营销的必要性。

分类资料

Hot drinks in India continued to thrive in 2024, propelled by dynamic young demographics, rapid urbanisation and a stabilising economic climate. Coffee posted further strong retail volume and value growth rates, as it was increasingly seen as a lifestyle beverage, with visibility boosted by the proliferation of cafes and vending machines. While over three quarters of the country's coffee volume sales still originated from southern states, urban areas remained the main consumers nationally. Insta...

Euromonitor International's Hot Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trend
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Young demographic and the quest for caffeine drives a boom in coffee in India
• Tata Consumer Products focuses solely on premiumisation, whereas Nestle and Hindustan Unilever take a more holistic approach
• Rising commodity prices continue to curb consumer demand

PROSPECTS AND OPPORTUNITIES

• Companies are expected to focus on affluent consumers by integrating a forward supply chain and leveraging e-commerce platforms
• Coffee players aim to separate their product offerings across different sales channels to support small local grocers
• A rising cafe culture allows consumers to experiment with flavours and formats

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• India's tea consumption is on the rise, driven by the appeal of novel flavours, varied formats and natural ingredients
• Tata Consumer Products leverages affordability and new product launches to effectively cater to the growing health and wellness trend
• Tea inflation continues to impact the profitability of companies

PROSPECTS AND OPPORTUNITIES

• Key players to continue to focus on health and wellness and newer consumer groups as growth avenues in the forecast period
• Companies to continue to leverage the power of social media for their premium assortments

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A large young demographic underpins the popularity of malt-based hot drinks in India
• Hindustan Unilever dominates the competitive landscape on the back of accessibility and brand/product line extensions
• Demand for other hot drinks through e-commerce faces a setback

PROSPECTS AND OPPORTUNITIES

• Malt-based hot drinks players can help to alleviate India's child malnutrition problem
• Growing focus on the delicate balance between nutrition and palatability and the need for grounded marketing

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029