新加坡热饮市场

2025年，受价格上涨和消费者对健康产品需求成长的推动，新加坡热饮市场零售额预计将成长3%。其中，咖啡尤其展现出强劲的成长潜力，主要得益于优质化。各品类消费者越来越重视健康、永续性和个人化。体验式消费的兴起也促进了餐饮服务业的销售成长。儘管超级市场仍是主要的销售管道，但电子商务零售的需求正在不断增长，尤其是在註重健康的消费者群体中。

Euromonitor International发布的《新加坡热饮市场》报告全面分析了新加坡热饮市场的规模和结构。报告提供2020年至2024年的最新零售销售数据，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素（例如监管、分销、定价等）进行了策略分析。此外，报告也对2029年的市场发展趋势进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• - 全面整体情况热饮市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

关键数据结果

产业表现

• 由于价格上涨和对健康品种的需求增加，价值也随之上升。
• 优质化咖啡提升价值
• 提供便利和个人化服务的、性价比高的餐饮服务店将会蓬勃发展。
• 永续性必须是可负担的，并且是产品和服务不可或缺的一部分。
• 健康养生已成为主流趋势，产品也需要与健康目标一致。

未来趋势

• 由于优质化和功能性变体的推广，零售价值持续成长。
• 创新固然重要，但价格可负担性也同样重要。
• 预计分销将继续转移到零售电子商务。

竞争格局

• 雀巢透过创新和品质扩大其优势
• 伊藤园专注于抹茶产品，因此实现了强劲成长。
• 体验式消费在新加坡非常重要。

频道

• 消费者仍然更倾向于选择超级市场作为值得信赖的通路。
• 零售电子商务蓬勃发展，尤其是在註重健康的消费者群体中。
• 随着消费者追求个人化和体验，食品服务销售份额不断增长。

市场数据

国家报告免责声明

资讯来源

新加坡咖啡

关键数据结果

2025年的发展

• 价格持续上涨，阻碍了零售销售成长，但销售额却在刺激成长。

产业表现

• 成本上涨正在改变消费者的优先事项，但高端市场仍在蓬勃发展。
• 对便捷的咖啡馆式解决方案的需求推动了咖啡胶囊的成长

未来趋势

• 成长将持续，但价格紧张局势预计将会影响价值预期。
• 科技正透过个人化和效率提升不断重新定义咖啡消费。
• 健康与永续性不应以高昂成本为代价。

竞争格局

• 在价格压力下，创新和永续性显得至关重要。
• Jacobs Douwe Egberts 专注于健康和永续性，并因此脱颖而出。

频道

• 价格实惠和熟悉度至关重要，超级市场仍然占据主导地位。
• 个人化体验与透明定价推动零售电子商务成长

分类资料

国家报告免责声明

新加坡茶

关键数据结果

2025年的发展

• 儘管人们越来越倾向于选择更健康的食品，但茶仍然保持着强劲的市场地位。

产业表现

• 在价格维持稳定的类别中，茶叶品牌持续利用健康潮流获利。
• 消费者对健康产品的需求不断增长，推动了水果茶和花草茶的成长。

未来趋势

• 对成本的敏感度以及对个人化健康日益增长的需求，将重新定义新加坡人发现和购买茶叶的方式。
• 科技不断将茶饮转化为个人化的健康之旅。
• 永续性和健康理念可望改变新加坡茶业的面貌。

竞争格局

• 立顿茶业在新加坡市场保持领先地位，因为新加坡的茶叶消费者追求物有所值的产品。
• 抹茶日益增长的人气正在推动伊藤园的发展。

频道

• 超级市场保持其主导地位，并保住了大部分市场份额。
• 数位通路的兴起推动了茶叶零售业电子商务的成长

分类资料

国家报告免责声明

新加坡其他热饮

关键数据结果

2025年的发展

• 零售价值成长将透过优质化实现。

产业表现

• 优质化和健康营养推动零售价值成长
• 其他植物来源热饮也具有功能性益处。
• 食品服务交易量正在上升

未来趋势

• 健康趋势将改变新加坡其他热饮的未来。
• 新加坡的其他热饮也正藉由数位创新焕发新生。
• 在新加坡，健康政策和环境目标推动了其他热饮领域的创新。

竞争格局

• 雀巢凭藉着美禄的成功保持领先地位
• 本地企业Tastyfood受益于对健康和永续性的关注。

频道

• 由于超级市场拥有强大的实体店面，它们仍然占据主导地位。
• 数位化带来的便利性和对健康产品的需求正在改变分销模式。

分类资料

国家报告免责声明

In 2025, hot drinks in Singapore saw 3% retail value growth, driven by price rises and demand for healthy variants. Coffee saw the strongest dynamism, due to premiumisation. Consumers prioritised wellness, sustainability, and personalisation across categories. Foodservice volume sales also rose due to experiential consumption. Supermarkets remained the dominant distribution channel, while retail e-commerce gained traction among health-conscious consumers. Nestle continued to dominate, thanks to...

Euromonitor International's Hot Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Premiumisation, price rises, and health all impact retail value sales

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Value growth driven by price rises and rising demand for healthy variants
• Coffee sees value dynamism due to premiumisation
• Cost-effective foodservice outlets offering convenience and personalisation succeed
• Sustainability must be affordable, and an integral part of the offering
• Wellness is a mainstream trend, and products need to align with health objectives

WHAT'S NEXT?

• Continued retail value growth, driven by premiumisation and functional variants
• Innovation will be important, but must come alongside affordability
• Distribution expected to continue to move towards retail e-commerce

COMPETITIVE LANDSCAPE

• Nestle extends its dominance, driven by innovation and quality
• ITO EN sees dynamic growth thanks to its focus on matcha products
• Experiential consumption is important in Singapore

CHANNELS

• Consumers still prefer supermarkets, as a trusted distribution channel
• Retail e-commerce sees dynamism - particularly favoured by health-conscious consumers
• Foodservice volume share rises as consumers look for personalisation and experiences

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Prices continue to rise, which hampers retail volume growth but drives value sales

INDUSTRY PERFORMANCE

• Rising costs reshape consumer priorities, although the premium segment still grows
• Demand for convenient cafe-style solutions drives growth for coffee pods

WHAT'S NEXT?

• Growth ahead, but pricing strains are expected to reshape value expectations
• Technology will continue to redefine coffee consumption through personalisation and efficiency
• Wellness and sustainability must deliver without the premium price tag

COMPETITIVE LANDSCAPE

• Innovation and sustainability prove relevant even under price pressure
• Jacobs Douwe Egberts performs well by focusing on wellbeing and sustainability

CHANNELS

• Supermarkets maintains its dominance as affordability and familiarity are paramount
• Tailored experiences and transparent pricing drive growth for retail e-commerce

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tea remains resilient as a move to wellness options is seen

INDUSTRY PERFORMANCE

• In a price-stable category, tea brands continue to capitalise on wellness
• Increasing demand for wellness-oriented products drives growth for fruit/herbal tea

WHAT'S NEXT?

• Rising cost sensitivity and demand for personalised wellness to redefine how Singaporeans discover and buy tea
• Technology will continue to transform tea into a personalised wellness journey
• Sustainability and wellness are expected to reshape tea in Singapore

COMPETITIVE LANDSCAPE

• Lipton maintains its lead as tea consumers in Singapore seek value with purpose
• Rising popularity of matcha drives growth for ITO EN

CHANNELS

• Supermarkets maintains its dominance and holds most of its ground
• The rise of digital channels drives growth for retail e-commerce in tea

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Retail value growth is achieved through premiumisation

INDUSTRY PERFORMANCE

• Premiumisation and healthy nutrition drive retail value growth
• Other plant-based hot drinks benefits from functional benefits
• Foodservice volumes are high and rising

WHAT'S NEXT?

• Health trends to reshape the future of other hot drinks in Singapore
• Digital innovation to reshape other hot drinks in Singapore
• Health policy and eco goals to drive innovation in other hot drinks in Singapore

COMPETITIVE LANDSCAPE

• Nestle maintains its dominance, driven by the success of Milo
• Local player Tastyfood benefits from its focus on wellness and sustainability

CHANNELS

• The dominance of supermarkets continues, due to a high physical presence
• Digital convenience and demand for healthier products reshape distribution

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER