美国热饮市场

儘管销量下降了1%，但预计到2025年，美国热饮零售额仍将成长4%。气候危机和关税推高了产品价格，而来自即饮茶、咖啡和能量饮料等软性饮料的竞争也阻碍了成长。然而，高端功能性茶和咖啡带来了成长机会，健康潮流也持续流行。在优质化和健康生活方式趋势的推动下，预计整个预测期内销售额将以3%的复合年增长率成长。

Euromonitor International发布的《美国热饮市场》报告全面分析了美国热饮市场的规模和结构。报告提供2020年至2024年的最新零售销售数据，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素（例如法律法规、分销管道和定价）进行了策略分析。此外，报告也对2029年的市场发展趋势进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况热饮市场
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

关键数据结果

产业表现

• 非热饮领域的竞争和价格上涨阻碍了销售量成长。
• 高端功能性茶和咖啡仍存在成长机会。
• 健康意识的提高有助于热饮保持受欢迎程度。
• 气候危机和关税影响进口热饮的价格

未来趋势

• 预计价值成长，但销售成长潜力取决于竞争和价格上涨。
• 有意识的消费提供了获取带来益处的产品的机会。
• 热饮和软饮业务可能分离

竞争格局

• Keurig凭藉着丰富的鲜咖啡产品组合，进一步扩大了在热饮领域的领先地位。
• 速溶咖啡销售量激增，使该品类的领头羊雀巢咖啡受益匪浅。

频道

• 零售电商在各类别中均领先
• Nespresso在网路销售方面尤其成功。
• 食品服务产品很吸引人。

市场数据

国家报告免责声明

资讯来源

美国咖啡

关键数据结果

2025年的发展

• 供应限制和关税推高价格，进而推动零售业成长。

产业表现

• 价格持续上涨会阻碍销售成长，但会促进价值成长。
• 受经济不确定性影响，即溶咖啡销售成长最为显着。

未来趋势

• 预计压力将持续，导致价值成长和数量略有下降。
• 科技在咖啡的应用
• 永续性仍将是个目标，但要实现却十分困难。

竞争格局

• Keurig 获得了市场份额，但排名第二的 JM Smucker 成长更为强劲。
• 黑步枪咖啡持续强劲成长

频道

• 随着消费者追求便利性，零售电子商务持续维持长期上升趋势。
• 价格促销和丰富的产品种类吸引越来越多的消费者选择网路购物。

分类资料

国家报告免责声明

美国茶

关键数据结果

2025年的发展

• 健康养生趋势推动茶叶零售价格与销售量成长

产业表现

• 消费者选择方便的茶包冲泡红茶，成长动能持续强劲。
• 随着年轻消费者对抹茶的需求，绿茶市场蓬勃发展。

未来趋势

• 随着消费者对功能性茶的需求增加，预计价值成长将持续。
• 预计整个供应链将广泛应用技术
• 未来茶叶进口价格存在不确定性

竞争格局

• 主要参与企业日益关注健康和福祉
• Yogi Tea丰富的有机和草本产品组合推动其强劲成长

频道

• 随着消费者追求物美价廉和便利性，零售电子商务引领潮流。
• 茶叶重量轻、保质期长，确保了其在零售电商领域的持续成长。

分类资料

国家报告免责声明

美国其他热饮

关键数据结果

2025年的发展

• 随着零售量持续下滑，企业正在寻求刺激销售的方法。

产业表现

• 销售成长面临挑战，但由于投入成本上升，价值成长得以维持。
• 巧克力口味粉末饮料正处于过渡阶段

未来趋势

• 预计收入将会增加，但由于投入成本上升和人口结构变化，预计销售量将会下降。
• 探索应对咖啡和可可供应链挑战的替代方案
• 透过提供具有功能优势的产品来创造机会

竞争格局

• 小规模的参与企业难以从 ConAgra 旗下的 Swiss Miss 手中夺取市场份额。
• 雀巢以其丰富的产品和品牌组合而蓬勃发展。

频道

• 零售电商维持了与前一年相同的分销领先地位
• 零售电子商务中小众产品销售的机会

分类资料

国家报告免责声明

Hot drinks in the US saw a 4% retail value sales increase in 2025, despite a 1% volume decline. Climate crises and tariffs raised product prices, while competition from soft drinks such as RTD tea and coffee, and energy drinks also hampered growth. Premium functional tea and coffee drove growth opportunities, however, while wellness trends also maintained popularity. Retail current value sales are expected to rise at a 3% CAGR through the forecast period, driven by premiumisation and intentional...

Euromonitor International's Hot Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail value sales maintain their rising trend, although volume sales decline

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Competition from outside of hot drinks and rising prices hamper volume growth
• Premium functional tea and coffee still see growth opportunities
• Increasing interest in health helps maintain the popularity of hot drinks
• Climate crises and tariffs impact the prices of imported hot drinks

WHAT'S NEXT?

• Value growth anticipated, but volume growth potential will be impacted by competition and price rises
• Intentional consumption will offer opportunities for products offering benefits
• Splitting of hot drinks and soft drinks businesses likely to be seen

COMPETITIVE LANDSCAPE

• Keurig extends its lead in hot drinks thanks to its wide portfolio in fresh coffee
• The surge in sales of instant coffee benefits the leader in this category, Nescafe

CHANNELS

• Retail e-commerce leads across categories
• Nespresso is particularly successful with online sales
• The foodservice offering is compelling

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Supply constraints and tariffs raise prices, driving retail value growth

INDUSTRY PERFORMANCE

• Continued price rises prevent volume growth but drive value growth
• Economic uncertainty drives instant coffee to see the strongest growth

WHAT'S NEXT?

• Pressures expected to continue, driving value growth and marginal volume decline
• The application of technology in coffee
• Sustainability likely to remain an aim, but challenging to achieve

COMPETITIVE LANDSCAPE

• Keurig extends its share, but second-placed JM Smucker sees stronger growth
• Black Rifle Coffee maintains its dynamic growth trend

CHANNELS

• Retail e-commerce continues its long-standing rising trend as consumers seek convenience
• Price promotions and wide product range are attracting more consumers to shop online

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health and wellness trend drives retail value and volume growth for tea

INDUSTRY PERFORMANCE

• Growth continues, with consumers opting for the convenience of tea bags in black tea
• Green tea sees dynamism thanks to demand for matcha among younger consumers

WHAT'S NEXT?

• Value growth expected to continue as consumers seek functional teas
• Use of technology expected across the supply chain
• Uncertainty about import prices of tea moving forward

COMPETITIVE LANDSCAPE

• A greater focus on health by the leading player
• Yogi Tea's broad portfolio of organic and herbal offerings drives dynamic growth

CHANNELS

• Retail e-commerce leads as consumers look for value and convenience
• Tea's light weight and shelf stability ensure continued growth for retail e-commerce

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• With continued retail volume decline, companies look for ways to revitalise sales

INDUSTRY PERFORMANCE

• Challenges to volume growth, but rising input costs ensure value growth is maintained
• Chocolate-based flavoured powder drinks is in a transitory phase

WHAT'S NEXT?

• Value sales set to rise, but volume decline anticipated, due to rising input costs and demographic shifts
• Exploration of alternatives to address supply chain challenges for coffee and cocoa
• Opportunities through offering products with functional benefits

COMPETITIVE LANDSCAPE

• Smaller players struggle to take share from ConAgra's Swiss Miss
• Nestle grows, benefiting from its wide product and brand portfolio

CHANNELS

• Retail e-commerce maintains its lead of distribution, acquired the previous year
• Opportunities for retail e-commerce by offering niche products

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER