马来西亚热饮市场

预计到2025年，马来西亚热饮市场零售将保持温和成长，而零售量将持续下降。由于价格相对实惠且具有健康益处，茶饮预计将优于其他品类。日益增长的健康理念正在推动绿茶的销售，绿茶因其抗氧化特性和潜在的健康益处而备受青睐。随着价格上涨幅度预计放缓，热饮市场在预测期内预计将实现销售和销售额的双双成长。消费者对健康产品的偏好也预计将持续。

Euromonitor International发布的《马来西亚热饮市场报告》全面分析了马来西亚全国范围内的热饮市场规模和结构。报告提供2020年至2024年的最新零售销售数据，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素（包括监管、分销和定价）进行了策略分析。此外，报告也对2029年的市场发展趋势进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况热饮市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。欧睿国际凭藉其对多元化市场的独特洞察力和深刻理解，开发出强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

关键数据结果

产业表现

• 价格持续上涨导致零售价格上涨和销售下降。
• 高阶车型仍有机会
• 由于价格通膨低且具有健康益处，茶叶表现最佳。
• 永续性是热饮行业日益增长的趋势。

未来趋势

• 随着消费者转向更健康的产品，预计市场将会成长。
• 儘管可能面临一些挑战，但由于人们对便利性的需求，速溶咖啡市场预计仍将成长。
• 更倾向于透过促销活动来鼓励消费者购买

竞争格局

• 由于新产品上市，雀巢销售额恢復成长，但市占率持续下滑。
• 全通路策略和新产品发布推动 Luigi Lavazza 的成长
• 产品发表与产品更迭推动Boh Plantations实现强劲成长

频道

• 小型本地杂货店在以金额为准分销方面占据主导地位，但大型超级市场在销售方面占据主导地位。
• 由于新店分店和顾客数量增加，超级市场表现良好。
• 餐饮服务业市占率持续成长

市场数据

国家报告免责声明

资讯来源

马来西亚咖啡

关键数据结果

2025年的发展

• 价格上涨抑制了销售量成长，但鲜咖啡市场依然强劲。

产业表现

• 零售业受到物价上涨和餐饮业竞争的衝击
• 新鲜咖啡受益于消费者习惯的维持和新产品的推出

未来趋势

• 新鲜研磨的咖啡胶囊有望成为成长动力。
• 因应咖啡豆价格上涨的策略
• 与餐饮业竞争相关的问题以及潜在的增税可能性

竞争格局

• 雀巢保持领先地位，但今年市占率再次下滑。
• 创新驱动 Luigi Lavazza 的成长

频道

• 大卖场的优点在于它们提供种类繁多的商品。
• 超级市场凭藉着便利性和实惠的价格正在不断扩大市场份额。

分类资料

国家报告免责声明

马来西亚茶

关键数据结果

2025年的发展

• 由于价格实惠且人们普遍认为茶叶有益健康，因此茶叶表现良好。

产业表现

• 确保马来西亚茶叶持续成长的因素
• 绿茶的健康益处持续上升

未来趋势

• 茶提供了一个绝佳的机会，可以替代昂贵的咖啡，并享受其带来的健康益处。
• 援助计划预计将继续并有助于维持成长。
• 永续性倡议预计将持续成长

竞争格局

• 凭藉悠久的历史和新产品，Boh Plantations 进一步巩固了其在茶叶市场的领先地位。
• 绿茶市场的蓬勃发展带动了大谷麵粉的强劲成长。

频道

• 大型超级市场和小型本地杂货店主导茶叶销售。
• 由于门市扩张，便利商店正经历最快的成长。

分类资料

国家报告免责声明

马来西亚的其他热饮

关键数据结果

2025年的发展

• 物价上涨和健康问题限制了经济成长，但机会依然存在。

产业表现

• 零售价格上涨，但零售下降，因为消费者转向了其他饮料。
• 随着消费者通路的转变，餐饮业的交易量持续显着成长。
• 即使是销售成长最快的品类－其他植物来源热饮，也没有出现销售量成长。

未来趋势

• 消费者寻求更营养的产品，雀巢业绩反弹，预计成长将随之而来。
• 新产品上市和便利商店扩张推动成长
• 其他一些植物来源热饮也可能受益于健康意识的提高。

竞争格局

• 雀巢股价小幅回升，维持领先优势。
• 贵格将从其健康促进计划和相关奖励计划中受益。

频道

• 大卖场提供各式各样的商品，并进行行销宣传活动。
• 超级市场最擅长的是价格促销。

分类资料

国家报告免责声明

Hot drinks in Malaysia saw moderate retail value growth in 2025, but a continued decline in retail volume sales. Tea outperformed other categories, driven by its relative affordability and health benefits. The health trend boosted sales of green tea, valued for its antioxidants and potential health benefits. Hot drinks is expected to see both volume and value growth over the forecast period as price rises ease, with a continued move to healthier products expected. Meanwhile, foodservice volume s...

Euromonitor International's Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Price rises limit volume growth, while the health trend is particularly evident in tea

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Continued price rises drive retail value growth and volume decline
• Opportunities remain for premium variants
• Tea sees the best performance due to lower price rises and health benefits
• Sustainability is a growing trend in hot drinks

WHAT'S NEXT?

• Growth is anticipated, with a move towards healthier products expected
• Instant coffee mixes to see growth despite potential challenges due to demand for convenience
• A focus on promotions likely, to encourage consumers to purchase

COMPETITIVE LANDSCAPE

• Nestle's sales return to growth thanks to new launches, but its share continues to decline
• Omnichannel strategy and new launches drive growth for Luigi Lavazza
• Product launches and switches drive solid growth for Boh Plantations

CHANNELS

• Small local grocers dominates distribution in value terms, but hypermarkets in volume terms
• Supermarkets performs well due to outlet openings and increasing footfall
• Foodservice share of volume sales continues to rise

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices hamper volume growth, but fresh coffee still performs well

INDUSTRY PERFORMANCE

• Retail sales impacted by rising prices and competition from foodservice
• Fresh coffee benefits from habit persistence and new launches

WHAT'S NEXT?

• Fresh ground coffee pods anticipated to be a growth driver
• Strategies to address the rising price of coffee beans
• Challenges expected from the competition from foodservice, and potential tax rises

COMPETITIVE LANDSCAPE

• Nestle maintains its lead, but its share declines for another year
• Innovation helps drive growth for Luigi Lavazza

CHANNELS

• Hypermarkets dominates due to the wide product range available
• Supermarkets extends its share due to convenience and affordable pricing

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tea performs well as it is affordable and is perceived as healthy

INDUSTRY PERFORMANCE

• A variety of factors ensure continued growth for tea in Malaysia
• The health properties of green tea maintain its dynamic rising trend

WHAT'S NEXT?

• Tea likely to benefit from a switch from pricier coffee, and from its health benefits
• Aid programmes anticipated to continue and help maintain growth
• Sustainability initiatives anticipated to continue to expand

COMPETITIVE LANDSCAPE

• Boh Plantations extends its lead in tea thanks to its long history and new products
• Dynamic growth for green tea leads Odani Kokufun to see strong growth

CHANNELS

• Hypermarkets and small local grocers together dominate sales of tea
• Convenience stores sees the most dynamic growth due to outlet expansion

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices and health concerns limit growth, but opportunities still remain

INDUSTRY PERFORMANCE

• Retail values rise, but retail volume sales fall as consumers switch to other beverages
• Foodservice volumes continue to see a dynamic increase as consumers switch channels
• Even the best-performing category, other plant-based hot drinks, fails to see volume growth

WHAT'S NEXT?

• Growth anticipated as consumers seek nutritious products, and as Nestle rebounds
• New product launches and expansion of convenience stores set to drive growth
• Other plant-based hot drinks likely to benefit from growing health awareness

COMPETITIVE LANDSCAPE

• Nestle sees a slight share rebound and maintains its dominance
• Quaker benefits from its health initiative and associated rewards programme

CHANNELS

• Hypermarkets offer a wide product range and run marketing campaigns
• Supermarkets sees the best performance due to price promotions

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER