中国热饮市场

预计到2025年，中国热饮市场零售额将下滑。然而，优质化和产品升级推动了部分品类的成长。咖啡市场从即溶咖啡转向绿咖啡，茶饮市场保持稳定，而水果茶和花草茶等小众品类则实现了成长。儘管成本上升和价格敏感度提高给行业带来了挑战，但预计到2030年，创新和优质化仍将推动市场成长。目前，国内品牌占据市场主导地位，而国际品牌则在进行本土化转型。

Euromonitor International发布的《中国热饮市场报告》全面分析了中国热饮市场的规模和结构。报告提供2020年至2024年的最新零售销售数据，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素（包括监管、分销和定价）进行了策略分析。此外，报告也对2029年的市场发展趋势进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况热饮市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

关键数据结果

产业表现

• 优质化在咖啡和其他热饮中尤其明显。
• 水果茶/花草茶在多个层面上满足了消费者的需求。
• 成本上涨影响消费者和企业。
• 品牌正努力在价格亲民和永续性之间取得平衡。

未来趋势

• 预计价值将增长，但挑战仍然存在。
• 国际公司更有可能重组产品系列。
• 整合线上和线下管道至关重要

竞争格局

• 云南大邱茶业集团在分散的产业中保持主导
• 本土品牌发展良好，但国际品牌也不断调整。

频道

• 零售电子商务充满活力，并将成为重要的分销管道。
• 小型本地零售商仍然很受欢迎，但受到更现代通路的威胁。
• 零售和餐饮服务通路之间的协同效应
• 食品服务热饮的变革

市场数据

国家报告免责声明

资讯来源

中国咖啡

关键数据结果

2025年的发展

• 消费者升级换代促进零售价值成长

产业表现

• 优质化趋势和价格上涨将推动价值成长，但销售量会下降
• 由于消费者知识水准的提高和咖啡机拥有率的提升，鲜咖啡市场蓬勃发展。

未来趋势

• 多种因素将促进成长，其中包括不断扩大的消费群。
• 数位化和技术进步也对咖啡产业产生了影响。
• 永续性对咖啡产业来说变得更加重要。

竞争格局

• 儘管市场占有率有所下降，但凭藉其广泛的产品组合和悠久的历史，雀巢仍然是咖啡市场的领导者。
• 云南四猫咖啡有限公司充分利用在地化、新产品发布和社交媒体。

频道

• 零售电子商务以其便利性和丰富的产品及服务，引领分销通路的发展。
• 零售电子商务也是最具活力的通路。

分类资料

国家报告免责声明

中国茶

关键数据结果

2025年的发展

• 儘管茶叶整体销售额下滑，但水果茶/花草茶的零售额仍持续成长。

产业表现

• 销售量和销售额均有所下降，但部分产品类型却呈现成长态势。
• 消费者对健康饮品和口味创新的需求推动了水果茶和花草茶的强劲成长。

未来趋势

• 随着收入成长、知识水准提高和产品多样化程度增加，经济成长将恢復。
• 我们将利用科技来提高可追溯性、消费者参与度和生产效率。
• 对于茶来说，健康和永续性至关重要。

竞争格局

• 云南泰查实业集团拥有悠久的历史和广泛的销售网络，始终保持领先地位。
• 聚焦勐库大叶普洱茶，带动双江勐库茶产业强劲成长

频道

• 专业建议、丰富的产品组合和企业文化，使茶饮店在专业茶饮领域中保持领先地位。
• 零售电子商务正经历迅猛成长，这主要得益于行销、直播和服务提升。

分类资料

国家报告免责声明

中国其他热饮

关键数据结果

2025年的发展

• 销售成长、优质化和创新推动零售价值成长

产业表现

• 优质化和产品开发有助于价值成长，但销售量也会增加。
• 其他植物来源热饮占据主导地位，这些产品被认为是「纯天然」的。

未来趋势

• 其他热饮的销售量持续成长，因为消费者将其他热饮产品视为「食品级药品」。
• 科技正日益影响其他热饮
• 适应不断变化的健康、福祉和永续性需求至关重要。

竞争格局

• 儘管市场高度分散，但VV集团凭藉强大的品牌股权仍保持领先地位。
• 雀巢公司透过专注于健康和优质化蓬勃发展。

频道

• 小型本地杂货店对于衝动购物和补货仍然很有价值。
• 便利性和丰富的产品种类正在推动零售电子商务的成长。

分类资料

国家报告免责声明

Hot drinks in China saw a decline in retail value sales in 2025. Despite this, premiumisation and product upgrading drove growth in certain categories. Coffee transitioned from instant to fresh coffee, while tea remained stable with niche categories like fruit/herbal tea growing. The industry faces challenges from rising costs and price sensitivity, but is expected to grow through to 2030, driven by innovation and premiumisation. Local brands dominate, while international brands are adapting the...

Euromonitor International's Hot Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Although value sales see a marginal decline, upgrading is seen in some categories

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Premiumisation particularly evident in coffee and other hot drinks
• Fruit/herbal tea meets consumers' needs on many levels
• Rising costs impact customers and companies
• Brands try to strike a balance between affordability and sustainability

WHAT'S NEXT?

• Value growth anticipated, but challenges will remain
• International players likely to reshape their product portfolios
• The integration of online and offline channels will be important

COMPETITIVE LANDSCAPE

• Yunnan Taetea (Dayi) Tea Industry Group maintains its lead in a fragmented industry
• Local brands perform well, while international brands are adapting

CHANNELS

• Retail e-commerce is dynamic and becomes the leading distribution channel
• Smaller local retailers remain popular but are challenged by more modern channels
• Synergies between retail and foodservice channels
• Transformation of hot drinks in foodservice

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumer upgrading contributes to retail value growth

INDUSTRY PERFORMANCE

• Premiumisation trend and rising prices drive value growth but volume decline
• Fresh coffee sees dynamism as consumer knowledge and coffee machine ownership rise

WHAT'S NEXT?

• Multiple factors will contribute to growth, including a wider consumer base
• Digital and technological advances are making their impact felt in coffee
• Sustainability set to become an even more important factor in coffee

COMPETITIVE LANDSCAPE

• Despite a falling value share, Nestle's wide portfolio and long history maintain its lead in coffee
• Yunnan Four Cats Coffee Co takes advantage of localisation, new launches, and social media

CHANNELS

• Retail e-commerce leads distribution, due to its convenience, and product and service offering
• Retail e-commerce is also the most dynamic distribution channel

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fruit/herbal tea maintains retail value growth, despite decline for tea overall

INDUSTRY PERFORMANCE

• Although volume and value sales decline, growth is seen for some product types
• Demand for healthy beverages and flavour innovation drive solid growth for fruit/herbal tea

WHAT'S NEXT?

• A return to growth as incomes rise, knowledge rises, and products diversify
• Technology will be used for traceability, consumer engagement, and production efficiency
• Health and sustainability will be important in tea

COMPETITIVE LANDSCAPE

• Long history and wide distribution help Yunnan Taetea Tea Industry Group maintain its lead
• A focus on Mengku large-leaf Pu'er tea drives strong growth for Shuangjiang Mengku Tea Co

CHANNELS

• Professional advice, wide portfolios, and culture maintain the lead of tea specialist stores
• Retail e-commerce sees exceptional growth due to marketing, live-streams and service improvements

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volume growth, premiumisation, and innovation contribute to retail value growth

INDUSTRY PERFORMANCE

• Premiumisation and product development contribute to value growth, although volume sales also rise
• Other plant-based hot drinks overwhelmingly dominates, as these products are seen as "pure"

WHAT'S NEXT?

• Continued growth for other hot drinks as consumers see such products as "food as medicine"
• Technology likely to increasingly impact other hot drinks
• Adapting to changing health and wellness and sustainability demands will be crucial

COMPETITIVE LANDSCAPE

• Despite high fragmentation, VV Group maintains its lead thanks to strong brand equity
• Nestle succeeds by focusing on health and premiumisation

CHANNELS

• Small local grocers still valued for impulse purchases and replenishment
• Convenience and a wide product range maintain growth for retail e-commerce

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER