泰国热饮市场

2025年，泰国热饮市场整体保持平稳，成长受到通货膨胀和家庭支出疲软的限制。咖啡豆、可可和包装材料成本的上涨导致消费者对价格产生疲劳感，儘管促销活动对消费者反应强烈，但他们也倾向于选择袋装、补充装和自有品牌产品。即溶产品，包括咖啡、茶和麦芽饮料，由于价格实惠，继续占据市场主导地位，而专门食品咖啡和进口茶等高端产品则保持了稳定的需求，尤其是在高所得人群中。

Euromonitor International发布的《泰国热饮市场》报告全面分析了泰国热饮市场的规模和结构，涵盖2020年至2024年的最新零售销售数据，帮助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素（包括监管、分销和定价）进行了策略分析。此外，报告也对2029年的市场发展趋势进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况热饮市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展前景

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 价格敏感度、健康趋势与创新塑造市场动态

关键数据结果

产业表现

• 成本上涨影响消费者的购买决策
• 参与企业必须在价格可负担性和创新性之间取得平衡。
• 泰国的食品服务体验正在不断发展
• 永续性措施主要集中在包装和本地原料方面。

未来趋势

• 热饮市场前景光明，但仍面临挑战。
• 日益增长的健康和保健趋势推动产品开发
• 创新和多元化对于适应不断变化的需求至关重要。

竞争格局

• 雀巢（泰国）有限公司凭藉其广泛的产品系列保持着竞争优势。
• 消费者对日本产品的兴趣日益浓厚，推动了OSK Sencha的强劲成长。

频道

• 广泛的地域覆盖范围支援透过小规模本地杂货店进行分销。
• 电子商务在热饮分销中的作用仍在不断演变
• 餐饮服务与零售部门

市场数据

国家报告免责声明

来源

泰式咖啡

关键数据结果

2025年的发展

• 速溶咖啡在泰国的持久主导地位以及高级咖啡胶囊的兴起

产业表现

• 预计到 2025 年，速溶咖啡的便利性将推动整体需求进一步成长。
• 年轻的都市白领推动了现磨咖啡胶囊市场的蓬勃发展。

未来趋势

• 区分大众咖啡和高端咖啡市场的促销策略
• 数位化和技术进步提高了效率和可追溯性
• 健康与保健重新定义咖啡消费与产品创新

竞争格局

• 雀巢（泰国）有限公司的优势得益于其雀巢咖啡产品组合。
• 胶囊咖啡需求的成长推动雀巢Nespresso实现强劲成长

频道

• 消费者购买咖啡时重视便利性和多样性。
• 订阅模式推动电子商务蓬勃发展

分类资料

国家报告免责声明

泰国奶茶

关键数据结果

2025年的发展

• 冲泡茶粉价格上涨促使消费者转向其他茶饮，推动了其强劲成长动能。

产业表现

• 因应2025年物价上涨及消费者习惯变化
• 口味创新和优质化推动冲泡茶粉蓬勃发展

未来趋势

• 竞争和健康趋势塑造了一个更细分化的茶叶市场
• 产品和工艺创新推动了便利性和优质化。
• 立法环境和健康意识有助于促进功能性和永续茶产业的发展

竞争格局

• 暹罗FB产品有限公司保持竞争优势
• 绿茶市场竞争加剧
• 日益加剧的市场碎片化给中小规模参与企业带来了挑战。

频道

• 大卖场引领潮流，超级市场的成长则由高端产品供应推动。
• 电子商务在低基数的基础上持续成长。

分类资料

国家报告免责声明

泰国其他热饮

关键数据结果

2025年的发展

• 价格承受能力、健康与数位转型推动品类演变

产业表现

• 经济压力将改变巧克力和麦芽热饮的角色。
• 谷物类饮品将带动其他植物来源热饮的需求。

未来趋势

• 价格压力和成人消费观念的转变也改变了泰国其他热饮的格局。
• 数位化和技术进步有助于加强价值沟通和功能验证。
• 健康与保健可以重塑日常消费模式，并带来新的机会。

竞争格局

• 阿华田和美禄以品牌知名度和价格促销活动保持领先地位。
• 本土挑战者重新定义了市场动能

频道

• 小型本地杂货店也为其他热饮的供应提供了支持。
• 随着现代通路重塑市场覆盖率，便利商店实现了强劲成长。
• 便利性和具竞争力的价格将推动电子商务获得更大的市场份额。

分类资料

国家报告免责声明

Hot drinks in Thailand remained fairly flat in 2025 as inflation and weak household spending constrained growth. Rising costs for coffee beans, cocoa, and packaging drove price fatigue, prompting consumers to trade down to sachets, refill packs, and private label while responding strongly to promotions. Instant formats across coffee, tea, and malt-based drinks continued to dominate due to affordability, while premium niches such as specialty coffee and imported teas held steady among higher-inco...

Euromonitor International's Hot Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Price sensitivity, wellness trends, and innovation shape market dynamics

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Rising costs influence consumers' purchasing decisions
• Players must balance affordability with innovation
• Foodservice experience is evolving in Thailand
• Sustainability initiatives focus on packaging and local ingredients

WHAT'S NEXT?

• Despite positive outlook for hot drinks, challenges will remain
• Further rise of health and wellness trend to drive product development
• Innovation and diversification essential to adapt to changing demands

COMPETITIVE LANDSCAPE

• Nestle (Thai) Ltd retains dominance through wide product portfolio
• Rising interest in Japanese products drives strong growth of OSK Sencha Green Tea

CHANNELS

• Wide geographical reach supports distribution via small local grocers
• The role of e-commerce continues to evolve in the distribution of hot drinks
• Foodservice vs retail split

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Instant coffee's enduring reign and the rise of premium pods in Thailand

INDUSTRY PERFORMANCE

• Further growth in 2025 as convenient instant coffee drives overall demand
• Urban and young professionals drive dynamic growth of fresh ground coffee pods

WHAT'S NEXT?

• Promotional strategies to diverge between mass and premium coffee segments
• Digital and technological advancements will drive efficiency and traceability
• Health and wellness to redefine coffee consumption and product innovation

COMPETITIVE LANDSCAPE

• Nestle (Thai) Ltd's dominance supported by Nescafe portfolio
• Rising demand for capsules drives dynamic growth of Nestle Nespresso

CHANNELS

• Consumers value convenience and different formats when purchasing coffee
• Dynamic growth for e-commerce supported by subscription models

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price rises drive consumer shifts while instant tea fuels dynamic growth

INDUSTRY PERFORMANCE

• Navigating price hikes and evolving consumer habits in 2025
• Flavour innovation and premiumisation drive dynamic growth in instant tea

WHAT'S NEXT?

• Competition and wellness trends to shape a more niche-driven tea market
• Product and processing innovation will drive convenience and premiumisation
• Legislative environment and health awareness to strengthen functional and sustainable tea development

COMPETITIVE LANDSCAPE

• Siam FB Products Co Ltd retains lead of competitive landscape
• Competition intensifies in green tea
• Increasing fragmentation proves a challenge for smaller or mid-tier players

CHANNELS

• Hypermarkets leads, while supermarkets' growth is driven by premium offerings
• E-commerce continues to make gains from low base

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordability, wellness, and digital transformation drive category evolution

INDUSTRY PERFORMANCE

• Economic pressures reshape the role of chocolate and malt-based hot drinks
• Cereal-based options help drive demand for other plant-based hot drinks

WHAT'S NEXT?

• Price pressures and adult repositioning to reshape other hot drinks in Thailand
• Digital and technological advancements will help strengthen value communication and functional proof
• Health and wellness can reframe everyday consumption and renew occasions

COMPETITIVE LANDSCAPE

• Ovaltine and Milo remain dominant through brand familiarity and price promotions
• Local challengers redefine market momentum

CHANNELS

• Small local grocers anchor accessibility to other hot drinks
• Modern channels reshape reach with convenience stores recording strong growth
• E-commerce's further share gain driven by convenience and competitive pricing

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER