菲律宾热饮市场

2025年，菲律宾热饮市场呈现强劲成长态势，主要受即溶咖啡和麦芽基产品的推动，其中现磨咖啡胶囊市场也大幅扩张，以满足优质化趋势。健康意识的提升显着推动了其他植物来源热饮和茶饮的需求。儘管贸易和工业部（DTI）最初调整了价格，但各品牌巧妙地利用促销和会员奖励机制，维持了价格的亲民性。全球咖啡供应的不确定性仍然令人担忧。

Euromonitor International发布的《菲律宾热饮市场》报告全面分析了菲律宾全国范围内的热饮市场规模和结构。报告提供2021年至2025年的最新零售销售数据，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括立法、分销和定价等问题。此外，报告也对2030年的市场发展趋势进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• - 详细了解热饮市场整体情况。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 菲律宾热饮：业绩、关键驱动因素及2025年未来展望

关键数据结果

产业表现

• 热饮市场蓬勃发展：即溶咖啡、麦芽热饮和现磨咖啡胶囊推动成长
• 策略定价与价值提升计划
• Nespresso 和 Mayora 推动了现磨咖啡的发展
• 数位化创新正在重塑菲律宾的热饮行销格局。

未来展望

• 投资提振了当地热饮市场的乐观前景
• 供应链挑战与策略定价
• 健康趋势将推动热饮的持续成长

竞争格局

• 雀巢菲律宾公司在综合竞争格局中保持领先地位

频道

• 小规模本地杂货店的优势在于其地理位置便利和价格实惠。
• 便利性和仅限线上销售的产品推动了电子商务的成长
• 餐饮服务与零售部门

市场数据

国家报告免责声明

资讯来源

菲律宾咖啡

关键数据结果

2025年的发展

• 价格调整中的优质化与动态成长

产业表现

• 优质化和策略定价推动咖啡销售
• 优质化推动了现磨咖啡的蓬勃发展。

未来展望

• 儘管面临价格压力，但成长预期依然强劲。
• 数位化协作将在塑造咖啡行销策略中发挥越来越重要的作用。
• 本地采购和对农民的支持塑造了永续的咖啡未来。

竞争格局

• Mayora Indah Tbk PT 在竞争激烈的市场中保持领先地位
• 地理特色推动了新鲜梅洛咖啡的发展

频道

• 小规模本地杂货店仍然是咖啡的主要通路。
• 便捷的出行方式推动加油站零售商实现强劲成长

分类资料

国家报告免责声明

菲律宾茶

关键数据结果

2025年的发展

• 茶饮产业的发展离不开健康、数位化和策略推广。

产业表现

• 茶叶的健康益处持续推动市场需求。
• 促销活动带动通货膨胀下的经济成长

未来展望

• 健康、优质化和抹茶将推动未来的成长
• 数位行销与体验式行销结合：以全通路推广本地茶叶
• 面对提供新鲜茶饮的餐饮服务商日益激烈的竞争，

竞争格局

• 立顿茶饮及花草茶在红茶市场保持着无可比拟的领导地位
• Kawsek专注于日益流行的绿茶，正经历强劲增长。

频道

• 在菲律宾，超级市场仍然主导着茶叶的分销。
• 独家线上促销活动推动电子商务成长

分类资料

国家报告免责声明

菲律宾的其他热饮

关键数据结果

2025年的发展

• 其他热饮：成长、驱动因素和趋势展望（至2025年）

产业表现

• 受麦芽基饮品的推动，其他热饮的需求强劲。
• 健康趋势推动其他植物来源热饮强劲成长

未来展望

• 策略伙伴关係与产品开发，以推动未来成长
• 宣传活动仍然非常重要，尤其是对于以家庭和注重健康的消费者为目标客户的品牌。
• 健康趋势持续影响其他热饮

竞争格局

• 雀巢在一体化的竞争格局中保持优势。
• Mayora Indah 也非常适合搭配其他热饮

频道

• 超级市场仍然主导着其他热饮的分销。
• 便利性推动了线上销售，但其基数较低。

分类资料

国家报告免责声明

Hot drinks in the Philippines experienced robust growth in 2025, primarily driven by instant coffee and malt-based options, while fresh ground coffee pods showed dynamic expansion appealing to premiumisation trends. Health trends significantly boosted other plant-based hot drinks and tea. Despite initial price revisions by the DTI, brands strategically employed promotions and loyalty incentives to maintain affordability. Global coffee supply instability remains a concern, but government-backed l...

Euromonitor International's Hot Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in the Philippines: 2025 performance, key drivers, and future outlook

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• A dynamic year for hot drinks: Instant coffee, malt-based hot drinks, and fresh ground coffee pods drive growth
• Strategic pricing and value initiatives
• Nespresso and Mayora help drive developments in fresh ground coffee
• Digital innovation is shaping hot drinks marketing in the Philippines

WHAT'S NEXT?

• Investment fuels optimistic outlook for hot drinks in the local market
• Supply chain challenges and strategic pricing
• Health trends to be persistent driver of development within hot drinks

COMPETITIVE LANDSCAPE

• Nestle Philippines retains lead of consolidated competitive landscape

CHANNELS

• Dominance of small local grocers driven by proximity and affordability
• Convenience and online exclusives drive growth via e-commerce
• Foodservice vs retail split

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and dynamic growth amidst price adjustments

INDUSTRY PERFORMANCE

• Premiumisation and strategic pricing drive coffee sales
• Fresh ground coffee's dynamic growth led by premiumisation

WHAT'S NEXT?

• Strong growth forecast amidst price pressures
• Digital collaboration set to play increasingly significant role in shaping coffee marketing strategies
• Local sourcing and farmer support to shape sustainable coffee's future

COMPETITIVE LANDSCAPE

• Mayora Indah Tbk PT maintains leadership of consolidated competitive landscape
• Regional authenticity fuels Merlo's growth in fresh coffee

CHANNELS

• Small local grocers remains dominant distribution channel for coffee
• On-the-go convenience fuels dynamic growth for forecourt retailers

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tea thrives on wellness, digitalisation, and strategic promotions

INDUSTRY PERFORMANCE

• Associated health benefits continue to drive demand for tea
• Growth amidst inflation driven by promotions

WHAT'S NEXT?

• Wellness, premiumisation, and matcha to drive future growth
• Blending digital and experiential: The omnichannel approach to local tea marketing
• Tea to face mounting competition from foodservice operators offering freshly prepared options

COMPETITIVE LANDSCAPE

• Lipton Teas & Infusions retains convincing leadership of tea
• A focus on the increasingly popular green tea drives dynamic growth for Kawsek

CHANNELS

• Supermarkets continues to dominate tea distribution in the Philippines
• Exclusive online promotions drive e-commerce growth

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Other hot drinks: 2025 growth, drivers, and dynamics

INDUSTRY PERFORMANCE

• Resilient demand for other hot drinks driven by malt-based options
• Health trends drive strong growth for other plant-based hot drinks

WHAT'S NEXT?

• Strategic partnerships and product development to fuel future growth
• Campaigns will remain critical, particularly for brands targeting families and health-conscious consumers
• Health trends set to remain a driver within other hot drinks

COMPETITIVE LANDSCAPE

• Nestle retains dominance of consolidated competitive landscape
• Mayora Indah is a dynamic force in other hot drinks

CHANNELS

• Supermarkets continues to dominate distribution of other hot drinks
• Convenience drives online sales, albeit from low base

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER