印度热饮市场

印度庞大的人口基数和庞大的年轻人口组成是2025年热饮市场成长要素。除了茶等传统饮品外，消费者对种类繁多的优质产品也表现出越来越浓厚的兴趣，尤其是年轻消费者，他们积极寻求新的体验。此外，商品和服务税（GST）从18%降至5%也促进了咖啡和其他热饮的销售。

Euromonitor International发布的《印度热饮市场报告》全面分析了印度全国范围内的热饮市场规模和结构。报告涵盖了2021年至2025年的最新零售销售数据，有助于识别推动成长的细分领域。此外，报告还列出了主要企业和品牌，并对影响市场的关键因素（例如监管、分销和定价）进行了策略分析。报告也对2030年之前的市场发展趋势进行了预测。

目标产品：咖啡、其他热饮、茶

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

购买本报告的好处

• 这将为您提供热饮市场的详细整体情况。
• 您可以识别成长领域并了解推动变革的因素。
• 您可以了解竞争格局、主要市场参与企业和领先品牌。
• 透过利用五年预测，您可以评估市场预计将如何发展。

Euromonitor International在市场研究报告、商业参考书籍和线上资讯系统出版领域拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的优势和对多元化市场的深刻理解，公司提供可靠的资讯资源，协助企业制定明智的策略规划。

目录

目录和表格一览

执行摘要

• 预计人口年轻化和商品及服务税（GST）的降低将是 2025 年成长要素。

关键数据分析结果

产业表现

• 受年轻、现代、都市区人口的推动，热饮市场正在经历强劲成长。
• 人们对全新体验的需求正推动市场朝奢侈品方向发展。
• 消费税的降低将使咖啡和其他热饮更实惠。

未来展望

• 关键原物料价格飙升可能会扰乱市场。
• 地缘政治的不确定性给热饮产业的未来蒙上了一层阴影。
• 人们对健康和保健日益增长的兴趣将塑造市场的未来方向。

竞争格局

• 雀巢咖啡业务取得重大突破。
• 印度联合利华透过积极的业务扩张政策保持其领先地位。

频道

• 印度市场的快速数位化正受益于快速的商业模式。
• 杂货店对销售仍然很重要，品牌也相应地调整了策略。

市场数据

关于国别报告的免责声明

资讯来源

印度咖啡

关键数据分析结果

2025年的发展

• 咖啡在印度年轻人中越来越受欢迎。

产业表现

• 商品和服务税（GST）的改革正在提振印度的咖啡需求。
• 在印度，年轻人是推动咖啡销售激增的主要力量。

未来展望

• 预计各公司将透过整合供应链和利用电子商务平台，并专注于富裕消费者。
• 咖啡文化仍然是印度咖啡市场的主要成长要素。
• Quick Commerce 有望在促进都市区促销发挥关键作用。

竞争格局

• 雀巢在印度开设首家Nespresso专卖店。
• 参与企业将自行承担成本，并采用缩水式通膨来控制价格上涨。

频道

• QCommerce正在给当地小规模杂货店带来压力。
• 玩家们正透过各种销售管道实现产品线多元化。

类别数据

关于国别报告的免责声明

印度茶

关键数据分析结果

2025年的发展

• 茶仍然是重要的主食。

产业表现

• 奢侈品正成为市场上越来越重要的特质。
• 随着大宗商品价格上涨的趋势有所缓解，印度各地的茶叶消费量正在增加。

未来展望

• 健康养生趋势预计将影响茶叶市场。
• 成本上涨预计将给製造商的利润带来巨大压力。
• 企业正在利用社群媒体的力量来拓展其高端产品线。

竞争格局

• 塔塔集团正致力于推出新的健康产品，以巩固其在茶叶市场的主导地位。
• 参与企业正透过使用当地语言进行在地化行销来提高销售额。

频道

• 小规模本地杂货店仍然占据主导地位，但由于快餐店的兴起，它们的市场份额正在下降。
• 在日益数位化的市场中，快速的商业交易至关重要。

类别数据

关于国别报告的免责声明

印度其他热饮

关键数据分析结果

2025年的发展

• 降低消费税将促进经济成长，但健康问题仍然存在。

产业表现

• 其他热饮也受益于消费税的降低和基本客群的扩大。
• 糖含量和不断变化的监管环境会影响需求。

未来展望

• 价格上涨预计将是该品类面临的最大挑战。
• 对营养不良的担忧将维持对麦芽热饮的需求。
• 口感和营养价值

竞争格局

• 印度联合利华透过持续投资拓展产品线，维持其产业领先地位。
• 重点转向投资组合多元化。

频道

• 小规模本地杂货店仍然主导着分销链。
• Q Commerce 目前发展良好，但新的指示带来了新的障碍。

类别数据

关于国别报告的免责声明

India has large and youthful population and this remained a key growth driver for hot drinks in 2025. Alongside cultural staples like black tea, consumers also showed growing interest in more varied and premium offerings, with younger consumers in particular keen to try new experiences. Sales of coffee and other hot drinks were also boosted by a reduction in the Goods and Services Tax on these products, which was dropped from 18% to 5%.

Euromonitor International's Hot Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Youthful population and cut in GST are key growth drivers in 2025

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Hot drinks sees strong growth buoyed by a young, modern and urban population
• Search for new experiences fuels premiumisation in the market
• Cut in GST makes coffee and other hot drinks more affordable

WHAT'S NEXT

• Rising cost of key ingredients could disrupt the market
• Geopolitical uncertainty casts a shadow over the future of hot drinks
• Health and wellness concerns set to shape the future direction of the market

COMPETITIVE LANDSCAPE

• Nestle making significant gains in coffee
• Hindustan Unilever remains on top following aggressive expansion policy

CHANNELS

• Quick commerce benefits from the rapid digitalisation of the Indian market
• Kirana stores remain vital to sales with brands adapting their strategies to reflect this

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
• Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Coffee seeing widespread adoption by India's youthful population

INDUSTRY PERFORMANCE

• Changes to the Goods and Services Tax (GST) drive demand for coffee in India
• Young demographic driving a boom in coffee sales in India

WHAT'S NEXT?

• Companies are expected to focus on affluent consumers by integrating a forward supply chain and leveraging e-commerce platforms
• Cafe culture set to remain a key growth driver for coffee in India
• Quick commerce set to play a pivotal role in driving coffee sales across urban areas

COMPETITIVE LANDSCAPE

• Nestle launches first Nespresso store in India
• Players absorb costs and employ shrinkflation to limit price increases

CHANNELS

• Q-commerce putting pressure on small local grocers
• Players vary their product offerings across different sales channels

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
• Table 27 Retail Sales of Coffee by Category: Value 2020-2025
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
• Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

TEA IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tea remains an important staple

INDUSTRY PERFORMANCE

• Premiumisation a growing feature of the market
• Tea consumption across India rises as commodity inflation eases

WHAT'S NEXT?

• Health and wellness trend expected to shape the tea market
• Rising costs expected to place significant pressure on manufacturers' bottom lines
• Companies will leverage the power of social media for their premium assortments

COMPETITIVE LANDSCAPE

• Tata focuses on wellness-oriented launches to cement its lead in tea
• Players use hyperlocal and vernacular marketing to attract sales

CHANNELS

• Small local grocers dominate but lose share as quick commerce asserts itself
• Quick commerce a growing feature of an increasingly digital market

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2020-2025
• Table 38 Retail Sales of Tea by Category: Value 2020-2025
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
• Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
• Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
• Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
• Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

OTHER HOT DRINKS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Drop in GST supports growth but health concerns persist

INDUSTRY PERFORMANCE

• Other hot drinks benefits from decline in GST and an expanding customer base
• Sugar content and a shifting regulatory landscape impact demand

WHAT'S NEXT?

• Rising prices is expected to be the primary challenge for the category
• Malnutrition concerns should sustain demand for malt-based hot drinks
• Taste versus nutritional value

COMPETITIVE LANDSCAPE

• Hindustan Unilever maintains its lead with ongoing investment in line extensions
• Focus shifts to portfolio diversification

CHANNELS

• Small local grocers continue to dominate distribution
• Q-commerce thriving but new directive presents new obstacle

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER