印尼热饮市场

2025年，印尼热饮市场销售量略有下降，但主要成长体现在销售额上，主要得益于原物料成本上涨导致的价格上涨以及口味的不断创新。咖啡的销售成长主要受全球价格上涨的推动，而红茶销售则因袋装产品和健康饮品的兴起而略有成长。抹茶的消费量正在蓬勃发展，尤其是在年轻人中，这对餐饮和零售业产生了影响。

Euromonitor International发布的《印尼热饮市场》报告全面分析了印尼全国范围内的热饮市场规模和结构。报告提供2020年至2024年的最新零售销售数据，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素（例如监管、分销、定价等）进行了策略分析。此外，报告也对2029年的市场发展趋势进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况热饮市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展前景

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 通路转变、价格上涨和创新推动热饮价值成长

关键数据结果

产业表现

• 物价上涨与创新推动热饮价值成长
• 由于价格上涨，咖啡销量不断增长；同时，由于茶叶的健康和便利性，茶叶销售量也在增长。
• 抹茶消费量的增加也影响了热饮，尤其是在年轻一代。

未来趋势

• 价格上涨和创新推动成熟市场价值成长。
• 此热饮品牌透过推广和教育相结合的方式来提升顾客忠诚度。
• 便利商店的电动机车充电服务推动了热饮业务的成长

竞争格局

• 热饮业领导者经历了日益激烈的竞争。
• 创新和分销是热饮行业领导者的关键。

频道

• 小袋的销售和在地化的便利性推动了小规模本地杂货店热饮业务的成长。
• 价值和多样性推动了热饮零售电子商务的兴起。
• 咖啡文化和实惠的价格选择推动了餐饮业的咖啡产业发展。

市场数据

国家报告免责声明

资讯来源

印尼咖啡

关键数据结果

2025年的发展

• 咖啡价格上涨推动价值在销售量停滞不前的情况下实现强劲增长

产业表现

• 儘管销量停滞不前，但由于价格上涨，咖啡的价值实现了强劲增长。
• 现磨咖啡胶囊充满活力，而即溶咖啡则是一种持久的混合饮料。

未来趋势

• 未来的成长取决于价格稳定和青年主导的创新。
• 从大众市场促销到高端区域产品和口味优惠
• 便利性和客製化推动咖啡市场成长

竞争格局

• Santos Jaya Abadi 负责品牌建立和消费者互动。
• Mayora Indah 透过促销和合作实现了最强劲的销售量成长

频道

• 小规模本地杂货店凭藉便捷的购物体验和小额交易，在分销管道中占据主导地位。
• 价格促销和高端独家产品推动零售电子商务成长

分类资料

国家报告免责声明

印尼茶

关键数据结果

2025年的发展

• 茶叶市场已趋于饱和，但仍在成长；参与企业透过推出小包装和拓展线上通路来适应市场变化。

产业表现

• 在供应饱和的情况下，价格上涨推动茶叶价值成长。
• 价格亲民和年轻人的参与推动了印尼茶叶产业的成功。

未来趋势

• 预计在预测期内，茶叶包装将越来越小，消费者群体也将趋于年轻化。
• 印尼茶叶消费量的变化
• 冰淇淋促进了印尼茶叶的销售

竞争格局

• 口味创新和积极的行销推动联合利华在茶饮领域保持领先地位。

频道

• 由于小规模本地杂货店具有便利性和信誉度，因此在茶叶分销方面具有优势。
• 产品线和促销活动推动茶叶零售商的电子商务成长

分类资料

国家报告免责声明

印尼其他热饮

关键数据结果

2025年的发展

• 在市场饱和的情况下，年轻人的兴趣和创新推动了价值成长。

产业表现

• 价格上涨和年轻消费族群的不断壮大将推动其他热饮的价值成长。
• 新的产品种类和儿童友善策略推动了其他植物来源热饮的成长。

未来趋势

• 在市场饱和的情况下，植物来源创新推动其他热饮的价值成长
• 以儿童为中心的创新正在推动印尼其他热饮产业的未来发展。
• 透过折扣和学校合作的双管齐下策略，旨在提高品牌忠诚度。

竞争格局

• 雀巢凭藉着强大的品牌实力和策略创新，在热饮市场中占有领先地位。
• 精准创新推动了Mayora植物来源热饮的成长

频道

• 小批量销售和贴近消费者巩固了小规模本地杂货店的优势。
• 印尼零售电子商务的快速成长正在改变热饮产业。

分类资料

国家报告免责声明

Hot drinks in Indonesia experienced value growth in 2025, largely driven by price increases due to higher raw materials costs and continuous flavour innovation, despite a slight volume decline. Coffee's value growth stemmed from global price hikes, while tea saw marginal volume growth through sachets and health-focused products. Matcha consumption surged among younger demographics, impacting foodservice and retail. Small local grocers remained dominant in distribution, leveraging sachet sales an...

Euromonitor International's Hot Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Price hikes and innovation drive value growth in hot drinks amidst channel shifts

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Price rises and innovation drive value growth in hot drinks
• Price hikes drive coffee value sales, while tea finds volume growth in health and convenience
• Growing matcha consumption impacts hot drinks, led by younger demographics

WHAT'S NEXT?

• Value growth to be driven by price hikes and innovation amidst maturity
• Hot drinks brands to blend promotions and education for enhanced loyalty
• Electric motorcycle charging at convenience stores to fuel growth in hot drinks

COMPETITIVE LANDSCAPE

• Leaders in hot drinks navigate intensifying competition
• Innovation and distribution important for the top performers in hot drinks

CHANNELS

• Sachet sales and local access drive growth for small local grocers in hot drinks
• Value and variety drive the rise of retail e-commerce in hot drinks
• Cafe culture and affordable options drive dynamic shifts in coffee in foodservice

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price hikes drive dynamic value growth for coffee amidst stagnant volumes

INDUSTRY PERFORMANCE

• Despite stagnant volumes, coffee achieves strong value growth through price rises
• Fresh ground coffee pods is dynamic, and instant coffee mixes resilient

WHAT'S NEXT?

• Future growth will hinge on price stability and youth-focused innovation
• From mass-market promotions to premium regional products and flavoured offers
• Convenience and customisation to drive growth in coffee

COMPETITIVE LANDSCAPE

• Santos Jaya Abadi leads through brand building and consumer engagement
• Mayora Indah achieves strongest volume growth via promotions and partnerships

CHANNELS

• Small local grocers dominates distribution by accessibility and micro-transactions
• Price promotions and premium exclusivity drive growth for retail e-commerce

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tea is saturated yet growing - players adapt with smaller packs and online reach

INDUSTRY PERFORMANCE

• Price hikes drive value growth for tea amidst volume saturation
• Affordability and youth engagement fuel success of black tea in Indonesia

WHAT'S NEXT?

• Tea expected to see smaller packs and younger consumers in the forecast period
• The evolving landscape of Indonesian tea consumption
• Iced tea boom to fuel sales of loose black tea in Indonesia

COMPETITIVE LANDSCAPE

• Flavour innovation and aggressive marketing drive Unilever's leadership in tea

CHANNELS

• Small local grocers is dominant in tea distribution due to accessibility and credit
• Product range and promotions fuel growth for retail e-commerce in tea

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value growth amidst saturation, driven by youth focus and innovation

INDUSTRY PERFORMANCE

• Price hikes and large young consumer group propel value growth for other hot drinks
• New variants and child-centric strategies drive growth for other plant-based hot drinks

WHAT'S NEXT?

• Value growth for other hot drinks amidst saturation, led by plant-based innovation
• Child-centric innovation to drive the future of other hot drinks in Indonesia
• Dual strategy of discounts and school engagement will aim to drive brand loyalty

COMPETITIVE LANDSCAPE

• Nestle leads other hot drinks through brand strength and strategic innovation
• Targeted innovation powers Mayora's growth in plant-based hot drinks

CHANNELS

• Sachet sales and proximity to consumers cement lead of small local grocers
• Retail e-commerce sees dynamic growth and reshapes hot drinks in Indonesia

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER