越南热饮市场

预计2025年，越南热饮零售额将呈现上升趋势，但零售量将会下降。这主要是由于通货膨胀和经济不确定性，消费者在谨慎控制支出的同时，会从高端产品转向更经济实惠的咖啡和茶饮选择。为了维持销售量，製造商正致力于强化核心产品，加大促销力度，并推出更大包装，但由于许多家庭减少购买非必需品，转而选择熟悉的品牌，市场需求依然谨慎。

Euromonitor International发布的《越南热饮市场》报告全面分析了越南全国范围内的热饮市场规模和结构。报告提供2020年至2024年的最新零售销售数据，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素（例如监管、分销、定价等）进行了策略分析。此外，报告也对2029年的市场发展趋势进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况热饮市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展前景

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 通膨导致的交易量下降将抑制交易量，因为健康状况和相关限制措施将决定未来的需求。

关键数据结果

产业表现

• 宏观经济逆风推高价值，但交易量下降
• 通货膨胀、物价上涨以及人们转向更便宜的热饮
• 健康与保健仍然是高端需求的关键驱动因素。

未来趋势

• 经济復苏和旅游业预计将提振需求。
• 糖税将重组投资组合，并鼓励更健康的选择
• 永续性议题在各行各业都日益受到重视。

竞争格局

• 雀巢透过利用本地生产和投资来保持领先地位。
• MacCoffee 透过活动和社区参与推动动态成长

频道

• 线下通路仍占据主导地位，但电子商务正在不断扩大市场份额。
• 成本意识的增强导致餐饮业销售成长面临挑战

市场数据

国家报告免责声明

资讯来源

越南咖啡

关键数据结果

2025年的发展

• 价格上涨导致销售量下降，而创新和数位互动则推动了强劲的需求。

产业表现

• 价格压力抑制了咖啡消费
• 创新和果味咖啡持续吸引人们的兴趣。

未来趋势

• 越南咖啡产业前景光明
• 数位管道再形成了本地咖啡消费和忠诚度。
• 永续仍然至关重要

竞争格局

• 雀巢保持整体领先地位
• MacCoffee 记录了一场精彩的演出

频道

• 小规模本地杂货店保持主导地位
• 直播电商和社群电商加速零售电商发展

分类资料

国家报告免责声明

越南茶

关键数据结果

2025年的发展

• 在经济形势谨慎和偏好不断变化的背景下，以健康意识为主导的趋势带来了稳定成长。

产业表现

• 经济逆风抑制消费，减缓茶叶种植
• 以健康主导的创新支持高价值销售

未来趋势

• 更合理的选择和监管将支撑稳定的成长前景。
• 偏好的变化推动了对风味茶和特色茶的需求。
• 永续性和地方发展都在议程上

竞争格局

• 立顿透过数位化和社区参与保持领先地位
• Cozy 透过口味和形式创新推动成长

频道

• 小规模杂货店仍然是购买茶叶的主要管道。
• 直播电商和社群电商加速零售电商发展

分类资料

国家报告免责声明

越南其他热饮

关键数据结果

2025年的发展

• 更健康的配方和品牌互动仍然很重要，而经济压力则对销售量造成影响。

产业表现

• 其他热饮也面临经济压力，经营困难。
• 谷物棒争夺早餐和零食市场。

未来趋势

• 成熟度和其他早餐解决方案日益激烈的竞争可能会阻碍未来的成长。
• 政府健康讯息支持低碳水化合物饮食模式
• 永续性和教育宣传活动增强了品牌股权

竞争格局

• 米洛透过体育运动和学校活动培养领导能力
• 以健康为导向的创新与优质化机会

频道

• 传统商业仍然是家庭购物的主要网路基地台。
• 数位平台扩大覆盖范围并增强推广效果

分类资料

国家报告免责声明

In Vietnam, hot drinks is seeing rising retail value sales but declining retail volume in 2025, as inflation and economic uncertainty push consumers to trade down from premium options to more affordable coffee and tea while carefully managing spend. Manufacturers focus on core SKUs, aggressive promotions and larger value packs to defend volumes, yet demand remains cautious, with many households delaying non-essential purchases and concentrating on familiar everyday brands. Health and wellness co...

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Inflation-driven trading down constrains volumes as health and regulation steer future demand

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Macroeconomic headwinds boost value but depress volume
• Inflation, rising costs and trading down to budget hot drinks
• Health and wellness remain a key driver of premium demand

WHAT'S NEXT?

• Economic recovery and tourism expected to lift demand
• Sugar tax to reshape portfolios and encourage healthier choices
• Sustainability agendas gain prominence across the industry

COMPETITIVE LANDSCAPE

• Nestle leverages local production and investment to defend its lead
• MacCoffee drives dynamic growth through activation and community engagement

CHANNELS

• Offline channels remain dominant while e-commerce gains share
• Foodservice volume growth struggles amid rising cost-consciousness

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price inflation squeezes volumes while innovation and digital engagement keep demand resilient

INDUSTRY PERFORMANCE

• Price pressures curb coffee consumption
• Innovation and fruit-flavoured coffee sustain interest

WHAT'S NEXT?

• Coffee faces bright future in Vietnam
• Digital pathways reshape local coffee consumption and loyalty
• Sustainable development will remain key

COMPETITIVE LANDSCAPE

• Nestle maintains overall leadership
• MacCoffee posts dynamic performance

CHANNELS

• Small local grocers retains leading role
• Retail e-commerce accelerates through livestreaming and social commerce

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady, health-led expansion amid economic caution and evolving tastes

INDUSTRY PERFORMANCE

• Tea growth slows as economic headwinds curb consumption
• Health-led innovation supports higher value sales

WHAT'S NEXT?

• Steady growth outlook supported by healthier choices and regulation
• Evolving tastes fuel demand for flavoured and speciality teas
• Sustainability and regional development move up the agenda

COMPETITIVE LANDSCAPE

• Lipton maintains leadership through digital and community engagement
• Cozy drives growth with flavour and format innovation

CHANNELS

• Small local grocers remain the leading channel for tea purchases
• Retail e-commerce accelerates through livestreaming and social commerce

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic pressure weighs on volumes as healthier reformulation and brand engagement sustain relevance

INDUSTRY PERFORMANCE

• Other hot drinks suffers amid economic pressures
• Cereal bars compete for breakfast and snack occasions

WHAT'S NEXT?

• Future growth may be hampered by maturity and rising competition from alternative breakfast solutions
• Government health messaging supports reduced-sugar formats
• Sustainability and education campaigns reinforce brand equity

COMPETITIVE LANDSCAPE

• Milo consolidates leadership through sports and school engagement
• Health-oriented innovation and premiumisation opportunities

CHANNELS

• Traditional trade remains core access point for family purchases
• Digital platforms expand reach and amplify promotions

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER